Top 22 Amazon Influencers to Follow in 2024

Amazon is synonymous with online retail. With a shopper base of 300 million active customers and a brand value of $705.65 billion, it has become the ultimate destination for most modern retailers. But the competition on the platform is stiff. It has around 1.9 million active sellers worldwide, a number that is skyrocketing every year.

In such a competitive ecosystem, brands are forced to look for innovative ways to stand out. That’s where Amazon influencer marketing enters the scene. It has proven to be a top-grosser for brands as well as influencers who choose to leverage it. Plus, it proves to be more cost-effective than Amazon advertising.

Amazon influencers are often independent Amazon affiliates who have been provided with promotional links by Amazon to publish on their blogs or social feeds. Amazon rewards them every time their published link earns a click.

Some influencers are members of the Amazon Influencer Program. These influencers have built loyal audience bases for their blogs, websites, and social accounts. Amazon lets them build their own storefronts, where they recommend the products of their brand partners and earn commissions in return.  

In this post, we will tell you about 22 great Amazon influencers, along with a glimpse of their pages and content. If you’re looking for influencers for collaboration or influencers for your agencies, you need to read this article.

What Are Amazon Influencers?

Amazon influencers are individuals with a significant online presence who partner with Amazon to promote products through personalized storefronts and other marketing channels. They leverage their social media platforms, blogs, and other digital spaces to recommend products, providing followers with direct links to purchase on Amazon. Here are some key aspects that define Amazon influencers:

Personalized Amazon Storefronts

Amazon influencers create customized storefronts on Amazon, where they curate collections of their favorite products. These storefronts are often organized by categories such as fashion, home decor, beauty, or tech gadgets, making it easy for followers to find and shop recommended items. Influencers earn commissions on purchases made through their storefronts, incentivizing them to showcase products they genuinely endorse.

With her Amazon storefront, Ashley Marquez curates collections related to education, fashion, mom life, and more. Her store features products she uses and recommends, enhancing her followers' shopping experience.

Diverse Content Creation

Amazon influencers produce a variety of content to promote products, including social media posts, blog articles, YouTube videos, and live streams. Their content often includes product reviews, unboxings, tutorials, and lifestyle integration, demonstrating how the products fit into their daily lives. This diverse approach helps build trust and authenticity with their audience, driving higher engagement and conversion rates.

Wide Reach and Engagement

These influencers have amassed large followings on platforms like Instagram, YouTube, TikTok, and Facebook. Their ability to reach and engage with a broad audience makes them valuable partners for brands looking to increase their visibility on Amazon. Influencers' recommendations carry weight with their followers, who often trust their opinions and are more likely to make purchases based on their endorsements.

For example, What's Up Moms is a popular Amazon Influencer that promotes products through YouTube. Her YouTube channel has more than 4.4 million subscribers and offers content specifically by moms for moms. Through their videos, this influencer promotes kitchen gadgets, recipe books, mom gear, and kids's stuff.

Part of Amazon’s Affiliate Program

Amazon influencers are typically part of Amazon’s affiliate program, earning commissions through the Amazon Associates program. This program rewards influencers for driving traffic and sales to Amazon, providing a financial incentive to create compelling and persuasive content. The more successful their promotions, the higher their potential earnings, aligning their interests with those of the brands they promote.

Authenticity and Trust

One of the critical strengths of Amazon influencers is their authenticity. Unlike traditional advertisements, influencer promotions often come across as personal recommendations rather than overt marketing. This authenticity helps build trust with their audience, who perceive influencers as relatable and credible sources of information.

As the host of the Polyvagal podcast, Justin Sunseri promotes self-help ebooks and manuals on Amazon. His niche focus and professional background as a marriage counselor and therapist lend credibility and trust to his recommendations.

Versatility Across Niches

Amazon influencers span a wide range of niches and industries, from beauty and fashion to tech and home improvement. This versatility allows brands in various sectors to find influencers who cater to their specific target audience. Whether it's a beauty guru recommending skincare products or a tech enthusiast showcasing the latest gadgets, there’s an influencer for every niche.

How to Find Amazon Influencers

Finding the right Amazon influencers is crucial for enhancing your brand's visibility and driving sales. Here are some effective methods to identify and connect with top influencers:

Amazon Marketing Agencies

Specialized marketing agencies, especially those focusing on influencer marketing, are invaluable resources for finding Amazon influencers. These agencies have established networks of influencers and can match you with individuals who perfectly align with your brand and marketing goals. They also handle the logistics of influencer campaigns, from negotiation and contracts to content creation and performance tracking, ensuring a seamless collaboration.

Viral Nation is one such agency. Quoted as the largest creator agency in the world, Viral Nation has a database of over 200 million professional creators. Among these are Amazon influencers that market brands' products across the digital world. But where Viral Nation stands out is through their end-to-end influencer marketing services.

Not only do they simply the process of finding the right creators but they also operate across global markets.

Social Media Channels

Social media platforms like Instagram, TikTok, and YouTube are hotspots for Amazon influencers. Use hashtags such as #FoundItOnAmazon, #AmazonFinds, and #AmazonDeals to discover influencers who frequently promote Amazon products. These hashtags can lead you to profiles with high engagement and followers who trust their recommendations.

Following these influencers can provide insight into their content style and audience interaction, helping you decide if they are a good fit for your brand. For example, check out the #AmazonDeals hashtag on TikTok.

Influencer Marketplaces

Platforms like FameBit (by YouTube), Upfluence, and Tribe serve as marketplaces where brands and influencers can connect. These marketplaces allow you to browse through influencer profiles, view their engagement metrics, and read reviews from other brands. Influencers on these platforms are often proactive, pitching their services and campaign ideas, making it easier for you to find and collaborate with the right individuals.

For example, let's take a look at Upfluence. The platform offers several functionalities, such as influencer search, analysis, workflow and outreach, gifting, payments, and even campaign analytics. They provide everything you would need from a fully-fledged influencer marketplace, including integrations with essential business services.

Source: Upfluence

Organic Google Searches

Conducting organic searches on Google can also yield valuable results. Use keywords like "top Amazon influencers 2024" or "best Amazon influencers for [your niche]" to find lists, blog posts, and articles that feature prominent influencers. This method can uncover influencers who are highly regarded in the industry and have been featured by reputable sources, providing an additional layer of credibility.

Amazon Live

Amazon Live is a platform where influencers host live-streamed shopping events, showcasing and reviewing products in real-time. Browsing Amazon Live can help you identify dynamic influencers who are skilled at engaging with their audience and driving real-time sales. Collaborating with influencers on Amazon Live can create an interactive shopping experience for your customers, increasing the likelihood of conversions.

Source: Amazon Live

With all that said, let's dive into the top 22 Amazon influencers.

1. Ashley Marquez

Amazon: influencer-ad78d6b3

Website: https://www.teachcreatemotivate.com/ 

Niche: Education, lifestyle, fashion and beauty

30-year old Texan, Ashley Marquez is a top Amazon influencer. She has worked with brands like Sphero and Otto Storage. She is passionate about teaching and education. She typically partners with brands that aim to improve the teaching-learning process in schools and homes.

Source: amazon.com

2. Jamye Hunter

Amazon: jamyecakes29

Website: https://linktr.ee/Jamyes_journey

Niche: Military, fitness coaching

Jamye Hunter is an ex-U.S. Army National Guard and is now a full-time Amazon influencer. This Chicago resident is vocal about fitness and making healthy lifestyle choices. If you need an influencer who also has a strong background in self-defense, Jamye is perfect for you.

Source: amazon.com

3. Jalissa Queen

Amazon: jalissa_queen

Niche: Photography, fashion & beauty, technology

Jalissa is a professional photographer and product reviewer for Amazon. She enjoys writing reviews about brands in the fields of beauty, fashion, and technology. 

Her in-depth reviews are enriched with slick images that she captures and edits using her photography skills. She has worked with reputable brands like Photage, Amazon Fashion, and TOMS.

Source: amazon.com

4. Nancy Basile

Blog: https://www.mediamedusa.com/ 

Niche: Entertainment, printables, animation

Nancy Basile, a Pennsylvania local, has made a name for herself in the print industry. Her downloadable printables have been featured by Cartoon Network and Warner Bros. websites. 

On her blog, she writes interesting reviews and what-to-watch guides on movies and TV shows. So, if your audience comprises movie buffs, Nancy will be the right fit.

Source: mediamedusa.com

5. Infantino

Amazon: Infantino

Website: https://infantino.com/

Niche: Baby products, toys

People seeking high-quality baby products often turn to Infantino as a top destination. One standout product is the Infantino Flip 4-in-1 carrier, which boasts a stylish design, comfortable fit, and versatile carrying options despite its affordable price point. Infantino's headquarters are located in San Diego, California, USA. In recognition of its excellence, the Flip 4-in-1 Convertible Carrier line was chosen as the winner of the Best Structured Baby Carrier award at 2022 Best of BabyCenter Awards.

Source: amazon.com

6. Nicole Sposato-Torres

Amazon: nicoles_lounge

Niche: Kids & babies, food

Nicoles is from New York and a mother of two kids. She is an official product tester for Amazon. Her social feeds are replete with posts about baby products and parenting. Her reviews are featured on popular review sites like Viewpoints.com. 

Source: amazon.com

7. Brennen Bailey

Amazon: brennen.bailey

Niche: Photography

Brennen Bailey is a young micro-influencer from Washington. This professional photographer has had her works published on the Instagram feeds of brands like Wildwood Eyewear and Discount Glasses. She would be an asset for any brand that leverages visual content marketing.

Source: amazon.com

8. Kev Blackburn

Amazon: https://www.amazon.com/stores/Kev-Blackburn

YouTube: lifesuccessengineer 

Niche: Marketing

Kev Blackburn quit his engineering job to become a full-time Amazon influencer. He has a successful YouTube channel where he teaches budding influencers how to earn money through the Amazon FBA (Fulfillment by Amazon) program. If your brand needs a product-reviewer-cum-marketing-guru, Kev is the right choice.

Source: youtube.com

9. Andy Feliciotti

Website: awesomestufftobuy

Niche: Technology, home products

Andy Feliciotti is an official Amazon Affiliate who has been promoting Amazon products on his website since 2012. The seasoned Amazon influencer even writes ebooks and guides on how to become a successful Amazon influencer. If you need an experienced influencer who can deliver value for money, Andy can do the job for you.

Source: awesomestufftobuy.com

10. Brad Kowitz

Amazon: TrainRecon

Niche: Fitness, camping gear

Brad Kowitz transitioned from an Amazon affiliate to certified Amazon influencer after his YouTube channel became popular. His success story is featured as a case study in Amazon’s Affiliate Program section. His background in camping and racing makes him a relevant choice for brands in these niches. 

Source: amazon.com

11. Laura Fuentes

Amazon: MOMables

Niche: Health foods, baby & kids, kitchen supplies

Laura is another super-successful Amazon affiliate who owns a storefront and website where she dedicatedly promotes Amazon products. The health food nut puts up recipes and meal plans for the benefit of her followers. She tacitly adds affiliate links for the Amazon products that she uses in the cooking process. 

Source: amazon.com

12. Felicia Day

Amazon: Feliciaday

Niche: Baby products, books

Yesteryears actress, Felicia Day, is in Amazon Influencer Program’s hall-of-fame. While the actress’ Amazon storefront promotes mainly baby stuff, she is also a sci-fi lover. So, brands can leverage her varied tastes to their advantage.

Source: amazon.com

13. What’s Up Moms

Amazon: whatsupmoms

Niche: Parenting, kitchenware, art & craft, kid’s toys

What’s Up Moms is among the top YouTube channels owing to its 4.4 million-strong follower base. It’s a channel created by moms for moms. On Amazon, they promote kitchen gadgets, recipe books, mom gear, and kid stuff.

Source: amazon.com

14. Justin Sunseri

Amazon: justinsunseri

Niche: Healing & trauma, motivational guides

The host of the popular Polyvagal podcast, Justin Sunseri, is an Amazon influencer with a difference. What sets him apart from other influencers is his niche. He is a certified marriage counsellor and therapist who promotes ebooks and manuals on self-help. So, if this is a genre that interests you, Justin is the ideal influencer for you.

Source: amazon.com

15. Makoccino

Amazon: makoccino

Niche: Art supplies

With 2 million subscribers on YouTube, Makoccino is a force to be reckoned with. She posts how-to videos about sketching and painting, as well as motivational videos on self-expression. 

She markets art supplies on her Amazon page. Apart from direct sales at Amazon, she also drives a lot of traffic from the affiliate links in her YouTube video descriptions.

Source: amazon.com

16. Chelsea Sweets

Amazon: Chelsweets

Website:  https://chelsweets.com/ 

Chelsea sweets is a professional cake maker and decorator. Her website and YouTube channel contain loads of cake-making demos and tutorials. Going by her follower counts, she can be a valuable influencer for FMCG brands. She promotes baking tools and exotic cake ingredients in her Amazon storefront.

Source: amazon.com

17. 72hrs

Twitch: https://www.twitch.tv/72hrs/ 

Niche: Gaming gear, esports, clothing

Amazon-owned Twitch is a great hunting ground for Amazon influencers. For one, Twitch streamers are incredibly popular among millennials and Gen Zers. 

Two, Amazon makes it easy to promote their products in-stream, thanks to the native integrations of the two platforms. 72hrs is a popular Twitch streamer with a subscriber base of 1.1 million and great engagement rates. 

Source: twitch.tv

18. Justin Braun

Amazon: OvertimeGarage

Niche: Construction tools, off-road supplies

Justin Braun runs a popular YouTube channel where he posts adrenaline-high content about his road trips and DIY adventures. Mid-video he adds a word about the Amazon products that he has used in building the video content. His 12.1K adventure-junky subscribers trust his word and drive sales for his affiliate brands.

Source: amazon.com

19. Southern Living

Website: southernliving.com

Pinterest: Southern Living

Niche: Home decor, kitchen gadgets, recipes, fashion & beauty

People go to Pinterest looking for products and ideas to make their lives easier. If your Amazon influencer has a staggering reach on Pinterest, they can be a game-changer for your business. Southern Living gets 10 million+ monthly unique views on Pinterest. Their vibrant feed promotes Amazon products with aplomb. 

Source: southernliving.com

20. Selena Tedesco

Website (author page): https://www.goodhousekeeping.com 

Niche: Electronics, smart devices, home improvement, toys

Selena Tedesco is a published author at Good Housekeeping magazine, where she writes insightful reviews about various consumer goods. She regularly features Amazon’s affiliate links in her reviews, after building a background about how they score over competitors. Since the publication is a trusted brand and Selena is a qualified product tester, she is a top Amazon influencer.

Source: goodhousekeeping.com

21. TbonesTech

Amazon: https://www.amazon.com/shop/tbonestech

YouTube: TbonesTech

Niche: Technology, photography gear

TbonesTech is a certified Amazon Influencer who shares Amazon-exclusive promotion codes in his YouTube videos. On his channel, Tbones posts unboxing videos of the latest photography gear. As an expert filmographer, Tbones knows what he is talking about and when he recommends products, his followers take his word seriously.

Source: amazon.com

22. Doha.the.explorer

Instagram: doha.the.explorer

Niche: Travel & tourism, fitness, food

If you’re looking for an influencer with a high glamour quotient, doha.the.explorer is a great pick. She posts delectable pictures on her Instagram feed, featuring exotic locations and foods. Her followers enjoy her stunning images as much as the discount coupons that she shares with them.

Source: instagram.com

Are You Ready to Make It Big with Amazon Influencer Marketing?

Amazon influencer marketing has multiple benefits, ranging from increased sales to enhanced customer trust. The Amazon influencers in our list have delivered proven results for their brand partners. You can pick the influencers that match your niche and products and skyrocket your brand’s presence on Amazon. 

About the Author

Influencer Marketing Hub

Writer

The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.