AI optimization tools help SEO marketers optimize web pages faster and better than previously possible. SEO remains a leading digital marketing strategy, the first result gains 10 times more traffic than the 10th. And with the top result on Google SERPs gettings 27.6% of organic clicks, it’s no surprise that marketers continue to vie for the top spot.
With the aid of AI technology, reaching the top is faster and easier than ever. Check out these top AI optimization tools to help grow your business in 2024.
Top 13 AI Optimization Tools to Check Out
1. SEMrush
If you’re looking to streamline your digital marketing with AI-powered optimization tools, Semrush offers a robust set of solutions that can make your processes significantly more efficient.
ContentShake AI is one of Semrush’s most notable tools. It automates content creation from start to finish, allowing you to generate blog topics, optimize SEO, and publish posts all within a single platform.
The tool doesn’t just create content—it provides recommendations for improvements in readability, SEO optimization, and overall engagement. The integration with Google Docs and WordPress is another major plus, making it easy to collaborate and publish content seamlessly.
Speaking of this functionality, Vanhishikha Bhargava, Founder at Contensify, said:
“It has really simplified keyword research, generating content ideas and, most importantly, creating SEO-friendly content briefs for the team we have hired.”
In a LinkedIn post, Gokhan Yanar, Semrush’s Customer Success Manager, outlines why you need ContentShake AI, how it works, and its key features. He then echoes Vanhishikha’s statement, saying:
“Use AI-generated content as a starting point. Fact-check, infuse your brand voice, and tailor it for readers and search engines.”
But what about tangible results? Barbara Ferrigno, a content marketing expert with 47 years of experience, used Semrush’s ContentShake AI to significantly improve her content creation process.
By leveraging the tool, she reduced her research and writing time by 12x, allowing her to produce more articles in less time. This led to a doubling of readership on her website and more engagement, with 60-70% of comments coming from articles generated with ContentShake AI.
As a result, her business saw a 10-15% increase in growth, and the tool proved to be simple enough for even beginners to use.
Another prominent AI optimization tool in Semrush’s arsenal is the AI Writing Assistant. While it does sound quite similar to ContentShake AI, this tool is specifically geared for wiring SEO-optimized content. This could be an email, content for your website, ads, social media posts, and more, making it a versatile tool for content creators and marketers.
This assistant analyzes your text in real time and offers SEO improvements based on your target keywords. It’s not just about keyword stuffing—it provides suggestions to ensure your content meets SEO best practices, from title tags to meta descriptions, making sure you’re not leaving any SEO potential on the table.
The AI Writing Assistant has proven particularly useful when crafting blog posts and long-form content where SEO optimization is crucial. It provides real-time metrics on readability and keyword density, ensuring your content is both engaging and optimized for search engine visibility.
Again, this AI optimization tool integrates with Google Docs, WordPress, and Word 365.
Marcela De Vivo, CEO of Gryffin, had this to say about the tool:
“This is an amazing tool that can be used by both writers and SEOs to optimize content based on their target SERPs. Instead of having guidelines which are then impossible to verify, you have the data right at your fingertips when and where you need it the most. It’s a great addition to any blogger’s or SEO’s toolkit.”
Finally, although definitely not the last AI optimization tool Semrush has to offer, is the Ads Launch Assistant. This tool is specifically designed for marketers managing paid advertising campaigns.
The Ads Launch Assistant allows you to set up Google and Meta Ads campaigns in minutes by providing AI-generated recommendations for targeting, bidding strategies, and ad copy. What sets it apart is the real-time feedback you receive as your campaign progresses. It helps you optimize ad performance by giving you actionable insights, allowing you to adjust budgets and targeting based on real-time performance metrics.
With this tool, Semrush has made it easy to manage multiple ads at once, and the AI not only optimizes your current campaigns but also suggests ways to enhance future campaigns based on historical data. This saves you time and provides valuable insights to ensure your advertising budget is spent effectively.
Matt Navarra praised the tool in a recent LinkedIn post saying the Ads Launch Assistant was one of his top tools.
2. Jasper.ai
Best for: Writing optimized SEO blogs and other marketing copies
Pricing: Starts at $39/month
You can’t have a list of AI optimization tools without mentioning Jasper. Websites rank because of multiple optimized pages that satisfy audiences and search engines.
With Jasper, marketers can create original content that ranks well in a fraction of the usual time.
Jasper helps content writers finish their drafts faster by utilizing well-thought prompts. From a few key phrases, it can write long-form blogs of up to 1,500 words. It also boasts marketing templates to generate copies for social media, video scripts, product listings, and more.
Jasper works with SurferSEO, so you can integrate both tools to amplify your SEO content production. If you need to translate content to different languages, Jasper also lets you do so in a manner of seconds.
Main Features:
- Long-form content writer
- Multiple copywriting templates
- Translation to 30+ languages
- SurferSEO integration
- AI Chat
- Browser extension
3. Marketmuse
Best for: Analyzing websites, researching keywords, and writing content briefs
Pricing: Comes with a limited free version. Paid plans start at $149/month
Creating optimized content begins with the right content marketing strategy, and Marketmuse was designed to help SEO marketers and content managers nail their content strategy in the shortest time possible. Using AI, you can quickly identify which types of content will help your site rank higher in SERP.
With automation tools, site analysis and content research that used to take days can be done in hours. Marketmuse also has a built-in AI-powered keyword research tool that generates personalized keyword results based on your website so you can confidently determine how easy or difficult it will be to rank for specific keyword terms.
It also lets you create automated content briefs based on the available research so you can create better articles in the least time possible. Its content optimization feature detects at-risk pages with low authority so you can improve them and increase your domain authority.
Main Features:
- Content Planning
- Cluster Creation & Analysis
- Competitive Content Analysis
- Keyword Research
- Content Briefing
- Content Optimization
4. Can I Rank?
Best for: Analyzing rank across multiple websites for particular topics
Pricing: Comes with a limited free version. Paid plans start at $49/month
The goal of optimizing content is to rank higher in search engine results. Typically, climbing up the ranking charts takes weeks or months. But with the help of AI, there’s a way to rank faster. CanIRank is an AI optimization tool that gives you specific, actionable recommendations to improve your Google rankings quickly.
It’s an SEO intelligence tool that collects data from different SEO services and then uses machine learning to provide effective insights and personalized recommendations.
Their goal is to help you spend less time collecting and analyzing data and more time executing the improvements your site needs.
Main Features:
- Rank Tracking
- Link Building Opportunities
- Marketing Audit
- Authority Building
- Competitive Analysis
- Content Ideation
5. Surfer SEO
Best for: Content optimization
Pricing: Starts at $49/month
Optimizing your website begins with great content, and SurferSEO is the right tool for the job. It helps you write highly optimized content using a detailed list of relevant keywords and receive real-time feedback on your content’s optimization score.
It has a built-in AI outline builder to help you structure your content with unique headings and potential questions. It works with multiple languages apart from English and
Spanish and uses natural language processing or NLP-ready keywords, so you can write great content that ranks anywhere in the world.
Main Features:
- Content Editor
- AI Outline Generator
- Website Audit
- Advanced Keyword Research
- SERP Analysis
6. AlliAI
Best for: SEO marketing agencies working with multiple clients
Pricing: Starts at $249/month
Alli AI was built for marketing agencies to help them automate content management and SEO optimization for their clients. However, it also works well for small business owners. The tool has a comprehensive set of features that lets you optimize your entire website in minutes.
It has an AI enhancement feature that automatically generates high-converting meta titles and descriptions by scanning your content. If you have a large website, you can use their bulk on-page optimization tool to create rules and deploy code changes with just one click.
Alli AI works with any CMS and can be deployed even without the help of any developer. It has an intuitive onboarding wizard that gets the system up and running within minutes.
Main Features:
- Bulk On-page Optimization
- Live Editor
- Real-time Deployment
- Automated A/B Testing
- Site Speed Optimizer
7. Pictory
Best for: Adding videos to blog posts
Pricing: Starts at $19/user/month. Comes with a free trial for 3 video projects.
Optimizing your blog posts and web pages is not just about inserting the right keywords and using the correct headings. Adding pictures and videos are also vital in ranking web pages higher in search engines. Creating videos can be time-consuming and skills-intensive, but thanks to AI, it has also become quick, easy, and cost-effective.
Pictory lets you create short and engaging videos straight from your long-form content. You can create video summaries for blog posts within minutes. By adding videos to your blogs, readers stay longer on your site and boost your ranking signals.
Aside from blog posts, Pictory also helps you turn scripts into short-form videos, automatically add captions to existing videos, and create short snippets from long-form videos. All of these are designed to help busy marketers harness the power of video marketing without the high expense or long timelines commonly associated with video production.
Main Features:
- Video Edits Using Text
- Video Highlights
- Video Summaries
- Script to Video
- Blog to Video
- Auto Caption Video
- Auto Transcribe Video
8. INK
Best for: Writing AI-generated content
Pricing: Starts at $39/month
AI content writers are a dime a dozen, but nothing compares to INK. For over five years, this AI optimization tool has been developing and advancing its own AI technology to offer exclusive and unique features that no other tool can.
One example is its NLO, or Natural Language Optimization AI, which analyzes your content in real-time and trains the AI bot to create high-performing content. It also boasts real-time semantic SEO scoring so you can have a precise indication of how well your content will rank for search engines.
Getting flagged for synthetic and plagiarized content is a common fear among SEO marketers who use AI to generate content. With INK’s AI Content Shield, you can protect your content from being flagged as plagiarized or AI-written by Google. The feature works in the background as you create content and shows portions that can be flagged while giving suggestions on how to improve.
Main Features:
- Long-form document editor
- AI Assistant
- AI Image Generator
- SEO Optimizer
- AI Content Shield
- AI Keyword Research
- AI KW Clustering
9. Scalenut
Best for: Planning, researching, and creating content
Pricing: Starts at $20/month for an annual plan
Scalenut promises to be a comprehensive all-in-one AI SEO tool that lets you plan, research, create, and optimize content. It claims to have grown organic traffic 10x for its more than 100,000 users and has generated over 5 million blog posts.
Its features start with the planning stage, where you can get the entire keyword plan for your niche and create AI-powered topic clusters. This gives you multiple blog ideas, which you can further enhance through its research features.
Scalenut helps you uncover insights by analyzing the competition and looking for NLP key terms. When everything is ready, you can use its long-form editor to generate original content using AI. As you build your content, the tool gives you real-time feedback on your SEO score and suggestions to increase it.
Main Features:
- SERP Analysis
- AI Content Writer
- Keyword Research and Clustering
- NLP Key Terms
- AI-copy Marketing Templates
10. NeuralText
Best for: SEO content writers who need an all-in-one optimization tool
Pricing: Starts at $49/month
NeuralText accomplishes everything you could wish for in an AI optimization tool. It has automated keyword discovery and clustering that promises to cut down your manual organic research by 90%. The tool will generate thousands of suggestions and an actionable editorial plan starting from a seed keyword.
It has an SEO analysis feature that gathers SERP insights to help optimize your content, ensuring your output ranks quickly the moment you’ve published it. Its AI long-form document editor also enables you to write headlines, paragraphs, and copies to produce optimized content within minutes.
Main Features:
- Keyword research and clustering
- Competitor Analysis
- Long-form content editor
- SEO Analysis
- AI templates
11. Outranking
Best for: Solo professionals who need quick AI-assisted content
Pricing: Starts at $7 for the first month, then $69/month after
Outranking is ideal for creating SEO content quickly and efficiently using AI. Within minutes, it can write a well-researched first draft that follows SEO guidelines. You can enhance this copy by fact-checking the results and adjusting it to your preferences.
It also creates exceptionally detailed content briefs that are personalized for your brand and optimized for search engines. You can follow these outlines to write your article or use the tool to flesh out the content.
You can also use Outranking to create your SEO content strategy since it can show opportunities for link building, create topical clusters, and suggest your content calendar. It can also scan and analyze your site to make recommendations for optimized page structure, titles, descriptions, and more.
Main Features:
- SEO content briefs
- AI-assisted first drafts
- Keyword clustering
- GSC integration
- Connected domains
12. Brightedge
Best for: Enterprises who need to optimize their business with AI
Pricing: Available upon request.
Brightedge is a leading SEO software company that leverages AI using its own proprietary DataMind technology. It’s a dedicated AI system that crawls the web in real-time to acquire first-party data, helping its clients identify search intent, optimize content, and increase their web traffic.
It’s a comprehensive tool used to discover high-value content ideas and develop them into high-performing SEO content. It also works on social media content to boost your Facebook, Twitter, and other social campaigns.
Furthermore, Brightedge’s AI technology helps you stay ahead of the competition by uncovering upcoming trends and market changes and providing insights on how to capitalize on them.
Main Features:
- DataMind technology
- Market Insights
- ContentIQ
- Site Report
- Share of Voice
- Storybuilder
13. Market Brew
Best for: SEO marketing agencies and enterprises who needs a cutting-edge AI optimization tool
Pricing: Standard Agreement at $50/crawl or $400/search engine and Reseller Agreement at $25 per crawl or $200 per search engine model.
Created by a team of search engineers, MarketBrew offers search engine modeling, which lets you mimic existing search engines to test how every aspect of your website—including any minute changes—will impact your rankings.
It has the basic features of most SEO software, like keyword analysis, competitor research, on-page optimization, rank tracking, and others. However, it takes things a step further because you can forecast your search engine rankings based on its robust testing environment.
Despite its intimidating capabilities, it has an intuitive and user-friendly platform so users can quickly run the tests and make changes as suggested by the tool.
Main Features:
- SEO Testing Capabilities
- Search Engine Modeling
- Evergreen Googlebot Crawler
- Transparent Search Engine
- Patented “Search-Engine” Approach
Final Thoughts
SEO is a constantly evolving industry, with search engines continuously improving their algorithms to show better results to users. For brands to stay relevant and keep or increase their ranking, using the latest AI technology to optimize pages will improve turnaround time and create better content.
With the rise of multiple AI optimization tools, evaluating how each performs in relation to your needs is critical. Don’t be afraid to try these tools and maximize technology to reach your audience faster and provide better content.
Frequently Asked Questions
What are the most useful AI tools?
AI has significantly improved in the past years and has become incredibly useful for everyone, marketers included. Finding the most useful AI tools depend on your current situation and needs.
If you’re a solo professional, startup, or budding entrepreneur, you can look at AI tools developed for small businesses. These tools are user-friendly, cost-effective, and come with generous free trials so you can evaluate if they are the right ones for you.
Check out Jasper for content creation, SurferSEO for SEO optimization, Pictory for video editing, and Dall-E for image generation. Plenty of other AI tools exist for smart scheduling, customer service, order fulfillment, and other relevant tasks.
If you’re an enterprise user or a marketing agency, look for more robust tools that offer enterprise plans and advanced features with teams in mind. Most tools for small businesses like Jasper or SurferSEO also provide Enterprise plans. Other companies like BrightEdge and MarketBrew are developed with bigger companies in mind and have features better suited for enterprise-level needs.
How effective is AI in SEO?
AI is beneficial for improving SEO and has made significant impacts in the following:
- Content creation and optimization. AI-powered tools can analyze search patterns, user behavior, and content performance to generate data-driven insights and create high-quality and optimized content
- Rank tracking and analysis. AI tools can monitor search engine rankings and analyze vast amounts of data to track keyword performance, competitor performance, and backlink profiles
- Natural language processing. AI algorithms understand and interpret user queries more accurately so that search engines can provide better results that match user intent
While AI has significantly improved SEO practices, it doesn't replace human expertise. SEO professionals still play a vital role in developing strategies, analyzing data, and making informed decisions based on AI-generated insights.
Will Google flag AI content?
Google does not flag content simply because it has been generated or optimized using AI technology. Google's algorithms are designed to evaluate the quality, relevance, and user experience of a website's content, regardless of how it was created or optimized.
However, it's important to keep in mind that the content generated or optimized by AI should still adhere to Google's guidelines and best practices. This means focusing on providing valuable, unique, and engaging content that meets the needs and expectations of users. If AI-generated content is spammy, low-quality, or violates Google's guidelines (such as keyword stuffing or cloaking), it may be flagged and penalized by Google's algorithms.
The goal of Google and other search engines is to provide users with the most relevant and valuable results. As long as AI-generated content meets those criteria and follows ethical SEO practices, there is no reason for Google to flag it solely based on its AI origins.
