There was a time when influencer marketing was a chore because you had to do all your research manually. It’s not as if you could simply look up a directory for “influencer” in the same way you could a plumber or carpenter. This made businesses nervous, wondering whether they could match the massive returns from influencer marketing that they had read about. How can you guarantee a positive ROI to your boss when you couldn’t even tell him who the best influencers were? Luckily, we’ve got around this problem, thanks to a wide range of influencer marketing software tools that have been developed in response to the problem.
Although the first tools focused on influencer search and discovery, more recent tools have added additional features such as Relationship Management, Campaign Management, an Influencer Marketplace, Third Party Analytics, and Influencer Content Amplification.
To simplify influencer assessment and tracking, Influencer Marketing Hub has collaborated with HypeAuditor to offer the Instagram Follower Growth Analyzer, a tool that enables businesses to analyze follower growth trends on any Instagram account, making it easier to identify and evaluate top influencers for your campaigns.
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Influencer Marketing Software Tools to Grow Your Business:
Influence by Brandwatch is an influencer marketing tool that ensures seamless management of all your influencer marketing needs within a unified platform. It offers a streamlined platform to discover, manage, and maintain influencer relationships. The platform’s advanced discovery tool tracks over 30 million global creators, making it easy to find the right influencers for your campaign. Additionally, an intuitive filtering system allows you to identify influencers based on interests, brand affinities, and credibility, among other criteria. Efficient influencer directory management is a key feature of Influence. The platform facilitates storage of influencer contact details, payment information, contracts, and first-party data with custom fields, while automated email tracking helps monitor correspondence. The software also simplifies building your influencer network, with features for reviewing creator applications, customizing influencer onboarding, and campaign reporting. The tools also offers robust campaign management and reporting software, alongside a vetting system to evaluate influencers effectively. The tool generates real-time reports and tracks deliverables, ensuring influencers meet their obligations. With Influence, you can leverage influencer marketing across multiple platforms such as TikTok, Instagram, YouTube, and more, all while enjoying automated reporting on campaign impressions, viewership, engagement, and more. Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting, Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify If you’re looking for a tool that seamlessly manages your influencer marketing campaigns from start to finish, Sprout Social’s influencer marketing tool is a must-consider. Sprout Social offers a data-driven, end-to-end solution for finding, managing, and optimizing influencer campaigns, helping brands engage with the right creators to achieve the best results. One of the standout features of Sprout Social is its ability to help you find authentic creators. With smart filters, you can sift through thousands of vetted influencers, narrowing down those whose audiences align perfectly with your brand. Whether you’re seeking Instagram influencers or creators on TikTok, the tool’s advanced search capabilities ensure you’re selecting creators that resonate with your target audience. Sprout Social’s tool also shines in campaign management. You can easily handle contracts, negotiate with influencers, review content, and track payments—all from within one dashboard. This streamlines your operations, making it possible to manage campaigns more efficiently and focus on what really matters—growing your brand. Sprout Social provides a holistic view of both your social and influencer campaigns, giving you real-time insights into how everything is performing. Another powerful component is its ability to measure your success. Sprout Social tracks key metrics, from reach and engagement to conversions. With custom reporting and real-time analytics, you can see the ROI of your influencer efforts and optimize future campaigns. The tool allows you to monitor both paid and organic content, ensuring you maximize the ROI of your influencer partnerships. Sprout Social’s influencer marketing tool has already made a significant impact on brands like SlumberPod, saving them 10–20 hours a week on campaign management. Similarly, Buff City Soap saw their TikTok reach soar to 1.4 million views using the tool, and Madden Media achieved a media value of over $540,000. If you’re looking for a comprehensive influencer marketing tool, Modash should be on your radar. Modash offers a powerful discovery, insights, and monitoring solution that supports major platforms like Instagram, YouTube, and TikTok. With access to 250 million influencers worldwide, Modash helps you find the perfect creators for your campaigns. Trusted by brands like Google, NordVPN, Tourlane, and Bolt, Modash’s detailed filters and analytics make it easy to pinpoint influencers who align with your brand’s target audience. Its robust analytics are a definite standout. You can dive deep into an influencer’s performance, checking engagement rates, audience demographics, and even detecting fake followers. This ensures you are partnering with genuine influencers who can drive real engagement. Additionally, Modash provides access to influencers’ contact details, streamlining your outreach process. If you need help, their support team is readily available to assist with any questions or email outreach strategies. Modash also excels in monitoring influencer campaigns. The platform automatically captures and reports all content created by influencers about your brand. This means you can keep track of your campaign’s performance without constantly checking social media. With features like detailed campaign metrics, you can easily see what works and what doesn’t, helping you optimize future campaigns. Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management, Upfluence offers influencer search and discovery, along with campaign management for the main social networks and blogs. There are few levels of service, each with a monthly fee (but sold on an annual basis). Upfluence has a massive database of 2.7M+ influencers in 250+ industries. You can search for trending social media influencers and blogs with their advanced search criteria. Find the right fit for your target audience using 20 quantitative & qualitative filters. All email correspondence is archived into Upfluence for easy reference—all team members have visibility into any message sent to or from each influencer. It also includes a social listening component that is more flexible than most. Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs With VN Secure, you get a tool that ensures your brand safety across all your influencer, ambassador, and affiliate marketing campaigns. Powered by AI, VN Secure provides an all-encompassing solution that scans, vets, and monitors creators and content to guarantee that your brand is always aligned with safe and trustworthy partnerships. One of the standout features of VN Secure is its ability to scan and vet profiles across major social platforms. Whether you’re working with creators, celebrities, or affiliates, VN Secure ensures that every individual associated with your brand is thoroughly vetted, so you can avoid potential PR disasters. It goes beyond the surface, analyzing every image, video, audio file, and word used by creators to build a comprehensive risk profile—ensuring they meet your brand’s safety standards. VN Secure’s custom risk templates allow you to set sensitivity levels based on your campaign or brand guidelines. You can fine-tune the tool to flag specific keywords or content types that might pose a risk to your brand. This flexibility is crucial in safeguarding your reputation, especially as social media content can sometimes be unpredictable. Real-time alerts keep you ahead of any potential issues. If any problematic content or conversations arise—whether it’s a questionable post or unauthorized use of copyrighted material—VN Secure notifies you immediately. This feature ensures you can address any concerns swiftly, minimizing damage and maintaining control of your brand narrative. The platform also offers continuous screening to monitor creators’ posts, tags, and keyword usage, ensuring that no harmful content slips through the cracks. For example, brands can maintain and utilize always-on protection, continuously screening creators’ posts and detecting inappropriate tags and discussions. This proactive approach ensured the swift resolution of sensitive content, saving you from potential public backlash and preserving your positive reputation. Key Features: Influencer Analysis, Moderation Tolerance Feature, Channels: TikTok, Instagram, Facebook, Twitter Influencity is designed to streamline influencer discovery, campaign management, and relationship tracking. This tool offers an all-in-one solution for brands and agencies looking to maximize the impact of their collaborations, thanks to their database of over 200 million influencer profiles worldwide. At the heart of Influencity’s offering is its AI-powered influencer discovery tool. Instead of wasting time scrolling through hashtags or manually sifting through followers, Influencity’s advanced search engine allows you to quickly narrow down creators based on your specific campaign needs. With over 20 filters, such as location, audience demographics, and performance metrics, you can build a curated list of top influencers that fit your niche, whether you’re looking for gaming influencers, fashion, or gastronomy creators. One of the standout features of Influencity is the Lookalikes filter. If you’ve ever admired a mega-influencer but found them out of reach due to budget or geographic constraints, this feature allows you to find creators with a similar aesthetic and audience at a price point that fits your campaign. This ensures that you’re still able to maintain the right visual style for your brand while staying within budget. Campaign management with Influencity is also a breeze. With Shopify integration, you can run influencer seeding campaigns at scale, selecting products to send out as gifts and tracking their impact seamlessly. Influencity’s Influencer Relationship Management (IRM) tool keeps all of your influencer data—contacts, email exchanges, audience metrics—in one place. This CRM-like tool helps you recruit talent, analyze performance, and maintain relationships efficiently. Whether you’re managing 10 influencers or 200, you’ll have the oversight you need to keep your campaigns organized and effective. Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools, Channels: Instagram, YouTube, TikTok, Twitch NeoReach uses an influencer database containing more than 3 million people. An influencer search begins with a keyword, and NeoReach searches through all its influencers and their posts finding a match. You can then refine your search results using a variety of demographic and psychographic factors. The interface is clean, and working with search results is all straightforward, even with the wealth of information attached to each profile. NeoReach isn’t just a search engine, though. It also includes all the campaign management tools you need to keep up with your marketing efforts. The platform acts as a centralized communications hub. The reporting out of NeoReach doesn’t just give you the basic stats of reach, engagement, and views—it also drills down into the demographics of your reach and calculates ROI. Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat If you’re looking for an all-in-one tool to streamline your influencer and affiliate marketing campaigns, Creator.co deserves your attention. This tool is designed to help brands effortlessly scale their campaigns by offering a seamless connection between creators and brands. Creator.co simplifies the process of finding ideal influencers who align with your brand goals across platforms like Instagram, TikTok, and YouTube, thanks to its user-friendly interface and robust filtering options. Creator.co stands out with its advanced influencer search and insights feature. Boasting a database of over 300 million influencer profiles, this tool makes recruitment a breeze. Whether you’re focused on influencer campaigns or affiliate marketing, Creator.co’s filtering options ensure you find influencers with the right audience demographics to fit your brand’s specific needs. It simplifies the process of narrowing down creators with an ideal audience, helping you focus on those who will deliver the most impact. The tool offers a comprehensive campaign management dashboard, allowing you to manage everything from creator onboarding and contract negotiations to content approvals and performance tracking. Brands can oversee multiple campaigns in one space, making it easier to keep track of influencer-generated content, payments, and results. Another great feature is Creator.co’s dedicated account managers. If you’re looking for hands-on support, their expert team works with you to design a data-driven strategy, recruit top creators, and monitor performance. One of the biggest advantages of Creator.co is access to one of the largest networks of aspiring influencers. With over 175k creators in their network, brands can receive applications from interested creators once their campaigns go live. This saves time and helps you connect with influencers who are genuinely passionate about your brand. Whether you are running product-for-post campaigns, user-generated content (UGC) projects, or large-scale giveaways, you’ll have access to a wide pool of eager creators. For example, Aura, a personalized hair care brand, utilized Creator.co’s dashboard and search tool to recruit 20 creators, reaching an audience of 275.9k with an impressive engagement rate of 8.2%. By using Creator.co, Aura saved over 5 hours per week on managing their influencer campaigns and generated an earned media value (EMV) of $3,600. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace, Channels: Instagram, YouTube, TikTok Trusted by global names like Lenovo, Walmart, and Uber, impact.com describes their tool as a partnership management platform that can automate all types of business partnerships at scale. By combining science and tech, their team of growth technologists create transformational growth. Included in impact.com’s suite of tools is influencer marketing. Their end-to-end platform streamlines your influencer marketing programs by focusing on four areas. These are: recruitment, campaign automation, content management, and reporting. Brands of all sizes as well as agencies will find this platform helpful. Its intuitiveness and reporting deserve special mention and will probably be the features on which you’re sold. Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Klear grew out of Twtrland as a way to discover influential users and learn about their audiences. Although it began with just Twitter, before long, it had added Facebook and Instagram. They have about 900 million influencers in their database. Klear divides these influencers into over 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics. Over time they’ve added campaign management and tracking, along with some basic listening tools to monitor competitors. Klear is ahead of the game on many levels: its interface is dynamic, easy to look at, and responsive; the data they offer is as robust and deep as you can possibly get at this point; the “Monitors” feature is a fantastic research tool in its own right, but also enhances discovery; that enhancement means influencer discovery manages to somehow be quick, painless, and accurate despite having an abundance of choice available on the platform. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Channels: Instagram, YouTube, TikTok While Kolsquare didn’t begin as an influencer marketing tool, expanding their focus to include it was a logical next step. In fact, when it was founded in 2011 as Brands & Celebrities, its initial focus was pretty much the same as influencer marketing — to help brands connect with celebs for marketing purposes. Fast-forward 10+ years and Kolsquare has developed into one of the best influencer marketing solutions in Europe. Today, they boast a qualitative database of global influencers in 180 countries. In addition to influencer identification, their tool can also help with campaign management and performance measurement. You can look forward to daily updated reporting which you can share with your team. Without taking anything away from the platform’s functionality, its true beauty is arguably found in its intuitiveness. It’s easy to navigate the interface, while the software is first-class. It’s dynamic and responsive, ensuring a seamless user experience. In terms of pricing, though, you’ll find it out of reach of small businesses. However, if you’re a startup, you might qualify for a very generous 50% discount. Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Channels: Instagram, Facebook, Twitter, YouTube, TikTok Julius has grown from a purpose-built influencer discovery engine to a full-fledged self-service marketing suite. There are nearly 120,000 vetted influencers in its database. They offer influencer search and discovery, influencer relationship management, and influencer analytics. Julius has built a robust suite of campaign management tools. It is now all-in-one, appealing to both brands and agencies. Unlike other search platforms, you pay an annual fee for Julius—there is no monthly option. The specific price you’ll pay depends on the number of users you want to give access to the software. Each case is different. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance, Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube One of Open Influence’s key differentiators is its emphasis on images. Open Influence’s AI uses image recognition to label images with descriptors, all of which become searchable. By having the AI label, the content directly, it’s a much shorter route to find what you’re looking for. Open Influence does a great job of turning style into something you can search for. Functionally, the software is fluid and intuitive—every feature and bit of data is always close at hand. As it’s priced now, Open Influence is not a tool for small businesses. However, at the Enterprise level, Open Influence is a real winner. Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs Stellar is, at its heart, a productivity app that you can use as the foundation for multi-million-dollar influencer marketing campaigns. The tool’s goal is replacing those old spreadsheets that people use to organize their influencers. There are three different sections of the tool to navigate to: Influencers, Groups, and Reports. The first section, Influencers, is where you can add your influencers. This isn’t a discovery tool. It assumes you’ve already got a list of influencers. Once you’ve got your influencers all added in, you can then start to organize them into groups. You can also add influencers to groups in the Groups section. The final section, Reports, is what seals the deal in favor of Stellar. You’ll primarily run reports on your own campaigns, but there’s nothing to stop you from monitoring your competitors, too. Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok Talkwalker began in 2009, when they developed listening and analytics tools for companies to make the best of their social media. More recently, Talkwalker expanded its offerings with a new product—Influencer One. The platform has an impressive discovery feature, excellent relationship management tools, and useful analytics. Influencer One is a good fit with brands using influencer marketplaces or purpose-built campaign management tools. Their database of over 6 million influencers is backed by the reams of data Talkwalker’s analytics has collected and indexed over the years. Key Features: Influencer Search & Discovery, Relationship Management, Third Party Analytics, Channels: Twitter, Blogs There’s no discovery or campaign management to find here. HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million Instagram profiles so far and continues to grow every day. It provides sufficient analytics to avoid fraud ID, but the analytics go deeper than that, giving brands and agencies very detailed insights into influencers and their audiences. HypeAuditor is focused on audience quality. There are 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with. It all starts with the Audience Quality Score (AQS). Unlike most influencer tools, HypeAuditor works on a Pay-As-You-Go model, no subscription required. You pay for tokens up front, and each token gets you one influencer report. Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Channels: Instagram, YouTube, TikTok, Twitch, Twitter Tagger Media is an opt-in marketplace with over 1 million influencers in their database. You can perform advanced searches on a database of influencers, finding ones who you might like to work with. You can create campaigns that open only to those that you invite or make them open, so anyone can apply. Tagger Media also lets you manage all the influencers and their content submissions easily. You can also analyze the performance of all posts and influencers and determine your ROI if any. Tagger isn’t just indexing relevant data making it searchable; it’s built on a social listening feature that analyses what people are talking about to understand their interests and affinities. Searches for influencers offer over 50 filters to refine results. Tagger Media’s management dashboard is chock full of ways to organize all your marketing efforts—influencer can be organized into groups, even within the same campaign. Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Channels: Facebook, Instagram, Twitter, YouTube, TikTok Dovetale’s first listed tool encourages brands to start with research. There are five data points, with visualizations, that Dovetale allows you to monitor, both from your own accounts and your competitors’: followers growth, engagement, gender, locations, and age. All the same data is visualized and color-coded. The Monitor feature includes a social listening module, identifying potential influencers who are engaging with your (and your competitors’) posts. It features a highly detailed influencer discovery engine, particularly when you do an Advanced Search. Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Channels: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok HYPR takes a data first approach to influencer marketing. It tracks over a billion social media users every week to generate a “living and breathing” index – one that updates regularly so that you can see which influencers impact which audiences now. The front-end for HYPR sits atop a massive database of 12 million influencers. HYPR’s team of software engineers and data scientists built sophisticated algorithms to parse through billions of social media posts and index all the information they can collect. HYPR has continued to innovate, introducing tools that focus on automation, including: influencer list creation, audience overlap, audience quality measurement, historical content scan to discover racism, nudity and other, audience targeting by DMA, automated outreach and campaign opt-in, performance tracking with audience demographics and per post anti-fraud technology, and automated payments. HYPR says its end game is full automation from A-Z. Key Features: Influencer Search & Discovery, Influencer Outreach and Engagement, Performance Tracking with Audience Demographics and Conversion Attribution, Global Influencer Payment, Fraud Detection and Audience Health, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest Ifluenz operates as an Instagram influencer marketplace. Their chief differentiator is that the vetting process doesn’t stop once an influencer has been accepted onto the platform. Built into the tool is an algorithm that monitors each influencer account to look for irregularities—like sudden spikes in followers and engagement—that could be indicators of fraud. Ifluenz has one of the cleanest, more attractive interfaces we’ve seen. It was designed so that it could be used by absolute beginners with as small a learning curve as possible. You log in, complete your business’s profile, and then you’re walked through the campaign setup process. Key Features: Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Fake Follower/Fraud Detection, Payment Processing, Influencer Content Amplification, Channels: Instagram Influencer is robust and impressive, with plenty of tools to help marketers manage their influencer campaigns from start to finish. By branding themselves as a company run by Generation Z creators, Influencer became more attractive to influencers. Because Influencer is managed by its creators, it is not yet global. It is UK-based, with an emphasis on Europe. It collects much data, with a focus on the psychographics of audiences and creators, showing brand affinities, interests, and hobbies. Key Features: Influencer Marketplace, Search/Discovery, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, Youtube Lefty has all the looks of an influencer marketplace that’s trying to refine the idea of what a marketplace can be. Like a true discovery tool, Lefty’s influencers are found by algorithms that comb through Instagram, indexing all the accounts that meet the minimum reach of 3,500 + followers. This data is monitored and updated in real time, and their AI engine categorizes the content and indexes the profiles of 5 million influencers. The best part of sorting this way is that the platform tells you why the influencers being displayed are relevant. The Seeding service, included in the Pro plan and above, streamlines the process of getting your product out to influencers who can then review it or feature it in a post. Key Features: Search/Discovery, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Competitor Research, Channels: Instagram, YouTube The idea behind Mavrck cleverly flips the usual process on its head: instead of finding influencers to get us more customers, we find customers and turn them into influencers. Mavrck works by connecting with your existing digital presences. You can set up a white-labeled standalone microsite or use it as a plugin with your current website, mobile app, and even email newsletter. Customers log in to your site using their Facebook profile, at which point Mavrck grabs all the public and opt-in data associated with the account. The customer’s influence is measured by all the standard metrics for reach and engagement. At this point, a determination is made about how influential this customer might be and is automatically activated into a campaign that he/ she’s qualified for. All that content the influencers create on your behalf is designed to get people back to your site to register or buy something. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs Narrators is an influencer marketplace, focusing on Facebook and Instagram, that also offers campaign management and third-party analytics. Narrators sets itself apart from its competitors with its user interface and the behind-the-scenes process of recruiting talent. Anything involving data—or the analysis of data—is presented in an entirely user-friendly way. Influencer profiles are data rich but clear and easy to understand. The same can be said for post-campaign analytics. Narrators built its database of influencers through active recruitment, ensuring that they were good fits for the geographical areas they serve. Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Payment Processing, Channels: Facebook, Instagram Peg’s sole focus is on YouTube. It is now a fully functional, influencer marketing platform that aims to do things differently. Peg’s focus is on quality over quantity, which never happens quickly, and so subscriptions are sold on either a six- or twelve-month basis. Peg does a lot of the same things that the marketplaces do. You navigate around and see that you have the option of searching for influencers, creating and managing campaigns, inviting influencers to participate, messaging influencers, etc. However, Peg only works with 33,000 influencers, who meet its stringent criteria. Peg works in the background parsing all influencers’ content and assigning them a “Safety Score.” Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Channels: YouTube Traackr has been around since 2008 and is one of the “old timers” of influencer marketing. Currently, the company specializes in influencer relationship management, and they’ve built out an impressive set of online tools towards that end. The influencer discovery function offers a dizzying number of options to search and filter by, including topic keyword, locations, languages, influencer age and gender, brand affinities, and social channel. Traackr offers plenty of space to customize the data you store about influencers. All communications are stored on Traackr. It includes a social listening tool that lets you track influencer content in real time. Another useful tool is the network visualization map, which shows you how influencers are connected to other people both in and out of your network. Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs The rebranded Aspire IQ offers a wide variety of influencer marketing software tools over all the main social networks. It began with a discovery engine and then added campaign management tools. It features a particularly strong search function. Aspire IQ makes it easy to identify high performing influencers and then includes the other tools required to manage their campaigns. It includes a recommendation engine that points out similar influencers to the ones you’ve worked with. Aspire IQ offers three levels of service to access the platform. In all cases, pricing is customized and requires a yearly commitment. Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification, Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs Analisa is different from most of the influencer marketing software tools covered here because it places its focus purely on collecting, analyzing, and interpreting influencer data. This means that even small businesses who can’t afford a full influencer marketing solution can at least access relevant analysis of influencer performance. There are two kinds of reports you can run with Analisa. Running an @Account report can give you in-depth analysis on an influencer’s profile and activity, while #Hashtag reports can be used to monitor campaigns. For each report, you’ll get a variety of analytics to help you gain deeper understandings of the subject. The #Hashtag report allows you to see which influencers performed the best, and which ones you’ll probably want to pass on next time around. Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Channels: Instagram, TikTok1. Brandwatch Influencer Marketing Software
2. Sprout Social
3. Modash
4. Upfluence
5. VN Secure
6. Influencity
7. NeoReach
8. Creator.co
9. impact.com
10. Klear
11. Kolsquare
12. Julius
13. Open Influence
14. Stellar
15. TalkWalker – Influencer One
16. HypeAuditor
17. Tagger Media
18. Dovetale
19. HYPR
20. Ifluenz
21. Influencer
22. Lefty
23. Later Influence
24. Narrators
25. Peg
26. Traackr
27. Aspire (formerly AspireIQ)
28. Analisa
