Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like United Influencers, Cure Media, and Relatable undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like United Influencers, Cure Media, and Relatable:
Stockholm has emerged as a hotspot for influencer marketing, offering a blend of innovation, cultural richness, and tech-savvy audiences. In an era where consumers demand authenticity, partnering with the right influencers can amplify brand messaging, drive engagement, and boost ROI. Stockholm-based agencies have a unique edge: they understand the Nordic market's cultural nuances, helping brands connect with their target audiences on a deeper level.
Despite its potential, navigating the influencer marketing landscape can be daunting. Which agency aligns best with your goals? Will they understand your brand's voice and values? Can they deliver measurable ROI? These are common concerns for small and medium businesses, global brands, and marketing professionals alike.
Addressing these pain points is crucial, especially in a market where 85% of our survey respondents believe influencer marketing to be an effective strategy. To help you make an informed decision, we’ve curated a list of top influencer marketing agencies in Stockholm that excel in delivering impactful campaigns.
Comparison of the Top Influencer Marketing Agencies in Stockholm
Here’s a comparison of the Top 5 Influencer Marketing Agencies in Stockholm:
Agency Best For Specialization Campaign Approach Small to medium-sized brands Authentic storytelling and user-generated content campaigns Builds trust through genuine narratives that resonate with target audiences Large brands Data-driven influencer marketing with measurable results Utilizes AI tools and performance metrics to deliver ROI-focused campaigns tailored to business objectives Large brands and enterprises Scalable, data-driven campaigns with creative integration Combines advanced technology and tailored strategies to drive impactful, multi-platform campaigns Large brands Integrated content and emotional storytelling Crafts campaigns using psychographics and data to foster emotional connections and long-term brand loyalty Brands of all sizes Bespoke PR and event-driven influencer marketing Designs customized campaigns emphasizing personal connections and memorable brand experiences
Best For: Small to Medium size Brands Specialization: Authentic storytelling and user-generated content campaigns. United Influencers stands out as a dynamic influencer marketing agency that prides itself on fostering authentic connections between brands and audiences. Since its establishment in 2015, the agency has embraced a mission to revolutionize advertising through genuine storytelling and creativity. Their approach emphasizes collaboration, treating clients as partners, and acting as an extension of their team to deliver personalized strategies. Whether it’s identifying the right influencers or creating impactful campaigns, United Influencers handles every detail to ensure brands resonate with their target audiences. What sets United Influencers apart is their independent stance, ensuring brand objectives always come first. Rather than being tied to specific influencers, the agency focuses on finding the perfect match based on each client’s unique needs. They leverage their expertise to craft tailored campaigns that align with business goals, allowing brands to benefit from amplified credibility and trust among consumers. United Influencers also excels at helping brands build a sense of authenticity in their campaigns. Their philosophy underscores the idea that consumers trust individuals more than brands, making influencer marketing a powerful tool for creating genuine connections. This approach was exemplified in their collaboration with Eurosko, a leading Scandinavian footwear brand. Eurosko sought to boost engagement and sales by utilizing user-generated content to showcase their latest collections in real-world settings. United Influencers identified diverse micro- and mid-sized influencers who aligned with Eurosko’s demographic, ensuring authenticity and relatability. By managing the campaign’s content quality, deadlines, and approvals, the agency successfully executed a multi-channel strategy that built trust and visibility while enhancing audience engagement. Best For: Large Brands Specialization: Data-driven influencer marketing with a focus on measurable results. Cure Media has established itself as a leader in the influencer marketing space, consistently delivering measurable results to world-class brands since its founding in 2014. Combining data-driven precision with creative intuition, the agency adopts a hybrid model that merges the best of technology and human expertise. Cure Media isn’t just about matching influencers to brands—it’s about crafting tailored influencer campaigns that resonate deeply with target audiences while ensuring a significant return on investment. With proprietary AI-powered tools and over a decade of experience, the agency has become a trusted partner for brands seeking innovative influencer marketing strategies that scale effectively. Their philosophy focuses on accountability and results. From identifying the right influencers to optimizing campaigns through real-time performance metrics, Cure Media emphasizes transparency and measurable success. This approach has helped them build long-term relationships with brands like H&M, Sephora, and Michael Kors, underscoring their ability to deliver impactful campaigns across diverse industries. This commitment to excellence is exemplified by their collaboration with Skincity, a prominent online beauty retailer. Skincity sought to shift from traditional advertising to a more engaging digital strategy that showcased their products in real-life scenarios. Cure Media developed a campaign that emphasized peer-to-peer communication, leveraging carefully selected influencers to highlight Skincity’s diverse product lines, from vegan skincare to skincare-infused makeup. The transition allowed Skincity to build trust and authenticity while aligning their messaging with consumer values. By focusing on simple, relatable content such as “top five beauty favorites,” Cure Media ensured the campaign resonated with audiences, fostering both engagement and sales growth. Best For: Large Brands and Enterprises Specialization: Scalable, data-driven influencer marketing with creative and technological integration. Relatable is a global talent agency that transforms passion into impactful campaigns through a seamless blend of creativity, strategy, and technology. With experience spanning over 25,000 collaborations worldwide, Relatable has perfected the art of scaling influencer marketing. Their full-service approach covers everything from creative strategy and content production to campaign management and paid media. By leveraging advanced in-house technology and partnerships with platforms like Instagram, TikTok, and YouTube, Relatable ensures precise targeting and optimized outcomes, making them a reliable partner for brands seeking measurable success. What sets Relatable apart is its ability to tailor campaigns to the unique identity of each brand. Their talent-independent approach allows them to focus on aligning influencer content with brand visions, ensuring authenticity and maximum resonance with target audiences. Beyond influencer distribution, their expertise extends to content production—including user-generated content (UGC) and AI-generated content (AIGC)—as well as paid media strategies. This comprehensive offering enables Relatable to provide cohesive, impactful campaigns that drive engagement and expand brand reach globally. Their recent collaboration with Lumene highlights their ability to achieve impressive results. For the Invisible Illumination makeup series, Relatable partnered with eight TikTok creators in Sweden to emphasize naturally radiant skin. By leaning into relevant makeup trends, the creators showcased key product features through engaging, relatable content. The campaign delivered over 2.7 million impressions, 10,500 clicks, and an impressive 33.48% engagement rate, solidifying Relatable’s reputation for creating data-driven campaigns with remarkable audience impact. Best For: Large Brands Specialization: Integrated content and production strategies with a focus on emotional storytelling. Since its founding in 2012, We Are Era has grown into Europe’s first hybrid multi-channel network, with eight offices spanning twelve markets and a team of over 250 professionals from 35 nationalities. This unique “glocal” model enables We Are Era to maintain local expertise while delivering globally impactful campaigns, making them a standout player in the digital marketing space. Their emphasis on storytelling over traditional advertising allows brands to connect emotionally with audiences through data-driven insights into demographics and psychographics. We Are Era’s comprehensive services combine creators, content, reach, and production under one roof. Their strength lies in crafting campaigns that evoke emotions and foster meaningful connections among like-minded individuals. As a wholly-owned subsidiary of RTL and Bertelsmann Group, the agency leverages its extensive network to deliver campaigns that resonate deeply across diverse cultural and geographical contexts. By offering award-winning initiatives through labels like Mesh Collective, they go beyond marketing, driving social change and educational impact alongside commercial success. One example of their expertise is their long-term collaboration with IKEA. After a successful YouTube challenge, We Are Era crafted a brand-specific video series for IKEA’s YouTube channel to attract a younger demographic. This weekly series, featuring corporate influencers sharing home improvement and interior design tips, tackled practical questions like choosing the right lighting or rug sizes for various spaces. The series not only generated over 600,000 organic views within six months but also grew IKEA’s subscriber base by 17,000 during the same period. With more than 30 videos produced, the campaign demonstrated how thoughtful content and relatable creators could seamlessly build brand loyalty. Best For: Brands of all Sizes Specialization: Bespoke public relations strategies and event-driven influencer marketing. Agency is a boutique public relations firm known for delivering personalized, high-impact solutions tailored to each client’s unique needs. With expertise spanning crisis communication, media relations, investor relations, social media, and influencer marketing, Agency offers a comprehensive range of services designed to shape how your brand is perceived. One of their standout qualities is their dedication to customization. At Agency, clients don’t encounter off-the-shelf solutions but instead receive “haute couture” treatment. This ethos is evident in their ability to seamlessly handle diverse challenges, from orchestrating product launches and influencer collaborations to managing high-stakes crisis communications. Their excellence in influencer marketing and events is highlighted by recent collaborations. For Life, a wellness brand, Agency organized a mindfulness-themed event at the Hale Center in Stockholm. Participants experienced the trending “breathwork” practice, immersing themselves in a session designed to enhance inner well-being while showcasing Life’s products. Similarly, Agency partnered with Club Med for an engaging event at Haymarket in Stockholm. The gathering emphasized Club Med’s all-inclusive offerings, unveiled plans for 2024, and presented the latest Ski Report. These events reflected Agency’s ability to create memorable, impactful experiences that align with their clients’ brand narratives. Whether it’s crafting a crisis communication plan, building investor credibility, or executing flawless events, Agency delivers results with a meticulous, bespoke approach. Best For: Small to Midmarket Brands Specialization: Long-term collaborations with micro-influencers through personalized coaching and industry-exclusive partnerships. Influencer Sweden is a unique influencer marketing agency that focuses on building long-term, results-driven collaborations between micro-influencers and companies. Their approach emphasizes sustainability and exclusivity, ensuring every partnership fosters mutual growth and success. Unlike many agencies that simply facilitate one-off collaborations, Influencer Sweden operates with a vision of creating symbiotic relationships where influencers and brands grow together. The agency’s personalized approach sets it apart. Influencer Sweden maintains daily contact with their influencers through email, WhatsApp, and a dedicated coaching program that tracks metrics such as engagement rates and credibility scores. This transparency ensures companies can trust the influencers they collaborate with. By focusing on nano- and micro-influencers, they allow brands to invest early in emerging talent, locking in cost-effective, industry-exclusive agreements that benefit both parties as the influencers grow. This model makes Influencer Sweden particularly appealing for businesses looking to achieve high-impact marketing without the premium costs of mega-influencers. The agency’s expertise shines through in its high-profile collaborations. For the Swedish Beauty Awards 2023, Influencer Sweden worked with influencers Ida Hedberg and Denisa Pasqu to represent the brand, showcasing their dedication to connecting talent with impactful opportunities. Similarly, they partnered with influencer Ida Hedberg for a fashion show hosted by Sara Poul Design, held at Café Opera Nightclub. Events like these demonstrate the agency’s ability to blend influencer marketing with memorable experiences that elevate both the brands and the influencers they represent. Best For: Brands of all Sizes Specialization: Inclusive influencer marketing with a focus on diverse audiences and cultural resonance. C/O Agency specializes in creating impactful campaigns that blend culture, perspectives, and business acumen to help brands effectively engage with diverse audiences. Their unique focus is on reaching groups such as “Swedes with a foreign background,” making them a standout agency in inclusive influencer marketing. By leveraging their network of over 200 influencers and creators, C/O Agency ensures brands connect with underrepresented audiences while achieving significant conversions and deeper brand resonance. Their approach to influencer marketing involves strategic planning, high-quality execution, and tailoring campaigns to reflect the cultural and personal values of the target groups. At the core of C/O Agency’s methodology is a commitment to diversity and inclusion, both in their team and the influencers they represent. Their services range from micro-influencer collaborations and ambassadorships to talent management and paid social strategies. Every campaign is anchored in in-depth target audience analysis and enhanced by creative concepts that deeply resonate. This was exemplified in their collaboration with Adidas for the 2022 European Football Championship. C/O Agency orchestrated a PR activation titled “My First Football Experience,” aimed at engaging families with children. The campaign involved sending national team jerseys and personal invitations addressed directly to children, inviting them to a Sweden vs. Brazil match. By focusing on the children rather than the parents, the campaign evoked the joy of receiving gifts, creating a memorable experience for over 60 children and their families. For many, it was their first live sports event, forging lifelong connections to football and community while showcasing the agency’s ability to go beyond traditional PR. Best For: Smaller and Midmarket Brands Specialization: Emotion-driven storytelling and multi-platform influencer campaigns. Splay One is a dynamic influencer marketing agency bridging the gap between brands and their target audiences since 2013. Specializing in storytelling, Splay One focuses on creating emotional and entertaining content. By leveraging the Nordics’ most beloved creators, they offer brands a unique way to build trust, authenticity, and engagement with their audiences. From YouTube and TikTok to Snapchat, Splay One provides platform-specific strategies, enabling brands to reach the right demographics through tailored, data-driven content. What sets Splay One apart is their holistic approach to talent and content management. They prioritize the success of their creators and clients by offering a fully equipped system, including access to studio spaces, social media trend reports, and creative backup. Whether it’s managing branded content productions, developing premium ads, or brainstorming new strategies, Splay One supports creators at every step, ensuring campaigns are both innovative and effective. A testament to their expertise is their campaign for ACO Spotless. Tasked with raising awareness about the Spotless product range, Splay One crafted a dual-strategy approach that combined emotional and product-oriented content. The emotional content targeted teens by addressing real skin concerns, featuring relatable influencers like IJWTBC, MissLisibell, and Kevin Bang across platforms like TikTok, Instagram, and YouTube. Meanwhile, product-focused ads aimed at parents highlighted the benefits of the Spotless range. By blending engaging influencer content with colorful, playful branding, the campaign successfully connected with both teens and their parents, resulting in heightened awareness and interest in the product.1. United Influencers
2. Cure Media
3. Relatable
4. We Are Era
5. Agency
6. Influencer Sweeden
7. C/O Agency
8. Splay One
Key Features to Consider When Choosing an Influencer Marketing Agency in Stockholm
Selecting the right influencer marketing agency in Stockholm requires careful consideration of several critical factors.
The city's vibrant digital marketing scene is rich with opportunities, but the agency you partner with will significantly impact your brand’s success. Here’s what you should look for to ensure your campaigns are both impactful and compliant with Sweden’s strict regulatory environment.
Transparent Pricing Structures
Transparent pricing is fundamental when partnering with an influencer marketing agency. Understanding the costs upfront helps you allocate your budget effectively and prevents unexpected expenses.
Agencies like United Influencers prioritize clarity by offering tailored solutions that align with your brand’s objectives. Their commitment to acting as an extension of your team ensures a smooth collaboration process, allowing you to focus on achieving results without worrying about hidden costs.
ROI-Driven Strategies and Analytics Tools
An agency’s ability to deliver measurable results is critical in today’s data-driven marketing landscape. Agencies such as Cure Media excel in crafting campaigns that emphasize accountability and performance metrics. With their proprietary AI-powered tools, they offer real-time insights that enable you to optimize your campaign’s effectiveness.
For example, Cure Media’s partnership with Skincity demonstrated how precise data and relatable content could drive significant engagement and sales, proving their expertise in ROI-focused strategies.
Expertise in Platforms and Influencer Niches
Different platforms attract different audiences, and an agency’s expertise in leveraging these nuances is crucial. Relatable, for instance, seamlessly integrates data-driven strategies with creative content across platforms like Instagram, TikTok, and YouTube. Their collaboration with Lumene, which achieved over 2.7 million impressions, highlights their capability to align brand goals with the right influencer niches, delivering impactful results.
Similarly, Splay One specializes in creating emotion-driven, multi-platform campaigns, effectively bridging the gap between brands and their audiences through channels such as Snapchat, TikTok, Instagram, and YouTube.
Tailored Campaigns for Authentic Engagement
Agencies that focus on customized strategies ensure a deeper connection with target audiences. C/O Agency stands out for its commitment to inclusive marketing, tailoring campaigns to diverse audiences, such as their impactful collaboration with Adidas for the 2022 European Football Championship. By addressing cultural nuances and creating relatable content, they provide brands with a unique opportunity to foster authentic engagement.
Whether you’re a small business looking for cost-effective solutions or a large brand seeking scalable strategies, evaluating these features will help you select an agency that aligns with your goals and delivers campaigns that resonate in the competitive Stockholm market.
The Nordic Touch: Trends Shaping Influencer Marketing in Stockholm
Influencer marketing in Stockholm is evolving, with brands and creators increasingly focusing on sustainability and ethical partnerships. This shift reflects a broader commitment to environmental responsibility and resonates deeply with the values of Swedish consumers.
Emphasis on Sustainability and Ethical Partnerships
Swedish consumers are known for their strong environmental consciousness, prompting brands to adopt sustainable practices in their marketing strategies. Collaborations with influencers who prioritize eco-friendly lifestyles have become a key trend.
For instance, Swedish Stockings, a brand dedicated to sustainable hosiery, partnered with influencer Camille Charrière to launch a collection made from 86% recycled materials. This collaboration not only highlighted the brand's commitment to sustainability but also leveraged Charrière's influence to reach a wider, eco-conscious audience.
Additionally, events like Copenhagen Fashion Week have set new standards by implementing stringent sustainability requirements for participating brands. This move has inspired other fashion weeks, including those in Stockholm, to consider similar measures, further embedding sustainability into the fashion and influencer marketing industries.
Stockholm Fashion District has taken a leadership role in promoting sustainability through initiatives like the Encouragement for Action Award, which recently recognized Swedish shoe brand Icebug for its transparent, environmentally responsible practices.
Finding Your Perfect Stockholm Partner
Stockholm’s influencer marketing agencies offer a distinctive combination of creativity, cultural insight, and a commitment to authenticity. These agencies excel at crafting campaigns that build meaningful connections, drive engagement, and align with the values of Swedish audiences.
Whether your goal is to enhance brand awareness, foster trust, or achieve measurable results, Stockholm’s vibrant marketing scene provides a wealth of options to suit your needs.
To find the best fit for your brand, start by defining your objectives and identifying the key features you value, such as transparent pricing, ROI-driven strategies, or platform expertise. Take the time to review each agency’s approach, ensuring it aligns with your brand’s vision and target audience.
Frequently Asked Questions
What services do influencer marketing agencies in Stockholm typically offer?
Stockholm-based agencies provide a wide range of services, including campaign strategy, influencer matchmaking, content creation, social media management, performance tracking, and analytics. Some agencies also offer event management, talent management, and paid media support to enhance campaign visibility.
How do I know if an agency is the right fit for my brand?
The right agency will align with your brand’s goals, values, and target audience. Evaluate their past campaigns, client testimonials, and specialization to ensure they have experience in your industry and understand your brand's unique needs.
What platforms do Stockholm agencies focus on?
Most agencies specialize in platforms like Instagram, TikTok, and YouTube due to their high engagement rates. Some also extend their expertise to Snapchat, LinkedIn, and emerging platforms to reach specific demographics.
How do Stockholm agencies ensure influencer authenticity?
Agencies use advanced tools to analyze engagement rates, audience demographics, and credibility scores. They also maintain personal contact with influencers and conduct thorough background checks to ensure genuine connections between influencers and their followers.
Can small businesses afford influencer marketing agencies in Stockholm?
Yes, many agencies offer flexible packages tailored to small businesses. By working with micro- or nano-influencers, small businesses can launch cost-effective campaigns that still deliver significant results.
What industries benefit the most from influencer marketing in Stockholm?
Industries such as fashion, beauty, technology, wellness, and food see great success with influencer marketing. However, any industry looking to build trust and connect with a targeted audience can benefit from this approach.
How long does it take to see results from influencer marketing campaigns?
Results can vary depending on the campaign’s objectives and scope. While brand awareness and engagement metrics may show improvement within weeks, conversions and long-term ROI often take a few months to materialize.
What should I consider when choosing an influencer marketing agency in Stockholm?
To select the best agency for your brand, keep the following in mind:
- Define your goals and budget.
- Assess the agency’s specialization and experience in your industry.
- Review past campaigns and case studies for proven success.
- Ensure they offer transparent pricing and clear deliverables.
- Check for expertise in platforms and influencer niches relevant to your audience.
- Evaluate their analytics and performance tracking capabilities.
What are the benefits of working with Stockholm-based agencies?
Collaborating with Stockholm agencies provides several advantages:
- Deep cultural understanding of Nordic markets.
- Expertise in crafting authentic and relatable campaigns.
- Access to a network of high-quality influencers with engaged audiences.
- Strong emphasis on sustainability and ethical partnerships.
- Proven ability to blend creativity with data-driven strategies.
- Familiarity with Sweden’s regulatory and compliance requirements.
