Influencer marketing may be owned in-house, but that doesn't mean every part of it is...
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The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...
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Black Friday and Cyber Monday can produce a brand’s biggest sales weekend while leaving...
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Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
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Everyone’s chasing that viral post, but brands that really win in the long run figured...
The Paid Social Creative Playbook 2026: What Actually Drives...
Explained for people who've never done this before. About a 12-minute read. The examples...
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Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
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Creator marketing has reached a point where engagement metrics can no longer carry the...
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Pick creators the way you hire people, not the way you buy ad space. An ad disappears the...
I Built a Beautiful Brand That (Initially) Failed. Here’s...
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The Ultimate B2B Outreach Workflow: From Finding Emails to...
Most B2B outreach fails before it even starts. Not because the product is wrong or the...
Unilever Reveals the Creator Marketing Growth Mistake Brands...
Creator marketing has entered a new phase. The conversation is no longer about whether...
How to Choose a Shopify Plus Agency (Without Getting Burned)
I've helped build north of 500 Shopify stores over the last 12 years. A good share of...
Anton Pirisi Joins MrBeast as TikTok Becomes Its Next Growth...
When Beast Industries began searching for a Head of TikTok earlier this year, the company...