You might have a vague idea about setting up an eCommerce business, but not really have a concrete idea about what you should sell. Nowadays, you can find just about anything online, and unless you already have business ideas about your product, you may feel overwhelmed. You don't exactly want to spend ages building a site and buying in stock, only to find that people have no interest in purchasing your product, or that you have a gigantic low-price competitor who dominates the market.
eCommerce businesses are no different from other companies. You need to begin by planning your business, rather than rushing in without real thought. If you search online, you will find numerous articles suggesting products you could sell on the internet. We have gone through many of these and collated some of the best suggestions from across the internet.
Ideas from Beacons
Beacons.ai is an all in one creator platform that allows users to sell different products through social media. Creators won’t need a separate website to sell items—they have access to Beacons' app store, which has many mini-apps that can be used to engage with followers and to promote goods.
Creators can utilize several Beacons apps to monetize different digital products and services, such as:
- Websites
- Link in Bio
- Post Activity
- Audience Manager
- Email Marketing
- Store
- Link Shortener
- Media Kit
- Invoicing
- Pricing Calculator
- AI Brand Outreach
- W-9 Generator
Ideas from Shopify
In a Burst blog post, Shopify offers a list of 26 trending business ideas. The largest eCommerce platform has suggested business ideas that it has noticed are particularly popular this year. Shopify changes its suggestions regularly, so the examples you see by clicking through to the link may differ from those they suggested when we wrote this post.
Currently, they suggest the following items worthy of your investigation for selling online:
- Women's fashion
- Art supplies
- Makeup & cosmetics
- Camping equipment
- Socks
- Kitchen supplies
- T-shirts
- Kids fashion
- Men's fashion
- Fitness trackers
- Headphones
- Tea
- Purses & handbags
- Candles
- Beach towels & toys
- Watches
- Jewelry
- Lip balm
- LED sneakers
- Bracelets
- Bluetooth speakers
- Cell phone cases
- Coffee
- Bath bombs
- Yoga products
- Enamel pins
Ideas from eCommerce CEO
eCommerce CEO has written about 15 Niche Ecommerce Business Ideas You Can Bank On. In this article, they emphasize that
"you DON'T need a specific product to start an eCommerce business. But you do need to validate your business plan and monetization strategy. You can always dial in specific products later down the road."
They observe that
"with a million products to sell on Amazon, there are too many small eCommerce business ideas out there."
They, therefore, analyzed many niches to narrow down to the ones they thought best.
The 15 niche eCommerce business ideas that eCommerce CEO went for were:
- Monetized niche Amazon affiliate site selling private label products
- Private label natural skin care products for women
- Sell handmade treats to pet owners
- Wholesale baby toiletries for eco-friendly parents
- Print-on-demand lifestyle apparel
- Dropship HIIT equipment and sell training programs to beginners
- Launch a beauty subscription box for men
- Rent high-end fashion to budget-minded fashionistas
- Deliver organic food on demand to clean-eating enthusiasts
- Create online courses for computer-savvy students
- White label prepackaged gluten-free food
- Dropship handmade jewelry to women
- Private label bamboo toothbrushes
- Dropship high-ticket items
- Private label men's bags
eCommerce CEO suggests the best eCommerce niches all have:
- market & sales growth
- growth on Google Trends
- strong Amazon sales
- bloggers and influencers
- a clear niche type
- an identifiable niche audience on Facebook
Ideas from eDesk
eDesk suggested 8 Profitable Ecommerce Business Ideas to Try. They observed that
"with over 1.92 billion people buying things online, an eCommerce store has a lot of potential buyers. This makes it a worthwhile endeavor for those wishing to find a good source of income."
The eight profitable eCommerce business ideas that they suggest you try are:
- Beauty and health products
- Selling second-hand products
- Smartwatches
- Smart home products
- Online educational courses
- Selling eBooks
- Content writing
- Kids toys and games
eDesk does emphasize that
"plenty of eCommerce business ideas exist in the world today. Some are worth pursuing, and others are not. It is up to the prudent entrepreneur to research and find out which ones to try."
Ideas from Cloudways
Cloudways wrote about Top Profitable Ecommerce Business Ideas That’ll Earn You High Revenues. They observe that the number one worry that stops people from launching an eCommerce business is uncertainty about what ideas to pursue, and in particular, what ideas to sell.
As with most of the articles we summarize here, Cloudways scoured the net looking for potentially profitable ideas. They came up with the following mix of niche examples, business ideas, startup business ideas, and eCommerce product ideas:
- Sell handmade products – niche example
- Personalized gifts – niche example
- Fashion/jewelry product market – niche example
- Smart home products and accessories – business idea
- AR/VR headsets, apps, and accessories store – business idea
- Vape hardware, flavors, and liquids – niche examples
- Online learning platforms – startup business idea
- 3D assets stores – business idea
- Electric scooters, skateboards, and hoverboards – niche example
- Online grocery and foods – ecommerce business ideas
- Niche subscription boxes – niche example
- Enamel pins – ecommerce product idea
- Selfie drones – niche example
- Smart watches – ecommerce product idea
- Dash cam – business idea
- Video doorbells – business idea
- Baby rompers – ecommerce product idea
- Face masks – ecommerce product idea
- Kitchen and dining mats – ecommerce product idea
- Personal safety equipment – ecommerce product idea
- Digital marketing – business idea
- Online fitness coaching – niche example
- Natural products – business idea
- Pet foods – business idea
- Wedding goods – business idea
Ideas from BigCommerce
In their article, BigCommerce shares a list of 21 eCommerce business ideas to inspire aspiring entrepreneurs. As a leading eCommerce platform, BigCommerce highlights business ideas that have shown significant popularity this year.
Currently, they suggest the following items worthy of your consideration for selling online:
- Create a niche apparel product.
- Sell industrial B2B products with little competition.
- Do what Amazon can’t.
- Provide AR/VR equipment.
- Dropshipping.
- Sell toys online.
- Start a CBD business.
- Consider print-on-demand.
- Sell a beauty subscription box.
- Rent or resell fashion.
- Sell online courses.
- Create handmade goods.
- Pursue eco-friendly products.
- Hop on the health and fitness train.
- Offer smart home products.
- Grocery ecommerce is growing.
- Become an affiliate marketer.
- Provide home security products.
- Pet products and food.
- Wedding goods and services.
- Recommerce/Second-Hand Products.
Frequently Asked Questions
Which items are popular on Shopify?
The following items are some of the most trending business ideas on Shopify: women’s and men’s fashion (particularly socks and T-shirts), camping equipment, beach towels, and kitchen supplies. Tech items, like fitness trackers, headphones, watches, and bluetooth speakers, are also worthy items. If you would like to sell something more creative, you can try art supplies, candles, bath bombs and enamel pins.
Which are the best niche e-commerce ideas?
According to an article by eCommerce CEO, the following are some of the best niche ideas: print-on-demand lifestyle apparel, a beauty subscription box for men, and online courses for computer-savvy students.
What are some good e-commerce product ideas?
Cloudways has identified a few potentially profitable product ideas. These include: personal safety equipment, kitchen and dining mats, face masks, baby rompers, smartwatches, and enamel pins.
What are the most profitable e-commerce business ideas?
eDesk has identified 8 profitable e-commerce business ideas for 2024. These include:
- Beauty and health products
- Selling second-hand products
- Smartwatches
- Smart home products
- Online educational courses
- Selling eBooks
- Content writing
- Kids toys and games
What are some tips for creating an e-commerce niche?
According to Ecommerce CEO, you need to have a clear niche type, and strong Amazon sales. Bloggers and influencers are also helpful along with an identifiable niche audience on Facebook.
