If you’re thinking about selling on Amazon, much of your success will be determined by which products you decide to sell. Sure, it’s one of the most popular marketplaces and you have a captive audience of shoppers right at your fingertips, but the market is equally competitive. In another article about selling on Amazon, we made the bold statement that what you sell on the marketplace will very likely be the most critical choice that you’ll have to make. This still rings true.
Perhaps you’re thinking about launching your own private label business from scratch? Maybe you’re an experienced Amazon seller already, but simply considering expanding your product range? Whichever the case, you’ll need to know which products are actually selling on Amazon.
To help you, we’ve scoured the web and compared lists to present to you this list of items that are currently regarded as Amazon bestsellers. From small, inexpensive items like a water bottle to bigger, and more expensive, appliances such as a mini fridge, there’s something for everyone.
Top Selling Items on Amazon:
When it comes to kitchen appliances, buyers turn to Amazon for both small as well as large appliances. Here are three top picks:
Air fryers are still hot. According to online data, air fryers are the most in-demand product on Amazon ahead of Black Friday. More specifically, the Ninja Dual Zone, Tower Family-size Air Fryer, and COSORI Air Fryer are the top three choices, according to an online article published on Business Leader about in-demand products on Amazon ahead of Black Friday.
One of the attractions of selling air fryers is that you appeal to a much bigger audience than just health-conscious consumers. As air fryers can cook food much faster than conventional fryers, it also appeals to families. After all, everyone has to eat, right?
Not only do you have a wider audience, but you also have several marketing opportunities. From long-form blog posts that focus on health benefits to visual recipe demos, you can mix it up between written and video content.
It’s not only small kitchen appliances that are hot. Larger kitchen appliances, like mini fridges, are also proving to be cool. According to data shared by Business Leader, the term “mini fridge” boasted a global search volume of over 775,000. Their data also reveals that the AstroAI Mini Fridge and SubCold Classic4 Mini Fridge are frontrunners in this popular product category on the marketplace.
After mini fridges, portable dishwashers (aka countertop or tabletop dishwashers) are the most popular large appliances. What’s important to note, though, is that the term “portable dishwasher” is currently used more commonly, with Business Leader reporting that the term generated a bigger global search volume on Google. Keeping this seemingly small detail in mind when you’re writing your product descriptions can help you to reach a bigger audience.
Electronics and Home Products
Consumer electronics in general are expected to become the best-performing product category over the next couple of years. According to forecasts shared by Statista, the net sales of electrical products on Amazon will grow by 11.6% to reach over $280 billion by 2026.
What’s more, what makes the electronics category so attractive is that new products and accessories are released continuously. Here are just two of the products that are currently recording impressive sales:
Home security cameras
Home security cameras specifically have become quite popular. It’s anticipated that the global smart home security market will exceed $5 billion in 2025. Video doorbells, in particular, are opening the door to many sales.
There aren’t any clear brand leaders in this niche yet, although electronic products manufactured by Amazon typically take the top spots. So, you’ll have to keep in mind that you’ll be competing against Amazon themselves.
All in all, selling home security cameras can be a great choice for new Amazon sellers. To make this product category more profitable, see if you can purchase the electronics in bulk.
Examples of other related products in the electronics category that are quite popular at the moment include:
- Wireless speakers and earphones
- Voice control electronics
After air fryers, electric blankets are the second-most popular product to buy for the home, at least according to Business Leader. Their data shows that electric blankets boasted one of the most significant increases in global search volume, recording nearly 200,000 searches. The Silentnight Comfort Control Electric Blanket, in particular, was a popular choice among Amazon users.
Photographic gear remains one of the most popular categories. If you’re tired of selling lighting equipment and looking for something a bit different, how about binoculars or telescopes? While they might not be novel products, there’s a renewed interest.
Telescopes and binoculars
Thanks to Elon Musk, there’s a renewed interest in space. Though, as this article is about best-selling products on Amazon, let’s not forget the contribution of Jeff Bezos himself, even though his rocket might have been remembered for different reasons…
In any case, telescope sales are on the rise. Alternatively, binoculars is another product that you can keep a closer eye on.
Personal Care and Beauty Products
While consumer electronics are anticipated to be the highest selling products on the marketplace, it’s forecasted that health and beauty products will grow the strongest. If you thought a compound annual growth rate (CAGR) or 11.6% was impressive, consider the health and beauty segment. It’s forecasted that this product category will record a CAGR of more than 12% during the next five years.
Here are three subcategories that you can zoom in on specifically:
Beauty might only be skin deep, but that doesn’t stop consumers from spending a small fortune on skincare products. According to data shared by Statista, in 2021, the US skincare market generated more than $18 billion in revenue. And, it’s not just older consumers that buy skincare products. A survey revealed that nearly 40% of Gen Z consumers spend anything from $21 to $50 per skincare product.
In 2021, facial cleansers were the most popular. According to data shared by Amazon, LANEIGE and NuFACE were two of the best-selling beauty brands.
If you’re thinking about selling skincare products on Amazon, consider using a subscribe-and-save model. Data shared by Newsweek reveals that subscribe-and-save sales have increased by over 38%.
Teeth whitening products and electric toothbrushes
Teeth whitening solutions have been trending for a few years already and their popularity will give Amazon sellers a reason to smile from ear to ear. There are various types of teeth whitening products that you can sell, including whitening strips and charcoal powder. According to Amazon’s own data, Crest Teeth Whitening in particular, is currently one of the best-selling items.
Then, to round off the sale, you can also sell electric toothbrushes. You can, for example, check out Oral-B electric toothbrushes, another one of Amazon’s bestsellers.
Water bottles and filters
Much of the popularity behind water bottles and water filters is driven by consumers’ need to buy and live more sustainability. Not only can it help to reduce their plastic consumption, but it also promotes a healthier lifestyle which increasingly more people are making a priority too.
From young children to office workers to fitness enthusiasts to professional athletes, there are various different audiences that you can target. Plus, by focusing on water bottles as well as water filters, you’ve created a lucrative cross-selling and/or upselling opportunity.
In today’s digital age, there’s still a place for books. Increasingly more consumers are buying books via Amazon. As a matter of fact, according to a survey completed in the United Kingdom, Amazon was the preferred place for buying books (both digital and printed versions). More than a third of respondents listed the marketplace as their first choice for buying books, while 70% have bought a printed book in the past year via Amazon.
Similarly to electronics, if you can buy books in bulk, it can help to boost your profitability. Plus, as they’re readily available you won’t have a hard time sourcing books.
According to an online article shared by the New York Post, these were some of the book bestsellers on Amazon in 2022:
- One Italian Summer by Rebecca Serle
- Educated by Tara Westover
- Weather Girl by Rachel Lynn Solomon
- The Four Winds by Kristin Hannah
- The Great Gatsby by F. Scott Fitzgerald
- Atlas of the Heart by Brené Brown
In addition to selling fiction, you can also consider selling adult coloring books. With more consumers realizing the importance of taking good care of your mental health, activities like coloring in that can help with mindfulness speak to a wide audience.
From beds for dogs to toys for cats to cleaning equipment for your fish tank, the pet supply category on Amazon is quite diverse which has helped it to grow in popularity. Pet beds, in particular, can be a great choice to sell and ideal for dropshipping. Though, these tend to be one-off purchases that customers will expect to last for a good couple of years. On the other hand, pet toys are bought more frequently.
You can also choose to focus on a more niche product like a clicker used for training. Dog training aids are a great example of niche products in the pet supply category.
According to data shared by Amazon, on Prime Day, pet products from NUTRO, GREENIES, and TEMPTATIONS, were some of the best-selling items across the world.
How to Identify Bestsellers Moving Forward
This list (and other similar lists) will help you to boost your sales, but not forever. In addition to referring to these types of lists, you’ll also need a third-party software that offers the product research tools you need to increase your revenue all-year round.
There are a number of great Amazon analytics tools that sellers can use to help uncover useful data for product research. These include:
Wrapping Things Up
While this list of top-selling products will help, it’s important to keep in mind that what’s hailed as a bestseller now won’t necessarily be popular items next year. Trends are often short-lived. Consumer needs change.
For example, the Best Sellers Rank (BSR) is updated every hour and changes various times in the span of a single day. Sure, this list can be a useful resource, but keep in mind that these products won’t necessarily continue to generate as many sales in the long run.
It’s also important to keep in mind that what attracts shoppers to Amazon is convenience. For this reason, unique products aren’t really a selling point. Instead, they’re looking for the best prices, and even better yet if it can be delivered fast and for free.
Frequently Asked Questions
Where can you find products to sell on Amazon?
Once you know which specific items you want to sell on Amazon, you can turn to sites like eBay, Alibaba, and AliExpress to source the actual products. The challenge of using eBay, though, is that the competition is strong and you’ll have limited options. Alibaba, on the other hand, has thousands of suppliers that charge a very reasonable price. If you specifically want to concentrate on selling private labels, this is a great site to try. While AliExpress is similar to Alibaba, they’re generally more expensive.
What is Amazon's Best Sellers Rank?
Amazon’s Best Sellers Rank (BSR) uses previous and recent sales of products to identify the most sought-after products. It can help Amazon sellers to identify good products to sell on the platform. If you want to use it for this purpose, keep in mind that it changes on a daily basis. Also, it’s better to choose product categories that have a number of products with a best sellers rank. This way, you know that shoppers are open to a number of different products which means that the segment isn’t too crowded yet.
Which are the worst products to sell on Amazon?
Generally speaking, unique products don’t sell well on Amazon. The reason for this is that most people turn to the marketplace for fast/free delivery and price. In other words, convenience plays a much bigger role. That said, if you want to sell a generic product, you’ll want to ensure that you get your pricing spot on. Selling a product at a low price in a product category that already has thousands of other similar products won’t get you very far.
What is FBA?
FBA stands for Fulfillment by Amazon. In short, it’s a service that lets you store your products in the Amazon warehouse and fulfillment centers. The staff will then pick, pack, and ship the products on your behalf. What’s more, with this service, you’ll also be able to use their customer service and returns policy. All in all, it offers a more hands-off way of making money on the marketplace helping you to save time and other resources.
How can you make money on Amazon?
In addition to selling products on Amazon, you can also make money via the marketplace by becoming an Amazon Influencer. This way, you’ll earn money from commissions on sales. To follow this approach, though, you’ll need to have a big social media following on platforms like Facebook, Instagram, and Twitter. You’ll also need to apply to join the Amazon Influencers program. If you’re accepted into the program, you’ll receive a unique URL that you can share on your social media channels.