Affiliate attribution has never been more contested than it is in 2025. As browser...
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Ad Transparency Centers & Libraries for Compliance Audits
What happens when the ad a brand thinks it ran doesn’t match the one shown in a...
Impersonation & Identity Defense For YouTube, Meta, and...
Impersonation has quietly become one of the fastest-growing risks for brands on YouTube...
Cross-Platform Brand Suitability: Automation, Filters, and...
Brands are publishing more creator content, more frequently, across more platforms than...
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Pinterest Pushes Visual Shopping With Top of Search Ads
The new format ensures brands appear in the most influential moments of product...
Meta Launches Vibes: AI Video Feed With Remix Tools
Meta introduces Vibes, a new AI video feed enabling users to create, remix, and share...
TikTok Adds Trend Insights to Creator Analytics
New feature surfaces trending concepts and search data to guide creators toward...
Paid Media Agency Services to Scale Brand Growth
How do brands cut through an ad ecosystem where automation handles bidding, but creative...
The Marketer’s Guide to Social AI: Tools, Tactics, and Trends
How much of social media marketing will still be in human hands three years from now? And...
TikTok Shop Fulfillment & Returns Math: Net Payout &...
Sellers on TikTok Shop are learning that profitability isn’t decided at...
Oracle and U.S. Investors Set to Control TikTok Algorithm
Proposed deal puts algorithm retraining on American data at the heart of national...
TikTok Creator Rewards Program: RPM & Additional Reward Math
TikTok’s Creator Rewards Program has become one of the most misunderstood revenue...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...