Top 17 Beverage Marketing Agencies to Celebrate Your Brand

Beverage brands that want to leverage influencer marketing specifically can check out Hireinfluence. Launched in 2011, they’re an award-winning influencer marketing agency that has a few offices in the United States. 

Included in their list of clients are food and beverage names such as Diet Coke, Community Coffee, and Oreo. They’ve, for example, partnered with McDonoald’s and Oreo to milk the moment and create a stir about their Oreo Shamrock McFlurry that was available for only a limited time. 

For Community Coffee, they were tasked with a similar challenge. They helped them to drive traffic to their booth at the National Restaurant Association Show and to generate exposure for their new drink. 

Thrive Internet Marketing Agency is one of the leading digital marketing agencies based in the USA. They make their presence felt through their number of offices, industries that they serve, and marketing services that they offer. Their team understands that online marketing is the top strategy for food and beverage businesses to grow.

From website design to pay-per-click campaigns, they offer an impressive suite of data-driven services. Other reasons that make them a great agency for beverage marketing are their years of experience (they’ve been doing this since the early 2000s), innovative solutions, and client-centric culture. 

For help with branding, there’s BLVR — an independent, creative consultancy. Using their unique approach, they create belief-led brands.

They describe their approach as “inside-out”. They start by identifying the belief that’s found at the core of your business and use it to narrate an authentic purpose. This approach also includes describing the world you’ll create for your customers (aka your vision) and how you let your belief come to life. 

They, for example, helped Organic Health (OH) to change the narrative around quality to help them grow their presence in a competitive market. To do this, BLVR focused on brand positioning, brand identity, packaging, and website design. 

Key services include:

The Food Group was founded in the latter part of the 1960s, making them one of the oldest beverage marketing agencies around. From culinary consulting to content development, as they’re a premier, full-service marketing agency they can help with all the key aspects involved in marketing food and beverage items.

They’ve helped brands like S&D Coffee & Tea to reposition their brand as beverage innovators. For this campaign specifically, they used a variety of channels, including social media, to share insight-driven content such white papers and proprietary surveys. This helped them to reach a much wider group. 

Key services include:

Based in North Carolina, Union is a creative and performance marketing agency. Founded in 2002, they have over two decades of experience working with a number of industries. They were recently acquired by Valtech, a global agency that focuses on business transformation, to join them in delivering innovative, end-to-end customer experiences for enterprise clients in North America. 

Regular readers of yours truly are most likely already familiar with Straight North. Rated as one of the top US-based digital marketing agencies, they’re a full-service internet marketing agency that works with a broad range of B2B and B2C organizations. That said, they focus on serving small and midsize businesses and prefer to work with smaller brands. 

Using data-driven marketing strategies, their team of in-house, full-time marketers can help beverage brands target specific market segments. More specifically, they can help you to identify which combination of strategies you should use. 

If you’re searching for a boutique marketing agency, you can check out Active Ingredients. They focus solely on food, beverage and tech brands. 

Their team of experienced strategists, designers, storytellers, and technologists help their clients to connect with their target audience in a meaningful way. Beautiful design and authentic storytelling are at the core of their strategies.

One way that they do that is by designing immersive web experiences. They also create the content to go with that. Whether you need help with copywriting or visual pieces like video or photos, they can create various types of content that will leave customers craving for more. 

Conklin Media has been recognized for their SEO, web design, and digital marketing services. To back up this recognition, they’ve also received dozens of reviews on Google alone.

They like to describe themselves as more than just a digital marketing agency. Instead, they label themselves as a “business growth firm”. Their focus — making businesses more profitable. 

To do this, they link your most profitable product with your best audience. They’ll also work with you to identify which marketing services you need instead of insisting that you use all the services available. 

In addition to sports marketing, Crafted can also help to market another one man’s favorites — food and beverages. From their offices in New York City and Miami, their award-winning creative studio offers a broad range of services that zoom in on advocacy, audience engagement, and conversions. 

From search engine marketing (SEM) to social media marketing, they can help you to leverage both paid search and paid social. And, to ensure that these efforts pay off, they’ll ensure that all new leads are directed to a high-quality, responsive website like they’ve done for Don Julio. With the help of clever website design and development, Crafted’s team ensured that the website experience was as rich as their Tequila. 

Beverages and other fast-moving consumer goods and influencer marketing pair perfectly like gin and tonic water. For beverage businesses that want to leverage this delightful duo, there’s Foodie Tribe. Their group of foodies/marketers describes themselves as “one part influencer agency, one part creative agency”. 

Founded only in 2016, they’re one of the newer marketing agencies on the beverage block. That said, they’ve already worked with global brands like McDonald’s. As for beverages, they’ve worked with dairy products and alcoholic beverages to mention only two examples. 

Jellybean is an award-winning, integrated food and drink marketing agency that’s based in the United Kingdom. For the past 30+ years, they’ve offered a wide range of services to beverage brands like Sly Dog Spiced Rum and Actiph Water.

Included in their long list of services are influencer marketing, shopper marketing, PR, social media and various other creative services like packaging solutions. For example, when Sly Dog Rum wanted to enter the market, Jellybean created content to be shared on social media as well as their website. With the help of high-end videography and photography, they ensured that Sly Dog went from underdog to new dog with a loud bark. 

Marriner Marketing Communications is one of the older beverage marketing companies on this list and was established over three decades ago. They’re a full-service ad agency that creates and implements marketing strategies for major companies like Segafredo, Evian, and Nestlé. 

Their multidisciplinary teams that can help with various phases involved in advertising a beverage including strategic planning and brand development. Whatever they’re tasked to do, they’ll ensure that your unique branding will clearly shine through and can also help you to create key branding elements, such as a logo, if you still need those. 

Then, to help spread brand awareness, their team will use a selection of strategies and platforms. From print to social media, their expertise stretches far.

From their offices in Boston and New York City, Marlo Marketing helps consumer packaged goods (CPG) and brands in the hospitality industry with brand strategy and creative services. From startups to Fortune 500 clients, they work with brands of all sizes. 

They can also do a lot. Whether you have a brand new product ready to be launched or you want to keep an established brand relevant, they can help. The work that they’ve done for a make-your-own beer brewery is an example that they can do wonders with cans. They helped this Boston-based brewery to design new beer can labels and packaging to improve the perception of their products’ quality. 

Key services include:

If you have Coca-Cola in your client list, you’re the real deal when it comes to beverage marketing. This is the case with Power Brands. 

They’re the leading beverage consulting agency in America. They boast a team of award-winning beverage industry experts that can help you with everything from recipe development to packaging and marketing testing. 

NewPoint Marketing is an official member of the Forbes Agency Council, an invite-only community for senior-level agency execs. They prefer to keep their philosophy simple like any good beverage should be. They choose to focus on marketing to support sales and, in doing so, grow market share. As such, they’re a great choice for growth-minded brands.

Their goal is to move your brand up the food chain. They, for example, helped Fountain Square Brewery to do just that by helping them get their key elements – product name, tagline, packaging, and copy – right.