She posted a single video, and within days, the restaurant had lines stretching around the block. In 2024, Los Angeles content creator Maria Viera, better known as Latina Foodie LA, casually filmed herself biting into a taco at Cuernavaca’s Grill. The video? Just another TikTok review. The impact? A marketing phenomenon. Overnight, the small family-owned Mexican eatery went from local favorite to viral sensation, with customers waiting hours just to taste the now-famous birria tacos.
This wasn’t a million-dollar ad campaign. There were no celebrity endorsements, no glossy billboards, no paid placements—just a raw, authentic post from a trusted digital voice. And yet, it delivered the kind of exposure most brands only dream of. The lesson? In Los Angeles, the real power players in marketing aren’t just traditional advertisers; they’re the visionary CEOs behind the city's top social media marketing agencies—the ones engineering campaigns that break the internet.
So, who are the masterminds shaping LA’s digital landscape? Meet the CEOs redefining influence, engagement, and brand storytelling in the city where virality is an art form.
Top 10 CEOs of Social Media Marketing Companies in Los Angeles
In a city where virality is an art form, social media marketing isn’t just about ads—it’s about influence, engagement, and storytelling. The following CEOs are the masterminds behind LA’s top social media marketing firms, crafting data-driven strategies, viral campaigns, and groundbreaking digital experiences that redefine how brands connect with their audiences.
1. Jan Reischek
Jan Reischek isn’t just leading ICUC.Social—she’s shaping the future of digital customer engagement. As Co-President and Chief Operating Officer, she oversees a fully remote, global team that provides best-in-class social media management for some of the world’s biggest brands. From Starbucks to Google, ICUC’s clients trust Jan’s team to manage their online communities with precision, care, and innovation.
Starting as ICUC’s fourth employee, Jan has been instrumental in transforming the company from a niche moderation service into a global leader in social media management. She spearheaded ICUC’s early adoption of community management—long before it became a mainstream necessity—proving her ability to spot and act on industry trends before they peak. Under her leadership, the agency has expanded its offerings to include strategic insights, helping brands turn social conversations into actionable data that drive growth.
Jan’s impact extends beyond operations. As ICUC’s Diversity, Equity, and Inclusion (DEI) champion, she actively fosters a culture of inclusivity, ensuring that both employees and clients feel represented and supported. Her dedication to people—whether employees, clients, or consumers—has been a cornerstone of ICUC’s long-term success.
With over 18 years at ICUC and a strong voice within the Dentsu network, Jan continues to push the boundaries of what’s possible in social media marketing. Disruptor? Visionary? Industry powerhouse? She’s all three—and then some.
2. Nicholas Verity
If LinkedIn were a battlefield, Nicholas Verity would be the general leading B2B businesses to victory. As the CEO of Cleverly, he has redefined LinkedIn outreach, turning it into a well-oiled lead generation machine for over 1,500 businesses—and the 1,000+ five-star reviews speak for themselves.
Under Verity’s leadership, Cleverly has mastered the art of precision-targeted messaging, helping agencies, SaaS founders, and consultants land 5–20 qualified conversations within the first 30 days. His team doesn’t just send cold messages; they craft data-backed, high-converting outreach that bypasses the noise and gets real responses. Forget outdated cold emails or pricey ad campaigns—Verity’s LinkedIn playbook is built for modern B2B businesses.
But his impact isn’t limited to LinkedIn lead generation. As an entrepreneur and investor, Verity has his hands in automation, SaaS, and even indoor wall gardens (yes, he’s also helping people grow fresh food at home). His expertise has earned him a spot on podcasts like The Optimized Sales, where he breaks down what it takes to craft offers people can’t resist.
At the heart of it all, Verity’s approach is simple: work smarter, move fast, and let the results speak for themselves.
3. Jess Flack
Jess Flack didn’t just step into influencer marketing—she’s engineering its evolution. As CEO and Co-Founder of Ubiquitous, she’s built a powerhouse agency that connects brands with top-tier social media creators, driving data-backed, ROI-focused campaigns on TikTok, Instagram, and YouTube. With clients like Amazon, Target, and Lyft, Ubiquitous isn’t just playing the game—it’s redefining it.
Jess’s marketing journey started in performance-driven roles, where she mastered the art of scaling revenue while lowering acquisition costs (she 5x’ed paid channel revenue at Bellhop, by the way). But she saw a flaw in traditional influencer marketing—too much manual work, not enough tech-driven efficiency—and she set out to fix it. Ubiquitous was born to streamline influencer partnerships, making social media marketing scalable, predictable, and, most importantly, profitable.
Her leadership hasn’t gone unnoticed. Jess has been featured in Authority Magazine and YouTube interviews, where she shares insights on entrepreneurship, tech innovation, and what it’s like to be a female founder shaking up the industry.
A former cinephile-turned-marketing mastermind, Jess now finds influencer marketing “more thrilling than any movie”—and considering how fast Ubiquitous is scaling, she might just be directing the blockbuster of the social media world.
4. Jack Paxton
When it comes to scaling businesses through paid ads, Jack Paxton isn’t just an expert—he’s a powerhouse. As the Founder and CEO of Top Growth Marketing, he has helped startups hit multi-million dollar run rates in under six months and spent over $250 million on ads across platforms like Facebook, Instagram, Google, and YouTube. His agency is built for one thing: turning ad spend into revenue at scale.
Paxton’s growth marketing playbook is data-driven, battle-tested, and built for speed. He’s scaled eCommerce brands by 4–5x in just six months, doubled lead funnels for online businesses, and managed ad accounts with budgets ranging from $10 to over $100,000 per day. Whether it’s social media advertising, SEM, or email marketing, his approach is rooted in high-impact acquisition strategies that drive real, measurable results.
Beyond running Top Growth Marketing, Paxton is also an educator and speaker, sharing his expertise with Shopify, Social Media Examiner, Foundr Magazine, and Sumo. He’s trained thousands of marketers on advanced Facebook ads, marketing attribution, and customer acquisition, cementing his reputation as one of the sharpest minds in the digital marketing space.
5. Arya Bina
Arya Bina isn’t just a digital marketing leader—he’s a serial entrepreneur with a track record of building and scaling businesses. As the Founder and former CEO of Kobe Digital, he transformed a bootstrapped startup into one of California’s fastest-growing companies (INC 2021) before its private equity acquisition. His ability to blend performance marketing, design, and video production has made Kobe Digital a go-to agency for brands looking to drive real results through social media, search, and programmatic campaigns.
Before Kobe Digital, Bina founded Cheap Travel Hunter, scaling it from concept to successful exit and earning a spot on Business Insider’s “Most Powerful People in Tech” list in 2014. His expertise in digital strategy, branding, and audience engagement has consistently helped businesses generate sales and build lasting customer relationships.
Beyond business, Bina is a recognized thought leader in digital marketing, with contributions to industry discussions and best practices. His data-driven, results-focused approach has positioned him as a key player in the evolution of digital marketing, proving that with the right strategy, even the most competitive niches can be mastered.
6. Sam Yadegar
Sam Yadegar isn’t your typical digital marketing CEO—he’s a former software engineer who applies data-driven precision to marketing strategy. As the Co-Founder and CEO of HawkSEM, he has built a powerhouse agency that turns marketing spend into measurable growth, managing over $80 million in ad spend and boasting an impressive 98% client retention rate.
Under Yadegar’s leadership, HawkSEM has mastered the art of ROI-focused digital marketing, offering everything from PPC and SEO to paid social, CRO, and e-commerce marketing. The agency specializes in creating high-impact, integrated campaigns that help brands target the right audience at the right time—whether through Facebook Ads, LinkedIn Insight Tag tracking, or precision bidding strategies.
His approach isn’t just about launching ads—it’s about engineering success. With partnerships like Google Premier Partner, Microsoft Advertising Partner, and Meta Business Partner, HawkSEM operates at the cutting edge of the digital marketing world.
Yadegar’s expertise extends beyond execution; he’s a recognized thought leader featured in discussions about SEO, video marketing, and performance-driven ad strategies. His belief? Results Are Everything.
7. Spoorthy Sakalabhakthula
As CEO of Something Massive, Spoorthy Sakalabhakthula is leading the charge in digital marketing innovation, helping brands cut through the noise with bold, strategic, and culture-driven campaigns. With a background in digital marketing leadership, she has scaled businesses, expanded client portfolios, and refined social media strategies to drive engagement and growth.
Under Spoorthy’s leadership, Something Massive has evolved into a powerhouse agency, specializing in social media management, content creation, influencer partnerships, and digital strategy.
Beyond agency growth, Spoorthy is a recognized thought leader in the industry. She frequently speaks at top marketing conferences and contributes to leading publications, sharing insights on emerging trends, social media strategies, and brand storytelling.
With a keen eye for innovation and an unmatched ability to blend analytics with creativity, Spoorthy is proving that marketing isn’t just about visibility—it’s about making brands truly unforgettable.
8. Jacqueline Basulto
Jacqueline Basulto isn’t just leading a marketing agency—she’s reshaping the digital landscape for businesses of all sizes. As the Founder and CEO of SeedX, she has built a revenue-driven digital growth firm that blends technology, business strategy, and marketing expertise to help brands scale and succeed online.
Her impact extends beyond business growth—Basulto’s work has powered presidential campaigns, Fortune 500 companies, global nonprofits, and e-commerce brands. SeedX specializes in SEO, social media marketing, PPC, email marketing, and web development, crafting data-driven strategies that turn clicks into customers and engagement into revenue.
A self-made Latina entrepreneur, Basulto’s success story is nothing short of inspiring. From a Google career focused on empowering minority-owned businesses to launching SeedX in her early 20s, she has been a force for innovation in digital marketing. Her contributions have earned her a coveted spot on Forbes’ “30 Under 30” list, as well as recognition for leading one of the top woman-owned digital agencies in the U.S.
Beyond her agency, Basulto is a thought leader and speaker, sharing insights on business growth, grassroots political strategy, and leadership. Featured in Medium, YouTube, and the Trailblazer Spotlight series, she uses her platform to empower other entrepreneurs and redefine what’s possible in digital marketing.
9. Daniel Gamburg
With over 20 years of experience in filmmaking, Daniel Gamburg isn’t just a video producer—he’s a visual storyteller who brings brand narratives to life with cinematic precision. As the co-owner of Enlightened Pictures, he has built a high-impact production company specializing in commercials, PSAs, documentaries, and branded content that resonate across digital platforms.
Gamburg’s expertise spans scriptwriting, cinematography, directing, and editing, ensuring that every project—whether a testimonial, corporate video, or high-production-value commercial—delivers a compelling, polished, and impactful story.
His work speaks for itself: national commercials for MTailor and Thompson Tee, a PSA featuring Betty White for Guide Dogs for the Blind, and a feature film acquired by Netflix. He has also won industry accolades, including a Gold CINDY Award for Best PSA.
At Enlightened Pictures, Gamburg leads a collaborative team of writers, cinematographers, and animators, producing top-tier branded content for social media, marketing campaigns, and corporate storytelling. His ability to simplify complex ideas, problem-solve on set, and execute high-quality productions on time and on budget makes him a go-to name in Los Angeles’ digital marketing and video production space.
10. Keith Kakadia
Founder and CEO of SociallyIn, Keith Kakadia has established a premier social media marketing agency in Los Angeles. With a Bachelor's in Business Marketing from Mississippi State University, he has built a remarkable agency recognized nationally for strategic excellence.
Kakadia's professional journey includes working with over 150 notable clients like Dick's Sporting Goods, TGI Fridays, and the Winter Olympics. SociallyIn has been ranked among the top social media agencies and listed in Chief Marketer's top 200 global agencies in 2017.
Beyond agency work, Kakadia hosts The Southern Social Summit (S3), a significant social media marketing conference in the southern United States. His active LinkedIn presence demonstrates his commitment to industry engagement and knowledge sharing.
His entrepreneurial philosophy is captured in his motto: "I'm Not a Businessman. I'm a Business, Man." This reflects his hands-on approach to marketing, emphasizing strategic connections and social media solutions.
Prior to founding SociallyIn in 2011, Kakadia gained valuable experience as Director of Marketing at Tech-Sterminators and worked at The Walt Disney Company. His agency offers end-to-end services including strategy development, content production, community management, ROI modeling, and influencer strategies.
CEOs Leading the Future of Social Media Marketing
The power of social media marketing lies in its ability to turn everyday moments into viral sensations, and the CEOs behind LA’s top firms are proving just that. These marketing visionaries aren’t just creating ads—they’re engineering cultural moments that drive engagement, revenue, and brand loyalty.
From influencer partnerships to data-driven campaigns, these leaders are redefining the digital landscape with innovative strategies that put brands at the forefront. As social media continues to evolve, these CEOs and their firms will remain at the cutting edge, shaping the future of marketing one viral campaign at a time.
