The beauty industry is one of the largest markets in the world. It’s made up of a diverse set of categories, including skincare, haircare, fragrance, and color cosmetics. Thanks to social media, it has only continued to increase in popularity.
While the coronavirus pandemic has closed or stalled the beauty business, the market has remained in demand and profitable. Even the metaverse, while still in its infancy, is presenting a myriad of opportunities for the beauty niche. Experts predict that the global beauty industry will generate at least $716 billion by 2025.
Today, marketers are jumping at the chance to enter the beauty industry through affiliate marketing, and so should you. More than an additional source of income, beauty affiliate marketing can help you tap the post-pandemic generation of loyal consumers advocating for organic, sustainable, hyper-personalized, and reliable products.
To help you get started with beauty affiliate marketing, we’ve compiled 61 beauty affiliate programs that are essential to your marketing strategy this year. We divided the affiliate marketing programs into a few categories. Let's take a look.
61 Best Beauty Affiliate Programs for 2024:
The Best Beauty Affiliate Programs
Color Cosmetics
Color cosmetics refer to products that enhance your overall appearance. These include makeup (eyes, lips, face) and nail care products. Despite the pandemic, makeup products with skincare ingredients, mask-friendly lipstick, and accessible nail care faced massive demand. Experts predict that the global color cosmetics market will grow at a compounded annual growth rate (CAGR) of 7.4% between 2017 to 2024.
1. Makeup Geek
Makeup Geek offers high-quality, cruelty-free makeup, and vegan makeup products. Your customers can create their own palette builder and seek expert makeup advice on the website.
- Commission: 15% per sale
- Cookie duration: 15 days
2. Girlactik Beauty
With easy to wear long-lasting makeup products, Girlactik has attracted top social media influencers and celebrities all over the world.
- Commission: 18% per sale
- Cookie duration: 60 days
3. Yves Rocher
Yves Rocher has been around since 1959. Its affordable price and focus on natural ingredients continue to make the beauty brand a hit among consumers.
- Commission: 10-16% per sale
- Cookie duration: 30 days
4. BH Cosmetics
Affordable and vegan friendly, BH Cosmetics is a clear favorite among millennials and Gen Zs. While its commission rate appears lower than others on our list, it claims a $38.01 average order value (AOV) and a 4.75% conversion rate.
- Commission: 6% per sale
- Cookie duration: 90 days
5. Elizabeth Arden
Since Elizabeth Arden opened its doors over a century ago, many brands have replicated its holistic approach to beauty. An established name in the industry, it offers a range of innovative products from makeup to perfume.
- Commission: 8% per sale
- Cookie duration: 30 days
6. Sephora
With Sephora, you can gain access to over 13,000 high-quality products, from niche items to luxury brands. Affiliates also get free samples for every order plus free shipping for products over $50.
- Commission: 14% per sale
- Cookie duration: 30 days
7. Ulta Beauty
As the largest beauty retailer in the United States, Ulta Beauty has over 1,200 locations in the country. Aside from a wide array of products, the brand is also big on virtual reality, cruelty-free goods, and supply chain transparency.
- Commission: 2% to 5% per sale
- Cookie duration: 30 days
8. Twinkled T
Twinkled T is your one-stop shop for the perfect manicure. Aside from a range of nail supplies, it also offers fun product boxes for manicure, stamping, and nail tech.
- Commission: 10% per sale
- Cookie duration: 30 days
9. Nars Cosmetics
Nars has recently made airwaves for dabbling in the metaverse through a partnership with Animal Crossing. It offers classic bestsellers for the eyes, lips, skin, and cheeks.
- Commission: 8% per sale
- Cookie duration: 7 days
10. Tarte Cosmetics
Personalized recommendations, one-on-one tutorials, free virtual consultations, and an all-vegan product line make Tarte Cosmetics an ideal affiliate marketing partner.
- Commission: 8% per sale
- Cookie duration: 7 days
11. Treat Beauty
All-natural and all-organic, Treat Beauty offers lip balms, scrubs, and balm sets with flavors that are tasty enough to eat.
- Commission: 7% per sale
- Cookie duration: 45 days
12. Dashing Diva
Dashing Diva’s cruelty-free nail products are a favorite among women and children. The brand’s website also helps customers narrow down their searches so that they can find a precise solution to their nail care needs.
- Commission: 8% per sale
- Cookie duration: 30 days
13. Silly George
You can get painless and hassle-free lashes with Silly George’s glueless and reusable lashes. The eyelash brand also gets plus points for its vegan and cruelty-free advocacy.
- Commission: 15% per sale
- Cookie duration: 30 days
14. DipWell
You can say goodbye to long lines and expensive appointments at the salon with DipWell’s professional-grade manicure kits. Easy-to-use and affordable, it includes dip powder and liquids in an array of shades.
- Commission: 10% per sale
- Cookie duration: 90 days
Skincare
In 2020, skincare accounted for 42% of the global cosmetics market, making it the leading category in the industry. With increased screen time within the past two years, consumers have become more aware of the impact of blue light on skin, making blue light skincare a top priority. Currently, the skincare niche is projected to top a revenue of $177 billion by 2025.
15. 100% Pure
100% Pure uses all-natural ingredients for any type of skin. Even the brand’s makeup colors are fruit pigments. The company also donates a portion of each sale to dog shelters or tree planting initiatives.
- Commission: 8% per sale
- Cookie duration: 45 days
16. Circcell
Circcell offers transformational change at the cellular level. This luxury brand promotes natural ingredients in products that are also cruelty-free and fragrance-free. Given its average order size of $270, the product prices are well worth it.
- Commission: 15% per sale
- Cookie duration: 45 days
17. Jenette Skin Care
Expect organic, plant-based, ethical, and sustainable products with Jenette Skin Care. Handmade in small batches, Jenette products draw inspiration from Eastern and Western arts of healing.
- Commission: 10% per sale
- Cookie duration: 30 days
18. Espa
Espa is everything you need to recreate a spa experience at home. Its natural and holistic treatments are comprised of plants, marine actives, and essential oils. Affiliates can drive more sales to get a higher commission.
- Commission: up to 10% per sale
- Cookie duration: 30 days
19. Alchimie Forever
Alchimie Forever’s mission of self-care through skincare is a sure hit among consumers of all skin types. Anti-ageing technologies, laser treatments, and antioxidants are essential to the company’s products.
- Commission: 20%
- Cookie duration: 45 days
20. Apoterra Skincare
E-commerce consumers will appreciate Apoterra’s pledge to plant one tree for each sale. By answering just a few questions on the company’s website, customers will get a chance to receive a skincare treatment regimen for all types of skin.
- Commission: $10 per sale
- Cookie duration: 14 days
21. Murad Skin Care
A global leader in skincare, Murad is the brainchild of Dr. Howard Murad, a renowned dermatologist. Its approach to skincare aims to combat stress and promote self-care.
- Commission: 11% per sale
- Cookie duration: 7 days
22. Skinfood USA
As the first ever cosmetics brand rooted in food, Skinfood uses high-quality food ingredients from reputable farms around the world to create powerful skincare solutions.
- Commission: 10% per sale
- Cookie duration: 30 days
23. Function of Beauty
Personalization is the priority of Function of Beauty. With the brand’s personalized shampoo and conditioner and skin serum, each customer gets something different each time.
- Commission: $25 per sale
- Cookie duration: 7 days
24. Manuka Doctor
Manuka Doctor is the answer to the increased demand for organic beauty products. The brand sells luxurious products made with honey to help alleviate skin problems ranging from dehydration to acne.
- Commission: $8 per sale
- Cookie duration: 30 days
Haircare
Salon closures during the pandemic forced consumers to explore do-it-yourself hair care solutions. In the United Kingdom alone, supermarkets saw a 76% hair care sales increase in the second quarter of 2020. This category is expected to grow at a CAGR of 6.6% between 2022 to 2027.
25. Madison Reed
Customers can book a video consultation with Madison Reed’s licensed colorists to help them pick the right products for their hair.
- Commission: $20 per sale
- Cookie duration: 30 days
26. Luxy Hair
Luxy Hair offers high-quality and luxurious hair from clip-in extensions to 100% Remy human hair. Among its selling points is its marketability to major celebrities across the world.
- Commission: $10 for orders worth $100 and up
- Cookie duration: 30 days
27. Grow Gorgeous
Grow Gorgeous’ natural, vegan-friendly, and toxin-free products focus on nourishing hair roots and scalp tissues.
- Commission: 7% per sale
- Cookie duration: 30 days
28. Navy Hair Care
Navy Hair Care is relatively new to the scene, but still, its AOV is priced at $60. From shampoo to hair kits, its products are not only top quality but are also environmentally friendly and cruelty-free.
- Commission: 10% per sale
- Cookie duration: 45 days
29. Hair.com
Guys and gals who can’t make it to a salon appointment should look no further than Hair.com’s salon-tested products. Customers can even get news on the latest trends from its website, as well as tips and advice on styling and caring for their hair.
- Commission: 5%
- Cookie duration: 10 days
30. It’s a 10 Haircare
Customers can save money with It’s a 10 Haircare’s all-in-one bottle. Aside from salon-quality hair care products, the brand also offers hair extensions and professional accessories.
- Commission: 10% per sale
- Cookie duration: 30 days
31. Viviscal
Millions of people from all over the globe have placed their trust in Viviscal. Its 100% natural products have helped customers with hair fall and hair loss get thicker and fuller hair.
- Commission: 10% per sale
- Cookie duration: 30 days
32. eSalon Custom Hair Colors
This brand has shipped over 9.6 million orders around the world. It creates personalized hair color for its customers who get the opportunity to choose the tones, shades, and highlights that they want.
- Commission: $20 per sale
- Cookie duration: 30 days
33. Earthtones Naturals
Thousands of customers are happy with Earthtones Naturals’ hair related products, which are naturally free from harmful chemicals. Earthtones also offers natural hair consultation services and helps consumers find a natural hair consultant.
- Commission: 10% per sale
- Cookie duration: not stated
Fragrance and Perfumes
The European fine fragrance industry’s sales dropped by over 18% during the pandemic. But as the world is beginning to reopen, consumers are returning to fragrances to boost their mood, promote well-being, and create happy memories with their favorite scents. The period between 2021 and 2026 expects the global perfume market to grow at a CAGR of at least 4%.
34. Scent Split
With Scent Split, customers can take smaller doses from original designer scents and turn them into small sample bottles. It’s perfect for scent lovers who want a little bit of each fragrance.
- Commission: 10% per sale
- Cookie duration: 90 days
35. Arianrhod Aromatics
Arianrhod Aromatics offers pure and natural perfumes that are 100% handcrafted and free from synthetics.
- Commission: 20% per sale
- Cookie duration: 30 days
36. Generic Perfumes
Like the name implies, you can get an extensive range of scents with Generic Perfumes. These scents come from high-quality oils, yet they’re cost-effective and can work well with any perfume brands.
- Commission: 10% per sale
- Cookie duration: 45 days
37. Scentbird
Scentbird is a great way to cash in on authentic designer scents without breaking the bank. The subscription service’s 8-milliliter bottles are also perfect for travel.
- Commission: $14 per sale
- Cookie duration: 45 days
38. Etat Libre d’Orange
What better way to create memory through scent than with Etat Libre d’Orange’s eclectic fragrances with names such as “She was an Anomaly” and “Dangerous Complicity”? The prices aren’t cheap, but it’s a sure hit among the modern woman.
- Commission: 5% per sale
- Cookie duration: 30 days
39. D.S. & Durga
D.S. & Durga conducts authentic studies of real-world objects and turns them into scents. Aside from being 100% vegan, these products also come in recyclable and biodegradable packaging and shipping materials.
- Commission: 4% per sale
- Cookie duration: 30 days
40. Skylar
While Skylar offers only a small range of fragrances, its real charm is its commitment to cruelty-free and vegan products. Its fragrances are natural and modern and are free of toxic chemicals.
- Commission: 10% per sale
- Cookie duration: 30 days
41. Duke Cannon
Duke Cannons sells all scents from soap and perfume to beard oil. These products are geared toward working-class men. The brand can even recommend a signature scent after customers answer a string of questions on its website.
- Commission: 10% per sale
- Cookie duration: 30 days
42. Arquiste
Since 2011, Arquiste has been recapturing scents from history, bringing customers an experience of traveling back through time. This is the same brand behind St. Regis Hotels’ signature room scents, making Arquiste a perfect draw even for travel affiliates.
- Commission: 5% per sale
- Cookie duration: 30 days
43. Ajne
Ajne’s fragrances grow on an organic farm and are 100% plant based. Natural and cruelty-free, they include a roll-on perfume, as well as custom blends. They also come with a pet line that helps calm overactive pets.
- Commission: 10% per sale
- Cookie duration: not stated
44. Love Scent
Love Scent is known for its pheromone scents for men and women—perfect for those in the dating and relationship niche.
- Commission: 20% to 30% per sale
- Cookie duration: 60 days
Beauty Supplies and Tools
While the overall beauty supplies market plummeted by 8.5% in 2020 due to the pandemic, the demand for at-home spa tools increased. Skincare products and facial steamers are particularly marketable, as cash-strapped customers began looking for cheaper maintenance options. These practices are likely to persist even after the pandemic crisis.
45. Conaire
Conaire is notable for its line of personal care products, from hairstyling to foot baths. Customers can enjoy their own spa experience within the comforts of their home.
- Commission: 10% per sale
- Cookie duration: 45 days
46. Sigma Beauty
Sigma Beauty is the solution to makeup brushes that are made from animal hair. In addition, this vegan beauty brand also offers animal cruelty-free makeup and skincare products.
- Commission: 10% per sale
- Cookie duration: 30 days
47. The Art of Shaving
Since 1996, The Art of Shaving has been offering the most innovative tools, kits, and mixtures to address men’s shaving and grooming needs. The high-end shaving and skincare accessories brand not only boasts of loyal customers but of an AOV of $92.76 as well.
- Commission: 8% per sale
- Cookie duration: 30 days
48. Foreo
Foreo is a pioneer in beauty tech. It provides innovative devices for beauty lovers from face cleansing brushes to toothbrushes.
- Commission: 3-15%
- Cookie duration: 60 days
49. L’ange Hair
L’ange Hair is home to salon-quality and professional-grade hair care tools. When customers take a quiz on the brand’s website, they’ll receive product recommendations that best suit their hair needs for up to 50% less.
- Commission: 5% per sale
- Cookie duration: 30 days
50. Morphe
For professional-grade makeup tools at affordable prices, Morphe is a standout. The brand has also partnered with talented artists and creators to create looks for their products.
- Commission: 6% per sale
- Cookie duration: not stated
51. CurrentBody
CurrentBody is the go-to place for health and beauty technology. It mimics on-site devices from professional salons, clinics, and spas so that consumers can experience professional-quality care at home.
- Commission: 6% per sale
- Cookie duration: 30 days
52. Harry’s
Harry’s is a gender-neutral shaving and skincare brand that offers high-quality yet affordable products. Its shaving sets, razors, and blades are not only high-quality and meticulously crafted but are also safe for the skin. The company also donates 1% of its annual sales to men’s mental healthcare.
- Commission: not stated
- Cookie duration: not stated
Others Beauty Products
Other notable products in the beauty industry include dental and oral care, subscription boxes, and feminine care and hygiene.
53. Straight My Teeth
With Straight My Teeth, anyone can get straight teeth without even visiting the dentist. They can receive the dental impression kit and retainers in the post. The brand also earns plus points for the retainers’ invisibility and wearability even at night.
- Commission: 5% per sale
- Cookie duration: 30 days
54. Birchbox
Birchbox is a household name in subscription box affiliate marketing. For only $15 a month, you can receive five high-end beauty products from over 550 brands. Plus, the quality is good enough, so the low price won’t stop you from selling to just about anyone.
- Commission: 5% to 7% per sale
- Cookie duration: 7 days
55. FabFitFun
FabFitFun’s seasonal subscription boxes contain $200 worth of high-quality products for beauty, fitness, and fashion. For each box, you get a mix from household products to newer brands.
- Commission: $9
- Cookie duration: 30 days
The beauty industry is a good niche for affiliate marketing because it is one of the largest and most diverse markets globally, with categories including skincare, haircare, fragrance, and color cosmetics. It remains profitable despite economic challenges and continues to grow, driven by trends like organic, sustainable, and personalized products. Color cosmetics refer to products that enhance appearance, such as makeup for eyes, lips, face, and nail care. They are popular in affiliate marketing due to high demand, even during economic downturns, and the growing trend of integrating skincare ingredients into makeup products. Salameh Skin Care offers the highest commission rate among the listed programs, with a 20% commission per sale and a cookie duration of 30 days. Key trends driving the skincare niche in affiliate marketing include increased awareness of the effects of blue light on the skin, the demand for personalized skincare solutions, and the growing preference for organic and sustainable products. Beauty supplies and tools are important in affiliate marketing because of the increased demand for at-home spa tools and skincare products during the pandemic, providing cost-effective and professional-quality care solutions for consumers.Frequently Asked Questions
Why is the beauty industry a good niche for affiliate marketing?
What are color cosmetics, and why are they popular in affiliate marketing?
Which beauty affiliate program offers the highest commission rate?
What are some key trends driving the skincare niche in affiliate marketing?
Why are beauty supplies and tools an important category in affiliate marketing?
