Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, MOMENTiQ, and The Influencer Marketing Factory undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Viral Nation, MOMENTiQ, and The Influencer Marketing Factory:
Entertainment marketing agencies specialize in the strategic integration of brand messaging into various forms of entertainment content. This includes product placements, celebrity endorsements, co-branded events, and much more. When executed effectively, these integrations seamlessly blend advertising into the consumer's entertainment experience, thereby creating a powerful connection between the brand and the audience. This connection not only drives immediate sales but also fosters long-term brand loyalty.
In a world where traditional advertising is continually challenged by ad blockers and consumer indifference, entertainment marketing offers a potent solution.
Indeed, consumers tend to engage more with brands that enhance their entertainment experiences rather than disrupt them. This highlights the significance of partnering with an entertainment marketing agency. Such an agency should be adept at crafting and implementing strategies that both resonate with your target audience and harmonize with their entertainment preferences.
What Are Entertainment Marketing Agencies?
Entertainment marketing agencies are specialized firms that help brands connect with audiences through entertainment channels. Whether you're promoting a movie, TV show, music event, or video game, these agencies craft strategies to amplify your reach and engage your target audience.
They leverage industry relationships, social media, influencers, and digital content to create buzz and drive consumer interest. If you're looking to make an impact in the entertainment world, these agencies can provide the expertise and creative direction needed to ensure your campaign resonates with the right people at the right time.
What Services Do Entertainment Marketing Agencies Offer?
Entertainment marketing agencies provide a range of specialized services designed to elevate your brand's presence in the entertainment industry. Here's a breakdown of the key services they offer:
Strategic Campaign Development
Entertainment marketing agencies create tailored marketing campaigns that align with your brand's goals and audience, ensuring maximum impact and engagement. They conduct thorough market research to understand current trends and audience preferences, allowing them to craft strategies that resonate with your target demographic. By combining creativity with data-driven insights, these agencies ensure your campaign stands out in a crowded marketplace.
Social Media Management
These agencies handle your social media presence, crafting and executing strategies to increase your reach and foster community engagement. They manage everything from content creation to posting schedules, ensuring your brand maintains a consistent and engaging presence across platforms like Instagram, Twitter, and TikTok. Additionally, they monitor social media trends and analytics to adjust strategies in real-time, keeping your brand relevant and in the spotlight.
Influencer Partnerships
Entertainment marketing agencies connect your brand with influencers who can amplify your message and create authentic connections with your target audience. They identify the right influencers whose values align with your brand, ensuring a natural and effective partnership. These agencies also manage the collaboration process, from negotiation to content creation, maximizing the impact of influencer campaigns on your brand's visibility and credibility.
Event Promotion and Management
From concerts to film premieres, entertainment marketing agencies organize and promote events that generate buzz and attract attention to your brand. They handle every aspect of event planning, including venue selection, guest list management, and promotional strategies to ensure the event's success. By leveraging their industry connections and marketing expertise, these agencies can create memorable experiences that leave a lasting impression on your audience.
Content Creation
These agencies produce high-quality content, including videos, graphics, and articles, to enhance your brand's visibility across digital platforms. Whether it's behind-the-scenes footage, promotional trailers, or social media posts, they ensure that the content aligns with your brand's voice and appeals to your target audience. High-quality, engaging content is crucial in the entertainment industry, and these agencies know how to create it in a way that captivates and converts your audience.
Best Entertainment Marketing Agencies to Generate Buzz and Excitement
1. Viral Nation
Viral Nation is known for its social-first approach that seamlessly integrates entertaiment brands into the dynamic world of social media. This agency boasts an impressive track record, including a sevenfold increase in Return on Ad Spend (ROAS) and a 42% reduction in Customer Acquisition Cost (CAC). Such metrics underscore their capability in delivering highly effective campaigns for clients in the entertainment industry, like the Golden Globe Awards.
Central to Viral Nation’s success is their expertise in creator partnerships. They excel at identifying and curating the perfect creators for each brand, leveraging a vast network of over 200 million professional creators. Their end-to-end influencer marketing services cover every aspect of campaign execution, from strategy and talent procurement to comprehensive management.
Their acclaim is further highlighted by their receipt of 35 awards, reflecting their prowess in developing award-winning, creator-led campaigns. By utilizing historical data, trend analysis, and advanced AI solutions, they ensure that every campaign is optimized for maximum impact and return on investment.
Their holistic marketing approach integrates influencer campaigns with scalable marketing services, encompassing community management and social-experiential offerings. This comprehensive service suite provides a robust framework for brand success across various facets of marketing.
Services:
- Influencer Marketing
- Content Creation
- Social Experiential Marketing
- Community Management
- Paid Performance Marketing
Viral Nation
The Global Leader of Social-First Transformation & Commerce
50+
Toronto, New York, Los Angeles
Best for:
Enterprises
Viral Nation
The Global Leader of Social-First Transformation & Commerce
2. MOMENTiQ
MomentIQ, a premier marketing agency, specializes in transforming social media into a profitable channel for entertainment brands. By unlocking significant growth opportunities on TikTok, MomentIQ has become an essential partner for brands looking to maximize their presence and revenue on this dynamic platform.
MomentIQ excels in paid creator shop posts, collaborating with top-selling TikTok Shop creators and leading influencers in the entertainment niche. These strategic collaborations are designed to drive revenue, ensuring that each post effectively reaches the target audience.
Their organic affiliate outreach is equally impressive, with a strategy that connects with over 1,000 creators daily. This extensive outreach allows MomentIQ to handle all communication and logistics, providing a seamless experience for their clients.
The agency’s expertise in live selling is a standout feature, managing creators with a collective following of 95 million. These live-selling placements are executed to engage audiences in real-time, driving immediate sales and enhancing brand visibility.
Brand post creation through user-generated content (UGC) is another area where MomentIQ shines. Their strategists collaborate with top-selling shop creators to produce engaging content at scale, posted on the brand’s TikTok account. This content is valuable for organic reach and highly effective in paid shop ad campaigns, providing brands with versatile marketing assets.
Services:
- Social Advertising
- UGC
- Social Campaign Management
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
3. The Influencer Marketing Factory
The Influencer Marketing Factory is a renowned agency specializing in influencer marketing, adept at transforming brand presence across TikTok, Instagram, and YouTube. They excel in creating authentic, scalable, and ROI-oriented campaigns that resonate with audiences globally. Some of their notable clients include entertainment giants like Sony Music, Werner Music Group, and Universal Music Group.
The agency’s approach begins with setting clear KPIs based on the client’s goals, objectives, and budget. They tailor campaigns to align with the client’s vision and mission, ensuring that every strategy is goal-oriented. By defining the target audience’s demographics, interests, and social media habits, the Influencer Marketing Factory crafts influencer campaigns that reach the right people.
Identifying the right influencers is a critical aspect of their service. The Influencer Marketing Factory matches entertainment brands with influencers whose audience demographics align with the client’s target market. This ensures that the influencers chosen for a campaign are not only relevant but also capable of driving engagement and conversions.
Content creation is another area where the Influencer Marketing Factory excels. They go beyond relying on influencers’ followings by developing engaging content that encourages interaction from followers. This holistic approach to content ensures that campaigns are not only seen but also actively engaged with by the audience.
Services:
- UGC Content Creation
- Creator Economy Marketing Research
- Social Media Marketing
- Paid Advertising
- Talent Marketing
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
4. Moburst
In mobile-first marketing, Moburst stands out as a full-service agency committed to helping companies scale and become leaders in their category. The agency is powered by a blend of creative thinking, advanced technology, and data, which are deemed the main drivers of success at scale. Their client list is impressive, featuring names like Google, Discovery, Uber, and Samsung, indicating their ability to cater to diverse industries and business needs.
Moburst has a proven track record of delivering tangible results, including an instance where a shift in app category for a psychic counseling app resulted in an instant increase in category ranking. They excel in multiple areas such as design, development, marketing, and optimizing the overall digital experience across all platforms.
Their services include video production for marketing, designed and produced in-house. Moburst’s TikTok video production is a standout, leveraging their in-house expertise and one of the world’s biggest creators network to craft natural, raw, and powerful content for the platform.
Services:
- Full-Service Mobile-First Marketing
- App Store Optimization
- Video Production for Marketing, including TikTok videos
- Influencer Marketing
- Design and Development
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
5. Clay
Clay is a digital marketing agency that takes pride in its partnerships ranging from early-stage startups to Fortune 100 companies. They operate as a cohesive team with their clients, building products and brands that resonate with people and drive business growth.
Clay’s hands-on approach has been lauded by its clients, and they have proven their expertise by getting their designs featured in the App Store and on Google Play. The agency’s ability to contribute not just with design but with the overall project idea demonstrates their commitment to strategic thinking and innovation.
Clay’s portfolio showcases a broad spectrum of digital marketing services. They stand out for their design-focused approach to digital marketing, which is a key differentiator in an industry where visual appeal and user experience are increasingly important.
Services:
- Digital Marketing
- Brand Building
- Product Design
- Mobile App Design and Development
- Web Design and Development
Clay
Clay is a UI/UX design and branding agency in San Francisco.
10 - 50
300 Broadway, San Francisco, CA 94133
Best for:
Enterprise
Clay
Clay is a UI/UX design and branding agency in San Francisco.
6. FlyteVu
FlyteVu, an award-winning entertainment marketing agency, exists to help brands harness the power of music and entertainment. They specialize in building partnerships and creating authentic emotional connections with audiences, leveraging the undeniable influence of pop culture.
The agency has an impressive portfolio that includes work with Bumble and Victoria’s Secret PINK, showcasing their capabilities in creating branded content, event activations, publicity, and talent procurement. A highlight of their offerings is the innovative ‘FV3 Division’, aimed at helping marketers leverage the metaverse for community building, creative storytelling, and driving new business.
FlyteVu’s work has been recognized by leading industry outlets, with the agency’s co-founders featuring on Billboard’s Country Power Players List, and the company itself making the 2022 Inc. 5000 List of the Fastest-Growing Private Companies in America.
Services:
- Branded Content Creation
- Event Activations
- Paid Media
- Publicity
- Strategy Development
- Talent Procurement
- Music Licensing
- Digital Marketing
- Virtual Event Activation
- Creative Services
7. Rise
Rise, an award-winning entertainment marketing agency, harnesses the influence of pop culture and entertainment to put brands at the forefront of their target audiences. Since its inception in 2017, Rise has achieved an average growth of 53% year-over-year and has won over 15 digital awards, highlighting their exceptional proficiency in the field. Client success stories showcase impressive results, with significant increases in SEO traffic, sales leads, and mobile app users.
Rise prides itself on having deep connections in the entertainment industry, enabling them to connect brands with influential personalities and sponsors. The agency’s distinctive storytelling approach aids in crafting captivating narratives that enhance consumer awareness and engagement. They also specialize in creating one-of-a-kind experiences that resonate with a brand’s target demographic, leading to heightened audience engagement and increased sales.
Services:
- Entertainment Marketing
- Brand Storytelling
- Event Organization
- Product Placement
- Talent Partnerships
- Digital Marketing
8. G7 Marketing
G7 Marketing embodies the magical synergy of people coming together around shared passions. They leverage these powerful experiences to put brands center stage, both online and offline. Through their deep understanding of the entertainment industry, they create mind-blowing, heart-racing, crowd-roaring experiences that firmly plant brands in the spotlight of their audiences.
G7’s offerings span across various domains, from entertainment strategy, which includes industry insights, program development, talent partnerships, to experiential marketing involving event sponsorship, mobile tours, and pop-up events. Their digital marketing arm handles interactive experiences, influencer programs, and social media marketing. In addition, G7 has expertise in talent booking and event production, proving to be a one-stop-shop for all entertainment marketing needs.
Services:
- Entertainment Strategy
- Experiential Marketing
- Talent Booking
- Digital Marketing
- Event Production
- Creative Services (Experience Design, Branding, Content Creation)
9. Cogent World
Cogent World is a prestigious full-service marketing agency that delivers impactful solutions to global brands. They specialize in experiential and influencer marketing, brand partnerships, talent procurement, digital innovation, and creative strategy. Their aim is to create impactful and lasting connections with audiences around the world, employing a plethora of marketing tools to achieve this feat.
Through over 500 brand partnerships and more than 5,000 successful campaigns, Cogent World crafts premier brand experiences and integrated campaigns that resonate with audiences and drive brand loyalty. They also excel in creating first-in-industry experiences, activations, and campaigns that nurture engagement, drive conversions, and build customer loyalty.
Services:
- Experiential Marketing
- Influencer Marketing
- Brand Partnerships
- Talent Procurement
- Digital Innovation
- Creative Strategy
10. ComboApp
ComboApp, a Chicago-based entertainment marketing agency, ensures that your show always has an audience. They understand the dynamic nature of media and leverage innovative platforms and technologies to engage and interact with audiences. ComboApp helps you reach your audience wherever they may be, providing them with content that they can consume at their own convenience.
ComboApp believes in the power of a strong digital presence. They can help you develop a captivating website and an engaging app, along with robust advertising and social media marketing strategies. This comprehensive approach ensures that your content is easily discoverable and enticing enough to keep potential viewers hooked.
Services:
- Entertainment Marketing
- Mobile App Development
- Website Design
- SEO
- Advertising
- Social Media Marketing
11. Burns Entertainment
Burns Entertainment expertly marries brands with celebrities, sponsorships, influencers, and music licensing to generate powerful and measurable engagement. With over five decades of industry experience and advanced technology at their disposal, they have honed their craft to offer best-in-class services for any celebrity, sponsorship, music, or influencer marketing need. Their global presence, with offices in Chicago, New York City, and affiliates across the globe, affirms their standing as one of the largest buyers of celebrity talent and licensable music.
Through strategic planning and negotiation, Burns Entertainment has secured hundreds of partnerships every year, granting them exclusive information, insightful data, and unmatched negotiating power. Their expansive portfolio includes successful collaborations with famous celebrities, influencers, and musicians for renowned brands. Whether it’s TV, print, digital advertising, PR campaigns, event appearances, or music licensing, Burns Entertainment is adept at maximizing impact for brands.
Services:
- Celebrity Endorsement
- Influencer Marketing
- Music Licensing
- Sponsorship Strategy
- Partner Identification
- Valuation/Negotiation
- Partnership Management
12. Create Advertising Group
As a global entertainment marketing leader, Create Advertising Group is the mastermind behind some of the most memorable and award-winning campaigns for films, games, and series. With a rich portfolio of projects, including works for Marvel Studios, HBO, Netflix, and many others, they have consistently proven their prowess in creating captivating promotional materials that resonate with audiences worldwide.
Create Advertising Group’s accolades, including multiple Emmy nominations and numerous Clio, Promax, Golden Trailer, Big Screen, and Music & Sound awards, are a testament to their excellence in the field of entertainment marketing. They are renowned for their creativity, innovation, and ability to captivate audiences, making them a go-to agency for top entertainment brands.
Services:
- Film Marketing
- Game Marketing
- Series Marketing
13. AMP Agency
AMP Agency is a forward-thinking entertainment and media marketing agency that recognizes the evolving nature of audience engagement in an increasingly digital world. With a keen understanding that success isn’t only measured by box office hits or Nielsen ratings, AMP Agency is dedicated to fostering continuous, meaningful engagement across multiple platforms. They excel in creating alternative access points, integrated ad packages, and digital product experiences that cultivate rewarding exchanges between content creators and audiences.
AMP Agency’s expertise lies in a vast array of services, including app, game, and digital product development, multi-screen platform design, content strategy and development, and digital rights management. In addition, they specialize in creating sponsored ad products and ensuring platform security and maintenance.
Among their most notable case studies are those involving Fandango, Insomniac, Slacker Radio, and WB Gaming Lego, demonstrating their aptitude for digital strategy, platform transformation, user experience revitalization, and social media leverage. They’ve worked with renowned media brands such as FX, Live Nation, Direct TV, Warner Bros, and Disney.
Services:
- Apps, Games & Digital Product Development
- Multi-Screen Platform Design
- Content Strategy & Development
- Digital Rights Management
- Sponsored Ad Products
- Platform Security & Maintenance
14. Bauer Entertainment Marketing
With a sharp focus on growth and profitability, Bauer Entertainment Marketing (BEM) positions itself as a solution provider for sports, music, and entertainment companies looking to attract and engage more fans and amplify their sales. BEM offers strategic consulting and hands-on campaign management, with a strong record of removing barriers to growth and generating increased conversions via leads, sales, awareness, and engagement.
Proudly having served over 100 sports, music, and entertainment companies, BEM’s success stories include generating as much as 59X ROI for entities such as event venues, promoters, artists, athletes, talent representatives, and product companies. They’re recognized as a top entertainment marketing solution provider by several entities including Expertise.com, SEOblog, PR.Expert, and SocialAppsHQ.
BEM’s client testimonials speak volumes about their commitment to driving results and delivering exceptional service. Their services are highly recommended by industry leaders like Gil Cunningham, President of Neste Live! / Live Nation, and Kathy Wright, General Manager of Country Jam USA.
Services:
- Strategic Consulting
- Campaign Management
- Event Marketing
- Sports and Entertainment Marketing
- Association and Conference Marketing
- Record Label Marketing
- Online Marketing
5 Tips to Pick the Right Entertainment Marketing Agency
When it comes to promoting your entertainment brand, choosing the right marketing agency can make all the difference. Here are five tips to help you find the perfect partner:
1. Define Your Goals
Before you start your search, clearly define what you want to achieve through entertainment marketing. Do you want to increase brand awareness, drive ticket sales, boost subscriber numbers, or something else? Having specific, measurable goals will help you evaluate agencies based on their ability to deliver the results you need. For example, Moburst, which helped elevate brands like Uber and Samsung through targeted mobile-first marketing, could be an excellent fit if your goals align with digital growth.
2. Look for Relevant Experience
The entertainment industry is unique, so you'll want an agency with proven experience marketing entertainment brands. Ask about their track record with companies similar to yours in size and genre.
For instance, Viral Nation has successfully driven a sevenfold increase in Return on Ad Spend (ROAS) for entertainment brands like the Golden Globe Awards, showcasing their ability to deliver impactful campaigns in the entertainment space. Look for an agency that understands your target audience and has creative ideas tailored to your niche.
3. Prioritize Data-Driven Strategies
Entertainment marketing requires a data-driven approach. Choose an agency that uses analytics to inform their strategies and measure campaign performance. Viral Nation also excels in this area, utilizing historical data, trend analysis, and AI solutions to optimize campaigns. They should be able to provide detailed reports on metrics like engagement rates, click-through rates, and return on investment, ensuring that your campaigns are both effective and efficient.
4. Ensure a Good Cultural Fit
Working with an agency is a partnership, so it's important to find one that meshes well with your company culture. Look for an agency that communicates openly, responds promptly, and is easy to collaborate with. For example, agencies like Clay, known for their hands-on approach and close client partnerships, can ensure a productive and enjoyable working relationship. A good cultural fit will lead to smoother collaboration and better results.
5. Consider Omnichannel Expertise
Effective entertainment marketing requires a multi-channel approach. Your agency should have expertise across a variety of platforms, from social media and email to influencer marketing and experiential events. MOMENTiQ, for example, specializes in TikTok Shop marketing and live selling, offering a robust omnichannel strategy that drives revenue and enhances brand visibility. They should be able to create a cohesive, cross-channel strategy that amplifies your message and maximizes your reach.
Wrapping Up
Choosing the right entertainment marketing agency is crucial for generating buzz and excitement around your brand. These agencies specialize in seamlessly integrating your brand into entertainment content, making your message part of the consumer's experience rather than a disruption. By offering services like strategic campaign development, social media management, influencer partnerships, event promotion, and content creation, they ensure your brand resonates with your target audience.
Frequently Asked Questions
How does an entertainment marketing agency differ from a traditional marketing agency?
While a traditional marketing agency provides a broad range of marketing services, an entertainment marketing agency specializes in leveraging the power of entertainment – be it movies, music, celebrities, or games – to enhance a brand's visibility and appeal. These specialized agencies often have access to exclusive networks and unique industry insights that can give your brand a competitive edge.
What kind of businesses can benefit from an entertainment marketing agency?
Any business that wants to align its brand with popular culture, reach a wider or more targeted audience, or create a more engaging brand experience can benefit from an entertainment marketing agency. This includes businesses in the entertainment industry itself, as well as those in sectors like fashion, tech, food and beverage, and more.
What is the role of influencers in an entertainment marketing agency's strategy?
Influencers play a crucial role in many entertainment marketing strategies. With their large and engaged followings, they can effectively promote a brand or product to a targeted audience. Agencies may collaborate with influencers for product endorsements, sponsored content, event appearances, and more, leveraging their credibility and reach to enhance brand visibility and engagement.
Can an entertainment marketing agency help with event sponsorships?
Yes, many entertainment marketing agencies offer sponsorship strategy as part of their services. They can identify suitable events for your brand to sponsor, negotiate the terms of the sponsorship, and manage the partnership. This can provide your brand with significant exposure, align it with desirable associations, and offer unique opportunities for customer engagement.
What makes an entertainment marketing agency effective?
The best entertainment marketing agencies excel at crafting strategies that seamlessly integrate brand messaging into entertainment content. They create authentic connections between brands and audiences by enhancing the consumer's entertainment experience rather than disrupting it.
What services do top entertainment marketing agencies typically offer?
Leading entertainment marketing agencies provide a range of services including branded content creation, event activations, publicity, talent procurement, music licensing, digital marketing, and virtual event activation. Many also offer entertainment consulting and premier talent acquisition.
How important is creativity in entertainment marketing?
Creativity is essential in entertainment marketing. The most effective agencies excel at developing innovative, eye-catching campaigns that capture attention and drive engagement. They think outside the box to create unique experiences that stand out in a crowded marketplace.
