Amazon might be the most popular online marketplace in terms of monthly traffic, but with that comes more competition among sellers. As such, many online sellers have started to expand their presence to other online marketplaces like Walmart, eBay, and Etsy.
To give you a better idea of just how many are exploring alternatives, the number of sellers on Walmart Marketplace has surpassed 150,000, which represents a 66% increase within a single fiscal year. The sign-up process is easy and approval fast. However, advertising on Walmart is more complicated.
Paid ads remain one of the best strategies and to help you make the most of your budget and bid smartly, it’s best to leave it to the pros. Here are 12 of the leading marketing agencies that include Walmart in their supported platforms.
Top 12 Walmart Marketing Agencies to Expand Your Presence:
12 of the Best Walmart Marketing Agencies in 2024:
Thrive has received dozens of very positive online reviews with clients praising their project management skills, responsiveness, and overall professionalism. Included in their substantial services list is Walmart Marketplace marketing and optimization. Their in-house team of innovative eCommerce marketing experts can help you set up your online business on Walmart in such a way that it will reach your ideal customers here. From competitor analysis to content management to product placement to pricing strategies, Thrive can help with various aspects. Plus, whether you want to focus on organic growth via Walmart SEO or paid advertising, they can explore both directions. Here are some of the other ways that Thrive can help you with selling on Walmart: Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. 50+ Arlington, Texas; Los Angeles, California Best for: Enterprises, Large and Small brands Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. While Emplicit’s core focus is on Amazon marketing, they also include other platform expertise, such as Walmart. They eloquently describe themselves as an “eCommerce maximization partner” and if that means helping you to take your presence to Walmart, they’ll apply the same meticulous approach they use for Amazon listings. And, if the reviews they’ve received for their marketing services are anything to go by, you can look forward to five-star work. They’ll use PPC campaigns informed by competitor and keyword research. They’ll also use their keyword research to improve your content and make your products more discoverable. Advertising aside, their online marketplace experts can also tend to the more boring stuff like logistics and brand protection. You can even entrust customer service to them. Other key Walmart-related services offered by Emplicit include: We help ecommerce brands reach their maximum potential by delivering highly-specialized channel expertise tailored to their unique needs. 50+ Seattle, Chicago, New York, San Diego Best for: Food IndustryFMCG We help ecommerce brands reach their maximum potential by delivering highly-specialized channel expertise tailored to their unique needs. Vertical Rail is an eCommerce agency based in Minnesota that connects the dots between product visibility and customer conversion. Similarly to Emplicit, Amazon is Vertical Rail’s primary focus area. However, they also offer services to connect you with customers on Walmart. If you specifically want to zoom in on advertising, Vertical Rail can assist with search and display advertising as well as brand interactions. In addition to ads, they’ll also craft a sales strategy for ongoing growth and explore your listings’ promo options. Then, to analyze whether or not their efforts have paid off, they also include detailed reporting about your brand’s performance on the marketplace. In addition to Walmart marketing, they also include the following account management services: Vertical Rail, founded in 2008, is a growth marketing agency that helps manufacturers and brands with Amazon and Google. Their group of experienced marketers can help to create a strategy, manage advertising, and tackle everyday platforms with these ... 1 - 10 Aptos, California Best for: Small businesses Vertical Rail, founded in 2008, is a growth marketing agency that helps manufacturers and brands with Amazon and Google. Their group of experienced marketers can help to create a strategy, manage advertising, and tackle everyday platforms with these ... If you want to get started on Walmart, WebFX offers a number of service plans tailored specifically for this marketplace. Included in all their plans is pay-per-click advertising. All their campaigns are designed around revenue generation. They’ll take into account the unique selling points of your brand along with key factors like ad copy, pricing strategies, and product placement. In addition to ad copy, they can also help with product description copywriting. After all, a rock solid product description can often sell itself. As for pricing, their entry-level plan starts at $1,000 per month after a one-time setup fee of about $3,000. They’re one of the most-reviewed agencies on this list and the hundreds of online reviews that they’ve received serve as enough social proof that they’re a worthy investment. Other services included in WebFX’s Walmart Marketplace management service plans are: Rated as one of the top performance marketing agencies, Tinuiti describes themselves as “brand performance accelerators”. Their team of 1,000+ employees have helped brands like Converse, Nestlé, and The Vitamin Shoppe accelerate their growth and, as they’re one of only a few official Walmart Advertising partners, they’re a great agency to partner with for your Walmart products. They offer a comprehensive program tailored specifically for Walmart that focuses on advertising management, content, and media. Combining their proprietary tech with their strategic planning process (called GAMMA), they help their clients to make sense of their ad spend and optimize accordingly. Their technology can, for example, automate bidding and create customized reports. This unique approach is also used for keyword optimization, campaign structure, and product promotion. In addition to Walmart, Tinuiti’s full-funnel approach can also be applied to: Urtasker is another Amazon marketing agency that includes Walmart services in their offering. The strategies that they’ve created have grown and scaled over a 100 brands just on Walmart and have landed them press recognition by Forbes, Entrepreneur, and CBS. What’s more, they’ve also been named as one of the fastest growing Walmart ad agencies and received dozens of positive reviews. To help you reach the huge audience on Walmart, they can use Walmart’s sponsored products feature. They’ll work with you to set up your sponsored ads and optimize your listings, starting at the title all the way to the product images. To optimize your listings further, they’ll also search for the relevant keywords to use and add them strategically to your content. On top of their ad services, they also offer: BellaVix is a full-service marketplace agency that helps D2C retail brands sell on Walmart and Amazon. From helping you get signed up to become a Walmart seller to addressing unhappy customers, they can help with much more than simply marketing. As for their marketing-related services specifically, their team can devise a long-term advertising strategy that’s customized for your specific brand. This will include keyword and ad budget research. Then, after they’ve gained more insight into your budget, they’ll continue to moderate bid amounts and daily spending carefully and share monthly performance reports to keep you in the loop as well. In addition to PPC management, BellaVix’s Walmart marketing and management services also include: Founded in 2019, JungleTopp Media is a black-owned business and one of the newer agencies on the block. Their Walmart services are what helped to put them on the map and they were one of the first agencies invited to join the marketplace’s self-serve ad platform. In the span of only a few years, they’ve grown to a team of 40 digital marketing specialists ready to become an extension of your team. Plus, as there are no setup fees or long-term contracts, they offer great flexibility to brands not ready to plunge head first into Walmart. They’ll help you to get your ads, whether that’s Sponsored Product Ads, Shoppable Ads, Search Ads, or Biddable Ads, right in front of your target audience with the help of AI-based bid optimization. This approach has helped a big global footcare brand to generate more than $43K in new sales in little over a month. On top of AI-based bid optimization, they also rely on: Based in New Jersey, Premiere Creative is nearly as old as the internet itself. They were founded in the early 1990s and, over the years, they’ve expanded their marketing expertise to newer platforms like Walmart. They mostly work with startups, entrepreneurs, and established mid-sized businesses that generate anything from a couple of $100,000 to 10 times that. If your annual revenue falls toward the lower end of the spectrum, they’ll help you to create a better focused marketing strategy to make your ad dollars go further. Not only will they help you with strategic planning, but their Walmart marketplace experts will also help you to add new product listings and tweak current ones. Whether that calls for product photography or written content, they have experienced writers and creatives to enhance your listing. As they’re a full-service web marketing agency, they can also launch integrated campaigns to help you leverage complementary channels. Some of their other Walmart services include: For help specifically with PPC, you can partner with Laser Sight Digital. They offer comprehensive PPC management for Walmart. Plus, like most of the other agencies, they’re also an Amazon marketing agency and can help you to expand your efforts to multiple channels. Combining their proprietary campaign structure with keyword optimization and product marketing, they create a marketing strategy that’s informed by your objectives. Clients have highlighted their professionalism, responsiveness, and detailed reporting as a few of their strongest points. Their team can help you to implement the following four types of ads: For those that sell beauty and personal care products, there’s beBOLD. They’re a full-service Walmart ad agency that’s on a mission to drive profitability and sustainable growth for their clients. In fact, according to their website, they’ve increased their partners’ profit growth by a massive 64% on average. They’ve done this by focusing on media planning and buying as well as campaign development and management. Their team has an in-depth knowledge into the ins and outs of Walmart Connect and has the experience to implement a strategic approach. That said, before they execute any strategy, they’ll turn to you for the final approval first. Reporting also plays a key role in their process. Regular calls mean that you can expect total transparency and that you’ll get actionable insights to improve ads further. Benefits of working with beBOLD include: For sellers that really want to explore the possibilities offered by artificial intelligence, there’s Teikametrics. In 2015, they started turning their vision – to build the first marketplace optimization platform in the world – into a reality. By merging data, AI, and their skills, they’re on a mission to make it easier for brands (including Fortune 500 companies) and sellers to unlock their full potential on sites like Walmart. Their proprietary goal-based AI algorithms help their clients to compete at the highest level, helping to widen the gap between them and their closest competitors. Armed with this tech, they can also set the best bids. Though, as mentioned, it’s not all about AI. Their ad managers also rely on their years of experience to optimize ads and test continuously. The over 100 Google reviews that they’ve received attest to the high level of expertise that their team has. In addition to strategic ad management, Teikametrics can also help with:1. Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
2. Emplicit
Emplicit
Emplicit
3. Vertical Rail
Vertical Rail
Vertical Rail
4. WebFX
5. Tinuiti
6. Urtasker
7. BellaVix
8. JungleTopp Media
9. Premiere Creative
10. Laser Sight Digital
11. beBOLD
12. Teikametrics
Wrapping Things Up
With increasingly more consumers turning to private label items — an area where Walmart dominates, it will be interesting to see how Walmart makes inroads into online selling in the next few years. Even if you’re not interested in selling private labels, it still offers a lot of potential, making it an attractive alternative or add-on to Amazon.
Advertising your products, though, requires some technical skill. Keyword research is crucial. Add to that the fact that the algorithms work differently and you’ll understand why it’s best to leave that department to one of these 12 marketing agencies that have done it before.
