UGC Archives

Influencer Marketing

InBeat Agency Alternatives: Top Options for Brands and...

Choosing the right influencer marketing partner is rarely about replacing one agency with...

Influencer Marketing

Yotpo has become a familiar name for brands looking to collect reviews, showcase UGC, and...

Influencer Marketing

User-generated content is no longer a novelty in influencer marketing. For many brands...

Influencer Marketing

Running an Instagram UGC contest remains one of the fastest ways to generate authentic...

Influencer Marketing

User-generated content has become a foundational element of modern marketing, not just a...

Influencer Marketing

UGC creators have become one of the fastest-growing roles in the creator economy as...

Influencer Marketing

UGC has become the backbone of modern ad testing, but the way teams produce and evaluate...

Influencer Marketing

If you are running UGC at any meaningful scale, you have probably noticed a pattern...

Influencer Marketing • Social Media

Short-form video is now the default way audiences discover brands, but creating YouTube...

Influencer Marketing

After years on the brand side, the agency side, and now talent management, all deeply...

Influencer Marketing • Social Media

The tenth annual event introduces AI-led creation tools, in-Lens payments, and next-gen...

Influencer Marketing • Social Media

Search behavior has changed, but many SEO strategies have not. Why do pages filled...

Influencer Marketing • Social Media

As influencer marketing matures, brands are asking sharper questions about cost and...

Influencer Marketing

A polished UGC creator portfolio has become one of the biggest differentiators in landing...