Top Amazon Marketing Services to Use in 2024

Advertising Disclosure

Amazon Marketing Services (AMS) is the collective term for several Amazon services for sellers like Sponsored Products, Headline Search Ads (now called Amazon Sponsored Brands), and Amazon Display Ads. As of September 2018, Amazon has rebranded several of its features (AMG, AMS, and AAP) as Amazon Advertising. AMS is now called Advertising Console. We’ll be referring to Amazon Marketing Services, AMS, and Advertising Console throughout this article.

According to Amazon statistics, Amazon still leads the pack by far and boasts 37.8% of the market share among retail eCommerce companies. In terms of customers, it works out to more than 310 million. Nearly 40% of these customers find sponsored ads helpful, just one more reason why you should take note of Amazon Marketing Services.


Services to Help You Leverage Amazon Marketing

Top
amazon marketing services
2024

1. Sellozo

Sellozo

Sellozo is a standout provider of Amazon Marketing services, offering a robust AI-driven platform that has garnered acclaim from a diverse clientele. Their services are characterized as solutions for enhancing clarity and predictability in budgeting for Amazon marketing efforts.

With a focus on maximizing ad profit, Sellozo’s Amazon Ads Management is both comprehensive and effective. They employ a suite of tools, including Campaign Studio, to automate and refine PPC strategies, ensuring Amazon campaigns are not only targeted but also continuously optimized for performance.

Sellozo’s expertise in Amazon Marketing services is further demonstrated by their team of seasoned Amazon experts. Their approach is data-driven, utilizing automated keyword harvesting and in-depth analytics to enhance campaign performance and drive growth.

Amazon marketing services offered by Sellozo include:

  • AI-driven advertising growth suite
  • Automated PPC strategy execution
  • Expert campaign management
  • Keyword discovery and optimization
sellozo logo

Sellozo

BOOST YOUR AMAZON SALES: AI-driven automation platform with optional fully-managed services. All offered at flat-fee pricing without long-term contracts. Our team of highly skilled Amazon E-Commerce Experts is dedicated to helping you achieve ...

Company
Channels
Services
Company
team size

10 - 50

region

Vancouver, WA

Best for:

Small and Medium-Sized Businesses

Minimum Campaign Size: On Request
Channels
Amazon
Services
Data-driven Strategy Development
Campaign & Strategy Optimization
Keyword Discovery
Campaign Dayparting
Analytics & Reporting
Minimum Campaign Size: On Request
sellozo logo

Sellozo

BOOST YOUR AMAZON SALES: AI-driven automation platform with optional fully-managed services. All offered at flat-fee pricing without long-term contracts. Our team of highly skilled Amazon E-Commerce Experts is dedicated to helping you achieve ...


2. SmartSites

SmartSites

SmartSites is renowned in Amazon Marketing, having been recognized as a Google Premier Partner and Microsoft Advertising Select Partner in 2023. The agency offers comprehensive PPC analysis, making it accessible for both newcomers and seasoned advertisers. They focus on delivering measurable results, with strategies aimed at improving visibility, engagement, and conversions on Amazon.

Their Amazon Ads Management employs a mix of sponsored products, displays, videos, and custom ads, each tailored to resonate with specific audience segments and drive users directly to the client’s website. SmartSites specializes in reducing Advertising Cost of Sale (ACoS), developing memorable brand experiences, and effectively promoting Amazon FBA products. Their approach is holistic, ensuring all facets of Amazon advertising are optimized to meet and exceed marketing goals.

The agency’s track record is marked by increased leads, reduced click costs, and significant business growth, confirming their capability to deliver not just results but an enhanced level of partnership, prioritizing the client’s distinct business objectives.

Amazon marketing services include:

  • Keyword research
  • Keyword optimization
  • PPC management
  • Custom ads
  • Campaign management

Other key services include:

  • Web design
  • Search Engine Optimization
  • Email & SMS marketing
  • Social media marketing

SmartSites

Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core ecommerce platforms are Shopify, Magento, and Woocommerce. Our core ecommerce services include SEO, P...

Company
Channels
Services
Company
team size

50+

region

New Jersey

Best for:

Small and Medium Sized Companies

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
Klaviyo
Microsoft Advertising
Pinterest
Reddit
TikTok
Twitter (X)
YouTube Advertising
Services
Ecommerce SEO
Ecommerce PPC
Email Marketing
Ecommerce Development
Shopify Marketing & Development
Magento Marketing & Development
Woocommerce Marketing & Development
Minimum Campaign Size: $1.000+

SmartSites

Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core ecommerce platforms are Shopify, Magento, and Woocommerce. Our core ecommerce services include SEO, P...


3. Disruptive Advertising

Disruptive Advertising

Disruptive Advertising is a full-service Amazon ad agency and regarded as one of the best Amazon PPC management agencies on the market. Their team of Amazon specialists will audit your account to uncover gaps and opportunities. According to testimonials shared on their website, they’ve helped to increase revenue by as much as 300% within the first two months.

The focus of their strategy is to increase total sales and profitability. They do this by analyzing SEO and PPC aspects of your product listings. This helps them identify what currently moves the needle in the right direction and where there’s room for improvement. Testing and ongoing optimization play a key role in how they approach the job at hand. Based on what they’ve learned from the data that they’ve collected, they’ll then tailor their strategy further.

Other key marketing services include:

  • Paid search
  • Paid social
  • SEO
Disruptive Advertising Logo

Disruptive Advertising

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.

Company
Channels
Services
Company
team size

50+

region

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.


4. Nuanced Media

Nuanced Media

Nuanced Media has helped local, national, as well as international clients refine their Amazon marketing. As a dedicated marketing agency that includes Amazon in their list of services, they help Amazon sellers and vendors to create more value and connect better with their target audiences. In fact, according to their website, their unique action plan can help their clients earn as much as three times more.

Included in their list of Amazon marketing services is PPC management. Their team will create an Amazon PPC strategy for your brand, identify opportunities, and optimize your campaigns on an ongoing basis. Then, to make sure that you know what’s happening, they use various tools to create detailed reports.

If you prefer a more hands-on approach, you can turn to Nuanced Media for training. They share personal videos and in-house training tools that you can use to create your own how-to guides for your internal team. As Nuanced Media likes to put it, they can be “as hands-on or hands-off as you prefer.

Amazon marketing services include:

  • Keyword research
  • Listing copywriting
  • Image development
  • Storefront design
  • PPC management and optimization

Other key services include:

  • Influencer marketing
  • Affiliate marketing
  • Website design 
  • Media buying
  • Inventory management

Nuanced Media

Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon.  We have been featured on BuzzFeed, CNBC, ModernRetail and more. ...

Company
Channels
Services
Company
team size

10 - 50

region

San Diego, Phoenix, Tucson, Chicago, and Philadelphia

Best for:

Businesses of all sizes

Minimum Campaign Size: $1.000+
Channels
Amazon
Services
Amazon Ad Management
PPC Management
SEO
Paid Ads
eCommerce
eCommerce Marketing
PPC Management and Optimization
Product Launch Strategy and Consulting
Advertising & AMS Management
Product Page Optimization
Amazon Demand-Side Platform
Amazon Account Management
Amazon Creative Services
Minimum Campaign Size: $1.000+

Nuanced Media

Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon.  We have been featured on BuzzFeed, CNBC, ModernRetail and more. ...


5. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency offers a long list of marketing services, and this applies to their Amazon services, such as Amazon PPC. Their Amazon marketing experts will help you to maximize your budget by focusing on boosting your ROI and reducing your advertising cost of sales (ACoS). They do this by creating a well-defined, custom strategy and identifying realistic goals. One of the first steps is to use their proven tactics, tools, and experience to create an automatic sponsored ad campaign.

If you want to leverage the power of video, they also have an in-house team of videographers. From writing the content to recording videos to editing, they can take care of all the key steps.

They’ll also ensure you stay up to speed with developments. You’ll receive weekly and monthly reports, giving you a complete picture of what’s happening behind the scenes.

Amazon marketing services include:

  • Keyword research
  • Listing optimization
  • Amazon sponsored products management
  • Amazon SEO
  • Storefront and branding
  • Consulting

Other key services include:

  • Web design
  • Social media marketing
  • eCommerce marketing
  • Reputation management
Thrive-Logo

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.

Company
Channels
Services
Company
team size

50+

region

Arlington, Texas; Los Angeles, California

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Twitter (X)
YouTube
YouTube Advertising
Services
Web Design
Organic SEO
Social Media Management
PPC
Franchise Marketing
Link Building
Minimum Campaign Size: $1.000+
Thrive-Logo

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.


6. NinjaPromo

NinjaPromo

NinjaPromo is a powerhouse in the realm of Amazon Marketing, wielding an arsenal of tailored strategies designed to supercharge marketing ROI and maximize business growth. Endowed with a rich blend of innovation and expertise, NinjaPromo is committed to catapulting brands to unprecedented heights in the competitive Amazon marketplace. 

The agency’s prowess lies in its holistic approach to PPC advertising, offering a comprehensive suite of services meticulously tailored to align with each brand’s unique needs and objectives. Clients are bestowed with an intricate blend of strategy development, keyword optimization, and ad copy enhancement, all underpinned by continuous A/B testing and campaign scaling to ensure optimal performance.

In the dynamic landscape of Amazon, the agency employs cutting-edge tactics to place products directly before millions of potential customers, leveraging precise targeting to connect brands with the right audience at the opportune moment. 

Amazon marketing services include:

  • Account setup and management
  • Keyword research and optimization
  • Custom strategy development 
  • Ad copy and audience optimization
  • Detailed analytics and reporting

Other key services include:

  • Social media marketing
  • Paid social
  • SEO
  • Influencer marketing
  • PR & Outreach
  • Video production and marketing
  • Lead generation
  • Website design and development
  • Mobile App design and development
ninja_promo (1)

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

Company
Channels
Services
Company
team size

50+

region

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5.000+
Channels
AppLovin
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Medium
Pinterest
Podcast
Quora
Reddit
Snapchat
Telegram
TikTok
Twitter (X)
WhatsApp
YouTube
YouTube Advertising
Services
Content Creation
Influencer Marketing
Social Media Strategy
Profile Optimization
Platform Selection
Community Management
Reputation Management
Minimum Campaign Size: $5.000+
ninja_promo (1)

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.


7. Vertical Rail

Vertical Rail

Vertical Rail is a premier Amazon Marketing agency that excels in helping businesses harness the power of Amazon’s global reach. With a comprehensive suite of services tailored for Amazon Seller Central, Vendor Central, and Hybrid sellers, Vertical Rail empowers brands to connect with hundreds of millions of customers worldwide. Their approach combines hands-on management with cutting-edge technology like Skai, ensuring tailored advertising solutions that align with a brand’s unique objectives.

Vertical Rail employs a variety of Amazon advertising tools, including Sponsored Product Ads, Sponsored Brands Ads, Sponsored Display Ads, Sponsored Brand Video Ads, and Amazon DSP, to enhance product detail page visibility, boost Sales Rank, and drive sustainable growth.

What sets Vertical Rail apart is its status as an Amazon Ads Verified Partner, a testament to their expertise in Amazon Ads Products. Their holistic approach includes features like dayparting for bid and budget control, KPI-focused spend optimization, competitive intelligence, and ARA Reports integration for seamless 1P and 3P management.

Amazon marketing services include:

  • Optimize spend
  • Keyword research and optimization
  • Listing optimization
  • Content production

Other key services include:

  • Wallmart Ads
  • Wallmart Seller Consultation
  • Google Ads
  • Google Shopping
  • Google Product Optimization 

Vertical Rail

Vertical Rail, founded in 2008, is a growth marketing agency that helps manufacturers and brands with Amazon and Google. Their group of experienced marketers can help to create a strategy, manage advertising, and tackle everyday platforms with these ...

Company
Channels
Services
Company
team size

1 - 10

region

Aptos, California

Best for:

Small businesses

Minimum Campaign Size: $1.000+
Channels
Amazon
Google
Google Ads
Services
Amazon Marketing
DSP Management
Advertising
Seller Consulting
Account Management
A+/Brand Stores
Product Optimization
Google Ads
Google Shopping
Google Product Optimization
Walmart Product Optimization
Minimum Campaign Size: $1.000+

Vertical Rail

Vertical Rail, founded in 2008, is a growth marketing agency that helps manufacturers and brands with Amazon and Google. Their group of experienced marketers can help to create a strategy, manage advertising, and tackle everyday platforms with these ...


8. Digital Operative

Digital Operative

Digital Operative offers a comprehensive suite of services to help eCommerce merchants thrive on the ever-evolving Amazon platform. They excel in Pricing and profitability management, continuously monitoring Amazon product listings to ensure optimal positioning for maximum profitability. Additionally, their expertise extends to Inventory and fulfillment, where they guide brands in choosing the most suitable fulfillment services, be it FBA, FBM, click-and-collect, ship-to-store, or ship-from-store.

One of the agency’s strengths lies in Amazon Marketing & Ads, where they build a strategic “Offense + Defense” marketing approach that leverages AI-driven advertising, A+ content development, analytics, and reviews management. They also excel in New Product Launch Programs, helping clients plan and execute successful launches with a fully integrated digital marketing approach.

Digital Operative’s unique value proposition is their holistic approach. They go beyond product page content and pay-per-click ads, delving into backend system integrations, inventory management, 3rd party reseller relationships, customer review acquisition, and more.

Amazon marketing services include:

  • New seller program setup
  • Amazon listing optimization
  • Keyword research and optimization

Other key services include:

  • Strategy & Planning
  • Design
  • Marketing
  • Technology

Digital Operative

Digital Operative (DO), founded in 2008, is an award-winning digital marketing agency that delivers innovative solutions to help their clients drive growth and optimize their digital presence. As a full-service agency, they offer a wide range of serv...

Company
Channels
Services
Company
team size

1 - 10

region

San Diego and Denver

Best for:

Large Brands

Minimum Campaign Size: $50.000+
Channels
Amazon
Facebook
Instagram
Pinterest
TikTok
Twitter (X)
YouTube
Services
Strategy & planning
Design
Ecommerce Marketing
Conversion Optimization
eCommerce Website Development
Digital Marketing
UX
Minimum Campaign Size: $50.000+

Digital Operative

Digital Operative (DO), founded in 2008, is an award-winning digital marketing agency that delivers innovative solutions to help their clients drive growth and optimize their digital presence. As a full-service agency, they offer a wide range of serv...


9. Emplicit

Emplicit

Emplicit describes themselves as a “co-dependent eCommerce maximization partner.They work with their clients as they navigate their way around all the steps of the sales journey.

Their team will ensure you have the custom strategy and content to help you reach your target market. If you want to entrust more responsibility to them, they also have a team at hand to take over the running of your Amazon store. Then, to help you stand out, their team will also help you to get more customer reviews.

If you specifically want to focus on paid media marketing, Emplicit will focus on the following three channels: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads. To help you make the most of these channels, they’ll help with customer research, campaign planning, and ongoing optimization. Then, to keep you updated, you can look forward to formal monthly reporting.

Amazon marketing services include:

  • Store management
  • Brand management
  • Keyword research
  • Tracking and reporting

Other key services include:

  • Social media marketing
  • Product photography
  • SEO

Emplicit

We help ecommerce brands reach their maximum potential by delivering highly-specialized channel expertise tailored to their unique needs.

Company
Channels
Services
Company
team size

50+

region

Seattle, Chicago, New York, San Diego

Best for:

Food IndustryFMCG

Minimum Campaign Size: $5.000+
Channels
Amazon
Services
Amazon Ad Management
Content Creation
PPC Management
SEO
Digital Marketing
Social Media Marketing
eCommerce
Google Ads Management
Minimum Campaign Size: $5.000+

Emplicit

We help ecommerce brands reach their maximum potential by delivering highly-specialized channel expertise tailored to their unique needs.


10. Digital Marketing Agency

Digital Marketing Agency

Digital Marketing Agency is a standout Amazon Marketing agency that offers a comprehensive range of services to help your business conquer the competitive Amazon marketplace. Their core services cover Amazon SEO, PPC and Reputation Management. What sets them apart is their expertise in optimizing Amazon listings to gain a larger share of organic traffic and strategically placing PPC ads to outshine competitors in search results.

One of the agency’s strengths lies in its ability to work across various industries, including Luxury Communities, Franchises, eCommerce, Crypto, and more. Their success stories speak volumes, with impressive results such as generating leads, increasing traffic, and achieving substantial revenue growth for their clients.

As a top-ranked Amazon Marketing agency, Digital Marketing Agency aims to help your businesses build customer trust and elevate brand presence while optimizing advertising costs. Their expertise-driven approach, tailored strategies, and holistic perspective make them a top choice for businesses looking to thrive on Amazon.

Amazon marketing services include:

  • Amazon branding
  • Amazon analytics
  • Keyword research and optimization

Other key services include:

  • Social Media
  • Web Development
  • Marketing Automation

11. Taktical

Taktical

Taktical, an award-winning Amazon Ads Agency, is a standout choice for brands looking to harness the immense potential of Amazon PPC advertising. They recognized and researched Amazon’s marketing potential early, positioning themselves as industry leaders. Taktical’s data-focused specialists consistently earn recognition and praise from industry leaders, making them a trusted choice for Amazon PPC services. Their in-house creative team possesses the skills to craft successful digital campaigns, ensuring your brand stands out on Amazon’s vast platform.

Taktical’s Amazon marketing process is a comprehensive journey, beginning with thorough discussions and research to understand your brand and goals. Their creative team then develops ad content that truly resonates with your audience. The agency’s obsession with data ensures ongoing refinement of your Amazon ad campaign for maximum impact. Transparency is paramount, with Taktical sharing data that proves results.

With an impressive track record and a deep understanding of various industries, including fashion, finance, and technology, Taktical Digital is a trusted partner for companies of all sizes.

Amazon marketing services include:

  • Monitoring Amazon Ads
  • Amazon listing optimization
  • Keyword research and optimization
  • Analytics and reporting

Other key services include:

  • Paid Social
  • Paid Search
  • SEO
  • Landing Page Optimization
  • Content Marketing


Amazon Marketing Services: How to Use It to Boost Your Income:

Amazon Advertising Products

Amazon has more than 310 million active customer accounts worldwide. With so many data points, it’s no wonder that Amazon understands what motivates shoppers, how they engage with brands, and how they browse and buy online. Advertising on Amazon helps Amazon sellers reach their target audience at every stage of the buyer journey and offers several different products to help you achieve your advertising goals.

Sponsored Products

Sponsored Products Amazon

Sponsored Products help customers find and purchase the products you sell on Amazon with ads that show up in shopping results and on product pages.

Sponsored Products Ads show up in highlynoticeable locations like the first page of shopping results and product pages. They help you reach customers who are more likely to purchase your product since they’re browsing for products just like yours. Since these ads are pay-per-click, you only pay when customers click on your ads, and you can set a budget to limit how much you want to bid per click.

Sponsored Products Ads are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. There are certain categories eligible for this ad type, and your product must be eligible for the Featured Offer to use this Amazon Marketing Services product.

Minimum Daily Budget: $1 (Amazon recommends a minimum daily budget of $10 to use performance budgets)


Sponsored Brands

Sponsored Brand Ads are cost-per-click (CPC) ads that let you add your logo, a custom headline, and multiple products.

Sponsored Brands Amazon

You can use Sponsored Brand Ads to increase your brand’s visibility and share your message using custom headlines. These ads help you reach your target audience when they’re looking for what to buy, which helps you increase product awareness. Amazon shoppers can click on your logo to go to your Amazon store or a custom landing page. If they click a product in the ad, they’ll be taken directly to the product page. Sponsored Brand Ads are available for professional sellers enrolled in Amazon Brand Registry, vendors, book vendors, and agencies.

Minimum Daily Budget: $1


Sponsored Display

Sponsored Display Ads are a self-service advertising option from Amazon Marketing Services. With these ads, you can quickly launch display campaigns and reach your target audience anywhere along the buyer journey, both on and off Amazon.

Amazon Sponsored Display

Sponsored Display Ads can reach audiences on or off the Amazon platform. It offers simple campaign creation and automatically generates ad creative for display ads that get results. Sponsored Display ads are available to professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.

Minimum Daily Budget: $1 with a minimum cost per click of $0.02.


Amazon Stores

Amazon Stores let you show off your brand and products in an immersive, multi-page shopping experience right on Amazon at no additional cost.

Amazon Stores

Source: amazon.com

This Amazon Marketing Services product helps you share your brand story and product portfolio with Amazon shoppers using a simple drag-and-drop page builder or predesigned templates. You even get an Amazon URL like amazon.com/BRAND. Stores are available for sellers enrolled in Amazon Brand Registry, vendors, and agencies. You don’t need to advertise on Amazon to create a Store.


Audio Ads

Amazon’s Audio Ads help you reach your target audience through Amazon Music’s free ad-supported tier across Alexa-enabled devices.

Audio ads can be between 10 and 30 seconds in length and will be played periodically during breaks on Amazon Music. Since Music is one of the top customer interactions on Alexa, audio ads can help you boost brand awareness. Businesses can buy audio ads whether or not they sell products on Amazon.

Cost: Audio ads have a typical minimum budget of $50,000 and require working with an Amazon ad consultant.


Video Ads

Amazon OTT (over-the-top) video ads appear on connective TVs, publisher channels and networks, IMDb, IMDb TV. Out-stream ads show up outside of video content, on and off Amazon.

Amazon Advertising offers billions of shopping and viewing signals, making video ads a great option to scale your reach. These ads give you a chance to showcase your brand alongside high-quality content like the latest movies and TV, curated news, and live sports. Businesses can buy video ads whether or not they sell products on Amazon and there is a self-service option.

If you’d like to start creating video ads for Amazon and other platforms but don’t have much in the way of video editing skills, here are the top video ad makers we’ve found that can help you create high-quality video ads to increase sales.

Cost: Amazon video ads typically have a minimum budget of $10,000 per campaign, while managed-service packages come with a minimum budget of $50,000 per campaign.


Custom Advertising

Amazon’s custom advertising services are tailor-made advertising experiences. Amazon’s Custom Advertising Team works with brands to develop campaigns that reach shoppers at each stage of the marketing funnel. Amazon develops end-to-end campaigns using Amazon’s own shopping analytics to ensure that your message is delivered in a way that’s sure to have the most impact. Custom advertising brings together Amazon’s online, offline, and subsidiary brands for cross-channel advertising campaigns. Businesses with a product or brand to promote can buy custom solutions, whether or not they sell products on Amazon.


Amazon DSP

Amazon DSP is a demand-side platform from Amazon Marketing Services that lets advertisers programmatically buy display, video, and audio ads both on and off Amazon. Both self-service and managed-service options are available.

Cost: $35,000 minimum spend for the managed-service option that is designed for companies wanting access to Amazon DSP inventory and consultative service, or for companies with limited programmatic advertising experience.


Amazon Attribution

Amazon Attribution is an analytics tool that will help you track your advertising performance across multiple channels. It’s easy to use and helps you better understand the return on investment (ROI) of all aspects of your digital advertising like search, social, and email, giving you insight into how shoppers research, find, and purchase your products on Amazon. This feature is currently in beta.

Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry (US only), vendors, and agencies with clients who sell products on Amazon.

Cost: There’s currently no cost for Amazon Attribution.

There are a couple of other advertising solutions offered by Amazon (like Headline Search Ads and Product Display Ads), but those we’ve outlined above are exclusive to Amazon Marketing Services.


How to Qualify for Amazon Marketing Services

Not everyone has access to the powerful features offered by Amazon Marketing Services. If you want to use these features, you’ll need to have one of these accounts:

  • Seller Central
  • Vendor Central
  • Advantage Central
  • Kindle Direct Publishing (KDP)

You can also get access to Amazon Marketing Services as an agency representing an Amazon merchant.


Amazon Marketing Services Best Practices

After choosing the ad type you want, there are some Amazon Marketing Services best practices you can use to make sure that you’re creating the best campaigns for your business.

Effective Amazon Marketing Practices

Do Your Research

Before you launch a campaign you need to need to do some research. Here are some things to focus on:

  • Find the best keywords and keyphrases
  • Learn more about shopper interests
  • Identify cross-selling opportunities

Highlight the Right Products

When you’re creating an ad campaign you want to highlight the products that are going to resonate most with your target audience. Generally, it’s best to create ads around products that are seasonal, in demand, or that you already know are great sellers.


Establish a Budget

When determining how much to set aside for your Amazon advertising budget, start by calculating your average cost of sale (ACoS). This means tallying up overhead, materials, production costs, taxes, and account fees. So, let’s imagine that you’re selling an item for $100 with costs to you of $70, or 70% of your product margin. This leaves $30 (30%) that goes toward your profit, which means that your ACoS must be less than 30% if you want to make a profit.

Another thing to consider when building your budget is the duration of your campaign. If you’re considering establishing a budget of $1,000, for example, will you spend that money in a single day or spread across 20 days, spending a maximum of $50 each day?

Next, think about your default bid amount. This is essential your cost-per-click (CPC), or how much you’ll pay each time someone clicks on your ad. A high CPC means you won’t get as many clicks for your budget. A low CPC gives you more breathing room to attract customers, increase profitability, and lower your ACoS.

After you’ve established your default bid amount, you’ll want to estimate the return on your investment (ROI). If you determine how much you want to earn from your efforts, you can then reverse engineer how much you have to put towards advertising.

Last, you’ll want to think about the keywords that you’re going to target with your advertising as that will have a direct impact on your advertising budget. You’ll want a mix of shorter keywords that might include one or two words and longtail keywords that are longer, containing three to four words. Shorter keywords are broader and will attract a wider audience. Longtail keywords are typically much more specific and will bring in a smaller number of people. However, the people who find your products using longtail keywords generally have higher purchase intent (they’re more likely to make a purchase).


Hire an Influencer

Amazon itself offers an influencer program as part of its affiliate program, allowing influencers with a certain follower count to create their own Amazon Store, share products using custom URLs, and earn money for their efforts. It also launched a celebrity store that shows curated lists from top celebrities. Amazon sellers should consider directing a portion of their marketing budget toward influencers to drive traffic. Find out more about how to use influencers in your Amazon marketing strategy.

Looking for a list of Amazon influencers? Here are 23 of our favorite Amazon influencers to help you sell more online.


Optimize

Amazon Marketing Services gives sellers access to ad data you can use to analyze your campaign performance and then use that information to optimize your campaigns. You’ll be able to learn:

  • What products are converting best
  • Your most popular colors or product models
  • Which ads are performing best for specific products
  • The keywords that are working best
  • What copy gets the best click-through rates

This information is invaluable and will help you optimize your campaigns by redirecting your budget from lower-performing campaigns to the campaigns that are actually working. Of course, there’s a lot more you can do to optimize your advertising campaigns to get the best return.


How to Optimize Your Amazon Ad Campaigns

Here, we’re going to dive a little deeper into how to optimize your Amazon ad campaigns.

Amazon Ad Campaign Optimization Tips

1. Be Consistent

Establish an advertising strategy that you’re going to use across your advertising campaigns. This will keep your ad strategy organized, so you’re less likely to end up wasting money on repeated ads.

2. Use the Best Keywords

Amazon already has a great algorithm that will help you choose keywords to use for your advertising campaigns. You can start with these recommendations and then optimize your target keywords as you get more data from your campaigns. There are also keyword research tools that will help you find the keywords that are being used by your target audience.

3. Use a Combination of Interest-Based and Product-Based Targeting

Amazon Marketing Services offers two main targeting methods: interest-based and product-based. We recommend using both methods to reach a broader audience.

4. Optimize Your Video Ads

Video ads are great for grabbing attention but take care to create your ads based on Amazon’s advertising specifications. Amazon has target ad sizes, frame rates, and more. Plus, you’ll want to stay away from clickable content in your video ads since those elements don’t always work properly.

By default, the audio is muted on Amazon Video Ads and it will only be played if the viewer clicks on the video portion of the ad. That makes it exceedingly important to create video ads that can operate both with and without sound.

5. Optimize Your Ad Headlines and Copy

Your ad’s copy is another place to pay close attention. Your ad headline is like the subject line of an email. They need to grab viewers’ attention and get them excited to click. You can use these tips to write catchy email subject lines to improve your ad headlines.

Your ad copy should support your headline, giving viewers who didn’t click based on the headline alone a bit more information that motivates them to click. Use simple language that’s engaging and conveys the benefits of your brand and products.

If all this sounds like a bit much to deal with, don’t worry about it! There are several Amazon marketing agencies that are eager to help you out.

Frequently Asked Questions

What does Amazon marketing do?

Amazon marketing helps build awareness and services to promote repeat purchases, develop product awareness, and service revenue opportunities.

How much does Amazon marketing cost?

In fiscal year 2020, Amazon’s marketing spending amounted to around 22 billion U.S. dollars worldwide. That’s up nearly 19 billion from the previous year.

What is Amazon marketing called?

Amazon marketing services, or AMS, is the phrase used to describe several Amazon services for sellers like Sponsored Products, Headline Search Ads (now called Amazon Sponsored Brands), and Amazon Display Ads. Amazon has rebranded several of their features as Amazon advertising.

How do I advertise services on Amazon?

To use Amazon advertising services, you will need to log into Seller Central. If you’re new to Amazon, make an account. Then, create your campaign. By using sponsored ads, you can reach more shoppers. In addition, you can control your costs and measure the success of your campaigns.

How can I make money on Amazon without selling?

Here’s how you can make money on Amazon without selling:

  • Register for Amazon FBA
  • Leverage retail arbitrage
  • Publish books for Kindle
  • Use online arbitrage
About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content