For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is...
Brandwatch Turns World Cup Buzz Into Campaign Intelligence
World Cup marketing has always been a sponsorship game. Brands buy visibility, plan...
7 Memorable Creative Advertising Examples and the Lessons Behind...
Advertising audiences see thousands of messages every day. Most are forgotten almost...
Best Tech Advertising Platforms for Programmatic, Search &...
Advertising teams have more platform choices than ever. Search engines capture active...
Podcast Advertising: How It Works, Costs, Formats, and...
Podcast advertising has moved far beyond the host-read sponsorships that helped build the...
Spotify
Spotify is an odd company to review as a podcast platform, because for a long time it...
Can AI Build Better Influencer Campaigns? Upfluence Thinks So.
Influencer marketing has become significantly more sophisticated over the past...
Mobile Acquisition Under Pressure: What Changes as Budgets Grow
Scaling mobile acquisition is no longer just a budget question. At lower spend levels...
Spotify Display Ads: Specs, Banner Sizes, Costs, and Best...
Spotify display ads are one of the simplest ways for brands to get a visual message in...