11 Best Mid-Market Software Solutions for Effective Influencer Marketing

Influencer marketing has now become a powerhouse in the world of digital marketing. 

The rise of social media platforms has given various influencers immense popularity and, with it, great power. More and more businesses now realize the value of initiating campaigns run by influencers.

That said, finding the right players for your influencer marketing strategy isn’t always easy. For many medium-sized businesses, it can be overwhelming to do everything on their own – from reaching out to influencers to tracking the results.

Luckily, there’s an easy solution to this problem: influencer marketing software. This software streamlines and makes the process of partnering with influencers easier and more convenient.

In this article, we’ll explore the best mid-market influencer marketing software and find out which one is most appropriate for your brand.

Top 11 Influencer Marketing Software

Without further ado, here’s a list of the best influencer marketing software tailored for medium businesses.

1. Brandwatch Influencer Marketing Software

Pricing: Variable, need to contact Brandwatch for details

Brandwatch is a seasoned player in the influencer marketing industry, offering a comprehensive, globally-focused solution to mid-market brands.

Brandwatch stands out thanks to its belief that great marketing doesn’t need a large audience – it needs a real audience. So, instead of relying on large influencers with a massive reach but without an actual impact, Brandwatch targets influencers who can genuinely connect with their audience, even if they’re on the smaller side.

Its database includes creators and influencers that have at least 5,000 subscribers, which means they actually surpass competitors in talent supply.

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Key Offerings:

• CRM tools. You can track contact and payment information and additional first-party data in custom fields. There’s also an automated email tracking feature that simplifies communication.
• Detailed search feature. Brandwatch’s search feature allows you to filter influencers based on interests, brand affinities, past collaborations, and even credibility.
• Multi-platform coverage. You can look for influencers to partner with across TikTok, Instagram, YouTube, and more.

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Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify

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2. Modash

Pricing: Customized pricing plans, starting from $99/month

Modash is a dynamic influencer marketing software designed to meet the needs of mid-market brands. It provides a comprehensive suite of tools that streamline the process of finding, analyzing, and tracking influencers across major platforms like Instagram, TikTok, and YouTube. 

With Modash, mid-market brands can elevate their influencer marketing campaigns, ensuring they reach the right audience and maximize their return on investment.

Despite the mid-market focus, Modash has an extensive and exclusive database of over 250 million influencers. Moreover, Modash also offers integration with Shopify and Gmail.

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Key Offerings:

• Advanced Filtering Options: Utilize powerful filters to narrow down influencer profiles by follower count, engagement rate, audience demographics, and more, making your search both efficient and effective.
• Audience and Performance Analysis: Gain deep insights into an influencer’s audience and performance metrics, including fake follower rates and engagement history, helping you make informed decisions before partnering.
• Lookalike Search Functionality: Discover influencers similar to your top-performing collaborators, allowing you to replicate successful campaigns and expand your reach with minimal effort.
• Automated Content Collection: Automatically gather and organize all influencer-generated content, from posts to stories, without needing influencer authentication, making campaign tracking hassle-free.
• Customizable Influencer Lists: Create, organize, and manage your influencer lists with ease, including adding custom tags, notes, and documents, all while keeping your communications centralized.
• Performance Tracking and Reporting: Track and report on key performance indicators (KPIs) such as reach, impressions, and engagement rates, allowing you to identify trends and optimize future campaigns.

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Key Features: Campaign Management, Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,

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3. Upfluence

Pricing: Variable; contact Upfluence for details

Upfluence is an AI-powered influencer and affiliate marketing platform. It helps brands increment the success of their influencer-led strategies. It’s also a great option for small to mid-sized businesses looking to save time while working with influencers.

Upfluence covers brands for creator connection, payments, and relationship management. It can be integrated with popular eCommerce solutions like Shopify and WooCommerce, after which it will automatically check your customer base for influencers that you may partner with. 

You can also invite chosen influencers to your affiliate program and issue them personalized promo codes through the platform.

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Key Offerings:

• Advanced discovery. If you use Upfluence’s eCommerce integrations, you can find influencers already interacting with your brand or discussing your products.
• AI-powered communication. Upfluence has an AI-powered chatbot that can be used to send automated messages to influencers, speeding up the process
• Dual approach. The platform combines both affiliate and influencer marketing.

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Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

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4. Meltwater

Pricing: Variable; contact Meltwater for more details

Meltwater is one of the pioneers in the marketing software industry. For almost two decades now, businesses have relied on Meltwater’s software for various marketing aspects to stay ahead of the curve.

Meltwater’s influencer marketing solution is designed to streamline an entire influencer strategy from start to finish. It’s all thanks to its easy-to-use platform that makes it simple for businesses to find vetted influencers, measure their ROI on campaigns, and manage partnerships.

Its best feature? Meltwater can assign a “True Reach” score based on audience size and engagement levels. With this metric, you can know that prospective influencers have genuine influence, not just large follower counts.

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Key Offerings:

• Influencer discovery. True Reach scores can help you find influencers with genuine engagement.
• Comprehensive analytics. You can measure the success of your campaigns through detailed, automated reports.
• Easy interface. You can manage all your influencer partnerships and campaigns on one platform, making it easy to track everything.

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What to Look for in the Best Mid-Market Influencer Marketing Software

Before you can choose which mid-market influencer marketing software suits you best, it’s important to know what attributes define good software in the first place.

Easy to use

Choose software that's easy to navigate with intuitive dashboards and clear instructions so you and your team can use it effectively.

Also, opt for tools that streamline communication with integrated messaging features. This saves time and keeps all interactions in one place, making collaboration easier and even effortless.

Features data and analytics

Data drives decisions and helps you optimize strategies.

So, look for software with comprehensive analytics to track campaign performance, audience engagement, ROI, and more.

Additionally, look for software that can produce customizable reports. Tailored insights not only help your current business strategy, but they can also impress future stakeholders and investors with detailed presentations of your successes.

Includes management tools

Matching your brand with influencers who resonate with your audience is perhaps the most important step when looking for new partners. 

This is also why campaign management tools are a must. You need to be able to see if you’re getting results on your campaign.

Has a budget tracker

Budget tracking features help businesses monitor their influencer marketing spending. Good software helps you manage expenses and optimize influencer partnerships.

Scalable

Think long-term. Whatever your software choice may be, it should also grow with your business. Look for scalable solutions that can handle increased demands. 

Don’t forget to ensure compatibility with your existing tools. CRM, social media, and email marketing platforms should work seamlessly together, enhancing overall efficiency and effectiveness.

Provides filters and search options

Finding influences who best match your campaign needs is crucial. Filters and search options allow you to make this process more efficient by narrowing down potential influencers based on criteria such as engagement rates, audience demographics, and content style, among others.

5 Tips to Find the Best Influencer Marketing Software

Thinking of using similar software for your brand? Here are five tips that can help you find the best influencer marketing software that perfectly suits your needs.

1. Look at the features.

Different influencer marketing software offers various features. Prioritize the ones that align with your goals. You can also use our short guide above about what to look for when selecting the best mid-market influencer marketing software for you.

2. Think about the size of your team.

If you have a full social media team, self-service tools like the ones we listed above help you maintain control over your campaigns. But if your team has no more than two managers, an agency may be a better choice for you.

3. Consider your budget.

Budgeting is crucial. Ultimately, your choice of software will depend on the financial resources available to you. Some platforms offer comprehensive features at a higher cost, while others provide essential tools at a more affordable price.

4. Check for compatibility.

Not all platforms will work with the tool you have. Plus, there are platforms that may integrate properly with certain software but not with others. Ensuring compatibility can save you time, money, and effort.

5. Don’t forget customer support.

A user-friendly platform with excellent support can make a significant difference in your influencer marketing success.

Choosing the Best Mid-Market Influencer Marketing Software

Remember, there’s no one-size-fits-all solution. The realm of mid-market influencer marketing software includes a whole variety of solutions, each one with its own strengths, features, and use cases. By choosing wisely and finding the software that aligns with your brand's goals, you can harness the power of influencer marketing to enhance your brand's visibility, engagement, and overall success.

About the Author

Geri Mileva

Writer

Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.