Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Lifting Group, This is Crowd, and We Are Marketing undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Social Media landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Lifting Group, This is Crowd, and We Are Marketing:
In 2024, JCDecaux captured the marketing world’s attention with an ingenious campaign in Madrid’s subway system. By turning a 100-year-old grandmother into a viral influencer, they demonstrated that influence isn’t confined to traditional social media platforms.
The campaign used the subway—a seemingly offline medium—as a stage, but its brilliance lay in how it sparked digital conversations. By leveraging the grandmother’s story across Instagram and other social platforms, JCDecaux blurred the lines between physical and digital, proving that social media marketing is as much about storytelling as it is about platform choice.
This case highlights a crucial insight for businesses in Madrid: the most impactful social media campaigns don’t always start online. Instead, they’re built on innovative ideas that captivate audiences across mediums, with social media amplifying the reach and engagement. For brands looking to stand out, finding an agency capable of creating such multi-layered, impactful campaigns is critical.
Madrid has become a hub for creative and strategic social media marketing, home to agencies that excel in crafting campaigns designed to resonate locally and trend globally. This guide will help you explore the top social media marketing agencies in Madrid, each equipped to turn your brand into the next big conversation.
Founded: 2007 Unique Features: Custom influencer selection, data-driven optimization, multichannel integration. Best For: Smaller Brands Lifting Group, a social media agency with over 15 years of experience, emphasizes a strategic and personalized approach to helping businesses grow their digital presence. With four offices across Spain and Mexico, the agency boasts a track record of managing over 300 digital projects and serving 400 clients. Its methodology combines strategic planning, content production, and data analysis to ensure measurable results, tailoring social campaigns to each client’s specific needs and target audience. The agency’s expertise in aligning social media strategies with broader business goals is reflected in its ability to drive engagement, improve conversion rates, and enhance brand visibility. One of Lifting Group’s standout capabilities is its social media management. This includes community management, audience engagement, and monitoring brand mentions to manage online reputations effectively. By integrating social media with other digital channels, the agency ensures that campaigns generate synergies that amplify results. A case study of Lifting Group’s collaboration with Serhs Food demonstrates the agency’s ability to execute impactful, multi-faceted strategies. Lifting Group worked to strengthen the brand’s social strategy and establish its positioning in the food service market. By producing high-quality videos on their Instagram account that conveyed the brand’s key messages and conducting mystery shopping to improve customer experiences, the agency tackled critical challenges in building brand recognition and customer trust. The results of this strategic approach were significant: over 3,500 new contacts generated, a 130% increase in social media sessions, and 27,000 sessions from paid channels. This success highlights Lifting Group’s commitment to achieving tangible, measurable results for its clients. Founded: 2012 Unique Features: Strategic global-local execution, influencer-driven campaigns, event amplification Best For: Brands and Businesses of all Sizes Crowd is a global marketing agency known for blending strategic foresight with local execution, supported by an extensive international presence in over 11 cities including Madrid. Their team, which is fluent in over 15 languages, specializes in strategic marketing, social media management, and community building. Their expertise lies in leveraging data-driven insights and creativity to develop campaigns that are tailored to specific markets while maintaining a consistent global message. Further solidifying their reputation, Crowd recently won Gold at the MMA Global Smarties Awards for their work in programmatic advertising for Sumsub, showcasing their mastery of emerging technologies. A key example of their capabilities is their work with DENSO, a leading automotive technology company. Despite DENSO’s global stature, its European market visibility was limited. Crowd crafted a social media strategy to enhance the brand’s exposure, using pre- and post-event tactics at the IAA Motor Show. Founded: 2012 Unique Features: Persona-driven strategies, influencer collaborations, integrated paid-organic campaigns. Best For: Small and Medium Businesses We Are Marketing positions itself as a results-oriented agency specializing in tailored social media marketing strategies designed to connect brands with their audiences effectively. With a presence in Spain and offices spanning globally, the agency employs a holistic approach, combining strategic consulting, income-focused marketing, and cutting-edge tools to drive business growth. Their process emphasizes personalized roadmaps aligned with each client’s goals, blending organic and paid social media efforts with ongoing community management to ensure a consistent and engaging brand presence. The agency’s strengths lie in its customer-obsessed approach, ROI-centric mindset, and transparent, agile communication. By targeting specific buyer personas and stages of the customer journey, We Are Marketing ensures social campaigns resonate authentically and deliver measurable outcomes. A notable example of their expertise is their collaboration with Fútbol Emotion. Tasked with building brand awareness and connecting with football fans, the agency developed the “Football Emotion. Feel your potential” campaign. The campaign centered around leveraging influencers and social media platforms such as TikTok, Instagram, and Facebook to help promote the message. We Are Social created branded content to be posted on their Instagram and Facebook while influencers proved essential for TikTok growth. The campaign delivered over 22 million impressions, gained nearly 1,000 TikTok followers in just a week, and drove a 17% increase in direct traffic to key objectives. Founded: 2012 Unique Features: Transparent reporting, tailored storytelling strategies, focus on audiovisual content creation. Best For: Small to Midmarket Brands and Businesses Dos Setenta is a Madrid-based 360° online marketing agency dedicated to helping businesses build strong, effective digital presences. With 12 years of experience and a team of 25 professionals, the agency specializes in creating tailored strategies that integrate social media management, advertising, and content creation. The agency stands out for its structured approach to social media management, which begins with a detailed audit of existing platforms and target audiences. From there, Dos Setenta develops a clear communication plan and style guide, ensuring that every piece of content resonates with the intended audience. Their storytelling and audiovisual capabilities, such as custom photo and video shoots, further enhance brands’ digital identities by capturing and conveying their essence in visually compelling ways. A recent highlight is their recognition with the “Madrid Excelente” quality seal, awarded for their commitment to service excellence and continuous improvement. This accolade underscores their focus on maintaining high standards across all client engagements. Additionally, their proactive use of educational content, such as guides on optimizing content for social media platforms, showcases their expertise and dedication to empowering clients in the digital space. Founded: 1995 Unique Features: Tailored media relations, influencer-driven engagement, platform-specific social media growth strategies. Best For: Large Brands TEAM LEWIS is a global marketing and PR agency with 25+ years of experience and a presence in over 24 locations worldwide, including Madrid. Known for its integrated marketing strategies, the agency specializes in blending data-driven insights with creative storytelling to deliver impactful social media and communication campaigns for both B2B and B2C brands. Their expertise spans full-funnel social media management, including audience research, influencer collaborations, and event amplification, ensuring their clients’ messages resonate across platforms. The agency’s success in Spain is exemplified by its work with Five Guys, tasked with launching the iconic burger brand in Madrid. TEAM LEWIS developed a highly targeted communication campaign that avoided traditional mass advertising. Instead, they focused on media relations and influencer marketing, collaborating with 20 gastronomy influencers and journalists to spotlight the brand’s history, quality, and unique offerings. On social media, TEAM LEWIS managed Five Guys’ Instagram, Facebook, and Twitter profiles, driving engagement and fostering organic growth. The campaign’s results included over 250 media clippings, 4,000+ new followers across platforms, and significant visibility that contributed to Five Guys’ expansion to 28 restaurants across Spain. This case highlights TEAM LEWIS’s ability to deliver localized strategies within a global framework, leveraging their expertise in influencer engagement and data-backed planning to create lasting brand impact. Founded: 2008 Unique Features: Full-service campaign management, advanced analytics capabilities, certified expertise in leading marketing platforms. Best For: Medium and Large Businesses Digital Group is a full-service marketing consultancy specializing in social media and digital strategies tailored for medium and large businesses. With over 12 years of experience and offices in Spain and Portugal, the agency delivers social media services ranging from audits and influencer marketing to community management and content creation. Recognized as one of Spain’s top 10 independent media agencies in 2024, Digital Group’s reputation reflects its consistent ability to drive impactful campaigns. A key strength of Digital Group lies in its ability to craft customized solutions for every stage of a campaign. Their influencer marketing services help brands connect with new audiences through strategic partnerships, while their in-house design team creates visually compelling content to elevate social media presence. Clients also benefit from their social care services, which focus on maintaining strong audience relationships through active engagement and responsive customer service. With certifications from platforms like HubSpot, Salesforce, and Adobe, the agency ensures industry-leading expertise in all facets of digital marketing. Founded: 2017 Unique Features: End-to-end influencer management, performance-driven optimization, creative event-based campaigns. Best For: Midmarket Brands CM x Creator is a versatile social media marketing agency specializing in developing and managing campaigns across all major platforms, including LinkedIn, TikTok, Instagram, Facebook, YouTube, Snapchat, Twitch, and Pinterest. Their expertise spans customized strategy development, content creation, and performance-driven optimization, ensuring each campaign is tailored to the unique goals of their clients. CM x Creator also highlights its expertise in influencer marketing, managing end-to-end processes such as creator selection, campaign briefings, and performance analysis to drive tangible results. A standout example of their capabilities is their collaboration with puzzleYOU, where CM x Creator implemented a multi-faceted influencer campaign. By identifying three key creators and managing all aspects of communication, content planning, and travel logistics, the agency successfully amplified puzzleYOU’s brand reach. The campaign achieved a reach of over 1 million impressions, showcasing the agency’s ability to leverage influencer relationships and targeted strategies to deliver measurable outcomes. With additional expertise in hosting influencer events for product launches, lead generation campaigns, and user-generated content initiatives, CM x Creator ensures every campaign is tailored to individual brand goals. Founded: 2005 Unique Features: Advanced social listening, integration of interactive content, cross-media campaign execution. Best For: Midmarket Brands and Agencies Nivoria is a 360º digital marketing agency with over 15 years of experience and offices in Madrid, Barcelona, Valencia, and Alicante. With a team of more than 50 professionals, the agency specializes in delivering comprehensive, data-driven strategies tailored to each client’s needs. Their expertise extends across all major social platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with a particular focus on community management and content creation to build and nurture engaged audiences. The agency is adept at designing social media strategies that align with business objectives, combining high-value content with interactive activities like contests, surveys, and prize draws to drive traffic, capture leads, and enhance engagement. Nivoria leverages advanced tools for social listening, providing real-time responses to audience inquiries while collecting critical insights into customer behavior. Their commitment to innovation is reflected in their ability to stay ahead of digital trends, particularly in industries like tourism, where they have established expertise in leveraging digital marketing for promotion. A key strength of Nivoria lies in its ability to provide cross-media solutions, seamlessly integrating paid, owned, and earned media. Their commitment to continuous analysis and optimization guarantees improved campaign performance over time. 1. Lifting Group
2. This is Crowd
3. We Are Marketing
4. Dos Setenta
5. Team Lewis
6. Digital Group
7. CM x Creator
8. Nivoria
Comparison of the Top 5 Social Media Marketing Companies in Madrid
Here’s a comparison of the Top 5 Social Media Marketing Agencies in Madrid:
Agency Best For Unique Features Campaign Approach Smaller Brands Custom influencer selection, data-driven optimization, multichannel integration Strategic, personalized campaigns aligned with broader business goals; data and analytics-backed results. Brands of All Sizes Strategic global-local execution, influencer-driven campaigns, event amplification Global expertise blended with local execution; tailored strategies for market-specific engagement. Small and Medium Businesses Persona-driven strategies, influencer collaborations, integrated paid-organic campaigns Holistic approach combining consulting, marketing, and community management for personalized roadmaps. Small to Midmarket Brands Transparent reporting, tailored storytelling strategies, focus on audiovisual content creation Emphasizes storytelling through visually compelling content; detailed audits ensure audience alignment. Large Brands Tailored media relations, influencer-driven engagement, platform-specific social media growth strategies Integrated marketing with localized focus; influencer and media-driven campaigns for targeted growth.
Specialized Services Offered By Madrid Social Media Marketing Agencies
Madrid’s social media marketing agencies are renowned for their ability to deliver innovative, results-driven campaigns that cater to diverse client needs, as seen in JCDecaux’s viral subway campaign.
From leveraging the power of local influencers to creating content tailored to specific audiences, these agencies offer a range of specialized services that make them stand out.
Let’s explore some of the key areas where Madrid’s agencies excel.
Influencer Marketing Campaigns: Collaborate with Madrid’s Top Influencers
Influencer marketing has become a cornerstone of social media strategies, and Madrid’s agencies are at the forefront of this approach. They work closely with influencers who resonate with specific audiences, ensuring campaigns feel authentic and relatable.
Agencies like CM x Creator lead the way in this field, designing campaigns that integrate seamlessly with a brand’s messaging. For example, CM x Creator’s partnership with puzzleYOU focused on leveraging the reach of TikTok and Instagram creators. This campaign not only amplified brand awareness but also generated over one million impressions, showcasing how carefully curated collaborations can elevate a brand's social presence.
Creative Content That Speaks to Local Audiences
Madrid agencies understand the power of storytelling and use it to craft creative content that resonates with local audiences. Whether through eye-catching visuals, compelling videos, or relatable social media posts, these agencies tailor their strategies to align with the cultural nuances and preferences of the Spanish market.
Agencies such as Dos Setenta prioritize this approach in their strategies. Their focus on visually compelling content, such as videos and interactive posts, ensures that brands remain engaging and relevant.
TEAM LEWIS takes it a step further with their creative campaigns, like their work with Five Guys. By emphasizing the brand’s unique identity through tailored content and engaging narratives, they successfully positioned Five Guys as a standout player in Spain’s competitive food industry.
Bilingual and Multicultural Campaigns for International Brands
Madrid’s role as a bridge between European and Latin American markets makes it a hub for agencies skilled in bilingual and multicultural campaigns. Many agencies boast diverse teams with employees from multiple nationalities, offering a unique advantage in understanding and connecting with various audiences.
For example, Crowd employs professionals from 25 nationalities, speaking over 17 languages across their global offices. This diversity allows them to craft campaigns that resonate with culturally varied demographics, ensuring global strategies feel authentic and localized.
Their work consistently integrates a deep understanding of cultural nuances with data-driven planning, making them a trusted partner for brands looking to expand their influence in both Spanish-speaking and global markets.
Partner with Madrid’s Best
Success in social media marketing starts with clear goals and a well-researched approach. Madrid’s agencies excel in crafting tailored strategies, leveraging influencer collaborations, creative content, and multilingual campaigns to deliver meaningful engagement and measurable results.
Define your objectives, evaluate agency expertise, and understand pricing models to find the right fit for your brand. Explore Madrid’s top agencies, shortlist your candidates, and start a conversation to transform your social media presence into a powerful growth tool.
Frequently Asked Questions
What services do social media marketing agencies in Madrid typically offer?
Madrid-based agencies offer a range of services, including content creation, influencer marketing, social media management, paid advertising campaigns, analytics and performance tracking, and community engagement strategies.
How do I choose the right social media agency in Madrid?
Start by defining your goals, researching agency portfolios, checking client reviews, and scheduling consultations to assess their expertise and compatibility with your needs.
Are Madrid agencies equipped to handle international campaigns?
Yes, many Madrid agencies specialize in bilingual and multicultural campaigns, leveraging diverse teams to create strategies that resonate with global audiences while maintaining cultural relevance.
Can Madrid agencies help with influencer marketing?
Absolutely. Madrid agencies have strong connections with local and international influencers and can manage everything from influencer selection to content strategy and performance analysis.
What industries do social media agencies in Madrid specialize in?
Madrid agencies serve diverse sectors, including tourism, retail, technology, finance, healthcare, and entertainment, tailoring strategies to each industry’s unique needs.
How long does it take to see results from a social media campaign?
Results can vary depending on your goals. For awareness campaigns, you may see engagement within weeks, while lead generation and conversion-focused campaigns may take several months to achieve optimal results.
What are the benefits of hiring a social media agency in Madrid?
Working with a Madrid-based agency offers numerous advantages:
- Access to local expertise and understanding of the Spanish market.
- Connections with influencers and local media for enhanced reach.
- Multilingual capabilities for targeting international audiences.
- Data-driven strategies for measurable results.
- Comprehensive service offerings, from content creation to analytics.
How do social media agencies measure the success of a campaign?
Success is evaluated using a combination of key performance indicators (KPIs), including:
- Engagement metrics: Likes, comments, shares, and interactions.
- Reach and impressions: The number of people exposed to your content.
- Website traffic: Increases in traffic driven by social media platforms.
- Conversion rates: Sales, sign-ups, or other desired actions.
- ROI: The overall return on investment compared to campaign costs.
What platforms do Madrid social media agencies typically manage?
Madrid agencies specialize in managing a variety of platforms. Here's a breakdown of the most common ones and their primary uses:
|
Platform |
Primary Use | Audience |
| Community building, event promotion |
Broad, all age groups |
|
|
|
Visual storytelling, influencer campaigns | Millennials, Gen Z |
| B2B marketing, professional networking |
Business professionals |
|
|
TikTok |
Short-form video content, viral marketing | Gen Z, younger Millennials |
| YouTube | Long-form video content, tutorials |
All age groups |
|
|
Real-time updates, customer engagement |
Professionals, news audiences |
What’s the difference between organic and paid social media strategies?
Both approaches play a vital role in a successful campaign. Here’s a comparison:
|
Feature |
Organic Strategy | Paid Strategy |
| Cost | Free to post, but time-intensive |
Requires budget allocation for ads |
|
Reach |
Limited by platform algorithms | Broader, can target specific demographics |
| Engagement | Builds authentic, long-term relationships |
Immediate but may feel less personal |
|
Purpose |
Community building, brand loyalty | Lead generation, rapid awareness building |
| Analytics | Basic insights provided by platforms |
Advanced, detailed metrics from ad tools |
