22 Female YouTubers You Need to Keep an Eye Out For

YouTube is a beast. It’s the second largest search engine on the internet behind Google.

Content creators on YouTube take advantage of the opportunities the platform offers thanks to their determination and creativity. Many of the top YouTube creators even make good money by doing what they love. Many YouTubers have millions of views and subscribers. They execute and deliver consistent quality content that millions of people around the world binge-watch, enjoy, and share with their friends. They have become popular in their own name. 

But the list is not that long when we talk about the lady YouTubers with millions of subscribers. These powerhouse forces of nature created successful YouTube channels   

So who are the leading female Youtubers? These intelligent, witty, and imaginative women are the ultimate trendsetters in fashion and makeup, game reviews, yoga and fitness, educational material, cooking, and much more. 

Let's meet the 22 female YouTubers who are changing the YouTube game. 

1. Liza Koshy

Elizabeth Shaila Koshy, better known by her stage name of Liza Koshy, rose to fame from the video sharing platform Vine in 2013 before starting her well-known, entertaining YouTube channel. 

Koshy’s captivating YouTube channel has built a very loyal following of almost 17 million subscribers and more than 2.2 billion combined views total. There is no shadow of a doubt that this content Queen is one of the most recognizable faces on the internet. 

Koshy’s videos are humorous, relatable, and enjoyable to binge-watch. And her efforts have paid off tremendously. Koshy has won four Streamy Awards, four Teen Choice Awards, and a Kids’ Choice Award. She was even included in the 2019 Forbes 30 Under 30 Hollywood & Entertainment list and the Time 2019 list of the 25 Most Influential People on the Internet and its 2019 100 Next list.

2. Caeli Alien

Patricia Caeli Santaolalla López, better known online as Caeli, Caeli Alien or CaELiKe, is a Mexican vlogger. López posted her first video to YouTube in October 2010, not expecting much from the platform, until her subscriber numbers gradually increased as she released more engaging content. Today, her subscriber count is at 16 million subscribers. 

It’s no wonder López’s videos have drawn millions of viewers worldwide. A lot of her content is considered comedic and innate, but she’s not afraid to experiment. In 2015, Caeli changed her focus and began recording tutorials and makeup videos. In 2016, Caeli expanded her horizons and was introduced to the world of video games, recording while playing (although she has only made two gaming videos). Her most popular YouTube videos are her makeup tutorials. 

3. Rclbeauty101

In 2010, Rachel Levin began her career in Youtube, the face behind Rclbeauty101. She uploaded her first YouTube video, "How to Conceal under Eye Dark Circles." Her beauty advice and D.I.Y. ideas were instant hits on the video-sharing platform. Afterward, she moved on to create funny videos that eventually became very popular with her subscribers. 

Rachel currently has over 14.3 million subscribers on her YouTube channel with over 4 billion views. She often features various makeup brands in her videos as a beauty influencer. Today, she is renowned for her comedy skits, fashion tips, and entertaining video contact. 

Impressively, Levin has collaborations among other brands including Google and Audible and has also been nominated for a Teen Preference Award and multiple Streamy Awards. 

4. Rosanna Pansino

Rosanna Pansino is a force on YouTube as a baker, writer, and actress. 

She bakes pies, cupcakes, sweets, donuts, and other snacks that are beautifully handmade with love. Videos may be seen on movie-themed sweets such as Moana-inspired pies, the cupcakes influenced by The Avengers, or even pancakes themed by emoji on YouTube. 

Her video on "How to Make a Disney Princess Sisters Cake" has received more than 228 million views and is the most popular cooking video on YouTube. As of 2024, her channel has a subscriber base of over 14.5 million subscribers and almost 5 billion views.

5. 5incominutos

YouTuber, Kéfera Buchmann, is a Brazilian actress and writer who runs the well-known and well-beloved 5incominutos on her YouTube channel. 

She had almost 11 million YouTube fans as of December 2018. In 2017, she released her own novel, Querido Danese. She is also an actor and one of the first female YouTubers to cross 1 million subscribers in Brazil.

Fun fact: in 2016, Buchmann has already been named by Forbes as one of the most promising young women in Brazil. 

6. Wengie

Chinese Australian YouTuber Wendie Ayache is the mastermind behind the uber-popular Wengie YouTube channel. She delivers entertaining video content containing life hacks, satire, pranks, D.I.Y., and instructional tutorials to her 13.4 million subscribers. She also has a subscriber base of 2.1 million on Instagram.

Ayache is also an accomplished singer who launched her first song "Baby Believe Me" in 2017. In 2018, she partnered with the luxury company, Dior, and was invited to join the Paris Fashion Week Dior show.

7. SSSniperWolf

The 31-year-old Alia Marie "Lia" Shelesh is a professional YouTube gamer. Her online nickname, SSSniperwolf, is a combination of her original YouTube channel, sexysexysniper, and a boss named Sniper Wolf in the Metal Gear series. 

Although she began as a gaming channel on Youtube, her current content is filled with hilarious reaction videos. Her channel has over 25 billion video views and 34.5 million subscribers overall, making her one of the most famous female social media gamers on the internet. 

8. MyLifeAsEva

Eva Gutowski operates MyLifeAsEva, the popular Youtube channel. She currently has over 11.1 million subscribers. Once declared as People Magazine’s fastest growing star, Gutowski has also been included in Billboard’s Social Media Stars list. 

Gutowski shares a large variety of video content for her subscribers to binge-watch for hours on end. She’s well-known for her DIY, beauty and fashion makeup tutorials, and going on her beloved “Girls Night In” tour. With other female YouTubers including Meredith Foster, AlishaMarie, and Mia Stammer, she traveled across the country performing musical sets and more while meeting their most loyal fans. 

Besides her comprehensive and entertaining DIY, beauty-themed, and comedic skit videos, Gutowski also creates miscellaneous videos on the top fashion looks and trends and what’s in her bag. 

9. Michelle Phan

Michelle Phan is easily one of the most recognizable names on the world wide web, especially Youtube. A pioneer in the famous world that is YouTube, Phan’s channel has over 8.6 million subscribers, 1.1 billion lifetime views, and hundreds of uploaded videos. 

She's well-known for her beauty videos and professional presence across several social media channels. While she is a household name in her own right, Phan is also an accomplished businesswoman. She is the co-founder of Ipsy, the popular beauty subscription box brand. She is also the founder of EM Cosmetics. Michelle has also introduced the VidCon service, a free market for peer-to-peer music.

10. grav3yardgirl

Bunny Meyer, born Rachel Marie Meyer, is the face behind the grav3yardgirl YouTube channel. She is best known for her "Does This Thing Really Work?!", "First Impression Friday" and "Follow Me Around" series. 

She is known to love things such as ferrets, old creepy dolls, Sweet Leaf sweet tea, The Doors, cosmetics, shoes, "A Clockwork Orange”, the colors lavender and gator green, and Johnny Depp. She also loves to call her fans the Swamp Family, and the "mascot" is an alligator with wings. She posts videos about music, beauty, and shopping. Sometimes she has multiple labels in her videos because of the essence of her material (beauty and fashion).

She has worked with Tarte Cosmetics in 2016 and has launched her makeup collection "Swamp Queen."

11. NikkieTutorials

Nikkie De Jager is the genius commonly known as NikkieTutorials in the media. She’s considered to be one of the most influential beauty influencers. 

Jager rose to fame online after her video “The Power of Makeup” went viral for her brilliant makeup transformation. The video inspired countless other beauty enthusiasts and experts alike to share video content showing their faces with and without makeup. After the video went viral, the rest was history. As of 2024, NikkieTutorials has over 14.6 million subscribers and over 2 billion total video views.  

Jager now has a thriving career in the beauty industry. Her prominent brand partnerships involve Too Faced Ofra and Maybelline. She even serves as a Global Beauty Adviser for Marc Jacobs Beauty. 

12. LaurDIY

Lauren Riihimaki is an enthusiastic do-it-yourselfer with a DIY craft video channel on YouTube growing in subscriber count every single day. She began posting DIY tutorials for her friends to follow on her blog during her first year as a university student in Toronto. 

She gradually made the shift to YouTube after joining the platform December 1, 2011 and posted her sewing videos on there. Fellow YouTubers found her content useful, engaging, and informative, rapidly sharing across social media. 

Riihimaki’s hard work paid off. She won a Shorty Award in the "House & Home" category at the tenth annual ceremony. She also won a Streamy Award in the "Lifestyle" category at the Awards' debut ceremony in 2017. In the same year, her web series Served By LaurDIY premiered on Facebook Watch.

13. Natalies Outlet

Natalie Alzate posts video content on the art of DIY and life hacks. Her channel, named Natalies Outlet, was created in 2014. With almost 9 million subscribers watching her every move, Alzate refers to her enthusiastic fans as her Outties.

When she’s not sharing DIY hacks on YouTube, Alzate loves sharing her extensive beauty  knowledge on platforms including Instagram, Twitter, and YouNow. 

Today, Alzate has her own webshop, where she offers a wide variety of clothing and accessory options to choose from. She even became part of the Icon Network family created by none other than fellow YouTuber Michelle Phan. 

14. iHasCupquake

Tiffany Herrera (née Garcia) is a famous gamer with a robust YouTube channel called iHasCupQuake. More commonly known as Cupquake or iHasCupquake, is also a gaming commentator, fashion vlogger, and militant animal lover. She shares videos on her channel for games and baking and DIY videos. 

iHasCupquake is currently the holder of the Guinness World Record: Gamer's Edition for Most Popular Female Games Broadcaster on YouTube, a combination of Most Subscribed Female Games Broadcaster and Most Viewed Female Games Broadcaster on YouTube. She was also nominated for a Teen Choice award for Web Star Gaming in 2014, but lost to PewDiePie.

When she’s not posting on YouTube, you can find Herrera working on her online shop and connecting with her loyal fans. 

15. Safiya Nygaard

Safiya Nygaard knows a thing or two about making engaging video content. She rose to prominence in the industry creating video content for BuzzFeed. She left the company at the end of January 2017 and has been uploading videos on YouTube mostly on Tuesdays, Thursdays, and Saturdays. Her channel has established over 10 million subscribers and over 2 billion views.

As of recently, she has been known for her "makeup experiments.” What does she mean by this? Commonly called “frankenstein makeup,” Nygaard mixes together all of her makeup to make a frankenstein piece. She uses makeup must-haves like lipsticks, highlights, eyeshadow, and more. She is also known for testing out Wish products and wearing weird themed outfits for a specific amount of time.

16. Gabbie Hanna

This former Viner-turned-YouTuber shares fun videos from vines, vlogs, videos to sing, and videos to satire. She started her career on the short-form video service Vine under the name The Gabbie Show and started her YouTube channel with the same name a year later. Her award-winning content is recognizable for good reason—Hanna rightfully won the coveted Streamy Award for storyteller in 2018. 

When she’s not creating YouTube content, Hanna is hard at work releasing exciting new music and writing poetry books. Her debut poetry collection, Adultolescence, was released in September 2017. Her second collection, Dandelion, is due to be released in October 2020. 

She ventured into the music industry with her debut single “Out Loud,” and has released multiple singles and two EPs as of 2020. Her debut studio album, This Time Next Year, is planned for release in September 2020.

17. emma chamberlain

Emma Chamberlain is an award-winning YouTuber who’s been featured in several mainstream news and entertainment feature articles about her and her work. After winning the coveted 2018 Breakout Creator Streamy Award, Time Magazine included her on its TIME 100 Next list and its list of The 25 Most Influential People On The Internet. 

As of 2024, Chamberlain has reached over 12 million subscribers and over 1 billion total video views. 

18. GloZell Green

GloZell Green rose to fame and internet prominence with her hilarious cinnamon challenge video, which has accumulated over 60 million views. Viewers love watching GloZell’s videos over and over again, and for good reason. She delivers consistent quality content, thinks outside the box with her video ideas, and doesn’t need to change who she is. She is what true authenticity looks like in YouTube influencers. 

This humorous YouTuber has been sharing humorous videos, music reviews, and updates on her channel since 2008. She also enjoys creating and sharing food and cooking videos. In 2015, she even interviewed Barack Obama in a YouTube livestream hosted at the White House. By 2015, the channel reached 4.6 million subscribers and more than 700 million total views. As of 2024, her channel has reached over 800 million total video views. 

19.Zoe Sugg

Zoe Sugg, or more commonly known as Zoella, joined the world of YouTube as a teenager sharing beauty tutorials, makeup and hair tricks, life updates, and more. 

Sugg launched her popular beauty brand Zoella Beauty in 2014. Named the “biggest beauty launch of the year,” Sugg’s line and brand has been growing steadily and consistently year after year. 

Today, Sugg’s YouTube channel has over 4.9 million subscribers with total view numbers reaching over 1 billion total views. 

20. Lindsey Stirling

Lindsey Stirling is an accomplished violinist, songwriter, and dancer. She presents choreographed violin performances, in live and music videos found on her official YouTube channel, which she created in 2007.

Stirling performs a variety of music styles, from classical to pop and rock to electronic dance music. Aside from original work, her discography contains covers of songs by other musicians and various soundtracks. Stirling achieved one million singles sold worldwide by August 2014. 

Stirling has been named in Forbes magazine's 30 Under 30 In Music: The Class Of 2015. Forbes notes her quarter-finalist position on America's Got Talent season five in 2010, a No. 2 position on the Billboard 200 for her second album Shatter Me in 2014, and her 14.1 million subscribers on YouTube.

21. Lilly Singh

Lilly Singh is a comedy YouTuber who is well-known for her satirical rants and ethnically-themed spoof videos. She began making YouTube videos in 2010 and has reached entirely new heights with the video content she puts out to the world. By 2017, she was ranked tenth on the Forbes list of the world's highest paid YouTube stars, earning a reported $10.5 million; as of 2024 she has over 14 million subscribers and over 3 billion video views. 

She published her first novel, How to Be a Bawse: A Guide to Overcoming Life in 2017, and was also featured in Fahrenheit 451 translation by HBO. She continues to hit new heights as the third wealthiest star on YouTube while producing highly-viewed content for the platform where she received her start. 

Singh has featured in the annual YouTube Rewind every year since 2014 (except for 2019). Forbes named her one of the 40 most powerful people in comedy in 2019. Singh has received an MTV Fandom Award, four Streamy Awards, two Teen Choice Awards, and a People's Choice Award.

22. Lele Pons

Lele Pons is a YouTuber who rose to fame on Vine. Once Vine shut down in 2016, Pons decided to make a name for herself on other creative social platforms like Instagram and YouTube. 

After branching out away from Vine, Pons decided to pursue other outlets including music, film, television, and fashion and beauty. She even coauthored the young-adult novel Surviving High School in 2016. Her hilarious comedy sketches have earned her 18 million subscribers on YouTube and 53.2 million followers on Instagram. 

Today, she stars in The Secret Life of Lele Pons, a YouTube Original docuseries providing a look at her personal life. She also hosts her own Spotify-exclusive podcast titled "Best Kept Secrets with Lele Pons".

Quick Word

Be sure to share your love and support with these amazing ladies! Follow them on social media, subscribe to their YouTube channels, buy their merch, do whatever you can to support these enthusiastic creators.

If you’re looking for even more YouTube influencers to follow, here are 20 of the most popular YouTubers. 

Some platforms and tools for finding YouTube influencers can help too.

Ready to leverage your YouTube influencer marketing efforts? This ultimate guide is exactly what you need to get started.

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Influencer Marketing Hub

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The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.