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New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...
Data confirms immersive formats drive stronger attention, engagement, and full-funnel...
Skylight Bets on Human Curation to Counter TikTok’s Algorithm
By letting users build their own feeds, Skylight challenges the dominance of automated...
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UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...
Teaser Seeding Before the Drop
What if you could ignite a groundswell of anticipation before your next product drop...
Amazon Supercharges Influencer Earnings for Prime Day
Influencers can earn up to twice their normal rates across key categories during the...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...
Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
Coca-Cola and Star Wars Unite for AR-Powered Collectible Bottles
Limited‐edition Coke and Coke Zero Sugar packaging bring 30 iconic Star Wars characters...