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Influencer Marketing Hub

IMH Thought Leadership

Ideas Shaping Influencer Marketing

Original perspectives from the strategists, operators, researchers, and creators influencing how the industry moves forward.

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Influence becomes valuable when attention changes what someone does next.

50+

Industry Experts

100+

Original Perspectives

15+

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Global

Industry Coverage

Meet the Experts

Practitioners with direct experience building campaigns, platforms, agencies, brands, and creator businesses.

  • Abraham (AB) Lieberman Avatar
    Abraham (AB) Lieberman

    Agency Leadership & Global Creator Campaigns

    TikTok
    Instagram

    Known for

    Abraham Lieberman is the CEO of Clicks Talent, a global influencer marketing agency working with 5,000+ creators across 60+ countries. He helps brands of all sizes and industries build scalable influencer campaigns across any platform and market.

    View profile →

  • Ben Zettler Avatar
    Ben Zettler

    Performance Marketing, Retention & CRO

    Shopify
    Klaviyo

    Known for

    Ben Zettler is the founder of Zettler Digital, a results-driven agency specializing in performance marketing, retention, and website optimization. He was an early adopter of Shopify, having founded the brand Brooktide Sunglasses in 2013 (acquired) and led digital marketing and ecommerce operations for Steiner Sports, the leading producer of authentic hand-signed collectibles for over 5 years. Today, as one of few Klaviyo Elite Partner and Shopify Platinum Partner agencies, Zettler Digital has partnered with over 400 ecommerce brands across luxury, fashion, food, health and wellness, sports and lifestyle categories, as well as world-class athletes. Previously, Ben was the assistant director of baseball operations at his alma mater, the University of Maryland. He lives in New Jersey with his wife and children.

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  • Bill Ross Avatar
    Bill Ross

    SEO, Content & Digital Strategy

    Google Search
    SEO

    Known for

    Bill, Emulent’s founder and lead SEO, has been helping companies increase their traffic and leads for over 20 years. Because of Bill’s background and 20 years in digital marketing, global brands have looked to him for insights and leadership in digital strategy. With a degree in psychology, Bill believes that understanding the user is the priority; the end product must deliver value through great design and engaging content assets that drive traffic and increase conversions.

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  • Dmytro Sokhach Avatar
    Dmytro Sokhach

    Link Building & Digital PR

    Google Search
    SEO

    Known for

    CEO&Founder at INSERT.LINK and Editorial.Link Dmytro is an internet entrepreneur and the CEO of INSERT.LINK and Editorial.Link, both boasting seven-figure revenues. As a search engine enthusiast, Dmytro enjoys building websites, turning them into profitable ventures, and subsequently selling them as successful businesses. He is also a 6 Figure Flipper Club member. Dmytro has been featured on sites such as Lifewire, Forbes, HubSpot, Zapier.

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  • Dominic Li Avatar
    Dominic Li

    Product Operations, Growth & SaaS

    WeChat
    UC Browser

    Known for

    Dominic previously worked in early product operations at WeChat and led growth at Alibaba’s UC Browser. He later became an operations partner at a leading WeChat ecosystem startup. Since 2021, he has been focused on global expansion, evolving from an independent seller to a SaaS founder.

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  • Ellie Davies-Row Avatar
    Ellie Davies-Row

    Influencer Partnerships

    Awin

    Known for

    Ellie Davies-Row is the Influencer Partnerships Lead for Europe at Awin Global, where she oversees cross-market teams across the EU. With over 10 years of experience in affiliate and influencer marketing, Ellie has worked with a wide range of global brands in beauty, tech, and lifestyle. She’s been recognised as one of Hello Partner’s Leading Women in the Creator Economy and has contributed insights to publications including AdWeek, Bloomberg, and Performance Marketing World.

    View profile →

  • Finola Austin Avatar
    Finola Austin

    Creative & Client Strategy

    Instagram
    Facebook

    Known for

    Finola is VP, Creative & Client Strategy at Linqia, the leading independent influencer marketing agency in the US. Prior to joining Linqia, she spent four years at Meta on the Creative Shop team, delivering winning creative strategies across Instagram and Facebook for financial services brands. Previously, she was Brand Strategy Director at Refinery29, where she co-founded R29 Intelligence, the media company’s research and strategy practice focused on Millennial and Gen Z women. Finola started her career as a Marketing Fellow on the WPP Fellowship, the advertising conglomerate’s prestigious future leadership scheme, with stints at Ogilvy in New York and Hill & Knowlton Strategies in London. She has two degrees from the University of Oxford and is a published novelist. Finola has previously judged industry awards including the Shorty Awards, ANA Reggies, ANA In-House Excellence Awards, Mediapost OMMA Awards, ANA International Echo Awards, Mediapost Creative Media Awards, and the Webbys. She lives in New York City.

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  • Geri Mileva Avatar
    Geri Mileva

    AI, Blockchain & Metaverse Content

    Cross-platform
    Creator Economy

    Known for

    Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.

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  • Horacio Torrendell Avatar
    Horacio Torrendell

    Enterprise XR Strategy & Development

    Apple Vision Pro
    Meta Quest

    Known for

    Horacio Torrendell is the Founder & CEO of Treeview, an XR studio that builds spatial computing software for leading global enterprises. Since founding the company in 2016, he has grown Treeview from a small garage VR studio into one of the world’s top XR development firms, trusted by organizations such as Microsoft, Toyota, Medtronic and ULTA Beauty.

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  • Jacqueline Zote Avatar
    Jacqueline Zote

    Content Writing & Social Media Strategy

    Cross-platform
    Digital Marketing

    Known for

    Jacqueline Zote is a freelance writer and content producer. She writes for leading blogs in the digital marketing space. Her areas of expertise include influencer marketing, social media marketing, social media management, and content marketing.

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  • Jad Gosen Avatar
    Jad Gosen

    Creator-led Campaign Strategy

    TikTok
    Instagram

    Known for

    Growing up alongside the internet means I watched content culture get built from scratch. That front-row seat turned an early obsession with storytelling into a career, and eventually, into co-founding a creator-led influencer & social agency that now develops and manages creator-led strategies and campaigns for some of the world's most loved FMCG, beauty, and retail brands.

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  • James Street Avatar
    James Street

    Creator Ecosystem & Agency Leadership

    Cross-platform
    Creator Economy

    Known for

    James Street is the Co-Founder and Co-CEO of Whalar Group, a global, independent Creator ecosystem built to help creators and brands build culture-led, long-term value. Since co-founding Whalar in 2016, he has led the development of a multi-company platform spanning creator representation, talent management, live creator spaces, gaming, venture incubation, and creator-focused operating systems—positioning Whalar Group as one of the most recognized and awarded creator companies globally.

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  • Jason Pampell Avatar
    Jason Pampell

    Influencer Agency Leadership

    Cross-platform
    Influencer Marketing

    Known for

    Jason Pampell is the Founder and CEO of HireInfluence, the first full-service influencer marketing agency and an early pioneer in the creator economy. Since launching the company in 2011, he has led the agency’s growth into an award-winning partner for global brands, helping establish influencer marketing as a scalable, enterprise-level marketing channel. Prior to HireInfluence, Jason managed content rights / licensing and strategic media partnerships for Forbes and Billboard. He brings over 30 years of leadership experience focused on sales, marketing, and building high-performing teams serving Fortune 1000 organizations.

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  • Jay Neyer Avatar
    Jay Neyer

    Shopify Development, CRO & Migrations

    Shopify
    E-commerce

    Known for

    Jay Neyer is the founder and CEO of Lantern Sol, a Shopify Plus and ecommerce agency. Over more than a decade in ecommerce, he has helped build more than 500 Shopify stores and helped brands process over $100 million in online sales. He has developed custom Shopify apps, led platform migrations for high-growth DTC brands, spoken on ecommerce at Amazon's Seattle headquarters, appeared as a guest on commerce podcasts, and been featured on industry blogs. Connect with him on LinkedIn.

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  • Jeff Schaeffler Avatar
    Jeff Schaeffler

    Platform GTM, Community & ROI

    Creator.co
    TikTok

    Known for

    Jeff Schaeffler is the VP of Marketing at Creator.co, where he oversees marketing, brand, product & pricing, demand generation, community, and sales. Jeff began his career agency-side, leading top digital firm Columbus Group before becoming Director of Strategy at Cossette, working with GAP, McDonald’s, and EA. He pioneered GAP’s early 2010 fashion-blogger campaigns and helped launch McDonald’s first mobile app in North America. Jeff later led growth and GTM roles at Hootsuite, Alida, and TELUS. A frequent industry speaker, he champions community-driven marketing and measurable ROI.

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  • Jim Tobin Avatar
    Jim Tobin

    Social & Influencer Strategy

    Instagram
    TikTok

    Known for

    Jim Tobin is an established leader in digital marketing with more than 18 years of experience building and scaling social-first agencies. As CEO of Ignite Social Media and president of Carusele, he has helped top consumer brands adopt smarter, data-backed approaches to content and influencer strategy. His thinking blends creative insight with rigorous performance methodology, earning industry awards for both agencies. Jim’s published work spotlights the changing landscape of social engagement, brand trust, and platform behavior. He remains a trusted advisor to marketers navigating the evolving intersection of organic content, paid amplification, and creator partnerships.

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  • Kateryna Ponomarenko Avatar
    Kateryna Ponomarenko

    SEO, Content & Website Optimization

    Google Search
    SEO

    Known for

    Kateryna Ponomarenko is an SEO specialist with 7 years of experience working in a digital agency. Focuses on search engine optimization, content strategy, and website optimization aligned with business goals.

    View profile →

  • Keith Bendes Avatar
    Keith Bendes

    Influencer Strategy, Measurement & AI

    TikTok
    Instagram

    Known for

    Keith Bendes is the Chief Strategy Officer at Linqia, the leading independent influencer marketing agency in the US. Named a leading voice at the intersection of marketing and technology by Forbes and a top voice by LinkedIn, Keith has developed influencer and creator marketing strategies for some of the world's most recognized brands, including Unilever, Bud Light, Pepsi, Instacart, Danone, and Microsoft.

    Connect with Keith and Linqia on LinkedIn.

    View profile →

  • Koba Molenaar Avatar
    Koba Molenaar

    Digital Marketing, Branding & E-commerce Content

    Google Search
    Content Marketing

    Known for

    Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry.

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  • Kristina Coughlin Avatar
    Kristina Coughlin

    Creator Performance, Operations & Growth

    Cross-platform
    Influencer Marketing

    Known for

    Kristina is a dynamic executive with 16 years of experience driving business growth and leading high-performing teams across agencies and Fortune 100 companies. As General Manager at Trevant, she spearheads strategy, operations, and revenue growth, transforming the agency into a creator-first performance leader. She has built and scaled seven and eight-figure influencer marketing programs and co-founded Get Hyped, an award-winning social media agency. Kristina excels at optimizing campaigns and pioneering trends in the creator economy.

    View profile →

  • María Vincenzini Avatar
    María Vincenzini

    Digital Storytelling & Creator Economy Content

    Cross-platform
    Content Marketing

    Known for

    María Vincenzini is a Buenos Aires–based creative writer and content marketing professional specializing in digital storytelling, influencer marketing, and innovation across the creator economy. She currently works as a Content Marketing Associate at Influencer Hero and serves as a Redactora Creativa at DC Ventures, where she develops editorial content, thought leadership pieces, and creative campaigns. Her work has been featured in publications like Innova Salud Digital, where she writes about AI, digital transformation, and emerging trends in health and technology. With previous experience at Starcom and Haciendo Camino, María brings a strong foundation in media planning, communication strategy, and audience-first content. She holds a degree in Social Communication from Universidad de Ciencias Empresariales y Sociales and continues to expand her expertise through industry certifications, including Influencer Hero’s Influencer Performance Marketing Course.

    View profile →

  • Mat Micheli Avatar
    Mat Micheli

    Social-first Technology & Agency Leadership

    Cross-platform
    Influencer Marketing

    Known for

    As Co-CEO of Viral Nation, Mat oversees the company’s global operations, finance, and technology functions. Mat has led Viral Nation’s transition from a leading influencer marketing agency to the leader in social-first transformation that powers the social ecosystem through a full-service creative agency, a 360° digital talent representation agency and social-first suite of technology solutions. A known authority in influencer marketing and social technologies, Mat has been featured in Business Insider, Forbes, and Vox and provides insight to industry outlets including Sportico.

    View profile →

  • Muskan Mehta Avatar
    Muskan Mehta

    DTC Creator Growth & Partnerships

    SARAL
    Affiliate Platforms

    Known for

    Muskan Mehta is Marketing Lead at SARAL -The InfluencerOS and SATHI - Your Affiliate Companion. She works at the intersection of influencer strategy and DTC growth, helping eCommerce brands move from ad-spend dependency to sustainable, creator-driven revenue. Working with 200+ fastest growing brands. Fuelled by coffee. She firmly believes spreadsheets and creativity are not mutually exclusive.

    View profile →

  • Naveh Ben Dror Avatar
    Naveh Ben Dror

    Brand Protection, Fraud & Incident Response

    Instagram
    Facebook

    Known for

    Naveh Ben Dror is the Co-Founder and CEO of Spikerz, a social media security company that protects brands from account takeovers, disinformation, and scam campaigns. Drawing on a background in international brand marketing, eCommerce, and business operations, he builds high-performing teams that sit at the intersection of cybersecurity and brand protection. He holds a combined LL.B and MBA from Reichman University, and previously served as a criminal and missing-persons investigator in the Israel Defense Forces—experience that sharpened his approach to risk, evidence, and incident response. Before Spikerz, Naveh led Ben Dror Group, advising businesses on growth, digital strategy, and online performance. Today, he’s an active voice on how AI-driven fake accounts, phishing, and fraudulent ads erode consumer trust, and works with brands to harden their social presence before a crisis hits.

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  • Paula Bruno Avatar
    Paula Bruno

    Creator Strategy, Culture & Measurement

    Cross-platform
    Influencer Marketing

    Known for

    Paula Bruno is the founder and CEO of Intuition Media Group, an award-winning influencer marketing agency helping global brands build creator-led strategies that connect cultural relevance with measurable business performance. With more than 15 years of experience in creator marketing, Paula has led campaigns for brands including Canon USA, TikTok, Hyundai, GoDaddy, Unilever, and P&G.

    View profile →

  • Peter Varga Avatar
    Peter Varga

    Influencer Technology, AI & Agency Operations

    Trendin
    Lafluence

    Known for

    Peter Varga is the founder of Lafluence and Trendin, two leading companies shaping the influencer marketing ecosystem across Central Europe. An ex-Google operator turned tech entrepreneur, he builds AI-driven tools and agencies that streamline how brands and creators collaborate. Today, he’s focused on scaling Trendin globally as the operating system for influencer marketing teams.

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  • RJ Larese Avatar
    RJ Larese

    Creator Talent Management

    Cross-platform
    Creator Economy

    Known for

    RJ Larese is the US President of Sixteenth, a leading 360° Creator talent management company that champions “good influence” by cultivating the careers of top Creators through strategic, purpose-driven partnerships. At Sixteenth, part of the global Creator company Whalar Group, RJ leads a team of 20 Talent and operations managers and two Partners supporting over 250 Creators that are shaping culture across fashion, finance, food, wellness, gaming, and social impact. Under his leadership, Sixteenth continues to grow at the intersection of content, commerce, and community.

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  • Ronn Torossian Avatar
    Ronn Torossian

    Public Relations & Agency Leadership

    Cross-platform
    PR & Communications

    Known for

    Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.

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  • Saphia Lanier Avatar
    Saphia Lanier

    B2B SaaS Content Strategy

    Cross-platform
    Content Marketing

    Known for

    Saphia Lanier combines her talents as a marketer, journalist, and strategist to create impactful content for B2B SaaS brands. With 15 years of experience in digital marketing and writing for magazines and newspapers, she specializes in developing long-form content that educates, entertains, and prompts action. Saphia partners with leading brands in MarTech, eCommerce, Fintech, HR Tech, AI & ML, and has worked with notable names like HubSpot, Zapier, and Shopify.

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  • Sarah Levin Weinberg Avatar
    Sarah Levin Weinberg

    Platform Leadership, Brand Safety & Responsible AI

    Stellar Tech
    Influencer Marketing

    Known for

    Sarah Levin Weinberg is Co-Founder, CMO & COO of Stellar Tech, the leading European SaaS influencer marketing platform operating across 20 countries. She is a steering committee member of the Influencer Marketing Alliance (IMA), a board member of Women in Tech and a regular contributor to industry conversations on responsible influence, brand safety, and AI in marketing.

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  • Scott Needham Avatar
    Scott Needham

    Amazon Marketplace Intelligence

    Amazon
    E-commerce

    Known for

    Scott Needham is an entrepreneur, former 7-figure Amazon seller, and the CEO of SmartScout, a leading data platform for brands and agencies selling on Amazon. After building and scaling his own Amazon business, Scott turned his focus toward solving the visibility and data challenges he experienced firsthand as a seller. Today, he leads SmartScout with a product-first philosophy, helping brands better understand the marketplace, their competitors, and emerging opportunities within Amazon’s ecosystem.

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  • Steve Peron Avatar
    Steve Peron

    SEO, Paid Media, Email & Analytics

    Google Search
    Google Ads

    Known for

    Steve Peron brings an operator’s mindset to digital marketing—methodical, unsentimental, and grounded in evidence. He’s known for designing systems that expose what’s working, what isn’t, and why, then acting on it decisively. His work reflects a preference for clarity over complexity and results over rhetoric.

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  • Vishnu Y Avatar
    Vishnu Y

    Creator Data, Analytics & Partnerships

    ON Social APIs
    Instagram

    Known for

    As Chief Business Development Officer at ON Social, Vishnu focuses on scaling innovation through strategic partnerships, sharp market insight, and meaningful relationships. In everything he does, he's driven by a passion for building what lasts.

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  • Vova Petrov Avatar
    Vova Petrov

    Data-driven Performance Influencer Marketing

    Cross-platform
    Influencer Marketing

    Known for

    Vova Petrov is an Influencer Marketing Director at Zorka.Agency with nearly a decade of experience in digital marketing. With a background in analytics, he specializes in data-driven, performance-oriented influencer campaigns across multiple platforms and verticals.

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  • Yaroslav Siryk Avatar
    Yaroslav Siryk

    Product & Technology Leadership

    WordPress
    Web Technologies

    Known for

    Yaroslav Siryk, the Chief Technology Officer at Influencer Marketing Hub, has been a cornerstone of our team since its inception. With a rich background encompassing roles as a project manager, developer, and even founder of a tech company, Yaroslav harnesses this extensive experience to produce technical content for IMH’ readers of exceptional caliber. His deep understanding of technology's nuances and industry trends enables him to translate complex topics with clarity and precision.

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  • Yulia Kolomiiets Avatar
    Yulia Kolomiiets

    Performance Marketing, Attribution & Demand Generation

    Trackdesk
    Affiliate Platforms

    Known for

    Yuliia Kolomiiets is CMO at Trackdesk with a focus on B2B SaaS and performance marketing. She works across affiliate ecosystems, partnerships, and demand generation, with a focus on scaling marketing systems, attribution, and growth strategy.

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Explore the Ideas Moving the Industry

Follow the discussions changing how brands, agencies, platforms, and creators approach influencer marketing.

👥

Creator Economy

The business of creators and the future of work.

21 perspectives →

📣

Influencer Marketing

Strategy, partnerships, and campaigns that perform.

24 perspectives →

💬

Social Media

Where platforms, formats, and attention are heading.

18 perspectives →

🛒

Amazon Creator Commerce

Storefronts, affiliates, and marketplace influence.

12 perspectives →

📸

Meta & Instagram Marketing

Reels, creators, and paid social across Meta platforms.

15 perspectives →

🎬

TikTok & Short-Form Video

Trends and tactics driving commerce through content.

26 perspectives →

Latest Expert Perspectives

The newest thinking from the practitioners writing for IMH.

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Ideas Worth Repeating

Short, quotable thinking from the experts writing for IMH.

“

Creator selection should begin with the business behavior a brand wants to influence.

Strategy

“

The future of influence is built on trust, not just reach.

Creator Economy

“

Platform metrics didn’t become irrelevant. They became insufficient on their own.

Measurement

“

Data tells you what happened. Insights tell you what matters.

Measurement

“

Social commerce wins when content and commerce are designed together.

Social Commerce

“

AI won’t replace marketers, but marketers using AI will replace those who don’t.

AI & Marketing

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