Top 33 Video Marketing Agencies for 2026

Judging their video marketing campaigns on metrics, you can clearly see why they’re highly esteemed. Add to that their client list that include names like Warner Music Group, and you’ve more than enough proof of their abilities. 

For example, when Warner Music Group partnered with them to promote a few of their artists, they contracted six TikTok influencers to create one video each. Together these creators boasted more than 8 million combined followers. 

What’s more impressive is that the campaign generated an average engagement rate of 17%. The Influencer Marketing Factory’s own benchmarks for TikTok engagement that are based on analyzing 10,000 TikTok accounts place the average engagement rate for an audience of between 5 and 10 million followers at 10.46%. 

They’ve replicated this level of success on other social media platforms like YouTube and Instagram too. The YouTube video marketing campaign they executed for MPL Gaming generated an engagement rate of 9%. vidIQ, an end-to-end solution of YouTube creators, puts a good engagement rate for YouTube videos between 2% and 5%. According to their data, anything above 5% is excellent. 

If you want to launch a cross-channel campaign, they can do that too. For Sallie Mae, they used YouTube and TikTok, while for ALG they strategically partnered with micro, medium-sized, and macro creators on YouTube, TikTok as well as Instagram. 

Kayden Roberts, CMO at Camgo where modern dating gets blended with engaging digital experiences, has highlighted their level of support. “The Influencer Marketing Factory provided comprehensive support throughout the campaign, from initial strategy formulation to execution and performance analysis.” 

Aside from the experience being overwhelmingly positive, they also saw a noticeable boost in engagement rates and an uptick in subscriptions, demonstrating the effectiveness of well-executed influencer partnerships.

It’s this type of feedback backed by above-average results that have helped them to land the 340th spot on the distinguished Inc. 5000 list in 2023. Nicla Bartoli, co-founder of The Influencer Marketing Factory, followed in her company’s success and was also included in Inc. Magazine’s 2024 Female Founders List. 

The Influencer Marketing Factory’s other co-founder, Alessandro Bogliari, is also a highly regarded expert in the field. As an official Forbes Agency Council member, he’s written about influencer marketing extensively while magazines like AdAge and TIME have also referenced him on multiple occasions as an authoritative voice on all things related to influencer marketing.  

According to Nicla, the agency’s success is tied to their dedication to build partnerships between brands and influencers. She explains that authenticity is their currency.  

This is something that Kayden also experienced. “The influencers chosen were not only a fit in terms of audience demographics but also aligned with our brand’s ethos, ensuring authentic and engaging content,” she remarks.  

Key services include:

• Marketing strategy
• Influencer search
• Content management
• Contracting
• Reporting and analytics
• Ads creation and optimization

In fact, this is one of the added advantages of partnering with them. As they’re a full-service digital marketing agency, when they work on the concept of your video, they already have a marketing mindset. So, from the start you can rest assured that your video will be relevant to your target audience. 

Key services include:

• Video animation
• Email marketing 
• Website design
• SEO
• Social media marketing
• PPC

• High-end animations
• App preview videos
• Video tutorials
• Instructional videos
• Corporate videos
• Personal branding videos
• Live action videos

All their videos are planned and produced by their in-house team using a five-step process. The first step is to jump on call so that their copywriters can understand the needs, main message, and objectives. 

Their team will then use this info to suggest creative ideas which they’ll edit to write a script. Clients are kept in the loop and first need to approve the script before they can create a storyboard. After that, it’s on to design, shooting, editing, and adding elements like animation, music, voice-overs and/or sound effects. 

They also have a network of UGC creators across a long list of verticals such as business, beauty, and tech. To date, they’ve generated more than 10,000 pieces of UGC for their clients. So, for video marketing campaigns that require more authenticity and less studio production, you can collaborate with one of these creators. 

These creators understand the nuances of TikTok and Instagram Reels, meaning that you’ll get platform-specific content. Plus, it’s more cost-effective. You won’t be charged based on follower numbers as the content will get posted directly onto your channel.

For example, Moburst’s strategy for PreVue combined UGC and influencer videos to boost the dating app’s visibility and improve its user acquisition costs. In fact, the strategy exceeded KPI targets by 27% and was nominated for Best Social Media Marketing Campaign at the MMA SMARTIES™.

Case studies and achievements

For an example of their video expertise, there’s the award-winning work they completed for Shopkick. It won the Most Effective Video Campaign at the Mobile Marketing Magazine Awards and was highlighted as one of their top 10 client success stories in a blog post that celebrates 10 years in business. 

Over the years, Moburst and Shopkick experimented with various mobile ads variations on different channels. It’s when they turned to TikTok the second time that they delivered noteworthy results. 

By creating authentic content, they improved engagement and retention, while at the same time attracting a new generation of active app users with a higher retention rate. 

The results:

• Cost per install (CPI) decreased by 87%
• Cost per registration dropped by 89%
• Cost per acquisition (CPA) lowered by 86%

This case study also serves to illustrate their ability to do a deep-dive review into their own practices and readiness to change. As mentioned, Moburst only managed to generate these results on their second try. 

Their first TikTok user acquisition campaign for Shopkick failed dismally. The traditional ads that they normally produce for other channels just didn’t generate the same positive results on TikTok, but their determination meant that they didn’t give up.   

Another case study that showcases their video marketing skills is the work they recently completed for Zesty, a FinOps solution. They were hired to create a short, animated, explainer video that explained abstract concepts for one of the more technical Zesty products.

Adinah Brown, Zesty’s Head of Product Marketing at the time, gave them five out of five for their work. She praised them for their communication, structured process, and patience. They managed to communicate complex concepts visually, while meeting Zesty’s branding guidelines. While Adinah doesn’t share any specific numbers, the video that Moburst delivered generated excellent engagement — the main goal of the video.  

It’s these types of results that have helped Moburst to be named as the Digital Agency of the Year at the MMA SMARTIES™ x Global & North America 2023 Awards. They also acquired two other agencies, further testament to their mission to grow, not only their one clients’ businesses but also their own.

Key services include:

• Media buying
• Video production
• Web design
• App store optimization
• Influencer marketing

While MOMENTiQ might have been launched only in 2023, the founder, Alex Elesa, brings a wealth of experience. He also founded Ubiquitous, the first mass-market influence marketing agency focused on TikTok that has worked with the likes of Disney and Amazon. Within two years after founding Ubiquitous, it was valued at over $45 million. 

The rest of MOMENTiQ’s team also brings relevant experience to the team having worked at leading influencer marketing agencies and internationally renowned brands. For example:

• Madison Makely, VP of Strategy and Operations, was a senior influencer marketing manager at Warner Records. 
• Forrest Russell, lead campaign strategist, built department processes from scratch to facilitate influencer activations at scale at Power Digital Marketing. 
• Vanns Payawal, campaign coordinator, was a senior campaign manager at The Influencer Marketing Factory.

Not only do they rely on their own team, but also a huge network of creators. They exclusively manage creators with a combined following of 700 million followers. Each day, they also conduct mass outreach to over 1,000 creators to help their clients reach their target audience. 

Their team of strategists, for example, work with creators to generate user-generated content (UGC). Brands are free to share this content on their own TikTok account and amplify its performance by turning it into a paid shop ad campaign. 

Key services include:

• Influencer marketing
• User-generated content 
• Paid creator shop posts
• Affiliate outreach
• Paid shop ad campaigns

They have both the equipment and the team to take care of all the aspects involved in video production. They assign a director to supervise production and a team of in-house editors to assist with elements like visual effects, motion graphics, and voice-overs. Their in-house team will also be able to help with file formats, uploading your video to a hosting service, or embedding it into your website.

The fact that they’ve been in business for two decades is proof enough of their capabilities. As their founder, Matt Bowman, explains on LinkedIn:

He’s supported by a massive team of employees of over 200 boasting a wide range of skills. Marketing, media, communication, business development, sales, arts and design are the expertise that feature heavily, helping them to combine strategy with creative, key for video marketing.

Case studies of their work

One of the video marketing case studies that Thrive shares on their website is the work they completed for a multiple-location applied behavior analysis (ABA) therapy center. Their team was asked to improve the center’s lead acquisition strategy for a number of its centers in three states, transforming it to a full-funnel approach. 

They faced one major hurdle, though. As the center has a very specific target audience, geo-targeting opportunities were restricted to an area within no more than 10 miles of each specific center. As such, much of their audit and strategy development focused on creating and testing audience segments to identify high-converting groups. 

A/B testing extended to ad copy and creative combinations which revealed that video promotions that tell the center’s story could be effective. With this approach, nearly 90,000 viewers watched 95% of the video. 

As they’re a full-service digital marketing agency, they could also combine video production with other relevant services like paid social ads and retargeting. This helped them to amplify the impact of their videos even further, ultimately helping the client to increase leads by over 20 times. 

For a network cabling system distributor, they followed a similar multi-strategy approach that combined video with PPC ads and paid social media. This time around, the goal was to improve brand awareness and engagement. 

In total, they generated over 243,000 video views. To put this number into better perspective, video views on LinkedIn improved by 42%. 

They also used Instagram Stories and Instagram Reels, specifically with the purpose of boosting engagement. The result — an engagement rate of 17%.

Modash, one of the leading influencer discovery tools, sets the average Instagram engagement rate at anything between 1.02% and 4.42% based on data from 72+ million profiles in their database. This is in line with other social media tools’ data like Socialinsider that places the overall Instagram average engagement rate across all content types at 1.09%.  

In light of these benchmarks, the results that Thrive achieved are truly impressive. 

Key services include:

• Product and service showcases
• End-of-year recaps
• Social media video content
• Drone videography
• Photography services
• Digital marketing strategy

Key services include:

• Video Content Creation
• Content Repurposing
• Social Media Marketing
• Influencer Marketing
• UGC

• GIFs
• Cinemagraphs
• Motion display ads
• Animated typography
• Stock footage ads
• Motion infographics
• 2D character animation

They’ll give you a free marketing strategy proposal, another perk of working with them. 

Should you wish to enlist their services, you’ll get assigned a dedicated creative strategist and marketing consultant. They’ll work alongside each other to get to know your target audience and goal for video marketing. 

They really dig deep to understand your target audience. Online videos offer great targeting capabilities, a feature that they try to maximize. 

They ensure that they take into account what your audience is passionate about and where they are in the marketing funnel in addition to the basic demographics like age, location, and gender. They also go beyond simply advertising your product or service, but dig deeper to identify the pain point you can address.

Their clients’ target audiences aren’t the only ones important to them. They work only with brands that they believe in. They explain that this way they can ensure that their team is completely committed to their clients’ success. Authenticity is foundational to how they operate and this applies to both their video content and client relationships. 

Case studies of their video marketing skills

A highlighted case study from Disruptive Advertising’s portfolio that showcases their video marketing skills include a paid media campaign they executed for KPMG Spark. The challenge was to boost their virtually non-existent online presence. 

The solution included a LinkedIn video ad that generated 110 leads with a cost per lead of $83.67. Before turning to Disruptive Advertising, KPMG Spark worked with another firm. This firm’s cost per lead was nearly double, highlighting Disruptive’s cost-efficiency.

Based on these results as well as the working relationship they established, KMPG Spark became a long-standing partner of Disruptive. 

Another example of their video expertise is the work they’ve completed for Gateway Genomics, a biotech company. In addition to creating video content for their YouTube account, they also introduced the company to YouTube ads. This included using stock video clips, animation, and writing a video script. 

Gateway Genomics highlighted their fair fee structure, on-point communication, and their emphasis on testing as standout features. The company ended up growing their ad spend from $64,000 to $130,000. 

They also recently helped a well-known provider of homeschool curriculum products to increase sales driven by YouTube ads by over 1,370% year-over-year. The result — $570,500 in revenue, well above the targeted return on ad spend (ROAS). 

To do this, they used videos to share the owner’s personal stories and advice as well as learning songs and exercise tutorials aimed at educators and parents. Sales aside, it also helped to establish the company as a thought leader in the educational niche.

Key services include:

• Paid advertising
• Email marketing
• Lead nurture marketing
• Video and motion ads
• Website optimization

Key services include:

• Video production
• Post production
• Voice-over casting
• Music licensing
• Animation

Key services include:

• Commercials, documercials, and infomercials
• Direct response campaigns
• Vlogs
• Instructional videos
• SEO

Key features include:

• Storyboards
• Video production
• Video editing

Over the years, they’ve built quite an impressive list of clients. Some of the clients that they’ve worked with include Slack, Outdoorsy, and even one of the names that have become synonymous with video – TikTok. From direct-response explainters to national TV campaigns, they can help you with various types of video. That said, their services don’t come cheap. 

Key services include:

• Explainer videos
• Animation
• Branded content

Key services include:

• Explainer video production
• Commercial video production
• Company story video production
• Social media video production

With regards to their capabilities, they can create basically all kinds of videos, including aerial cinematography. Plus, not only can they help you with all phases of the production process, but they can also help you to optimize your video content for search engines as well as your human audiences. After they’ve optimized your video, they will use paid, earned and owned channels to amplify your reach. If you need them to manage your video channels, their team can do that too.

Key services include:

• Video production
• Strategy
• Optimization
• Analytics and insights

Included in their six-step process is marketing guidance. Their studio will be more than happy to integrate your video into future campaigns helping you to make the most of your new digital asset. Plus, their recommendations are based on seven years of experience. So, you can trust their team to know what will work and what won’t. 

Key services include:

• Production services
• Marketing videos
• Character development 
• Animation