Ellie Davies-Row

Ellie Davies-Row is the Influencer Partnerships Lead for Europe at Awin Global, where she oversees cross-market teams across the EU. With over 10 years of experience in affiliate and influencer marketing, Ellie has worked with a wide range of global brands in beauty, tech, and lifestyle. She’s been recognised as one of Hello Partner’s Leading Women in the Creator Economy and has contributed insights to publications including AdWeek, Bloomberg, and Performance Marketing World.

Social Profile:

Influencer marketing isn’t broken. Your measurement model...

Ask any marketer how they evaluate an influencer campaign and you'll likely hear the same...

Discover our other Authors

Saphia Lanier

Saphia Lanier combines her talents as a marketer, journalist, and strategist to create impactful content for B2B SaaS brands. With 15 years of experience in digital marketing and writing for magazines and newspapers, she specializes in developing long-form content that educates, entertains, and prompts action. Saphia partners with leading brands in MarTech, eCommerce, Fintech, HR Tech, AI & ML, and has worked with notable names like HubSpot, Zapier, and Shopify.

Contact Content Team