Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Verbatim, Tigrett, and Lane Terralever undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Verbatim, Tigrett, and Lane Terralever:
In a world where a playful husky like Bandit can captivate millions on TikTok, it’s clear that influencer marketing has become a powerful tool for modern businesses. Bandit, who boasts 1.8 million TikTok followers and a staggering 9 million views on a single video, isn’t just a social media star—he’s proof of how niche influencers can drive engagement and create brand impact. Sam Ferry, Bandit’s owner and a Mesa-based marketing pro, turned his furry friend’s fame into a thriving business, helping companies harness the potential of influencers to grow and thrive.
For small businesses in Phoenix, tapping into this dynamic marketing strategy can be a game-changer. However, finding an influencer marketing agency that truly understands the unique needs of the local market can be a challenge.
With Phoenix’s diverse audience and competitive scene, businesses need agencies that not only deliver results but also tailor strategies to their goals. This guide will introduce you to the top influencer marketing agencies in Phoenix and show how they can help your business tap into the growing power of influencer-driven campaigns.
Best For: Small to Medium-sized Businesses Notable Clients: Kettle & Fire, Vuori, GoMacro With over a decade of experience, Verbatim has mastered the art of building scalable influencer campaigns that drive growth and ROI. What sets Verbatim apart is their emphasis on data and transparency. Their comprehensive reporting ensures you’re never in the dark, tracking everything from engagement metrics to revenue impact. Speaking of impact, their success stories speak volumes—like generating $1 million in monthly revenue for a D2C eCommerce brand or reaching 10 million people for a sustainable tech firm. Legal headaches? They’ve got it covered, too, with compliance and regulatory management baked into their services. And with a female-founded. , minority-owned leadership team, Verbatim brings fresh perspectives to an already impressive track record. Best For: Small Businesses Notable Clients: Puma Hoops, Jollibee, Therabody If influencer marketing is your focus, The Tigrett Agency brings a strategic and creative edge that’s hard to ignore. Based in Scottsdale, Arizona, this award-winning agency ensures influencer campaigns are not just trendy but aligned with your brand’s identity and marketing goals. Their hands-on approach includes managing everything from content planning to ensuring influencer-generated content fits seamlessly into your overall strategy. What makes them stand out? Their client roster—having collaborated with brands like Puma Hoops, Therabody, and LifeWTR, they’ve proven their ability to deliver results across industries. For brands needing more than just influencers, The Tigrett Agency offers full creative production—photography, video, motion graphics—and even web development to support campaigns with polished, high-performing platforms. Their success is recognized, with accolades from the ADDY Awards and inclusion among Arizona’s Top Digital Marketing Agencies for Growth in 2024. Plus, their educational resources, like blogs on influencer marketing best practices, reflect their commitment to thought leadership. Best For: Medium to Large Businesses Notable Clients: Blue Cross Blue Shield, Visit Phoenix, GCU Lane Terralever uses a hands-on approach to influencer partnerships to ensure every collaboration is tailored to your brand and audience. By conducting manual research, they identify influencers whose personal brands align with your goals, creating campaigns that resonate with audiences and inspire action. One of LT’s standout features is their focus on content ownership. They ensure your brand retains rights to all influencer-created content, allowing you to repurpose it across platforms, and extending its value beyond the initial campaign. Their services also integrate seamlessly with your overall digital marketing strategy, ensuring consistency and maximizing impact. Their adaptability to social media trends and expertise across diverse industries—from gaming to healthcare—means they can customize strategies to suit your specific needs. Add to that their commitment to ethical practices and diversity in influencer selection, and it’s clear LT takes a modern, responsible approach to influencer marketing. Best For: Niche Markets, Multicultural Brands, and Purpose-Driven Businesses Notable Clients: Gillette, Estée Lauder, Converse, Amazon Prime This Latina female-owned agency is known for its multicultural focus, connecting brands with influencers whose audiences and values align with their goals. Their talent matchmaking process prioritizes authenticity, ensuring campaigns that feel genuine and resonate with diverse audiences. A standout example of their success? The 2021 Pride and Hispanic Heritage Month campaigns for Rue 21, where they used TikTok and Instagram creators to surpass impression goals while creating culturally relevant content. They’ve also worked with major brands like Gillette, Converse, and Estée Lauder, showcasing their ability to adapt across industries. The Lilac Agency goes beyond basic services, emphasizing long-term talent development and ethical influencer marketing. Influencers rave about their support, trustworthiness, and dedication to nurturing careers, making it clear they’re equally committed to creators and brands. Best For: Small to Medium-Sized Businesses Notable Clients: Vital Proteins, Olipop, Arizona Sun If you’re a beauty, wellness, food, or beverage brand targeting Gen-Z and Millennials, Homemade Social could be the boutique agency you’ve been looking for. Based in Phoenix, Arizona, they specialize in influencer management with a clear focus on increasing brand awareness, sales, and engagement by connecting you with audiences worldwide. What sets them apart is their data-driven approach combined with trend-savvy execution. They don’t just find influencers—they curate partnerships that align with your brand’s goals and target audience. For example, their services include identifying the right talent, managing relationships, and creating impactful campaigns that generate measurable awareness and sales. Homemade Social also enhances influencer campaigns with complementary services like high-quality content creation (planning, styling, and shooting for seamless implementation) and social media ads across Instagram, Facebook, and Google to amplify results. Their ability to integrate email marketing into the customer journey is another standout feature, ensuring leads are nurtured beyond the initial influencer touchpoint. Named a Top Influencer Marketing and UGC agency, and led by Becca Bunch, who has over a decade of social media expertise, Homemade Social blends strategy, creativity, and authenticity. Best For: Small to Medium-Sized Businesses Notable Clients: Mashable, Berkshire Hathaway Home Services, P.F. Chang’s Based in Scottsdale, Arizona, Painted Brick Digital is a full-service digital marketing agency that combines data-driven methodologies with tailored influencer campaigns to amplify your brand’s online presence. What sets them apart is their focus on transparency and customization. They craft influencer partnerships that align with your brand’s goals while keeping you fully informed throughout the process—a key factor in building trust. Their client portfolio includes major names like Mashable, P.F. Chang’s, and Berkshire Hathaway Home Services, highlighting their versatility across industries. Plus, their awards—such as being recognized as Arizona’s Best Facebook Marketing Agency—reinforce their reputation for excellence. Best For: Medium to Large Businesses Notable Clients: Popeyes, Little Caesars, Blue Diamond Growers After acquiring Phoenix-based August United, a Top 10 Influencer Marketing Agency, McKinney expanded its capabilities to include a specialization in micro and mid-tier influencers. This allows them to deliver campaigns that balance reach with genuine audience connection—a key factor for driving real engagement. What sets McKinney apart is their audience-first approach. By integrating trend analysis, technology, and insights, they design influencer programs tailored to achieve measurable outcomes. Their full-service offering includes strategy, partnership management, content creation, and campaign execution, ensuring a seamless experience from start to finish. McKinney’s diverse industry experience is another strength. From working with brands like P.F. Chang’s and Blue Diamond Growers to executing culturally resonant campaigns like Popeyes’ “We Don’t Make Sense, We Make Chicken,” they’ve proven their ability to adapt across sectors. Backed by a Certified B Corporation status and access to the global Cheil Worldwide network, McKinney pairs innovation with authenticity. Best For: Small to Medium-Sized Businesses Notable Clients: Orangetheory Fitness, Cold Stone Creamery, Sprouts Farmers Market Known for integrating influencer campaigns seamlessly into larger marketing efforts, Decibel Blue specializes in crafting personalized strategies that align with your brand’s goals and resonate with your audience. What sets Decibel Blue apart is their commitment to measurable outcomes. Their collaborations with influencers don’t just stop at partnerships; they work closely to create engaging content that enhances your brand’s story while fostering long-term relationships for authentic representation. Their expertise spans industries like consumer lifestyle brands, real estate, and multi-unit franchises, showing versatility in adapting campaigns to different markets. Success stories highlight their ability to deliver, whether it’s building online communities or achieving measurable engagement through cross-platform campaigns on Instagram, YouTube, and blogs. Best For: Businesses of all Sizes Notable Clients: McDonald’s, Coca-Cola, Marriott Kobe Digital stands out with its patented AI-powered influencer matching engine that analyzes 26 data points—from audience demographics to engagement history—to ensure every partnership aligns perfectly with your brand’s goals. But another unique feature is the Kobe Relevance Concept (KRC™), a framework designed to deliver authentic communication through influencers, avoiding cookie-cutter campaigns. Their network of over 30,000 influencers and experience with global brands like McDonald’s and Coca-Cola proves their ability to scale campaigns while maintaining genuine brand-audience connections. They’ve also managed 3,500 campaigns for over 300 clients, showcasing a track record of reliability across diverse industries. Recognized with the Gold & Local Hero Award for Influencer Marketing Agency of the Year, Kobe Digital has built its reputation on innovation and results. Best For: Large Enterprises, Multinational Brands Notable Clients: PepsiCo, Johnson & Johnson, Toyota Allison Worldwide is known for its integrated marketing approach. This consultancy pairs influencer strategies with a strong focus on brand transformation and reputation management to help clients stand out in competitive markets. What sets Allison apart is its focus on cutting-edge trends, such as leveraging AI influencers to create controlled, creative content—a unique offering in the rapidly evolving influencer space. Their global reach combined with local expertise, including a Phoenix office, ensures campaigns resonate with diverse audiences while addressing regional nuances. As recognized by PRovoke Media’s 2023 North American Agency of the Year award, their work is as innovative as it is impactful. With a diverse client portfolio, advanced tools like the Allison Advanced Issues Monitor (AIM), and a commitment to inclusivity, Allison is equipped to navigate the complexities of influencer marketing while building authentic, culturally relevant campaigns.1. Verbatim
2. Tigrett
3. Lane Terralever
4. The Lilac Agency
5. Homemade Social
6. Painted Brick Digital
7. McKinney
8. Decibel Blue Creative Marketing & PR
9. Kobe Digital
10. Allison Worldwide
Comparison of the Top Influencer Marketing Сompanies in Phoenix
This comparison ensures you can identify an agency that aligns with your business size, industry, and marketing goals.
| Agency | Best For | Notable Clients | Key Differentiator |
|---|---|---|---|
| Verbatim | Small to medium-sized businesses | Kettle & Fire, Vuori, GoMacro | Emphasis on ROI with data-driven campaigns and transparent reporting. |
| Tigrett | Small businesses | Puma Hoops, Jollibee, Therabody | Combines influencer marketing with creative production and SEO expertise. |
| Lane Terralever | Medium to large businesses | Blue Cross Blue Shield, Visit Phoenix, GCU | Focus on content ownership, allowing brands to repurpose influencer content. |
| The Lilac Agency | Niche markets and multicultural brands | Gillette, Estée Lauder, Converse | Multicultural focus with inclusive campaigns that resonate with diverse audiences. |
| Homemade Social | Gen Z and Millennials-focused brands in beauty, wellness, food, and beverage | Vital Proteins, Olipop, Arizona Sun | Trend-savvy, boutique approach with high-quality content creation and influencer curation. |
Capturing the Phoenix Vibe: Influencer Strategies That Truly Shine
Phoenix is home to a diverse community of social media influencers who are experts in telling authentic stories, creating vibrant visuals, and engaging local audiences. To help brands connect with this vibrant audience, here’s a playbook of influencer strategies that leverage their unique talents and Phoenix’s rich culture.
Hyperlocal Magic: Bringing the Phoenix Lifestyle to Life
To truly connect with Phoenix audiences, focus on showcasing local experiences and culture. Collaborate with influencers like Jozh Watson (@veganphx), who expertly highlights the city’s food scene, from upscale restaurants to quirky food trucks. Campaigns that feature Phoenix landmarks, local events, and exclusive regional experiences will resonate with an audience that takes pride in its city.
Imagine partnering with Diana to create a food crawl guide of hidden gems in Phoenix. Through a series of vibrant photos and videos, her audience would get an immersive experience of the city’s culinary delights, drawing attention to your brand’s local engagement.
Multi-Platform Strategies to Widen the Reach
While Instagram is a favorite for most Phoenix influencers, a savvy agency would encourage expansion to TikTok, YouTube, and even podcasts to engage audiences in different formats. For instance, Diana Brandt (@azfoodie) could create YouTube videos featuring in-depth food reviews or behind-the-scenes glimpses of Phoenix’s restaurant industry.
Multi-platform campaigns not only diversify audience engagement but also create opportunities for storytelling that can’t be captured in just one post.
Hosting Events That Inspire Community Connection
Phoenix is known for its vibrant event scene, and influencers like @_xiomaaraa can bring these experiences to life. Partner with influencers to promote events such as food festivals, fitness pop-ups, or local brand launches.
For instance, a new beverage brand could host a tasting event and invite Xio to share live updates on Instagram, bringing followers along for the ride and creating FOMO among the local audience.
Selecting the Top Influencer Marketing Firms in Phoenix
Phoenix is a thriving hub for influencer marketing, with agencies offering tailored strategies to help businesses connect authentically with local audiences. Whether you’re a small business or a global brand, partnering with the right agency can transform your marketing efforts and deliver measurable results. Explore these top agencies to find a partner that aligns with your goals and taps into Phoenix’s vibrant influencer scene.
Frequently Asked Questions
What is influencer marketing, and how does it work?
Influencer marketing is a strategy where businesses collaborate with influencers—individuals with a dedicated social media following—to promote their products or services. Influencers create authentic content that highlights a brand, helping to build trust, increase visibility, and drive engagement with target audiences.
Why should I choose a Phoenix-based influencer marketing agency?
Phoenix-based agencies understand the local market, audience preferences, and regional trends. This localized expertise allows them to create culturally relevant campaigns that resonate with Phoenix’s diverse community, making your marketing efforts more effective.
How do influencer marketing agencies measure campaign success?
Agencies measure success through metrics like engagement rate (likes, comments, shares), reach (number of viewers), conversions (sales or leads), and ROI (return on investment). Many agencies also track brand sentiment and audience growth.
How much does it cost to hire an influencer marketing agency in Phoenix?
Costs vary based on the agency, campaign scope, and influencer reach. On average, smaller campaigns may start at $5,000, while more extensive, multi-platform campaigns with top-tier influencers can exceed $100,000.
What types of businesses benefit most from influencer marketing?
Influencer marketing is effective for a variety of industries, including beauty, fashion, wellness, tech, food and beverage, and more. It’s particularly impactful for brands targeting Gen Z and Millennials.
Can small businesses afford influencer marketing?
Yes! Many Phoenix agencies work with micro or niche influencers who charge lower fees but still deliver high engagement. Small businesses can achieve impactful campaigns without breaking the bank by targeting the right audience.
How do agencies choose the right influencers for a campaign?
Agencies use tools to analyze influencers’ audience demographics, engagement rates, and content quality. They prioritize influencers whose followers align with the target audience, ensuring the campaign reaches the right people.
What services do influencer marketing agencies in Phoenix typically offer?
Influencer marketing agencies in Phoenix provide a wide range of services, including:
- Influencer discovery and matchmaking.
- Campaign strategy and planning.
- Content creation and storytelling.
- Contract negotiation and compliance management.
- Real-time campaign monitoring and performance tracking.
- Multi-platform campaign execution (Instagram, TikTok, YouTube, etc.).
What should I look for when hiring an influencer marketing agency?
When choosing an agency, keep the following in mind to ensure a good fit:
- Proven Results: Look for case studies or testimonials that showcase successful campaigns.
- Transparency: Ensure they provide clear reporting on metrics and ROI.
- Niche Expertise: Consider agencies that specialize in your industry or audience.
- Creativity: Evaluate their ability to create engaging, innovative content.
- Budget Alignment: Confirm their pricing fits your budget and project scope.
What are the key features of top Phoenix-based influencer marketing agencies?
Here’s a comparison of some common features offered by leading agencies:
| Feature | Verbatim | Tigrett | Homemade Social | Lilac Agency |
|---|---|---|---|---|
| Influencer Matching | ✔ | ✔ | ✔ | ✔ |
| Content Creation | ✔ | ✔ | ✔ | ✔ |
| Multicultural Campaigns | ❌ | ❌ | ❌ | ✔ |
| Data-Driven Reporting | ✔ | ✔ | ✔ | ✔ |
| Campaign Management Across Platforms | ✔ | ✔ | ✔ | ✔ |
