11 Behavioral Analytics Software & Tools to Help You Understand Users

You can use Crazy Egg to determine what is working on your website and discover the areas you need to improve. It covers five main areas of behavior analytics: heatmaps, recordings, A/B testing, traffic analysis, error tracking, and surveys. It can be particularly valuable for eCommerce sites using the software to ensure their online store is optimized for purchases.

The key to growing your eCommerce business is understanding the path to purchase. Crazy Egg’s Heatmap shows you the attention hotspots on your product pages. You can ally this with Scrollmap to ensure your ‘buy now’ buttons are in the right place.

Hotjar is a multipurpose analytics tool to understand how users behave on your site, what they need, and how they feel. It includes tools relating to heatmaps, recordings, feedback, and surveys. In addition, you can connect Hotjar with thousands of popular apps, so you can automate your work and have more time for what matters most.

Hotjar Heatmaps visually represent where users click, move, and scroll on your site. See what elements users are drawn toward and the parts they completely miss. In addition, heatmaps will show you whether webpages capture attention or get ignored.

Inspectlet sums up a significant difference between the free Google Analytics and itself. Google Analytics tells you what, while Inspectlet tells you why. It includes session recording so you can replay everything your visitors do on your site. Watch individual visitor behavior on your site; see every mouse movement, scroll, click, and keypress. Use it to determine exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. Perhaps most importantly, you can use Inspectlet to discover where visitors are getting confused on your site and what’s getting their attention.

CleverTap helps companies understand, segment, and engage users in real-time using context and powerful artificial intelligence (AI)/machine learning (ML) models. 

The full CleverTap product is more than just behavior analytic software, however. It covers analytics and insights, automated user segmentation, omnichannel engagement, journey orchestration, campaign optimization, and lifecycle optimization. 

Their innovative, all-in-one platform combines in-depth analytics, segmentation, and engagement tools so that companies can build valuable, long-term relationships with their customers.

Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. It includes two main tools: Explore, for companies who want to grow their business with next-generation CRO tools, and Reveal, which helps you discover data relating to your customer analytics, customer lifetime value, and customer experience. Omniconvert also has a customer survey platform.

Reveal is the tool that focuses most on behavior analytics. You can use it to increase your number of loyal customers, improve Customer Lifetime Value, and maximize profits with automated RFM segmentation and actionable insights for your eCommerce business. In addition, it includes predictive insights to retain and nurture your most profitable customers.

LogRocket combines session replay, performance monitoring, and product analytics. Your software teams can use LogRocket to fix issues, increase conversions, and drive product engagement across web and mobile apps.

It allows you to reproduce every user session with a pixel-perfect replay. You can use it to make better product decisions by watching real users interact with your web or mobile app. 

Usersnap helps you collect product insights with in-app screen captures, surveys, and feature request boards. It is a single platform to manage all your team and customer feedback. 

The platform makes it simple to capture videos and screenshots. In addition, users can draw and pin comments directly on their screens with the in-app widget. Furthermore, Usersnap automatically attaches the technical context, such as browser info, URL, and Javascript errors. 

Improve your website’s conversion rate using Lucky Orange’s collection of tools. These include Dynamic Heatmaps, Session Recordings, Live Chat, Conversion Funnels, Visitor Profiles, Form Analytics, Surveys, Announcements, and the ability to build unlimited dashboards to follow key metrics for your marketing campaigns.

Lucky Orange Dynamic Heatmaps helps you see which parts of a page drive conversions and which get in people’s way. You can study clicks and scrolls around forms, pop ups, and menus, diving deep into each page element’s performance.

You can use Lucky Orange Session Recordings to watch a visitor navigate your site. Filter Session Recordings by visitor data segments. Track interaction with any element on your site.

FullStory is a Digital Experience Intelligence (DXI) platform that combines quantitative and qualitative data for comprehensive understanding to perfect your digital experience. It combines rich analytics, robust session detail, and collaboration tools to help you answer questions, understand issues, and uncover opportunities.

FullStory’s DXI platform delivers a complete, retroactive view of how people interact with your site or app. It automatically logs every aspect of your users’ interactions across all visits. A brief snippet of code logs every scroll, swipe, click, pageview, and form fill, and no technical resources are required.

Pendo is a comprehensive product experience platform. It provides all the insights you need to understand what users are doing across their product journey. Pendo offers three products – Engage, Feedback, and Adopt, and a range of plan levels for each.

One of Pendo’s use cases is feedback collection. It makes it easy for you to collect and digest feedback. It gives you a direct line to the customer’s voice and allows users to provide feedback quickly at any time.

Mouseflow helps you discover what your users are doing, what they need, and what you need to do to convert them. It includes tools like Session Replay, heatmaps, funnel analysis, forms, and more.

With Session Replay, you can watch user sessions to learn what helps and hurts. The moment you click ‘record,’ Mouseflow’s session recording tool begins tracking your users anonymously. In addition, Mouseflow’s Friction Score highlights frustrated users so you can spend time optimizing what matters.

Mouseflow’s website heatmap tool records 100% of your traffic by default. It records every page — so you can retroactively analyze user behavior (for 3-12 months) without requiring manual setup. The heatmap software incorporates six tools: Click, Scroll, Attention, Movement, Geo, and Live.