If you want to master the ins and outs of TikTok, you're in luck. There’s an abundance of TikTok courses and classes available that can teach you everything you need to know about this dynamic platform. Whether you're looking to learn the basics or aiming to become a TikTok influencer or brand marketer, there are courses tailored to your needs.
Shelby Leimgruber 
Ed Lawrence 
Gretta Van Riel 
Pat Flynn 
Gretta Van Riel 
Nathan Chan 
David Perell 
Hayley Paige 
Angie Gensler 
Elise Darma
With 71% of TikTok users deciding whether to keep watching within the first three seconds and users spending an average of 53.8 minutes per day on the platform, understanding how to capture and retain attention is crucial.
The courses we've highlighted here range from beginner to advanced tactics, ensuring you find the right fit to elevate your TikTok marketing strategy. If you're already on the platform, you might wonder if a TikTok course is necessary. The answer is a resounding yes! Here's why…
Why Enroll in a TikTok Course?
TikTok is one of the fastest-growing social media platforms, ever. More than 500 million people use TikTok each month with the overwhelming majority of users between the ages of 13–24 years old. If your target audience includes Millennials or Gen Z, you really should be using TikTok for your brand. And, as COVID-19 has kept people at home, you’ll find a good share of Gen X on the platform, too.
A huge part of your success on the platform depends on how well you use it. Sure, you could just create TikTok ads and get a decent response. But, brands that are active on the platform—either directly or through the assistance of TikTok influencers—are going to do a lot better with a TikTok audience that values authenticity.
If you want to know how to stand out on the platform, TikTok courses and classes can help. Why struggle to learn how to use and leverage TikTok for your brand on your own when you can enroll in a course that covers all of the things you should be doing on the platform in a way that makes it easy to succeed? The bottom line is that a TikTok course will help you save time learning how to use the app and will also give you insights into the trending techniques and best practices you should be using.
TikTok isn’t like any other social media platform—even the TikTok alternatives aren’t quite to TikTok’s level. And they definitely don’t have the member base TikTok enjoys. But that uniqueness means that what works on other social media platforms like YouTube, Facebook, and Instagram isn’t going to work on TikTok. Why spend the time on trial-and-error when you can learn from TikTok experts who’ve already done that?
Plus, Facebook, YouTube, Instagram, and even LinkedIn have been around for a while. With their age and authority, they’re more expensive to market on. Despite millions of users, TikTok is still wide open for brands to come in and demand attention with targeted TikTok ads or TikTok influencer partnerships.
7 Best TikTok Courses and Classes
Our list of the best TikTok courses and classes is by no means intended to be an exhaustive list. We chose these courses based on ratings and student feedback, but there are an astonishing number of TikTok courses and classes available. Here are our favorites so far.
1. TikTok Masterclass (Influencer Marketing Hub)
Price: $0 (regularly priced at $495)
We’re starting off our list of the best TikTok courses and classes with our very own TikTok Masterclass. There’s no other course that walks you through everything you need to become a TikTok influencer and earn money on the platform. We’ve broken it down in step-by-step detail so you can find your niche and earn a profit.
The TikTok Masterclass from Influencer Marketing Hub is taught by Shelby Leimgruber and Ed Lawrence. Shelby is a social media influencer with a strong track record of success. She enjoys more than 500,000 followers on social media and a 10% engagement rate. Ed offers a combination of video production, marketing, and business acumen. He’s helped countless influencers turn their online brands into profitable businesses. Between Shelby and Ed, you’re in capable, expert hands.
This course includes 11 modules and additional bonuses covering everything from the basics to the complexities of working with major brands. Through this course, you’ll learn:
- TikTok basics
- How to craft a profitable brand persona without sacrificing authenticity
- How to build your audience
- How to increase engagement on TikTok
- How to start working with brands
- How to make money as a TikTok influencer
- …and so much more!
The course is Free and includes:
- Resources: Brand collaboration outreach templates, influencer case studies, exclusive interviews with experts ($145 value)
- Production Worksheets: Video planning and storyboard templates, camera shot list, budget templates, cue sheets ($105 value)
- TikTok Stash Bundle: Engagement and Earning Potential Tools, scheduling tools, editing apps, optimisation tools, FTC requirements ($245 value)
Enroll in our TikTok Masterclass today!
2. A Complete Marketing Course for TikTokers (Udemy)
Price: $10,99
This TikTok course is a complete guide that helps you how to use TikTok to drive TikTok users to your other social media platforms and get more leads and customers for your business. You’ll learn tactics to promote your personal and business brands and get a better understanding of how to use TikTok to market your business at scale.
The course includes:
- The basics of using TikTok for personal or business applications
- How to set up your TikTok account and market your business
- How to use TikTok’s navigation, find trending challenges, create a TikTok account in under 5 minutes, and more
- How to create trending videos to bring in new followers and promote your business
3. TikTok for Business (Skillshare)
Price: 1 month free trial, after requires Skillshare membership
This TikTok course on Skillshare teaches you how to market your business, product, brand, or events using TikTok. It was designed for small businesses or entrepreneurs without huge marketing budgets. The course offers creative tactics you can use on TikTok to promote your business effectively. It includes knowledge surrounding how to set up your TikTok account for business, posting engaging videos related to your brand, and how to enlist TikTok influencers to market on the platform.
The course includes:
- Tactics to help you improve sales and conversion rates using TikTok
- TikTok basics and how to find influencers
- Example videos showing various marketing tactics
4. TikTok Marketing for Beginners (Udemy)
Price: $9.99
If you’re a complete beginner to TikTok marketing, this is a great course to start with. The course was created by Sabir Ziganshin. He has more than 10 years of experience in hospitality and business development and built this course for small businesses so they can engage with a large audience and increase sales.
The course includes:
- TikTok marketing basics, how to create a TikTok ads account and start advertising
- What TikTok marketing is and how you can use it to promote your business
- What marketing tools are at your disposal with TikTok and how to use them
5. Complete TikTok Marketing Course for Business TikTok Habits (Udemy)
Price: $9.99
Here is another TikTok course from Udemy. This course provides a guide to how to use TikTok to reach potential customers for your business and drive TikTok users to your other social media platforms. The course covers setting up your account, engaging with your target audience on the platform, TikTok advertising, and how to put together high-quality videos using video production tactics. The course is taught by TJ Walker, a best-selling personal development and habits expert.
The course includes:
- Learn TikTok marketing basics
- Discover TikTok strategies to capture the attention of your target audience
- Create your own TikTok videos for better growth
- Learn to use TikTok, find trending challenges, set up your account, and more
You’ll also get lifetime access to two articles, a downloadable resource, and a Certificate of Completion.
6. TikTok Masterclass - Complete Guide to Tik Tok (Udemy)
Price: $9.99
Udemy has quite a few TikTok courses. This one is a complete guide to TIkTok in 2020. It’s designed to take you through every step of the app, no matter what your use has been. The course covers creating TikToks, sounds, effects, trends, hashtags, and more. It’s taught by Indie Media and offers something for everyone.
The course includes:
- How to use the app
- How to record video
- How to add effects
- How to join challenges and trends
- Tips and tricks to make it easier to use and navigate the app
In addition, you’ll get lifetime access to the articles and resources, as well as earning a Certificate of Completion.
7. TikTok Famous: Complete Guide To TikTok Growth
Price: $9.99
The TikTok Famous course is taught by Jack Bennet, TikTok influencer, marketing expert, and serial entrepreneur. If you’ve ever wanted to be “TikTok famous” or you just love TikTok and social media, this course is worth checking out. In it, you’ll learn how to create viral videos and use TikTok as a marketing machine. After completing the course, you’ll receive a Certificate of Completion.
If you want to get into social media marketing with a focus on TikTok, or are a small business owner or entrepreneur who wants to use social media for product marketing, TikTok Famous can help.
The course includes:
- How to create engaging, high-quality, effective TikTok videos
- Tips and tricks to help you tap into the social media market
- How to easily and quickly navigate the TikTok platform
- How to create vital TikTok videos to increase your audience and market value
The Best TikTok Course Available
This list of the nine best Tiktok courses and classes of 2020 will help you find the right course to send your TikTok engagement skyrocketing. But what’s the absolute best TikTok course around?
Influencer Marketing Hub’s TikTok Masterclass, of course!
Yes, we’re a bit biased, but there really is no other course out there that gives you every single thing you need to become a TikTok influencer and start to earn money on the platform. And, with 11 modules (plus bonuses!), you’re not going to find another course on this list with anywhere near the value.
Frequently Asked Questions
What are the best TikTok growth courses available for beginners?
If you're new to TikTok and looking to grow your presence, some of the top-rated courses for beginners include the TikTok Masterclass by Influencer Marketing Hub, which is free and covers everything from basic platform navigation to advanced content strategies. Another excellent option is TikTok Marketing for Beginners on Udemy, which focuses on setting up your account, understanding TikTok algorithms, and creating engaging videos tailored to your brand.
How do TikTok growth courses help in becoming an influencer?
TikTok growth courses are designed to teach you how to craft content that resonates with your target audience, leverage trends, and optimize your profile for maximum visibility. Courses like the TikTok Influencer Masterclass provide in-depth strategies on building a personal brand, growing your follower base, and monetizing your content through brand collaborations and sponsorships.
Are TikTok coaching programs worth the investment?
Yes, TikTok coaching programs can be highly valuable, especially if you seek personalized guidance. Unlike self-paced courses, coaching programs offer one-on-one sessions where experts tailor strategies to your specific needs, helping you achieve faster growth. Programs like the 1-on-1 TikTok Growth Coaching provide direct access to experienced influencers who can help you navigate the platform's nuances, avoid common pitfalls, and create content that goes viral.
What should I look for when choosing a TikTok growth course?
When selecting a TikTok growth course, consider factors such as the instructor's experience, the depth and relevance of the content, and the format (self-paced vs. live sessions). It's also essential to review testimonials and success stories to gauge the course's effectiveness. Courses that offer updated information on TikTok's latest features and algorithm changes, like The Viral Accelerator Program, are particularly valuable.
Can TikTok growth courses really boost engagement and followers?
Absolutely! TikTok growth courses are designed to teach you the best practices for increasing engagement and attracting followers. By learning how to create compelling content, use hashtags effectively, and engage with your audience, you can see significant improvements in your TikTok performance. Many users have reported a noticeable boost in engagement after applying techniques learned from courses like the Complete TikTok Marketing Course for Business on Udemy.
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