Retail Archives

Influencer Marketing

Is Influencer Marketing Still Just a Channel Or Has It Become...

For years, influencer marketing has been treated as an add-on. A campaign is built...

Influencer Marketing

For years, influencer agencies have led with one number. “How many creators do you...

Influencer Marketing

Most brands don’t struggle with measuring influencer marketing ROI because the tools...

Influencer Marketing

Here's something worth sitting with: a long-time retail client of ours tested what...

Digital Marketing

Extended reality (XR) is one of the umbrella terms for augmented reality (AR), virtual...

Influencer Marketing

As brands scale paid social and short-form video, many turn to UGC Factory for ad-ready...

Influencer Marketing

Choosing the right influencer marketing partner is rarely about replacing one agency with...

AI Marketing

Search visibility is no longer defined solely by blue links and keyword rankings. In...

Affiliate Marketing • Influencer Marketing

Creator affiliate marketing is no longer a niche channel inside performance programs. For...

Influencer Marketing

AI is no longer a futuristic add-on in marketing. It has become the engine behind some of...

Social Media

Instagram Stories have become one of the most influential surfaces in digital marketing...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

eCommerce • Influencer Marketing • Social Media

How do you keep your products authentic when counterfeit sellers can launch livestreams...

Influencer Marketing • Social Media

When should a brand post a Reel and when is a Story the smarter move? It’s a question...