13 Employee Advocacy Social Media Tools Employers Should Check Out

PostBeyond stands as the most popular employee advocacy platform on G2’s website. They offer a “white glove” service as most of their clients are of enterprise size. However, they also cater to small and medium-sized businesses. They give customized pricing based on the number of users (in tiers).  As the tiers go up, the price per user goes down. However, every company that signs on with PostBeyond gets the full slate of features and services, the same onboarding, training and support, and a dedicated success manager.

PostBeyond focuses on gamified content sharing. Employees rack up points for completing specific tasks that you, their employer, can configure to encourage them to share content most beneficial for the company.

Haiilo was officially launched in 2022 after a merger and name change. It was previously called Smarp, which has a long track record as one of the leading employee advocacy tools. 

Not only does Haiilo prioritize ease of use, but also customization. It includes customizable content feeds to ensure that employees will only see content that they’ll find relevant. Once they’ve found a “shareworhty” piece, it’s easy to share it on their personal social media profiles, whether that’s via a mobile device or web browser. 

EveryoneSocial looks beyond simply incentivizing employees to post and advocate on social media on behalf of their employer. Instead, it facilitates a business to create a private social network, where the people with profiles are co-workers.

Most of EveryoneSocial’s customers tend to be medium to large businesses. Therefore, its pricing is entirely customized, and they don’t offer predefined plans or tiers of functionality. Their clients include Dell, Adobe, American Family Insurance, ADP, Mattress Firm, and Electronic Arts.

SocialReacher offers three pricing tiers based on user numbers. It includes a freemium plan where you can have 25 collaborators (active employees).

You begin by customizing your interface and then adding your collaborators. You then add your branded social media accounts, which will serve as the primary sources of content for your collaborators to share. You can then get started with your campaigns.

You can use your dashboard to select content from any of your social feeds for sharing. You can choose the teams you want to share each content item, and SocialReacher notifies each member. 

Sociabble leans heavily into the idea that social is the primary way we all communicate now and that it can be a valuable asset in the workplace. As a result, they created a social networking platform for company intranets. Their clients have included Toshiba, Microsoft, L’Oréal, and Mazars Group. They currently serve 200 clients in 80 countries

Employees can share documents with their co-workers via Sociabble, and the documents show up in their feeds.  If you want your employees to share content to their personal social networks, they can do that easily. Sociabble also integrates with Office365, Yammer, Slack, and Workplace for Facebook, along with Scoop.it and Feedly for a steady stream of curated content.

The team at Ambassify has clearly spent a lot of time thinking about how much you can do with an employee advocacy platform. Indeed, it covers more than just employee advocacy; it helps with brand advocacy, working with all a company’s stakeholders. 

Ambassify includes everything you’d expect from an advocacy platform, including a content feed, campaign creation with templates, messaging, rewards, and advocate portals. In addition, it features a Community portal, allowing your advocates to log in, see available campaigns, a leaderboard, a feed showing posts made by the community, and a way to redeem points for rewards. 

CommandPost is a complete social media monitoring, measurement, insight, and compliance solution, aimed at Fortune 100 financial services, automotive and consumer packaged goods companies, as well as leading advertising, social and PR agencies. Therefore, it encompasses much more than just employee advocacy, although that is a useful component of it.

Although only a small proportion of the entire CommandPost package, there is a scalable, measurable tool to assist with the management of a business’ advocate channels. This includes both employee advocacy and influencer marketing solutions.

A firm can use CommandPost to evaluate its best performing advocates and analyze their best performing content and platforms. It helps them efficiently manage advocates & influencers.

GaggleAMP aims to make employee advocacy easy. It activates employees to drive digital engagement. GaggleAMP tries to make it fun for employees to participate in their employer’s digital marketing efforts.

GaggleAMP’s focus revolves around a straightforward idea: helping firms leverage the power of their employees’ passions to bolster company marketing strategy.

It provides users with customized mobile and desktop versions to make their experience as intuitive and effective as possible. This helps increase employee participation.

With GaggleAMP, businesses can segment the content their employees want to see by tagging them. By tagging and grouping employees, companies can deliver the most relevant content to them and their respective audiences.

Oktopost is a social media management platform for B2B enterprise. It provides three distinct social solutions for its business clients:

1. Social media management
2. Social employee advocacy
3. Social media promotions

In regards to social employee advocacy, Oktopost provides seamless content management for brands. It endeavors to streamline all corporate and employee advocacy activities through a single platform.

The tool allows for easy content distribution. Firms can provide their employee advocates with pre-approved, on-brand social content with just a few clicks. They can also segment the content, to ensure that each employee advocate is sharing the most suitable material. At the same time, employees can make suggestions for appropriate content to share.

Influitive’s AdvocateHub allows you to build a community and invite advocates to complete challenges: referrals, product reviews, social media posts, and more. As advocates complete these challenges, which can be targeted to groups or individuals, they automatically earn points, badges, and levels to redeem professional perks and privileges.

AdvocateHub empowers companies to engage their customers, prospects, developers, and partners, as well as their employees, as advocates.

It makes it easy for businesses to report on all activities completed. Firms can integrate it with their CRM and marketing automation platform to incorporate advocacy along every step of the customer journey.

SocialToaster aims to assist companies by providing a communications solution that makes it easy to activate and engage audiences on social media. This means that it covers more than just employee advocacy – it is designed to be an all-in-one tool to help businesses manage their entire social advocacy.

It focuses on word-of-mouth marketing geared towards all ambassadors engaged with your brand – turning customers, employees, and other stakeholders into a community of active advocates and ambassadors.

Social Toaster allows you to reach and engage fans through marketing emails, social media campaigns, contests, and social gamification. It is compatible with all of the major social networks.

The SociaLook Engagement platform allows businesses to engage their employees in creating and distributing relevant content about their brand. This gives firms an improved social presence. People want to interact with people, not brands. Engaged employees are a company’s best advocates,

SociaLook splits its tool into two sections:

1. Employee analytics
2. Employee advocacy

The employee analytics tools help a business find their employee’s employee accounts on Twitter. An organization can use it to find its most influential advocates. It can determine the background of its employees, their positions in the company, their location, their influence on others.

Firms can also use SociaLook to keep track of the tweets employees share and monitor specific URLs and hashtags.

Sprinklr provides a range of social media marketing tools. Its main suite is the Social Suite for the Enterprise, which has four components:

1. Social engagement
2. Social advertising
3. Social care
4. Social advocacy

Sprinklr Advocacy Marketing recognizes that both employees and customers can make powerful advocates. It offers a comprehensive solution for advocate identification, activation, and engagement across the social web.

It allows you to build everything from the advocacy site experience to content strategy in a single, centralized admin console. The tool makes it easy for advocates to tell a brand’s story with one-click content sharing, a content scheduler, and a content planner.