Pitchboard has elevated the idea of a marketplace by placing a bigger emphasis on data and analytics than most of its competitors do. They’ve done away with superfluous features that were until now standard, and focused on enhancing the strengths of influencer marketplaces. The result is a platform that can do a lot for its customers—and it looks great doing it.
Usually, the opening section of our reviews is dedicated to giving you, the reader, some...
Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement, not enough on relationships or authenticity.
If the history of influencer marketing could be measured on a geological timescale, Traackr is a company that’s been around since the early Paleozoic
Back in 2014, influencer marketing was an entirely different beast. To put it in...
#paid is Software-as-a-Service, but doesn’t publish their pricing. This is because access to the platform gets you access to everything: there aren’t different levels of subscription. Instead, pricing is customised for each customer based on a few different variables, so you’ll need to contact their sales team directly for a quote.
One of the great promises of influencer marketing was its potential to be an equalizing...
It might be time to rethink the descriptor “Influencer Marketplace.” Or, at least...
At first glance, Collabary’s unlikely history is a strange one. Without doing any...
