In today’s day and age, it’s crucial for brands to have an online presence. However, too often businesses fall into the trap of simply posting on social media for the sake of it or spreading their efforts too thinly in an attempt to be present on each and every possible channel. Both approaches can lead to a huge waste of time.
Instead, your goal should rather be to make sure that your brand has a strong presence on the social platforms that its target audience uses. A social media audit will be able to help you identify which channels and type of content work best. To enhance your social media management, consider incorporating Social Media Schedulers into your strategy. It’s not the most exciting part of social media marketing, but it needs to be done (at least once a year).
Social Media Audit Template
To help you with your social media management audit, we’ve created a free template on Google Sheets. The best approach would be to use this spreadsheet in conjunction with one (or more) of the following social media tools. Most of these tools will give you the information you need to complete the information required about your best posts.
Get a free template for your social media audit!
What’s Meant by Social Media Auditing?
In short, social media auditing refers to the process of listing all your social media accounts and including as many details about them. This information will help you to assess if the social media channels on which you’re active suit your brand and if your individual accounts are managed effectively. This exercise will also help you to identify any outdated or unofficial social media accounts that use your brand’s name.
How Often Should You Complete a Social Media Audit?
Ideally, you should have a once-a-year full-scale audit as well as monthly reviews. Your yearly review, which should be carried out more or less at the same time each year, will analyze all your accounts in detail to determine if it’s wise to continue using that platform.
The focus of your monthly reviews will be more on the content. You’ll study the analytics of the content that you’ve shared that month to help you identify which types of posts your target audience engages with better. If you partner with influencers, you can take your monthly reviews even one step further by looking at the performance of the content shared by your influencers.
Free Social Media Audit Tools to Crunch the Numbers
1. Sprout Social
Sprout Social stands out as a leading platform in the realm of social media management and analytics, serving over 30,000 brands globally. With its intuitive interface and robust features, Sprout Social empowers businesses to harness social data for impactful decisions. One of the platform’s standout features is its social media audit capabilities, which are crucial for brands aiming to fine-tune their digital strategies.
Comprehensive Social Media Audit Features
Sprout Social’s audit functionality is designed to deliver deep insights into your brand’s social media performance across all major networks. The platform’s AI-driven tools allow you to track sentiment trends, monitor competitor activities, and identify industry gaps effortlessly. With the ability to build sophisticated listening queries without the need for complex Boolean knowledge, you can easily monitor millions of conversations to extract actionable data.
The sentiment analysis tool is particularly noteworthy, providing granular insights into customer opinions and feelings about your brand and its competitors.
Sprout Social Profile Performance
This feature helps in crisis management by offering custom alerts and evolving conversation tracking, ensuring you stay ahead of potential issues. Additionally, the trend identification feature allows you to stay updated with the latest consumer behaviors, helping you adjust your strategy proactively.
Actionable Insights and Integrations
Sprout Social’s platform excels in turning raw data into actionable insights. The AI and automation capabilities streamline high-volume data ingestion, allowing you to adjust filters on the fly and cut through the noise to focus on critical trends and learnings. This is particularly useful for campaign analysis, enabling you to capture audience reactions quickly and generate succinct reports to measure campaign success.
Furthermore, Sprout Social offers seamless integration with a wide range of social networks and digital platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, and more. These integrations ensure that your social media audit covers a comprehensive scope of data sources, providing a holistic view of your brand’s online presence. The platform’s ability to unify customer touch points through these integrations enhances the accuracy and depth of your social media audits.
Sprout Social’s social media audit capabilities are a vital tool for any brand looking to optimize its social strategy. With powerful AI-driven insights, extensive integration options, and user-friendly features, Sprout Social ensures that you can monitor, analyze, and act on social data effectively. Whether you need to manage a crisis, conduct consumer research, or measure campaign performance, Sprout Social provides the tools you need to stay ahead of the competition and exceed consumer expectations.
Sprout Social Review
Case Study
Nutrisense, a health technology company focused on metabolic health, approached Sprout Social to enhance its social media presence and engagement. Nutrisense aimed to educate and empower audiences by utilizing multiple social media channels such as Facebook, X (formerly Twitter), LinkedIn, TikTok, and Instagram. By July 2021, Nutrisense had 25,000 followers but sought to significantly grow this number and improve engagement.
Strategic Approach
Sprout Social employed a comprehensive social media audit to identify key areas for improvement and growth. This audit emphasized the importance of user-generated content (UGC) and provided insights into which types of posts resonated best with Nutrisense’s audience.
Utilizing Sprout’s Smart Inbox, Nutrisense streamlined community management, allowing more focus on content creation. Additionally, Sprout’s Reports facilitated detailed performance analysis by profile and post, enabling Nutrisense to replicate successful strategies across platforms and collaborate effectively with other departments like paid media and partnerships.
Through the strategic use of UGC and data-driven insights from Sprout Social, Nutrisense experienced a 469% increase in followers, growing their community to over 130,000. This growth was coupled with a 45% increase in social media engagement and a monthly time savings of 60 hours due to Sprout’s efficient community management tools.
2. Hootsuite
Hootsuite Analytics lets you identify the top posts for all of your social platforms quickly and in one place. It also helps you to track conversions easily with repeatable reports. Armed with these valuable insights, it becomes much easier to improve your social strategy.
It also includes a free ROI calculator that you can use to compare what you’ve invested into your social media marketing and what results this investment has delivered (like sales, followers, and conversions). Other useful tools for social media auditing include all-in-one audience reporting in Hootsuite Insights and their free, ready-to-use social media audit template.
Key features:
- Multiple social media accounts management in one place with one password
- Custom analytics
- Hootsuite Impact for measuring your ROI from paid and organic social media
Pros:
- Comprehensive Management: Manages multiple social media accounts in one place.
- Custom Analytics: Provides customizable analytics and reporting.
- ROI Calculator: Includes a free ROI calculator for measuring social media investments.
Cons:
- Paid Plan Required for Advanced Features: Advanced features and detailed analytics require a paid subscription.
- No Demo Data: Lacks demo or psychographic data for audience analysis.
Pricing:
After a free 30-day trial, pricing starts at $99 per month.
3. Planoly
If you’re a creator looking for a comprehensive tool to manage your social media presence, Planoly stands out as an exceptional choice. Built by creators for creators, Planoly is designed to help you ideate, organize, and schedule content across various social channels efficiently. With a user base exceeding 8 million creators and brands, Planoly is trusted for its robust features and user-friendly interface. Let’s dive into how Planoly’s social media audit capabilities can transform your social media strategy.
Streamlined Social Media Audits
Planoly excels in providing a streamlined approach to social media audits, ensuring you have a clear and concise overview of your social media performance. With Planoly, you can easily track and analyze key metrics across all your social platforms in one place. This feature is invaluable for identifying trends, understanding audience engagement, and pinpointing areas that require improvement. The tool’s intuitive dashboard presents data in an accessible manner, allowing you to quickly grasp insights without getting bogged down by complex analytics.
One of the standout features is the ability to auto-post content across all your channels, ensuring consistent engagement with your audience. The audit capabilities of Planoly extend to performance tracking, where you can monitor the effectiveness of your posts and campaigns. This continuous feedback loop enables you to make data-driven decisions, optimizing your content strategy for maximum impact.
Growth and Monetization Insights
Planoly doesn’t just help you audit your social media; it provides actionable insights to grow your brand and monetize your content. The tool includes features like an AI caption writer and access to a library of stock images, which streamline the content creation process. Weekly trend updates keep your strategy relevant, ensuring you never miss out on viral opportunities.
The social media audit capabilities extend to financial growth aspects as well. With the integration of Snipfeed, Planoly allows you to set up a digital storefront, turning your followers into customers. This integration is particularly useful for creators looking to monetize their content without needing separate platforms for e-commerce and social media management.
Planoly’s analytics help you understand which content drives the most engagement and conversions, allowing you to refine your strategy continuously. This focus on both growth and monetization makes Planoly an indispensable tool for creators aiming to maximize their social media presence.
4. Klear
If you’re looking for a comprehensive influencer marketing tool, Klear, now a part of Meltwater, stands out as a robust option. Its capabilities, particularly in social media auditing, are designed to ensure you partner with the right influencers to amplify your brand’s reach and authenticity.
Comprehensive Influencer Discovery
Klear excels in influencer discovery, allowing you to pinpoint the perfect influencers for your campaign. With its intelligent search capabilities, you can identify influencers based on category, location, influence tier, social channel, audience demographics, and niche topics.
This means you can tailor your search to find influencers who perfectly match your brand’s target audience and campaign goals. The platform’s advanced filters make this process not only efficient but highly precise, saving you time and ensuring that you’re looking at the most relevant influencers for your needs.
Detailed Influencer Research and Analytics
Once you’ve identified potential influencers, Klear’s social media audit tools provide in-depth insights to help you make informed decisions. You can access detailed analytics on any influencer, including audience demographics, engagement rates, and content performance. This data is crucial for vetting influencers, ensuring they have genuine followers and engagement rather than inflated numbers. The platform also allows you to see top-performing content, giving you a clear picture of what resonates with an influencer’s audience.
These features are essential for developing a strategic influencer marketing plan. By understanding an influencer’s reach and engagement, you can ensure that your partnership will be effective and align with your brand values and objectives. Klear’s analytics help mitigate risks by providing transparency, allowing you to build trust and authenticity through well-informed influencer collaborations.
Klear offers a powerful suite of tools for social media auditing within influencer marketing. Its capabilities in influencer discovery and detailed research make it a valuable asset for brands looking to leverage the power of influencers effectively. By providing comprehensive and precise data, Klear ensures that you can build strong, trustworthy relationships with influencers, ultimately enhancing your marketing efforts.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
5. HypeAuditor
Comprehensive Influencer Analytics
HypeAuditor is an essential tool for influencer marketers, offering comprehensive analytics across major social media platforms. Its standout feature is the detailed social media audit capabilities, designed to simplify the influencer vetting process and maximize your marketing ROI.
By leveraging open data and AI technologies, HypeAuditor provides an extensive range of metrics to help you make informed decisions. Whether you’re analyzing Instagram, YouTube, TikTok, Twitch, or Twitter, HypeAuditor ensures that you have access to critical data points such as engagement rates, audience demographics, and content performance.
For Instagram, HypeAuditor analyzes over 35 metrics, including engagement rate, follower growth, and comment authenticity, to help you avoid fake influencers.
HypeAuditor Analytics
YouTube channel analytics offer insights into channel performance and audience demographics, while TikTok and Twitch analytics provide detailed follower growth and video performance metrics. Twitter analytics focus on content insights and follower growth dynamics. These features collectively ensure that you can identify the most relevant and authentic influencers for your campaigns.
Advanced Fraud Detection and Engagement Analysis
One of the key strengths of HypeAuditor’s social media audit is its advanced fraud detection system. Using a machine learning model trained on more than 53 patterns, HypeAuditor can identify fake influencers by analyzing follower growth, engagement authenticity, and other criteria. This ensures that you partner only with genuine influencers, protecting your brand’s reputation and marketing investment.
The platform also excels in engagement analysis, providing data on a creator’s engagement rate in relation to industry benchmarks. HypeAuditor uniquely checks engagement authenticity and detects Engagement Pods, helping you avoid influencers who artificially inflate their engagement metrics. Additionally, the tool offers Instagram growth analyses, revealing suspicious growth patterns and the use of follow/unfollow tactics, which are critical for understanding an influencer’s true reach and influence.
HypeAuditor’s social media audit tools also include the Account Quality Score, a compound metric assessing the quality of influencers’ accounts on Instagram, YouTube, and TikTok. This score, combined with other performance metrics, offers a comprehensive view of an influencer’s effectiveness. Furthermore, the content analysis feature allows you to see which brands an influencer has mentioned, helping you gauge their influence and optimize your marketing strategy.
Case Study
Sun Siyam Resorts, a prominent hospitality company with five resorts in the Maldives and one in Sri Lanka, partnered with HypeAuditor in 2022 to enhance their social media presence. The resort group sought to distinguish itself in the competitive travel and hospitality sector through a strategic influencer marketing approach. They required a robust analytics platform to support their ambitious Instagram growth goals across multiple resort properties.
Strategic Approach
HypeAuditor conducted a comprehensive social media audit for Sun Siyam Resorts, focusing on identifying and collaborating with the right influencers. Using HypeAuditor’s audience analytics and fraud detection capabilities, Sun Siyam vetted potential influencer partnerships to ensure alignment with their target demographics.
The audit provided insights into follower quality, geographic distribution, and content performance, enabling informed decisions for influencer collaborations. Additionally, HypeAuditor’s reporting tools tracked the success of these collaborations and giveaway contests, allowing Sun Siyam to optimize their social media strategy effectively.
Through strategic use of HypeAuditor’s data-driven insights, Sun Siyam Resorts successfully partnered with a diverse range of influencers, driving engagement and follower growth across their social media accounts. The main Instagram account and individual resort accounts experienced steady follower increases. The strategic use of giveaways with vetted influencers contributed to maintaining this growth trajectory, positioning Sun Siyam Resorts to reach further social media goals in the coming months.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
6. Buffer
Buffer is a robust social media management platform that empowers brands, businesses, agencies, and individuals to drive meaningful engagement and results. With tools for publishing, engagement, analytics, and team collaboration, Buffer offers a comprehensive suite designed to enhance the efficiency and effectiveness of social media marketers. One of the standout features is its Social Media Audit capabilities, which provide in-depth insights into performance, helping you grow your brand.
Comprehensive Social Media Auditing Tools
Buffer’s Social Media Audit tools are designed to give you a detailed understanding of your social media performance. The analytics dashboard is intuitive, offering a centralized location to track performance across multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn. This allows you to measure and analyze the effectiveness of your content, comparing key engagement metrics across different accounts.
Buffer Social Media Audit tool
One of the highlights is the boosted post insights feature, which lets you compare the results of paid and organic posts. This is crucial for understanding the return on investment for your social media advertising spend. Additionally, Buffer’s platform provides detailed analytics on stories, individual posts, and hashtags, enabling you to pinpoint what types of content resonate most with your audience.
Buffer also helps you understand your audience demographics, ensuring you’re reaching the right people. This level of detail in your social media audit can guide your strategy to better target and engage your audience, ultimately driving more meaningful interactions and growth.
Customizable and Shareable Reports
Buffer excels in creating and sharing beautiful, customized reports. You can build fully tailored reports by adding metrics and charts from multiple social channels, making it easy to present a comprehensive overview of your social media performance. These reports are updated daily, ensuring that you always have the most current data at your fingertips.
For businesses that need to present this information to stakeholders, Buffer’s white-label reports are particularly useful. You can add your own logo, title, and description to each report, maintaining brand consistency. Reports can be easily exported as PDFs or images, making it simple to share with team members, managers, and stakeholders.
The ability to generate custom reports that are both visually appealing and packed with relevant data can save you significant time and effort. This allows you to focus more on strategizing and less on compiling data, ultimately enhancing your social media marketing efforts.
Buffer’s Social Media Audit capabilities provide a powerful set of tools for analyzing and understanding your social media performance. The platform’s intuitive dashboard, detailed analytics, and customizable reporting make it an invaluable resource for anyone looking to optimize their social media strategy. By leveraging Buffer’s audit tools, you can gain deep insights into your audience and content performance, driving better engagement and results for your brand.
7. Crowdfire
With Crowdfire’s free plan, you can get access to social analytics and advanced analytics that include graphs of some important statistics. Though, sadly, with the free plan you’ll only be able to access one day’s data at a time. So, it’s more like a type of free trial that lets you try out its core capabilities without any financial commitment.
To be able to access 30 days data that you can use for your monthly reviews, you’ll need to sign up for its Plus plan aimed at solopreneurs and small businesses. At less than $7.48 per month, it’s still great value for money compared to similar tools. What’s more, you can also use it for post analytics. At its higher subscription level, you’ll also unlock competitor analysis to give you a better idea of how your social media marketing stacks up against other companies in your niche.
To help you make sense of how your posts are performing, it also offers custom report building. This feature can be quite useful if you’re working as part of a bigger team.
Key features:
- Analytics
- Content curation
- Bulk scheduling feature
- Custom reports
- Brand tracking
Pros:
- Affordable Analytics: Provides cost-effective analytics and reporting options.
- Content Curation: Helps curate relevant content for your audience.
Cons:
- Daily Data Limit: Free plan restricts data access to one day at a time.
- Basic Free Plan: Limited features in the free plan, requiring upgrades for full functionality.
Pricing:
It offers a Free plan and three subscription plans. The cheapest plan starts at $7.48 per month.
8. Fedica
If you need a tool specifically for auditing your performance on Twitter, be sure to check out Fedica. It’s one of the top tools for monitoring brand mentions, but can also help you to analyze and optimize your social growth. With it, you can search Twitter bios, connect with fans or influencers and group them by authority, number of followers, or location.
Key features:
- Competitor analysis
- Account comparison for finding new influencers
- Social authority rankings
- Follower losses and gains
Pros:
- Twitter-Specific: Excellent for analyzing and optimizing Twitter accounts.
- Influencer Search: Helps find and connect with influencers based on various criteria.
Cons:
- Platform Specific: Limited to Twitter, not suitable for comprehensive multi-platform audits.
- Limited Free Plan: Free plan offers basic features, higher tiers needed for advanced features.
Pricing:
In addition to its Free plan, it also offers four subscription plans: price starts from $10/month.
9. SparkToro
Similarly to Crowdfire’s free plan, SparkToro’s free plan is more for testing the functionality of its features. So, while it includes audience intelligence and text insights, these will only be sampled. For actual data that you can use, you’ll need to sign up for one of its three subscription plans.
Unlike most of the other tools on our list, SparkToro’s main focus is on audience intelligence and not so much post analytics. It can be especially useful for social media marketers who want to maximize reach and engagement as it helps you to identify which accounts reach your target audience. With this type of data, you’ll be able to prove which social accounts boast the most followers and best engagement.
Key features:
- Audience intelligence for social accounts, websites, podcasts, and YouTube
- Text insights
- Demographics
Pros:
- Audience Intelligence: Great for understanding audience behavior across platforms.
- Text Insights: Provides useful insights into audience interests and demographics.
Cons:
- Sampled Data in Free Plan: Free plan offers limited sampled data.
- Focus on Audience, Not Posts: More focused on audience intelligence than post analytics.
Pricing:
It offers a Free plan and three subscription plans. The cheapest plan starts at $38 per month.
10. Listen
If you specifically want to audit your performance on Twitter, you can also check out Listen. Trusted by over 350,000 marketers across the globe, it offers analytics that you need to create an effective social media strategy and can basically help you to automate analysis. Its features include profile analysis that will help you to evaluate and optimize your impact on social media. This way, you’ll be able to grow your reach effectively.
While it doesn’t offer a free plan per se, it does have three free tools: Twitter Assistant, Twitter Snapshot Report, and Instagram Account Checkup. The Twitter Assistant, in particular, is very useful. It looks at your recent tweets to offer customized suggestions for how you can boost engagement and get more followers. All in all, it’s one of the best free tools to use if you’re looking for new ideas on how you can get more from Twitter.
Key features:
- Reporting on your Twitter performance
- Top contributor identification
- Measuring potential reach and impressions
- Hashtag analysis
Pros:
- Twitter Analytics: Excellent for auditing Twitter performance.
- Free Tools: Includes useful free tools like Twitter Assistant and Snapshot Report.
Cons:
- Limited Free Features: Free tools provide basic insights, more detailed analytics require a paid plan.
- Platform Specific: Primarily focused on Twitter.
Pricing:
Pricing available upon request.
11. Squarelovin
Trusted by brands like Nivea and Stabilo, Squarelovin is another social media tool that you can use for Instagram analytics. It offers more than just the basic insights and will help you to identify which types of posts attract the most engagement and track the best time for posting.
Plus, as social media marketing is really about your target audience, it also offers comprehensive insights on your audience demographics.
Key features:
- Detailed reports
- Instagram Stories analytics
- Detailed insights on demographics
Pros:
- Instagram Analytics: Provides detailed insights into Instagram performance.
- Audience Demographics: Offers comprehensive demographic insights.
Cons:
- Free Plan Limitations: Basic features in the free plan, advanced analytics require a subscription.
- Platform Focus: Primarily focused on Instagram.
Pricing:
Pricing available upon request.
12. BuzzSumo
If you specifically want to get a better idea about the performance of your content, BuzzSumo can be a very handy tool. It’s one of the top content marketing tools and you can use it to quickly find out which web pages have gained traction on social media. Plus, as each social network is unique, it also lets you compare which content resonates most on Instagram, Facebook, or Twitter.
Another useful feature is that it can help you to identify backlinks to your content. With the help of their backlink checker, you can uncover any backlink spam which can hurt your online rep. It also includes social media monitoring to keep track of brand mentions on social media.
Key features:
- Content analysis reports
- Domain reports
- Facebook Page Analyzer
Pros:
- Content Performance: Excellent for analyzing the performance of content across social media.
- Backlink Checker: Helps identify and manage backlinks.
Cons:
- Paid Plan for Full Access: Full features and advanced analytics require a paid plan.
- Platform Specific: Focused more on content performance than overall social media audit.
Pricing:
After a free 30-day trial, pricing starts at $159 per month.
13. Later
If you mainly use Instagram, Later’s free plan could help you with your social media audit. While it doesn’t include the Standard Instagram analytics in its free plan, you do get access to Later’s Lite free Instagram analytics tool that lets you track the performance of your last 30 posts and find out which type of content generates the most engagement.
For a more comprehensive overview of how your Instagram account is performing, you’ll need to sign up for its Growth plan that offers the Standard analytics. These will include details about your audience engagement, follower growth, and the number of clicks and visits to your Linkin.bio page.
Not only will you be able to unlock much more detailed Instagram analytics with its Growth plan, but you’ll also get access to Pinterest analytics and click tracking as well as Twitter analytics and click tracking. With this extra data, you’ll get a better picture of how your pins and tweets are performing too.
Key features:
- Visual Instagram planner
- Hashtag suggestions
- Performance report
Pros:
- Free plan offers a Lite Instagram analytics tool to track performance of the last 30 posts.
- Growth plan provides comprehensive analytics for Instagram, Pinterest, and Twitter, including audience engagement and click tracking.
- Features like a visual Instagram planner, hashtag suggestions, and performance reports enhance content strategy.
Cons:
- Standard Instagram analytics are not included in the free plan, requiring an upgrade for detailed insights.
- Additional analytics for Pinterest and Twitter are only available in higher-tier plans.
- Subscription plans can be costly, with the Starter plan starting at $16.67 per month.
Pricing:
While its Free plan does offer basic Instagram analytics, for a fuller picture it’s better to sign up for its Starter plan that costs $16.67 per month.
Best Free Social Media Audit Tools Compared
We've explored the best free social media audit tools to enhance your digital strategy. Now, let's compare these top tools side by side to see which features align best with your brand's needs.
Tool Name | Influencer Analytics | Audience Analysis | Custom Reports | Post Scheduling | Hashtag Analysis | Competitor Analysis | Fraud Detection |
Sprout Social | X | ✓ | ✓ | ✓ | ✓ | ✓ | X |
Planoly | X | ✓ | X | ✓ | X | X | X |
Klear | ✓ | ✓ | X | X | X | ✓ | ✓ |
HypeAuditor | ✓ | ✓ | ✓ | X | X | X | ✓ |
Buffer | X | ✓ | ✓ | ✓ | X | ✓ | X |
ContentCal | X | ✓ | ✓ | ✓ | ✓ | ✓ | X |
Crowdfire | X | ✓ | ✓ | ✓ | X | ✓ | X |
Frequently Asked Questions
What are the best tools for performing a social media audit?
The best tools for performing a social media audit include Sprout Social, Hootsuite, and Buffer for comprehensive management and analytics. Specialized tools like BuzzSumo are excellent for content performance analysis, while Snoopreport focuses on tracking Instagram activity.
How do social media audit tools improve marketing strategies?
Social media audit tools improve marketing strategies by providing detailed insights into content performance, audience engagement, and competitor activities. These tools help identify successful content types, optimal posting times, and key influencers, allowing marketers to refine their strategies, enhance engagement, and drive better ROI.
What key metrics should be included in a social media audit?
Key metrics in a social media audit include follower growth, engagement rates (likes, shares, comments), content performance (reach, impressions, clicks), audience demographics, and sentiment analysis. These metrics help in understanding the effectiveness of social media efforts and identifying areas for improvement.
How often should a business conduct a social media audit?
A business should conduct a social media audit at least quarterly to stay updated on the latest performance trends and adjust strategies accordingly. Regular audits ensure that the social media approach remains aligned with business goals, adapts to platform changes, and continues to engage the target audience effectively.
Can social media audit tools help with competitor analysis?
Yes, social media audit tools can significantly aid in competitor analysis by tracking competitors' social media activities, engagement metrics, and content strategies. Tools like Sprout Social and BuzzSumo provide insights into competitors' top-performing posts, audience engagement, and overall social media presence, enabling businesses to benchmark their performance and identify opportunities for improvement.
Comparing Social Media Audit Tool
These tools operate across diverse sectors, such as Business Services, Advertising & Marketing, Influencer Analytics, SEO, and Social Listening, among others. Explore the sections below for an overview of Social Media Audit Tool categorized by:
- 12 Tools to Run an Instagram Audit in 2024
- Top 25 Social Media Listening Tools for 2024
- 19 Best SEO Audit Tools to Boost Your Rankings
- Top 17 Influencer Analytics Tools for Marketing Campaigns
- Top 10 Social Media Engagement Tools for 2024
- Top 8 Social Media Planners for Optimal Performance
- Top 13 Share of Voice Tools
- Best Social Media Posting and Scheduling Tools for 2024
