Are you still treating Instagram as a branding channel only, or are you actively using it...
Brands
LATEST
Common UGC Brief Mistakes (And How To Fix Them)
If you are running UGC at any meaningful scale, you have probably noticed a pattern...
How to Integrate Shopify & TikTok
Are you still treating TikTok as just a traffic source, or are you starting to see it as...
AI UGC for Marketing Teams: Definition, Benefits, and How To Use...
Is user-generated content still “user-generated” when AI is involved? And why are...
Inside Gatorade and Doritos’ 1980s Playbook for Stranger...
As anticipation builds for the final season of Stranger Things, brands are once again...
How to Book Models for Trade Shows, Runway, and Content
Model booking has shifted significantly in recent years as trade shows, fashion events...
More Articles
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
Holiday Budget Pacing: Frontload vs. Backload from Black Friday...
As Q4 ad auctions tighten and consumer behavior splinters across platforms, one question...
Snapchat Turns Chat Into a Brand Channel at Advertising Week NY...
At Advertising Week New York 2025, Snapchat took a bold stance on the future of social...
![Creator Marketing Budgets Surge 171% YoY [New Report]](https://s.influencermarketinghub.com/imaginary/resize?width=300&height=195&type=webp&url=https://influencermarketinghub.com/wp-content/uploads/2025/10/d215b0fb-generated-image-october-08-2025-3_45pm.jpg)
Creator Marketing Budgets Surge 171% YoY [New Report]
CreatorIQ’s 2025 report shows marketers rechanneling ad dollars into influencer...
The Holiday Channel & Format Timing Blueprint (TikTok...
Holiday wins are rarely about “more content”—they’re about content timed to...
TikTok Shop Holiday Playbook: Live, Bundles, Spark-style Ads...
What happens when QVC-style storytelling collides with TikTok’s algorithmic reach? And...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
TikTok Increases US Creator Revenue Share to 90%
TikTok is significantly boosting its creator payouts in North America, offering U.S. and...
TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...