A multi-layered campaign transforms music discovery into interactive fan...
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Perplexity AI’s $34.5B Bid for Chrome Raises Antitrust Stakes
An audacious offer ties into mounting regulatory pressure on Google to divest...
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
Customers Trust Each Other Over Influencers, New Akeneo B2C...
A new Akeneo survey reveals that peer reviews, not influencers, are shaping trust and...
YouTube Expands Gift Goals to All U.S. Creators to Maintain Keep...
Gamified targets aim to boost livestream earnings, strengthen community participation...
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Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...
Teaser Seeding Before the Drop
What if you could ignite a groundswell of anticipation before your next product drop...
Amazon Supercharges Influencer Earnings for Prime Day
Influencers can earn up to twice their normal rates across key categories during the...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...