Top 10 Dental Marketing Agencies to Grow Your Practice

Their team of certified PPC specialists will first audit your current paid campaigns for free. Based on their findings, they’ll then identify which areas you can leverage and create a personalized strategy for your practice which will include: 

• Keyword research
• Target audience identification 
• Lead tracking 
• Analytics 

For dental practices that want to take a more organic approach, their website design and SEO services are also highly rated. In fact, Forbes have named them the best overall choice for SEO services aimed at small businesses. 

A noteworthy feature of their SEO services is that they offer a complete solution. From technical SEO to copywriting to link building, they’ll tackle both onsite optimizations as well as offsite optimizations.

According to their website, most of their SEO campaigns double their traffic within six months. That said, when measuring the success of their efforts, they look beyond merely website visits to include conversions too.

As a dental practice website also needs specific elements like appointment scheduling, the fact that SmartSites also has a proven track record in website design is another added benefit. For example, for Midtown Root Canal, they could integrate such a feature into their WordPress website, improving their lead generation efforts and the user experience.  

Accomplishments and awards

Aside from the growth that SmartSites has generated for their clients, the growth that they’ve generated for their own agency is also noteworthy. They’ve been ranked on the Inc. 5000 list of the fastest-growing, privately-held companies in the US, seven times in a row. These results are based on a company’s revenue growth over a three-year period. 

Today, they’re a team of over 350 under the leadership of their co-founders, Michael Melen and Alex Melen. Both these brothers’ own backgrounds attest to their expertise in the marketing industry. 

Michael is an acclaimed thought leader and has been a keynote speaker at events like DigiMarCon. His work in the field has also been recognized by top publications like Forbes and AdWeek.

Alex is an award-winning entrepreneur and best-selling author. Like his younger brother, he’s also been featured by leading publications such as Bloomberg and Forbes. 

While they’ve grown quickly, it’s not at the expense of their employees. In 2023, they were also honored with Energage’s Top Workplaces Award. Companies that earn this award have employee engagement levels that are as much as 30% higher than the national average. 

SmartSites is also one of the most-reviewed digital marketing agencies servicing the dental industry. A quick Google search reveals over 600 reviews on Google alone. What’s even more impressive is that they’ve managed to maintain a near perfect rating of 4.9 which is hard to do when you have hundreds of online reviews.

Dental marketing success story

For an example of how they’ve made dental practices smile, there’s the work they’ve completed for Real Smile Dental. The practice didn’t show up on any search engines. 

To change this, SmartSites had to redesign the website as well as focus on SEO. This included keyword research, onsite SEO optimizations, and a six-month link building campaign.

The result — 439% increase in organic search traffic and a 133% rise in total site traffic for Real Smile Dental.

Key services include:

• Website design, migration and ongoing support
• SEO
• PPC
• Email marketing
• SMS marketing
• Social media marketing

Your account manager will be your main contact, audit and manage your accounts, and conduct extensive research into your target market, competitors, and practice. Based on what this research uncovers, a strategy specific to your business will be created that includes: 

• Buyers’ personas
• A content plan
• Ad strategies
• Funnels

The strategies that they create are tailored to the specific goals of your practice, whether that’s to build brand awareness, drive more engagement, or optimize your overall marketing. While they keep your objectives at the heart of what they do, they also keep your patients in mind. They like to refer to it as a “patient-focused digital marketing strategy”.

In addition to the strategy, they’ll also execute it and create the content needed. They take a collaborative approach and will share the social media posts that they’ve created in a content calendar for you first to review and approve.

Not only do they communicate clearly what gets posted, but also the results. Reports about campaign results are sent on a monthly basis. That said, clients also have access to their campaign analytics round the clock which means that you don’t have to wait for your end-of-month report. 

This level of transparency is also evident in their pricing. They’re one of the few agencies that share social media marketing package details on their website. 

In addition to social media marketing, they also include email marketing and Google Ads. As they’re a Google Premier Partner, you can rest assured that they have proven a track record of maintaining and maximizing campaigns.

They’ve found that email newsletters in particular are a firm favorite among their dentistry clients. Their clients, for example, use it to share office updates, insurance information, and breakthroughs in dental tech or leverage automation to send appointment reminders. To make these email newsletters even more effective, their team combines it with personalization to build caring patient relationships.

They’re also a Semrush Agency Partner with an Agency Score of five out of five, making them one of the top-rated dental marketing agencies on Semrush. To score agencies, Semrush uses a proprietary metric that takes into account the agency’s own website health and Semrush Academy certification status. This reaffirms LYFE’s dedication to being lifelong learners and staying up to speed with the latest marketing trends.

Dental marketing success story

One of the case studies that give you a glimpse into their dental marketing expertise is the work that they’ve completed for Studio Orthodontics based in Texas. The goal was to grow their online presence and generate more leads. 

To do this, they built a landing page that collected lead info and used social media ads to direct traffic to it. Within just one month, they created 50,000 impressions and 51 leads. 

The cost per lead was $5.80. According to data about healthcare advertising benchmarks the average cost per lead for social ads for dentistry is $77.48. Plus, given the fact that a dental visit definitely doesn’t cost a patient less than $10, this cost per lead is very profitable. 

Key services include:

• Short video management
• Email newsletters
• PPC management
• Social media marketing

Plus, as patients typically want to support a local dentist, their local SEO services are useful for attracting more accurate leads. For this service, they’ve also been praised highly and have been named among the best local SEO companies in 2021 and again in 2024.

To help dental practices reach their local target audience, they use a combination of strategies that include:

• Social outreach
• Geo-targeted keywords
• Citations (mentions of your practice’s contact details on directories)
• Content marketing

They’re also a Google Premier Partner. This means that all their PPC marketing specialists are Google Ads certified. Plus, review sites like Clutch, TopDevelopers and UpCity have also included them in their top PPC agency lists over the years.  

At Thrive Agency, they take a collaborative approach. You’ll be kept informed about decisions being taken and the progress during all phases of the project. 

Accomplishments and awards

Like SmartSites, Thrive has also been included on the Inc. 5000 list of the fastest-growing, privately-held companies in the US, seven times in a row. What makes this achievement even more impressive is that only 1.5% of companies have made the list for seven years, a testament to their continuously meeting high standards as well as their strong leadership.

As Matt Bowman, founder of Thrive, explains on LinkedIn:

Matt is also a former Forbes Council Member, while Jimi Gibson VP of Creative Services has been a member since September 2023. To qualify as a member, you need to be an executive leader at an agency that generates more than $1 million in annual revenue. Further evidence that Thrive has firmly established themselves as one of the leading digital marketing agencies.   

Dental marketing success story

The work they’ve completed for a multiple-location orthodontic practice group shows why they’re a great choice for a SEO project specifically. They were hired to address three main challenges:

• Grow site traffic
• Rank higher for location-based keywords
• Improve conversion rate by 10%
• Improve new patient consultations to 70 per month

The strategy focused on-page optimization, PPC, content marketing, and link building. They zoomed in on location-based keywords, but also managed to help them rank for more general top-performing keywords like “affordable braces” and “orthodontics” and long-tail keywords so that they could appear in featured snippet results. 

The results: 

• Monthly traffic increased by nearly 120%
• Local business listings were set up and optimized in dozens of the leading review sites   
• Completed phone calls increased by a massive 459% with a conversion rate of 257%

This success showcases Thrive’s ability to adapt to the latest digital advancements and leverage data-driven strategies to achieve outstanding results for their clients.

Key services include:

• Website design and development
• SEO (including local SEO)
• PPC
• Online reputation management
• Video production
• Conversion rate optimization (CRO)
• Content writing

For example, for Coastal Virginia Oral and Maxillofacial Surgery they decided to record short videos featuring Dr Richard Quigg explaining a variety of treatments. This format was ideal as it allowed him to speak directly, helping to create rapport before patients make an appointment.

Next, they identify the channels where your target patients interact. This can include Google as well as social media channels — they have expertise in both. 

For example, they can create a social content gallery, weekly social media newsletter, and social resource library. Here, you can share even more of that authentic content that they created for you. You’ll also have a dedicated social media manager ready to jump on a monthly strategy call. 

If you want to go the paid ads route, they can help with social and Google ads. For example, for Amaya Dental they ran a 12-month Invisalign and free whitening campaign. In total, they spent just shy of $11,000 and generated 632 leads at a cost per lead of $17.24.  

Lastly, they automate the follow-up process. They can set up customer relationship management (CRM) systems and marketing funnels that capture leads and nurture them with automated text and email messages.  

While they work only with the dental industry, they partner will all types of practices including:

• Startups
• Established practices
• Acquisition practices
• Multi-location practices

Awards and achievements

Wonderist Agency’s own growth has landed them a position in the top 100 on the Inc.’s first-ever 5000 Series list of the fastest-growing private companies in California. Considering that California has one of the largest economies across the world, their achievement is even more noteworthy. 

This growth, though, wasn’t at the expense of company culture. The San Diego Business Journal has also selected them as one of the best places to work in the city. 

Examples of their work

For an idea of what you can expect, they share dozens of websites that they’ve designed for their clients along with photos and videos that they’ve shot on their website. 

This includes custom websites that they’ve designed for clients like Flash Dental, Strahler Dental Partners, and Dental Specialists of North Florida.

For example, the work for Flash Dental also included branding. The website layout is simple, but the incorporation of authentic photos and videos introduces patients to the dental practice’s environment before they book an appointment.

As for the type of results you can expect, they managed to double the patients for several of their clients. For example, South Austin Dental Associates now do between two to four full arch cases each month — the amount they did per year before hiring Wonderist for marketing. 

Third Coast Family Dental enjoys similar results. Using their website design and branding services, they managed to grow their active patients from 300 to over 1,500 — an increase of 500+%.

Key services include:

• Website design
• Branding
• SEO
• Design
• Photography and video production

Another noteworthy feature that sets them apart from other marketing agencies is their unique approach. They believe that the product that needs to be marketed is the dentist, not the services like a checkup, root canal, or teeth cleaning. As such, they focus on communicating their clients’ values and dental approach. 

One way they do this is by investing in organic visual content. Stock photos and videos are avoided. 

They also believe in social media and will use these organic photos and videos in custom Facebook and Instagram posts. Then, to simplify the planning, they’ll also create a monthly content calendar and branded, custom templates. 

If you still need help with your branding, their team of creatives can also assist to create a brand identity or offer ongoing support in this department. For example, for Lugoff Smiles they managed a complete rebrand that doubled their number of monthly new patients.

Dental marketing success stories

For an example of their capabilities, you can refer to the work they completed for Dr. Grantham from Cove Family Dental. The practice had two marketing goals — increase production and acquire new patients. 

Their strategy combined local SEO and social media campaigns. While they managed to achieve both goals, the client realized that he wanted to focus more on offering high-end treatments like veneers so that he could cut back on his hours. 

This meant that to sell these high-end services, their website needed to improve its own aesthetics. They also switched from local SEO as patients are typically more willing to travel for these types of services.

The result — he now works only 3.5 days instead of 5.5 while his profitability increased. 

For another client, Dr James Heller, they managed to increase production by 57% over three years. The client spent only about 4% of monthly collections on marketing, proving the type of ROI they can generate. 

These strategies not only “marketed” dentistry to the patients, but also to the actual dentists. An indirect result of these two campaigns is that both dentists also fell more in love with their profession again. 

Key services include:

• SEO
• Paid advertising
• Website design and development
• Social media management
• Graphic print and design

Clients have given high praise for the agency’s ability to deliver on what they promise. The agency’s focus on proven strategies ensures that clients receive personalized marketing plans that are tailored to their unique needs.

Their customized implant and full-arch marketing program provide enough content about implant and full-arch treatment, the doctors, your practice, testimonials, etc. to trust you and call your office. The owners of Gilleard Dental Marketing, Keith and Deborah Gilleard, are experienced in corporate and ad agency style-marketing and have streamlined their proven marketing strategies for dental marketing, including market research and surveys, to provide the blueprint for success. They use analytics, market research, and other scientific marketing to ensure that their marketing programs are based on sound marketing principles plus their years of experience in dental marketing.

Gilleard Dental Marketing has a proven track record of success in dental marketing, tracking all their results and developing protocols to help clients have successful marketing. By creating truly custom marketing using scientific marketing technology, they ensure that their marketing resonates with the target audience and gets them to not only want to do the treatment that will help them, but also to do it at your office.

Dentainment’s team is passionate about developing engaging digital projects like The Practice Grows web-based show, which covers a wide range of topics, strategies, and initiatives to elevate dental practice marketing to new heights of success. Their DentalYear Mobile App offers 365 days of dental marketing ideas, inspiration, and wisdom, featuring daily fun holiday ideas, marketing tips, weekly team exercises, video content, and more.

Hosted by dental marketing expert and Dentainment’s founder and chief buzz officer, Brad Newman, the BUZZ Dental Show provides audience members with the latest recommendations and trends in marketing. Additionally, their DentalTimes Mobile App delivers real-time news, insights, and analysis for the worldwide dental industry.

A testament to their expertise, Cardinal has a multitude of success stories, such as helping the country’s largest orthodontic group increase lead volume by 73% and assisting a top dental provider in driving 35,000 new patients in 2019. Their holistic growth strategies encompass services like search engine optimization, media management, conversion rate optimization, and Facebook Advertising.

The dental marketing agency stays ahead of the curve by identifying top dental marketing trends, ensuring that their clients remain competitive in the industry. As a partner to dental practices and DSOs, they empower businesses with custom performance marketing solutions to achieve meaningful growth.

Some of their key offerings include beautiful website design, SEO to improve online visibility, and branding to build connections that resonate with patients. The Diamond Group utilizes Google Ads, social media, and print ads to accelerate growth and engage with both online and offline audiences. One of their notable case studies features a dentist website achieving 300% growth due to their well-executed strategy.