In May 2023, Lumene and Relatable launched a glowing collaboration that redefined influencer marketing's beauty scene in Stockholm. With a campaign centered around Lumene’s Invisible Illumination makeup line, eight top-tier beauty creators were handpicked to demonstrate how the brand’s products can achieve naturally radiant skin. Their mission? To harness TikTok's viral makeup trends and showcase the glowing, dewy look that Lumene is known for.
The results were impressive: over 2.7 million impressions and a 33.48% engagement rate that delivered more than 10,000 clicks. This campaign exemplifies how influencer partnerships—fueled by trends and authenticity—can create a buzz and drive success, a strategy that continues to gain traction in Stockholm's influencer marketing landscape. The strategy? Build on the organic appeal of beauty influencers to forge stronger connections with an engaged audience, setting a new standard for agency-driven campaigns.
The most successful campaigns don’t just showcase a product—they create genuine connections with audiences through influencers who resonate with their followers. This approach is especially effective in Stockholm, where social media culture thrives and beauty trends quickly take hold.
For CEOs of influencer marketing agencies in Stockholm, Lumene’s success is a clear example of how the right partnerships, when executed with authenticity, can achieve powerful and measurable results.
Top 8 CEOs of Influencer Marketing Companies in Stockholm
They are the visionaries, the strategists, the power players behind the screen. The CEOs of Stockholm’s leading influencer marketing agencies don’t just follow trends—they create them. With a deep understanding of digital behavior, they turn algorithms into opportunity and content into conversion. From high-impact storytelling to AI-driven analytics, these executives are redefining what it means to build influence in a world where attention is the most valuable currency.
Let’s dive into the masterminds shaping the future of influencer marketing in Stockholm.
1. Jakob Wigselius
With nearly a decade at United Influencers, Jakob Wigselius has played a pivotal role in the company’s expansion across Sweden and Norway. Under his leadership, the agency has strengthened its position as a top player, leveraging influencers to craft narratives that resonate with consumers far more than traditional advertising. His belief? People trust people—not logos.
Beyond business growth, Wigselius is a strategist who thrives on organizational efficiency, ensuring that United Influencers operates seamlessly across multiple markets. His expertise in business development has not only expanded the agency’s reach but also elevated its partnerships with global brands.
Before taking the reins as CEO, Wigselius honed his skills at Mediaplanet, where he led high-impact marketing campaigns. This foundation in content-driven advertising laid the groundwork for his success in the influencer marketing space.
Today, with influencer marketing continuing to evolve, Wigselius remains a driving force in shaping the industry’s future—turning digital influence into tangible business results.
2. Sam Foroozesh
As the CEO and co-founder of Cure Media, Sam Foroozesh saw the power of data-driven influencer marketing long before it became the industry standard. Since launching the company in 2014, he has transformed it into one of Europe’s leading influencer marketing agencies, working with global powerhouses like L’Oréal, Sephora, and H&M.
With Foroozesh at the helm, Cure Media has expanded beyond Stockholm, establishing offices in London and Berlin. His philosophy? Consumers trust real people, not just polished brand messages—and the numbers prove it.
Recognition has followed Cure Media’s success, with the agency securing multiple industry awards, including “Agency of the Year” at the Influencer Marketing Summit. Foroozesh himself has earned a seat at the table as a Forbes Business Council member, where he shares his insights on the ever-evolving social commerce landscape.
A sought-after speaker, he has delivered over 100 keynotes on marketing, social media, and consumer behavior. Whether he’s discussing the rise of TikTok, the future of influencer marketing, or how brands can turn social engagement into real ROI, his expertise continues to shape the industry.
With a firm belief in blending performance with creativity, Foroozesh is leading Cure Media into the next era of influencer marketing—where authenticity meets analytics, and brands don’t just reach audiences but truly engage them.
3. Ulrika Ek
Ulrika Ek is shaping the future of influencer marketing with a blend of strategic vision, digital expertise, and a deep understanding of consumer behavior. Appointed CEO of Relatable in 2024, she brings over 15 years of experience in digital marketing, business development, and strategic partnerships from some of the world’s most influential tech companies.
Before Relatable, Ek held senior roles at Google and Meta, where she worked closely with brands to optimize their presence across digital platforms. Her tenure as CEO of Nyheter24-Gruppen further solidified her reputation as a leader who knows how to scale businesses and navigate industry shifts. Now, at Relatable—a global agency specializing in influencer marketing, user-generated content (UGC), and AI-generated content (AIGC)—she’s on a mission to push creative and data-driven strategies to new heights.
Ek’s leadership philosophy is clear: influencer marketing should be inclusive, innovative, and impactful. She’s passionate about challenging industry norms, ensuring brands create authentic connections with their audiences while leveraging cutting-edge technology.
With Relatable’s international footprint and Ek’s track record of driving growth, the agency is poised to expand its influence even further. Whether she’s developing high-impact partnerships or pioneering new marketing approaches, one thing is certain—Ulrika Ek is a force to watch in the influencer marketing space.
4. Tobias Schiwek
Tobias Schiwek has transformed We Are Era into a powerhouse that blends influencer marketing, digital studios, and cross-platform storytelling under one roof. With operations spanning multiple European markets, including Stockholm, Berlin, and Paris, Schiwek is redefining how brands, broadcasters, and NGOs engage with audiences in the digital age.
His leadership philosophy? Communities, not just audiences, are the new currency of attention. By managing Europe’s largest talent agency of influencers and artists—boasting over 1,500 partners—Schiwek ensures that brands can tap into hyper-engaged, fragmented audiences in a data-driven and authentic way.
Before taking the helm at We Are Era, Schiwek served as Chief Digital Officer at UFA and Managing Director of UFA X, where he pioneered innovative content strategies. His background in launching startups and consulting on digital transformation has given him a sharp instinct for staying ahead of industry trends.
Under his direction, We Are Era has expanded its impact through strategic acquisitions like Social Match, strengthening its presence in influencer and community marketing. With an unwavering focus on turning insights into cultural relevance, Schiwek is not just keeping pace with the evolving media landscape—he’s setting the tone for it.
From TikTok to TV screens, from subcultures to mainstream, Schiwek’s vision is clear: We Are Era isn’t just a media company. It’s the shortest route to the zeitgeist.
5. Peter Larsson
As CEO of the Stockholm-based firm, Agency, Peter Larsson brings a sharp strategic mindset, a deep understanding of media, and over a decade of experience in public relations to the table.
His journey to the top of the industry is anything but conventional. Before stepping into PR, Larsson built his career as a journalist, working with publications like Metro International and Moderna Tidsskrifter. This background gives him a unique advantage—he understands how stories are told, how narratives shape brands, and, most importantly, how to cut through the noise.
Since joining Agency, Larsson has helped position it as a go-to firm for brands looking to make an impact. Whether it's launching a PR campaign for Lakridsdagen, orchestrating high-profile influencer marketing for Hale for Life, or managing events like LELO DOT at Skyddsrummet, he ensures every campaign is tailored, strategic, and results-driven. His expertise extends beyond just marketing—he’s also a trusted name in crisis management, helping brands protect and rebuild their reputation when it matters most.
With a keen eye for both media trends and brand storytelling, Larsson is proving that PR and influencer marketing are no longer separate disciplines—they’re two sides of the same coin. And with him at the helm, Agency isn’t just keeping up with the industry—it’s setting the standard.
6. Björn Karlsson
With a background that spans SEO, sales, event management, and marketing strategy, Björn Karlsson brings a data-driven yet creative approach to influencer marketing. His expertise in digital marketing is complemented by his role as Marketing Director at Influencer Sweden and Director of Mobile Partnerships at Wehype, where he works with brands to optimize influencer collaborations in the gaming and mobile space.
Karlsson’s deep understanding of digital ecosystems allows him to craft campaigns that go beyond surface-level engagement. His strong social media presence showcases not only his work but also his passion for the industry, offering insights into trends, brand storytelling, and influencer impact.
Beyond marketing, Karlsson has an entrepreneurial mindset. He has founded and led multiple ventures, including event marketing businesses and business networking initiatives, reflecting his ability to build communities and create value-driven partnerships.
At Influencer Sweden, Karlsson is committed to helping brands connect with audiences in a way that feels authentic, impactful, and results-oriented. His blend of strategic thinking and hands-on industry experience makes him a key player in Stockholm’s influencer marketing scene—where creativity meets performance, and brands don’t just get noticed but truly resonate.
7. Muntaga Sowe
Before launching C/O Agency in 2021, Mutanga Sowe honed his expertise at Schibsted, one of the Nordic region’s most influential media companies. His experience in media sales, strategy, and campaign execution gave him a deep understanding of how brands communicate—and what was missing. That’s where C/O Agency comes in.
With a focus on representing diverse influencers and creators, C/O Agency helps brands and advertisers reach underrepresented audiences through influencer marketing, PR, and tailored campaign strategies. The agency collaborates with a broad network of media profiles, ensuring brands tap into relevant voices that resonate across different demographics in Sweden.
Sowe’s leadership philosophy is all about driving real change. He understands that diversity in marketing isn’t just a buzzword—it’s a necessity for brands that want to remain relevant in today’s digital landscape. His commitment to this mission has positioned C/O Agency as a go-to partner for companies looking to expand their reach in an inclusive, meaningful way.
With an industry background that blends media expertise, sales leadership, and a passion for representation, Muntaga Sowe is proving that influencer marketing isn’t just about visibility—it’s about impact.
8. Jonna Säll
Jonna Säll isn’t just leading Splay One—she’s redefining the way brands engage with audiences through branded entertainment and influencer marketing. As Group CEO, she oversees one of the Nordics’ most influential content agencies, where data, creativity, and storytelling merge to create content that people don’t just scroll past—but actually want to consume.
Before taking the helm at Splay One in 2022, Säll was the CEO of N365 Group, one of Europe’s largest performance-driven content agencies. There, she mastered the art of content optimization, media strategy, and results-driven marketing, skills that now fuel Splay One’s ability to create high-impact campaigns across digital platforms. Her international experience as Country Manager US at N365 further sharpened her expertise in expanding brands across global markets.
What sets Säll apart is her journalistic background—having worked for Aftonbladet and various media outlets, she knows exactly how to craft compelling narratives that resonate with audiences. At Splay One, this storytelling ability is key, ensuring that every campaign feels organic, authentic, and highly engaging.
With a multi-channel network (MCN) spanning the biggest influencers and creators in the Nordics, Splay One is a powerhouse for brands that want to go beyond traditional advertising. And with Säll at the helm, it’s clear: branded content isn’t the future—it’s already here, and Splay One is leading the charge.
The Minds Behind the Influence: Stockholm’s Top CEOs Shaping the Future of Marketing
Influencer marketing isn’t just about likes and shares—it’s a billion-dollar industry driven by strategy, innovation, and the masterminds who lead it. The CEOs behind Stockholm’s top influencer marketing agencies aren’t just running firms; they’re shaping the future of brand communication, crafting data-driven campaigns, and transforming storytelling into measurable business results.
From Sam Foroozesh’s precision at Cure Media to Ulrika Ek’s disruptive leadership at Relatable, these executives redefine how brands engage with consumers. As influencer marketing continues to evolve, one thing remains certain—these CEOs are the architects of a digital revolution, proving that in Stockholm, influence isn’t just a trend; it’s an empire.
