The influencer marketing scene in Hamburg has become a playground for creative innovation, where agencies are constantly pushing the envelope to merge entertainment, branding, and social engagement in new ways. Pulse Advertising, a Hamburg based influencer agency, stands at the forefront of this evolution, crafting strategies that transcend traditional marketing and turn everyday fans into active participants in brand storytelling.
One of their most revolutionary campaigns did just that, combining the worlds of music and social media in an entirely new way for Beats by Dr. Dre and TikTok star Ashnikko. Pulse broke new ground by creating a music video entirely from TikTok user-generated content (UGC)—a bold move that turned Ashnikko’s fanbase into collaborators. She kicked off the campaign with a series of colorful challenges inspired by the Beats Studio3 Headphones, inviting her followers to create response videos for the chance to be featured in the official music video.
The results? Nothing short of explosive. The hashtag challenge garnered over 7 billion views across five markets, with engagement reaching an impressive 15%. The campaign not only shattered records in reach and interaction but also earned a Gold Award at the Horizon Interactive Awards for Social Media.
This campaign perfectly showcases the kind of visionary influencer marketing that Pulse Advertising has become known for. As we spotlight the top 8 CEOs of influencer marketing agencies in Hamburg, Pulse's bold approach highlights just how transformative the agency is in shaping the future of digital marketing.
Top 8 CEOs of Influencer Marketing Companies in Hamburg
Top CEOs have a knack for turning campaigns into chart-toppers. They tap into the latest trends, tools, and growth hacks to squeeze the most out of strategic partnerships - whether it's with industry giants or rising stars. But who are these masterminds? Let’s dive into the lineup.
1. Christoph Kastenholz
When it comes to influencer marketing in Hamburg, few names carry as much weight as Christoph Kastenholz. As the co-founder and CEO of Pulse Advertising, Kastenholz has spent the past decade transforming how brands leverage social media influence. Since launching the agency in 2014, he has spearheaded campaigns for Apple, Estée Lauder, and BMW, proving that influencer marketing isn’t just about engagement—it’s about driving real business results.
His leadership has turned Pulse Advertising into a global powerhouse, expanding to multiple continents and executing 2,000+ campaigns. The agency’s success is built on data-driven strategy, direct partnerships with Instagram, TikTok, Google, and Snap, and a relentless focus on Earned Media Value (EMV)—a metric Kastenholz champions as the gold standard for measuring brand impact.
But Kastenholz isn’t just running a business—he’s shaping the industry. Named in Forbes' "30 Under 30" in 2018, he’s also a member of the exclusive Forbes Agency Council. A sought-after speaker, he’s taken the stage at TEDx, OMR, and top universities like NYU and LBS, sharing insights on influence, expansion, and entrepreneurship.
With Pulse Advertising remaining independent and innovation-driven, Kastenholz continues to push boundaries, making him one of Hamburg’s top CEOs in influencer marketing—and a leader brands should be watching.
2. Laetitia Marie Ecklé
With a background in journalism and media production, Laetitia Marie Ecklé brings a unique mix of storytelling expertise and strategic insight, ensuring that brand-influencer collaborations go beyond just follower counts—they deliver real engagement and impact. She co-founded The Influencer in 2022 and is the CEO. Over the years, she's managed a portfolio of over 2,000 influencers across Instagram, TikTok, YouTube, and Facebook.
Her agency has executed high-performing campaigns for Volkswagen, Samsung, and Coca-Cola, prioritizing authenticity and audience alignment over vanity metrics.
Her merger with Boksi.com has taken the agency to the next level, integrating AI-powered influencer selection and campaign optimization tools to enhance efficiency and effectiveness. Beyond her executive role, Ecklé is a recognized industry thought leader, speaking at events like #IMconnected and contributing insights on cross-media campaigns and the professionalization of influencer marketing in the DACH region.
From high-profile campaigns to pioneering industry trends, Ecklé is shaping the future of data-driven, authentic influencer marketing—making her a top CEO to watch in Hamburg’s digital marketing landscape.
3. Janet Pawelczyk
Since launching Moongency in 2022, Pawelczyk has positioned the agency as a key player in beauty, technology, and food influencer marketing, managing high-impact campaigns while ensuring full transparency in contracts and deals. Her focus on long-term partnerships rather than one-off promotions has helped creators and brands build sustainable, authentic engagement with audiences.
With experience on both sides of the industry—as a content creator since 2014 and a former influencer marketing strategist for Google and Beiersdorf—she understands exactly what makes influencer-brand collaborations succeed.
Her strategic vision was further solidified in January 2025, when Moongency joined the MYTY Group, expanding its network and market reach. This move reflects her forward-thinking leadership, ensuring that brands working with Moongency benefit from cutting-edge strategies and industry synergies.
With a track record that includes managing artists like Dagibee and Melina Sophie, and consulting on Google Pixel’s influencer campaigns, Pawelczyk is not just an agency leader—she’s shaping the next phase of influencer marketing in Hamburg and beyond.
4. Robert Wildelau
Robert Wildelau has built an international influencer marketing powerhouse with Volos Agency. Since 2019, he has led the agency in bridging the gap between brands and top-tier creators, offering strategic influencer collaborations that go beyond standard sponsorships.
Wildelau’s approach isn’t just about connecting brands with influencers—it’s about building long-term, high-impact partnerships. Under his leadership, Volos Agency has developed a comprehensive service portfolio, handling influencer management, content strategy, personal branding, and brand sponsorships. His team ensures that every collaboration is data-driven, creative, and aligned with a brand’s audience.
With a roster of influential creators like John Panio, urnotjustin, Nikolarn, and Windoh, Volos Agency helps brands execute high-performing content campaigns, social media takeovers, and product integrations that feel authentic and deliver measurable results.
By combining marketing expertise with a full-service approach (including legal and financial support for creators), Wildelau has positioned Volos Agency as a top player in Hamburg’s influencer marketing landscape. His vision for long-term brand-influencer relationships continues to drive the agency’s success, making him a CEO to watch in the digital marketing space.
5. Stephan (Lukinski) Czaja
Czaja is a well-known name in Hamburg's digital marketing industry. However, his expertise goes beyond digital marketing and expands into influencer marketing. As the founder of CM x Creator, Czaja has built a full-service agency that doesn’t just connect brands with influencers—it engineers data-driven, ROI-focused campaigns that convert.
Also the owner of CXMXO Media Group, CM Models, and Social Media One, he’s mastered the intersection of media, fashion, and digital marketing. His track record includes collaborations with top brands like Mercedes G-Class, Buffalo London, and WW, leveraging influencers and user-generated content (UGC) to maximize brand impact.
His influence extends beyond business—he’s a published author, public speaker, and media commentator, appearing on RTL, Pro7, ZDF, and Business Insider to discuss social media marketing trends and digital innovation. He even pioneered Europe’s first virtual fashion show in 2021, proving his ability to adapt and push industry boundaries.
With a strategic, performance-driven mindset, Czaja isn’t just running an agency—he’s shaping the future of influencer marketing, making him one of Hamburg’s top CEOs to watch.
6. Philip Papendieck
Since founding Intermate in 2015, Philip Papendieck has scaled the agency to a 210+ employee powerhouse with offices in Berlin, Hamburg, and Cologne, running over 2,000 campaigns for brands like TikTok, Volkswagen, ALDI Nord, and Beiersdorf. The level of scale has turned Intermate into Europe's leading influencer marketing agencies, blending tech, creativity, and performance to deliver results.
His tech-first approach is exactly what makes Philip stand out from the rest. Under his leadership, Intermate has developed proprietary technology that enables data-driven influencer selection, real-time campaign tracking, and performance optimization, ensuring measurable success for brands. His performance marketing arm, Advertace, takes this further by maximizing ad impact through AI-driven insights.
Beyond strategy, he has revolutionized content production. Through Truemates, Intermate operates two in-house studios, producing thousands of social-first assets—a key reason why their campaigns don’t just gain views but drive engagement and conversions.
A regular speaker at OMR, DMEXCO, and ISPO, Papendieck is a recognized industry thought leader, shaping the future of social-first marketing. His ability to merge technology, creativity, and influencer expertise makes him one of Hamburg’s most influential CEOs in the digital marketing space.
7. Ulrike Dittloff
Ulrike Dittloff has been ahead of the curve in influencer marketing since 2010—long before brands fully embraced the power of social media personalities. With a background in public relations at Edelman Germany, she recognized early on that bloggers and influencers could transform brand communication, and she has been leveraging that insight ever since.
Under her leadership, Pony & Blond has become a top influencer marketing agency in Hamburg, seamlessly blending PR, social media, and influencer strategies to craft campaigns that drive visibility and engagement. Her agency has worked with a diverse range of brands, including startups and major lifestyle companies, helping them connect with Gen Z and Millennial audiences through authentic storytelling and influencer partnerships.
Dittloff’s approach isn’t just about finding influencers—it’s about strategic brand positioning. Whether through integrated campaigns, strategic consulting, or cutting-edge influencer activations, she ensures brands remain culturally relevant in an ever-changing digital landscape.
With over a decade of experience and a reputation for innovation, Dittloff continues to set new standards in modern brand communication, making her a standout CEO in Hamburg’s influencer marketing space.
8. Yannick Bolloré
Yannick Bolloré has transformed Havas into a global powerhouse in integrated marketing, data-driven advertising, and influencer strategy. Since taking the helm in 2013, he has pushed Havas to the forefront of AI-powered marketing, performance-driven influencer campaigns, and digital innovation.
Under his leadership, Havas has expanded its influencer marketing initiatives, recognizing the growing impact of digital creators on consumer behavior. The agency has successfully executed high-reach campaigns, like the Alcon influencer activation, which mobilized 25+ influencers to produce 100+ content pieces, reaching over 3 million people. Additionally, the 2023 acquisition of Hamburg-based EPROFESSIONAL strengthened Havas' capabilities in SEO, SEA, and social media marketing, making its influencer strategies even more data-driven and ROI-focused.
Bolloré’s vision for Havas is clear—seamlessly blending technology and creativity. His investment in AI-driven campaign optimization has ensured that Havas remains ahead in a rapidly evolving digital landscape.
With a commitment to leading Havas until at least 2035, Bolloré is shaping the future of influencer marketing, ensuring brands can leverage cutting-edge strategies and global insights to drive meaningful consumer connections.
Shaping the Future: Hamburg’s Influencer Marketing CEOs Leading the Charge
In a world where digital influence reigns supreme, the CEOs of Hamburg’s top influencer marketing agencies are not just adapting to trends—they're setting them. From Pulse Advertising’s groundbreaking TikTok-powered campaigns to Intermate’s AI-driven performance marketing, these leaders are redefining how brands connect with audiences.
Their firms offer a range of services, from influencer matchmaking to full-scale digital strategy, ensuring businesses stay ahead in the fast-paced social media landscape. As the industry evolves, these visionary CEOs continue to push the boundaries, proving that innovation, data, and creativity are the cornerstones of successful influencer marketing.
