In today’s fast-paced, trend-driven world of social media, brands need to do more than just chase viral moments—they need to speak directly to their audience in ways that feel personal and genuine. Transavia’s TikTok campaign, launched by Team5pm, in Stockholm, did just that, and it’s a perfect example of how to use data and creativity to break through the noise.
Targeting the 18-24 age group, the airline set out to become the go-to choice for young travelers. But instead of simply jumping on popular trends, Transavia took a smarter route: they leveraged Team5pm's video-SEO tool, Topictree, to get a deeper understanding of what this audience truly cares about.
The result? Content that wasn’t just relevant but also relatable and engaging. One standout moment: a TikTok video with a pilot offering tips on overcoming the fear of flying—something that felt real and helpful. The numbers speak for themselves—3 million organic views, 100,000 likes, and 220,000 engagements in just 2.5 months.
This campaign proved that when brands create content rooted in what their audience is genuinely searching for, they can build much more than awareness—they can foster a real community. And this is exactly the type of innovative strategy that the top CEOs of social media marketing agencies in Stockholm are using to help brands thrive in the digital age.
Top 7 CEOs of Social Media Marketing Firms in Stockholm
In the fast-paced world of social media marketing, the right leadership can make all the difference. These top CEOs in Stockholm are not just running agencies—they are redefining how brands connect, engage, and grow in the digital space. Here’s a look at the visionary leaders behind the most innovative social media marketing firms in the city.
1. Jelmer Wind
As the co-founder and CEO of Team5pm, Jelmer Wind built a powerhouse agency that blends data with creativity to produce high-impact content for brands on YouTube, TikTok, and Instagram. Since launching in 2018, Team5pm has expanded across multiple markets, including Stockholm, where it’s redefining digital storytelling with a data-first approach.
Before Team5pm, Wind honed his expertise at RTL, where he led content and channel strategies, shaping digital media landscapes before “content marketing” became the buzzword it is today. His background in online advertising and digital innovation, including contributions to Frankwatching, further cements his reputation as a thought leader in the space.
What sets Wind apart is his commitment to using data—not just as numbers on a screen, but as insights into human behavior. Team5pm’s proprietary video SEO technology, Topictree, deciphers audience preferences, ensuring brands land in the right place at the right time—before their competitors do. This strategic fusion of analytics and creativity has made Team5pm a go-to agency for brands looking to dominate the social video landscape.
With Team5pm’s presence in Stockholm, Wind is bringing his innovative, results-driven approach to the Nordic market. As brands increasingly seek measurable impact from their content strategies, Wind’s leadership continues to push boundaries, proving that data isn’t just part of the equation—it’s the key to winning in social media marketing.
2. Saeid Sasan
Saeid Sasan has transformed Beet into a powerhouse of digital strategy, helping brands maximize their online presence through SEO, SEM, social media, and performance marketing. Since founding Beet in 2012, he has led the company to multiple awards, including the Gasell and Mästargasell honors, solidifying its status as one of Sweden’s fastest-growing digital agencies.
With a background that spans leadership roles at Dustin Group, Vistaprint, and Citibank, Sasan has spent years perfecting the art of online marketing and analytics. His expertise lies in turning raw data into actionable insights, ensuring every campaign is backed by a strategic foundation. His certifications in Google AdWords and digital advertising further highlight his deep understanding of the evolving digital landscape.
Under Sasan’s leadership, Beet has delivered measurable success for clients, including a 117% revenue increase for Sail Racing through tailored digital strategies. The agency’s approach is all about adaptability—leveraging data to refine campaigns in real time, ensuring brands stay ahead in a constantly shifting market. As a Meta Business Partner, Beet also remains at the forefront of social media best practices, offering clients a competitive edge.
Stockholm’s digital marketing scene thrives on innovation, and Sasan continues to push boundaries. His ability to merge analytics with creativity makes him a standout leader, proving that in today’s digital world, the right data-driven approach doesn’t just drive traffic—it drives real business growth.
3. Christoffer Lötebo
Founded in 2012 by Lötebo and two fellow ex-Google colleagues, Precis Digital was built on a mission to challenge conventional marketing approaches. The agency specializes in digital media buying, marketing analytics, and creative strategy, blending data science with innovative ad solutions. Under Christoffer Lötebo's leadership, Precis has become one of Northern Europe’s largest independent digital marketing firms, with 500+ employees across 14 global offices.
Lötebo’s background at Google gave him a deep understanding of data-driven marketing, and he has applied that expertise to Precis’ approach. The agency leverages first-party data to refine audience targeting, optimize campaigns, and measure impact with precision—ensuring brands don’t just reach audiences but engage them meaningfully.
Beyond its strategic excellence, Precis is known for its culture of transparency and continuous innovation. Lötebo has built an environment where data, creativity, and technology work together seamlessly, delivering results that push the boundaries of traditional digital advertising.
With an ever-expanding global footprint and a commitment to staying ahead of industry trends, Lötebo continues to set new benchmarks in digital marketing. His leadership at Precis Digital is proof that when data meets creativity, marketing doesn’t just perform—it thrives.
4. Emma Lindén
Emma Lindén has a clear vision for digital content—one that blends creativity, strategy, and data-driven insights. As CEO of Curious Mind since 2019, she has led the agency through a generational shift, refining its approach to digital communication and content marketing. With a background in sales, marketing, and content strategy, she understands how to craft narratives that don’t just capture attention but also drive engagement.
Curious Mind is a full-service content agency that specializes in digital communication, offering strategy, production, and analysis to help brands optimize their online presence. With a team of around 60 content specialists, the agency creates tailored storytelling that resonates across social channels. Thanks to Lindén’s leadership, the agency has strengthened its ability to turn audience insights into compelling content strategies, ensuring brands connect with their target markets in meaningful ways.
Lindén's expertise lies in bridging the gap between content, marketing, and sales. She emphasizes a holistic approach, ensuring digital strategies align with business goals. This focus on integration has made Curious Mind a trusted partner for companies looking to enhance their brand presence in an increasingly content-driven digital landscape.
With a keen understanding of user behavior and a passion for digital transformation, Lindén continues to push the boundaries of content marketing. Her leadership at Curious Mind is proof that great storytelling, when backed by data and strategy, becomes more than just content—it becomes a powerful tool for brand growth.
5. Magnus Dahlquist
Magnus Dahlquist has built a reputation for transforming digital marketing with precision and performance, and that's evident with Bluebird Media. At Bluebird, he leads a data-driven agency that helps brands maximize their digital potential across search, social, programmatic, and SEO. With offices in Stockholm, Helsinki, Oslo, and Copenhagen, Bluebird has become a key player in the Nordic digital landscape.
Dahlquist’s expertise spans over a decade, with a background in digital marketing that laid the foundation for Bluebird’s full-funnel approach. Under his leadership, the agency has developed a strategy-first mindset—focusing on closing gaps in digital marketing strategies to drive impactful results. Whether through paid search, social media, or app marketing, Bluebird integrates technology and human intelligence to optimize every touchpoint.
The agency’s commitment to excellence has earned it recognition, including a DI Gasell Award for rapid growth and multiple Global Search Award nominations. Clients such as Byggmax and Lumene praise Bluebird’s ability to blend technical expertise with a deep understanding of brand identity and international expansion strategies.
Dahlquist's leadership ensures that Bluebird doesn’t just follow digital trends—it sets them. With a strong focus on automation, data-backed decision-making, and continuous innovation, he is pushing the boundaries of what’s possible in performance marketing. For brands looking to elevate their digital game, Dahlquist and Bluebird Media offer more than just services—they deliver results.
6. Jimmy Björnhård
Jimmy Björnhård has spent over two decades shaping digital marketing, and his role as CEO of Maia Marketing proves it.
Björnhård’s journey in digital marketing began at just 16, and since then, he has built, scaled, and led multiple digital businesses. Before Maia, he successfully helmed Anegy Digital Consulting, where he transformed the company into an award-winning agency, securing multiple DI Gasell and SEMrush awards. His deep understanding of SEO, social media, and analytics has made him a sought-after strategist, trusted by brands like Samsung, Mercedes-Benz, and Electrolux.
At Maia Marketing, his approach is clear: data isn’t just a tool—it’s the backbone of every decision. The agency specializes in SEO, SEM, social media marketing, and performance analytics, leveraging insights to craft tailored strategies across platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube. Clients praise Björnhård not just for his technical expertise but for his ability to blend strategic insight with hands-on execution.
His leadership philosophy focuses on both business growth and team development, fostering a culture of innovation and continuous learning. With a track record of driving measurable results and a relentless passion for digital strategy, Björnhård continues to push boundaries in Stockholm’s competitive marketing scene.
7. Elin Sahlström
Before stepping into the CEO role of Appelberg in 2018, Sahlström led Appelberg’s film division, where she honed her expertise in visual storytelling. This background gives her a unique edge in content marketing—ensuring that every piece of content, whether a social media campaign, branded video, or digital publication, is crafted with both creativity and strategic impact.
Appelberg specializes in B2B marketing, offering everything from content strategy and concept development to performance marketing, copywriting, and podcast production. Under Sahlström’s leadership, the agency has adopted a holistic, results-driven approach, starting with distribution strategies to ensure that content not only reaches the right audience but drives measurable engagement.
With a commitment to innovation, Appelberg has earned certification in Effektsystemet 2.0, Sweden’s industry standard for evaluating marketing effectiveness. The agency continues to collaborate with top-tier Swedish companies, producing award-winning content that blends creativity with performance analytics.
Sahlström’s ability to bridge storytelling and strategic marketing makes her a standout leader in the digital space. By seamlessly integrating content production with social media optimization and data-driven insights, she ensures that Appelberg remains at the forefront of B2B communication—helping brands not just tell their stories, but make a lasting impact.
Stockholm’s Social Media Marketing CEOs: The Minds Behind Digital Success
The CEOs leading Stockholm’s top social media marketing firms are more than just business executives—they are digital pioneers shaping the future of brand storytelling. With a data-driven approach, innovative strategies, and creative excellence, these leaders have built agencies that transform brands into social media powerhouses.
From high-impact video campaigns to precision-targeted advertising, their expertise ensures businesses thrive in an increasingly digital-first world. As social media continues to evolve, these CEOs remain at the forefront, proving that in today’s landscape, a bold vision and strategic execution are the keys to digital success.
