Berlin’s influencer marketing scene has become a dynamic blend of high fashion, creative partnerships, and cutting-edge strategies. One campaign that stands out as a prime example of this fusion is the Steve Madden x Dawid Tomaszewski collaboration during Berlin Fashion Week. This wasn’t just a fashion show—it was a masterclass in influencer marketing that turned the spotlight on both brands and set new standards for high-profile campaigns.
For this collaboration, Steve Madden became the exclusive shoe partner for the "15 Years of Dawid Tomaszewski" exhibition at the Kunstgewerbemuseum. The event wasn’t only a celebration of fashion, but a perfect showcase of how strategic influencer marketing can elevate a brand’s presence. With 280 VIPs, including high-profile editors, musicians, and actors in attendance, the event was already buzzing, but the true magic happened when social media and press integrations amplified the buzz even further. Steve Madden's visibility was front and center, making its mark across various platforms.
The results were nothing short of impressive: the campaign reached 3.78 million people on social media, with total media coverage hitting a staggering 54.33 million. But the numbers don’t tell the whole story—what made this campaign truly exceptional was the seamless integration of fashion, media, and influencer engagement. It’s this kind of groundbreaking, results-driven strategy that is shaping Berlin’s influencer marketing landscape.
As we dive deeper into the city’s influencer marketing scene, it’s clear that the masterminds behind campaigns like these are shaping the future of digital marketing. In this article, we’ll shine a spotlight on the top 8 CEOs of influencer marketing agencies in Berlin, showcasing the industry leaders who are driving such innovative, impactful campaigns and reshaping the way brands connect with their audiences.
Top 8 CEOs of Influencer Marketing Companies in Berlin
These CEOs aren’t just running agencies—they’re engineering cultural moments. From disruptive AR campaigns that blur reality to hyper-targeted TikTok strategies that generate millions of views, they’re shaping the future of influencer marketing in Berlin.
Each leader on this list has mastered the delicate balance between creativity, data, and human connection, proving that the right strategy can turn brands into movements.
1. Julia Winkels
Julia Winkels is the CEO of BOLD.Unite, an agency that has redefined cultural marketing and influencer collaborations in Berlin. With a keen focus on connecting brands to the pulse of contemporary culture, Julia has cultivated a reputation for understanding the evolving cultural landscape, particularly among youth. Her leadership has propelled BOLD to work with top-tier brands such as Bang & Olufsen and E.L.F. Cosmetics, merging influencer marketing with strategic, cross-channel communications.
BOLD’s ethos is centered on being both “woke” and bold, emphasizing the importance of cultural relevance and social awareness. Julia’s campaigns, such as “I AM ME.” and “ALLES IST SCHWUL.”, have challenged societal norms and amplified conversations around gender fluidity and LGBTQ+ culture, reflecting her passion for integrating social causes into brand messaging. Under her leadership, the agency has become known for its ability to stay ahead of trends, positioning clients for long-term connections with their audiences.
Julia’s entrepreneurial spirit extends beyond BOLD, as she co-founded Matchasome, a Berlin-based matcha brand, which has swiftly gained attention for its high-quality matcha products and innovative approach to wellness. Her commitment to sustainability and her immersive, creative approach to business have helped shape both BOLD and Matchasome into industry leaders.
With over 15 years of experience in marketing, including previous roles with Reebok and Circle Culture Consulting, Julia has a proven track record of creating impactful campaigns and building lasting relationships. Her hands-on, boutique agency approach ensures that every client and influencer receives personalized, thoughtful service, making her one of the standout CEOs in Berlin’s influencer marketing landscape.
2. Chris Stricker
Chris Stricker leads Haebmau, a Berlin-based communications agency renowned for its community-driven marketing strategies. With over three decades of experience, Stricker has positioned Haebmau as a leader in lifestyle and influencer marketing, specializing in creating authentic connections between brands and their audiences.
Under Stricker's leadership, Haebmau has built an impressive portfolio, working with global brands like Adidas, Sony, and Amazon. The agency’s approach goes beyond just reaching influencers; it’s about fostering genuine relationships within communities. Haebmau’s campaigns often blend online and offline experiences, creating memorable content that resonates on a personal level with consumers. This emphasis on community-building has made Haebmau particularly successful in lifestyle sectors like fashion, beauty, and food.
Stricker is also known for her thought leadership in the influencer marketing space. At DMEXCO 2024, she highlighted the importance of human influencers over AI-driven personas, reaffirming Haebmau’s commitment to authenticity. Additionally, her strong belief in the power of offline events and experiential marketing sets Haebmau apart, with the agency frequently creating immersive, multi-sensory experiences that digital channels simply can’t replicate.
Stricker’s competitive spirit is a driving force behind Haebmau’s success, regularly “battling” other agencies to secure top-tier campaigns. This fierce determination, combined with her strategic focus on delivering real value to consumers, has solidified Haebmau’s position as a go-to agency for high-impact lifestyle marketing.
3. Daniel Niemeier
Utilizing his experience of over 20 years in the marketing and communication world, Daniel Niemeier has turned Alpha Pool into one of Germany's top influencer marketing agencies. Part of the reason why is their highly curated database of over 4,000 influencers and celebrities from around the world.
The focus on celebrity influencer marketing makes the agency stand out. This approach ensures maximum return on investment (ROI) and impactful campaigns. One of Alpha Pool’s standout successes was the Citroën DS3 Cabrio launch, which featured Hollywood actress Eva Longoria. The campaign achieved remarkable media coverage, with over 194 million contacts and 387 publications across TV, print, online, and social media.
Niemeier’s agency is also recognized for its full-service model, overseeing every aspect of influencer campaigns, from talent selection to content creation, media placement, and post-campaign performance tracking. This holistic approach has made Alpha Pool a trusted partner for global brands like Adidas, L'Oréal, and Sony, as well as smaller businesses looking to achieve high visibility and media coverage.
Transparency is a hallmark of Alpha Pool's operations, with clear and predictable pricing that ensures clients know exactly what to expect. Niemeier is also known for his strategic mindset, offering customized pitch decks and go-to-market strategies that maximize the effectiveness of each campaign.
4. Laetitia Marie Ecklé
With a strong focus on leveraging advanced technology, Laetitia Marie Ecklé has propelled The Influencer into the forefront of talent management, providing brands with data-driven, highly effective campaigns across platforms like Instagram, TikTok, and YouTube.
Under Laetitia's leadership, The Influencer has formed a strategic partnership with Boksi.com, integrating their innovative platform into the agency's operations. This collaboration enhances campaign precision, offering deeper insights and increased efficiency for national and international influencer campaigns. The agency’s emphasis on data-driven strategies ensures each campaign delivers measurable results, making it a trusted partner for renowned brands such as Volkswagen, NUK, and KISS.
The Influencer excels in crafting personalized campaigns that resonate with target audiences, with a particular focus on user-generated content (UGC) to drive engagement and authenticity. Laetitia’s strategic vision also includes the recent expansion of the agency’s corporate headquarters to Hamburg, marking the agency's growth and increasing influence in the German market.
As a thought leader in the influencer marketing space, Laetitia also shares her expertise through the podcast We Are The Influencer, offering insightful discussions with influencers and industry professionals about the evolving social media landscape. Her leadership style combines innovation, strategic thinking, and a commitment to authenticity, positioning The Influencer as a key player in the global influencer marketing scene.
5. Jeane-Sari Brombach
Launched Urban Youngsters (UY) in 2023, Jeane-Sari Brombach stands out for her focus on building long-term relationships with influencers, particularly in the nano, micro, and mid-tier segments. By prioritizing creator relations and talent management, Jeane-Sari has fostered an agency culture centered on authentic, ongoing collaborations rather than one-off campaigns.
What sets Urban Youngsters apart is its global reach, with over 300 influencers spanning the GSA region, Europe, and the USA. This extensive network allows the agency to run highly targeted, data-driven campaigns across multiple social media platforms, ensuring that brand messages resonate with the right audiences. UY’s unique "Family & Friends" bonus system further enhances ROI by optimizing influencer partnerships for maximum effectiveness.
As a full-service agency, Urban Youngsters excels in campaign concept creation, influencer curation, and detailed performance analysis. Jeane-Sari’s commitment to data-driven strategies ensures every campaign is continuously refined to deliver optimal results. Despite being a young player in the influencer marketing industry, UY has already partnered with prestigious global brands, cementing its reputation as a rising star in the space.
Jeane-Sari’s leadership and innovative approach have quickly positioned Urban Youngsters as a key contender in the Berlin influencer marketing scene, with a focus on genuine engagement and sustainable growth for both brands and creators.
6. Levin Vostell
Under Levi Vostell's leadership, Influry has revolutionized influencer campaigns by embracing automation and data, ensuring high performance and efficiency. His innovative approach to programmatic influencer marketing, combining the authenticity of micro-influencers with macro-scale reach, has redefined the industry.
One of Vostell’s standout achievements is the success of a campaign for CosmosDirekt, which amassed over 1.1 billion views on TikTok, significantly boosting the brand's presence across social media platforms. By strategically selecting influencers and optimizing performance in real-time, he ensures that brands get measurable results—critical in today’s data-centric marketing environment.
Vostell’s focus on sustainable influencer relationships is another key to Influry’s success. His ability to cultivate long-term partnerships, rather than one-off collaborations, helps brands maintain relevance and foster ongoing engagement with their audiences.
With a 4.9/5 satisfaction rating from clients, including top-tier names like PAUL HEWITT and NIKIN, Vostell has proven that his blend of creativity, technology, and performance-driven tactics not only enhances brand awareness but drives meaningful growth.
7. Emre Erden
With a sharp focus on TikTok content strategies and exclusive influencer management, Emre Erden has quickly made a name for himself in Berlin's influencer scene. Since launching For You Agency in 2020, he has helped major brands like Universal Music, L'Oréal, Volkswagen, IKEA, and Disney Plus connect with Gen Z audiences through highly targeted, performance-driven campaigns.
One of Emre’s biggest strengths is his early adoption of TikTok. Even before founding For You Agency, he was already advising influencers on optimizing their content and securing brand collaborations. This expertise has led to standout campaigns, such as Nikaaabo x Social Recruitment Career (1.4M views) and Jannikfreestyle x Volkswagen Sport (1.1M views), proving his ability to turn creative concepts into viral success.
Beyond campaign execution, Emre prioritizes long-term influencer growth. His agency offers exclusive influencer representation, ensuring creators receive personalized guidance to maximize their potential while maintaining an authentic brand fit. His data-driven selection process guarantees that brands collaborate with influencers who truly align with their messaging, ensuring higher engagement and credibility.
Recognized as an industry leader, Emre was selected as a juror for the Digital Media Award Germany 2024, further cementing his influence in the space. His ability to merge creative storytelling with TikTok’s fast-paced trends makes him one of Berlin’s most forward-thinking influencer marketing CEOs.
8. Christof Szwarc
With a career spanning SEO, SEM, digital marketing, and influencer relations, Christof Szware brings a unique approach to modern marketing. This approach centers primarily on using data to ensure campaigns deliver not just engagement but measurable business success.
Under his leadership, HAPPYGANG has executed over 500 campaigns, amassing 120 million monthly video views and reaching 300 million users. The agency collaborates with 500+ influencers, including TikTokers, YouTubers, and reality stars, crafting targeted influencer marketing tactics for brands like Sony Music, Emmi Deutschland, and Lekker Strom.
Christof’s expertise extends beyond influencer marketing—his background in search engine marketing and digital commerce gives him a unique edge in blending organic and paid media strategies. HAPPYGANG doesn’t just push content; they ensure it reaches the right audience through performance marketing and campaign execution.
With multiple industry awards under his belt, including first place at the DPOK2021 Awards in the Video Series category, Christof has positioned HAPPYGANG as a leader in influencer-driven brand storytelling.
Berlin’s Influencer Marketing Powerhouses: The CEOs Behind the Hottest Campaigns
Berlin’s influencer marketing landscape is being shaped by visionary CEOs, whose strategic agencies and creative firms are redefining brand engagement. From immersive AR experiences to viral TikTok campaigns, these leaders are proving that innovation and authenticity drive results. Their ability to merge data-driven insights with cultural storytelling has positioned Berlin as a global hub for influencer marketing excellence.
Whether through celebrity collaborations or micro-influencer strategies, these marketing firms are setting new industry standards. As brands seek deeper connections with audiences, the expertise of these CEOs will continue to shape the next era of digital influence.
