Starting an online business is great, however, not all the tasks can be completed virtually. For example, unless you’re selling subscriptions or digital products, the actual products will need to be stored somewhere, right? This can create massive logistical nightmares.
Enter dropshipping. It can be especially attractive to those wanting to test the water first as well as small businesses. As your actual stock will be kept by a third party, this business model can free up considerable space and time. Plus, as it will never really be “your stock” (you’ll only order the actual product once you’ve generated a sale), it comes with less risk.
The goal of this article, though, isn’t to answer all the FAQs about dropshipping, but rather to equip you with the tools to get started. One of the most critical tools will be your website. Here are 11 of the best eCommerce platforms that you can use if you specifically want to start a dropshipping business.
11 of the Best eCommerce Platforms for Dropshipping Compared:
1. BigCommerce
Countless eCommerce websites use BigCommerce, including well-known brands like Solo Stove and Black Diamond. Not only do they have an impressive list of users, but also hundreds of online reviews to serve as more social proof. What’s more, they’ve been featured in Caperra’s shortlists for eCommerce and website builder software solutions two consecutive years and as top performers.
BigCommerce offers an impressive set of tools to help you with various key tasks like design, marketing, and analytics. On top of this comprehensive selection of tools, it also offers a lot of professional support and resources.
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2. Wix
Wix users can integrate their online store with Modalyst to start dropshipping products. All in all, it’s pretty straightforward and after creating an account and customizing one of their professional store templates, you simply need to add the Modalyst app to your website.
In short, the Modalyst app is a dropshipping platform that links online stores with reliable suppliers that offer millions of products. One of the perks of using Modalyst is that it also includes a white label solution. So, if you’re thinking about customizing your packaging, you can use it to add your own branding to your packaging.
Read More3. WooCommerce
WooCommerce needs no real introduction. It boasts the biggest market share of 35%, according to online stats.
Included in its list of WooCommerce extensions is WooCommerce dropshipping. It’s a powerful store management tool that simplifies the process of managing a dropshipping business.
If you use AliExpress as a dropshipping supplier or want to become an Amazon associate, it’s a great choice. Thanks to its integration with AliExpress, you can create profit margins for products sourced on AliExpress using a fixed amount or a percentage.
Then, to help you stay up to speed with sales and track business growth, you can visit its dashboard where you’ll find details about number of orders, out-of-stock products, best-selling products, and more.
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4. Squarespace
Some tech names start in garages, others, like Squarespace, start in other small spaces like a dorm room. Fast-forward 21 years after its humble start, Squarespace has grown to a team of over 1,760 employees working from their NYC-based headquarters spanning 150,000 square feet. In addition to their headquarters in New York, they also have an office in Chicago and Dublin.
Its platform can help beginners as well as established brands create eCommerce websites that stand out. In addition to website building tools, it also includes marketing and social media tools to generate more organic traffic. You can then use third-party services like Spocket, ShipStation and Printful to outsource order processing and shipping.
Read More5. Adobe Commerce (Formerly Magento)
If you want to explore powerful functionality offered by artificial intelligence, you can check out Adobe Commerce. It uses sophisticated data sharing and AI to create end-to-end personalized commerce experiences to improve key touchpoints such as product recommendations.
Used by brands of all sizes across various industries, Adobe Commerce includes a page builder among its list of powerful features. Thanks to its drag-and-drop functionality, content management is easy. It also includes useful marketing tools like customer segmentation and product recommendations.
As for its dropshipping features, there are several software solutions that integrate with Adobe Commerce. Included in its list of dropshipping apps integrations are popular inventory management, fulfillment and shipping software like Fishbowl and Shipwire.
Read More6. Weebly
Weebly offers a website and eCommerce service that forms part of Square’s commerce offering. It has received loads of online reviews and along with BigCommerce, Squarespace, Shopify, and Wix, it has also been highlighted in Clutch’s 2023 eCommerce Software Shortlist as one of the top performers.
If you specifically want to use the dropshipping approach, you can check out its Wholesale2b Weebly app. With the help of this app, you can import products from more than 100 dropship suppliers to your online store.
Read More7. PrestaShop
PrestaShop is an emerging favorite in the small business eCommerce software category. It’s a modern eCommerce platform that hundreds of thousands of merchants trust to power their online store.
One of its unique selling points is that it’s open source. This offers great flexibility and customization There are thousands of themes and modules available on its marketplace that you can use to improve the overall performance of your website to create a better store experience.
Read More8. OpenCart
OpenCart is another free open-source platform that you can check out, making it a good alternative to PrestaShop. Its marketplace with modules and themes is about double the size of PrestaShop’s offering and this also applies to its dropshipping extensions.
It’s trusted by nearly half a million eCommerce entrepreneurs, local businesses, and corporations. One of its attractive features that make it such a popular platform for selling online is its admin dashboard. Here you can get a quick overview of all the key info like total orders and sales analytics. And, if you dream of becoming an eCommerce mogul, it also lets you manage multiple stores conveniently via a single admin interface.
Read More9. Shift4Shop
Shift4Shop offers a turnkey eCommerce solution that includes a website builder, marketing tools, and features to help with product and order management. Trusted by over 200,000 users, Clutch has listed it as a noteworthy product for eCommerce website design.
It offers all the key features you need to launch an online business, including the tools needed to connect with dropshipping suppliers. What’s more, with Shift4Shop you can also take a hybrid approach as you can specify which products should be dropshipped and which ones can be fulfilled by your company.
Read More10. Volusion
Volusion’s dropshipping partner is Doba. Along with Spocket, it’s also rated as one of the top dropshipping suppliers. While they have strict standards and a single online catalog with hundreds of suppliers and over a million products, the products are more expensive. Also, you’ll still need to pay a set monthly fee to use Doba, shipping fees, and in some cases also a dropshipping fee.
Also, there’s at this moment no direct interface between Doba and Volusion. Instead, you’ll need to pull the product info from Doba into your eCommerce store and then order the product(s) via Doba if customers order it.
That said, you get secure supply chain support and a dedicated account manager.
Read More11. Shopify
Shopify is one of the most popular eCommerce platforms. Much of their popularity can be linked to their customer experience, intuitiveness, and long list of features and integrations.
All plans include an eCommerce website and blog that lets you add unlimited products. Not only is it easy to use, but round-the-clock support is available even to users who signed up for their entry-level plan.
What makes it such a great platform for dropshipping specifically is that you can assign inventory to up to 1,000 inventory locations. In addition to warehouses, these include retail stores and popups.
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How to Choose the Right eCommerce Platform for Dropshipping: A Step-by-Step Guide
Choosing the right eCommerce platform is crucial for the success of your dropshipping business. Here’s a step-by-step guide to help you make an informed decision:
1. Identify Your Business Needs
Start by outlining the specific needs of your dropshipping business. Consider the types of products you plan to sell, the size of your inventory, and the scale at which you intend to operate. This will help you identify the essential features your eCommerce platform must offer.
2. Evaluate Platform Features
Research various eCommerce platforms and assess their features. Look for dropshipping-specific tools, such as inventory management, order automation, and integration with suppliers. Also, consider the platform's scalability, SEO capabilities, and customer support options.
3. Consider Ease of Use
The platform should be user-friendly, both for you as the business owner and for your customers. A straightforward setup process, intuitive interface, and customizable templates are key factors. This will ensure you can manage your store efficiently and provide a smooth shopping experience for your customers.
4. Check Integration Options
Your chosen platform should integrate seamlessly with your suppliers, payment gateways, and shipping providers. This will streamline your operations, from product sourcing to order fulfillment. Also, ensure it supports integration with third-party tools like email marketing software and analytics tools.
5. Assess Pricing Plans
Review the pricing structures of different eCommerce platforms. Consider the cost of the platform itself, transaction fees, and any additional costs for apps or plugins. Make sure the pricing aligns with your budget, especially as your business grows.
6. Evaluate Security Features
Security is paramount in eCommerce. Ensure the platform offers robust security features, including SSL certification, secure payment gateways, and data protection measures. This will protect your business and your customers' sensitive information.
7. Consider Scalability
As your dropshipping business expands, your eCommerce platform should be able to grow with you. Choose a platform that can handle increased traffic, more products, and higher sales volumes without compromising performance.
8. Read Reviews and Get Feedback
Before making a final decision, read reviews and testimonials from other dropshippers. This can provide valuable insights into the platform's reliability and customer satisfaction. You might also join online forums or communities to get firsthand feedback.
9. Test the Platform
Most eCommerce platforms offer a free trial or demo. Take advantage of this to test the platform’s features, ease of use, and customer support. This hands-on experience will help you determine if the platform meets your needs.
10. Make Your Decision
After thorough research and testing, choose the platform that best aligns with your business goals, budget, and operational needs. Once selected, invest time in setting up your store correctly and optimizing it for success.
Wrapping Things Up
Just like with other types of businesses, a good eCommerce dropshipping platform should be intuitive. Sure, built-in marketing features like SEO are attractive and will go a long way in helping you to grow your business, these will be of less use if you’re having difficulty with the setup up process. For this reason, make user-friendliness your top priority.
The only real difference when choosing a platform for dropshipping is that it should integrate with suppliers. So, after you’ve found a platform that you find easy to understand and use, let its list of integrations guide you further.
Frequently Asked Questions
What is dropshipping?
Dropshipping refers to a business model whereby online stores buy the products that they want to sell via a third party which will then deliver it directly to the store’s customers. In other words, the online store will never keep the products that they list on their website in stock. They will only buy the stock whenever a sale is made. While a dropshipping business won’t have to take care of stock, fulfillment, and shipping, they’ll be responsible for website creation and maintenance, marketing, and customer service.
Does running a dropshipping business have any cons?
There are a number of disadvantages that can make dropshipping more challenging. The biggest drawback is probably that the profit margins are generally lower. It also doesn’t offer a lot of opportunities for branding. Most of the time, the products will have the supplier’s branding (that said, some platforms do include a white label solution). Another con is that it can be more difficult to work out shipping fees, especially if you use multiple suppliers.
What should you do if your dropshipping supplier made a mistake?
Dropshipping suppliers can make mistakes and when this happens it will be your name on the line. As the supplier is an invisible third party, you’ll need to own the blame when dealing with the customer. If the customer is unhappy, you can, for example, offer a free upgrade or refund the shipping cost, depending on the nature of the complaint. After the customer’s complaint has been addressed, you can then take it up with the supplier yourself. If mistakes happen regularly, find a new supplier.
How can you market your dropshipping business?
Search engine optimization (SEO) and paid search and social remain the best ways to market your dropshipping store. Double-check that your website content uses a mixture of short-tail and long-tail keywords. As for paid marketing, both Facebook Ads and Google Ads can be effective.
What are some of the best dropshipping companies and tools to use?
There are several reliable suppliers and a variety of dropshipping apps that you check out like:
- AliExpress
- Doba
- Modalyst
- Printify
- Spocket
- FIshbowl
