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AI UGC for Marketing Teams: Definition, Benefits, and How To Use...
Is user-generated content still “user-generated” when AI is involved? And why are...
A Creator’s SMM Breakthrough: When Venues Become the Funnel
For local service businesses, visibility alone is rarely the challenge. The real problem...
Inside Gatorade and Doritos’ 1980s Playbook for Stranger...
As anticipation builds for the final season of Stranger Things, brands are once again...
How to Book Models for Trade Shows, Runway, and Content
Model booking has shifted significantly in recent years as trade shows, fashion events...
SmartScout
SmartScout isn’t trying to be “another Amazon research tool.” It’s trying to be...
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Refersion Removes the Paywall to Affiliate Discovery With Free...
A new plan lets brands publish percent-of-sale offers without committing to affiliate...
Mention Me
Mention Me is a name that sounds like it belongs in the influencer world—because it...
Shipping Automation Explained: Tools, Trends, and Practical Use...
Shipping automation has become a core operational requirement for modern businesses...
YouTube Launches ‘Second Chance’ Program for Banned Creators
The new pilot allows previously terminated creators to appeal and rebuild channels under...
Perplexity’s Ad Pause Exposes the Challenges of Monetizing...
The decision underscores broader industry tension between user trust, publisher...
10 of the Best UGC Video Makers for Creating YouTube Shorts
Short-form video is now the default way audiences discover brands, but creating YouTube...
Partnero
Partnership programs have a weird problem: they’re one of the few growth channels where...
The 5 Rules For Working With Creators In 2026
After years on the brand side, the agency side, and now talent management, all deeply...
WPP’s $400M Google Deal Ushers in AI-Led Advertising
The partnership aims to merge WPP’s creative systems with Google’s machine learning...