Fitness Trainer Ambassador Programs You Need to Check Out

If you're a fitness trainer looking to supplement your income with a new stream of revenue, you came to the right place. In this article, we're going to talk about the best fitness trainer ambassador programs that will reward you for using and promoting their products. Before we get into the fitness ambassador programs on our list, though, let's take a closer look at what—and who—fitness trainer brand ambassadors are.

Fitness Trainer Ambassador Programs You Need to Check Out: 

What Are Fitness Trainer Brand Ambassadors?

A fitness trainer brand ambassador is someone in the fitness industry who promotes a brand and its products or services. Typically, brands look for brand ambassadors who are familiar with their products and already use them, but that's not a prerequisite. What matters most to brands is that the fitness trainers they bring in to be brand ambassadors are engaging, constantly looking for ways to grow their audience, and promoting the heck out of the brand.

Who Can Be a Fitness Trainer Brand Ambassador?

Literally anyone can be a fitness trainer brand ambassador. If you're in the fitness niche, there are tons of brands that will be interested in having you promote their products and services. Here are some of the different people who make great brand ambassadors:

  • Employees
  • Customers
  • Influencers
  • Business partners

And being a fitness trainer brand ambassador isn't just for the svelte among us. There are several brands looking for fitness influencers and fitness trainers who don't fit the stereotypical "fitness model" aesthetic.

How to Become a Fitness Trainer Brand Ambassador

So, you've decided you want to become a fitness trainer brand ambassador. What next? Here are four simple steps to get you on your way. 

Create Your Brand and Choose a Niche

As a fitness trainer or fitness influencer, you probably already know all about the importance of your personal brand. If you haven't given it much thought, however, now's the time to do it. Choosing a niche can help you with your branding. Plus, as a fitness trainer, you probably already have a niche built into what you do. If you're a yoga instructor, for example, it's pretty safe to say that yoga is going to be your niche.

You could even get more specific with your niche and market yourself as a yoga teacher catering to people in larger bodies, people with limited mobility, people with chronic illness... you get the picture. Once you choose a niche, it's going to be easy to find the perfect brand ambassador programs to sign up for.

Leverage Social Media

Social media is hectic, it's true. But there's a reason that it's regularly featured as a top marketing tactic: it works. Of course, you have to know which social media platforms make sense for you. As a fitness trainer brand ambassador, it's likely that you'll find your audience on Instagram, but it's important to learn more about your target audience so you can reach them wherever they like to hang out online.

Once you've chosen the social media platforms you want to use, it's time to create content that's all about your niche. This will bring the right people to your profiles and make it a lot easier to retain followers. Plus, you'll have more fun engaging with your followers if they truly believe in what it is that you do. And engagement is huge when it comes to getting noticed by brands. Don't be afraid to follow others in your niche, either!

One last thing! Be sure to use hashtags if your social media platforms of choice utilize them (and most of the biggies do). Choosing the right hashtags for your content makes it easier for people to find you and engage with your content. Each platform has an optimal number of hashtags that you should use, and it's best to stick within that number.

Create Content

There's no way around it—if you want to be a successful fitness trainer brand ambassador, you have to create compelling content. Many fitness trainers use social media, YouTube, their own websites, and other platforms to share content with their audience. As a fitness trainer, your content should revolve around your niche. Your posts should be filled with content that educates, entertains, and inspires your target audience. If you want to share personal stuff, save that for your Instagram Stories.

We recommend posting on social media regularly, 1–3 times per day is a good goal if you're using Instagram. As for what to share, many fitness trainers post daily workouts, fitness tips, and even the meals they're eating.

Part of your content creation should also be networking. Leave thoughtful comments on posts from other fitness brand ambassadors and be an active part of the community.

Reach Out to Brands

If you've worked your way through the previous three tips, you're ready to reach out to fitness brands that you like to see about becoming an ambassador. Many brands, like the ones on our list below, include a page on their website about their ambassador program and how to sign up. Some brands use PR agencies to handle their ambassador programs for them, so be prepared to reach out via email if there's not a simple form to fill out.

Fitness Trainer Ambassador Programs You Can Join

Brands like to be known not only for the quality of their products and services but for their community. Really take the time to research the brands you're considering to find out if the community is one that fits your personality and that you really want to be part of. This is particularly important if the brands you're considering require exclusivity. If you're not ready to make the commitment, maybe there's an affiliate marketing program for that brand that you can join instead.

Now, let's take a look at some of the top brand ambassador programs for fitness trainers and fitness influencers.

1. Lululemon

Lululemon has one of the largest fitness apparel brand ambassador programs around. Ambassadors with the program get access to development tools, test products, and a powerful network. The brand ambassador program is built on three pillars: sweat, grow, and connect. Lululemon accepts local store ambassadors who are not only fitness enthusiasts but leaders in their communities.

What You Get:

  • Development tools
  • Products to test
  • Access to the Lululemon network of support

2. Gymshark

GymShark is a UK company that sells fitness apparel. They don't have much information available on their site about their brand ambassador program. They do say that there's no set criteria that they use when choosing the athletes they want to represent their brand. GymShark encourages would-be brand ambassadors to highlight what makes them unique and how they can positively influence others. This is one of the brands we talked about earlier that locks ambassadors into long-term, exclusive engagements.

If you want GymShark to notice you, start tagging them in your social media posts and rep the GymShark brand.

3. ChopFit

ChopFit is fitness equipment the likes of which you've probably never seen. As the name suggests, ChopFit is a weighted fitness tool designed to look like an ax. Apparently, there's a reason lumberjacks are so beefy! As a brand ambassador for ChopFit, you'll share and promote your experience using ChopFit's products and programs.

What You Get:

  • Up to 30% off ChopFit products and services
  • Be the first to test new products
  • Earn free ChopFit gear

4. Iron Rebel

Iron Rebel offers fitness apparel for bodybuilders. They look for brand ambassadors who are committed to improving themselves and inspiring others. While they encourage anyone who fits that bill to apply ("weekend warriors" or World Champions), their site is filled to the brim with larger-than-life bodybuilders.

What You Get:

  • Discount code to share (you earn commissions)
  • Private discount code just for you
  • Early access to new apparel and gear
  • Exclusive sales, contests, and giveaways
  • Exposure on social media and the Iron Rebel website

5. GymVixen

GymVixen is an online US-based fitness apparel brand. They're a woman-owned business and advocate for staying healthy while promoting body positivity. They invite certified personal trainers or fitness instructors to apply to their brand ambassador program.

What You Get:

  • Lifetime discount on all personal purchase (35%)
  • Earn free activewear
  • Exposure on the brand's social media platforms
  • The option to model for their website
  • Get paid for filming workout videos for the site
  • Shareable discount code for you to promote to followers (and earn you some goodies)

6. Fiercely Built

Fiercely Built is a fitness and lifestyle brand with the mission to encourage women to live their best lives through self-acceptance, happiness, fitness, and health. They look for ambassadors of all shapes, sizes, and lifestyles who have chosen to live a happy and productive life and want to inspire others to do the same. You'll be tasked with promoting the brand's mission and values and encourage to share pictures wearing Fiercely Built apparel.

What You Get:

  • Free Fiercely Built merch

7. Quantum MVMT

Quantum MVMT is a fast-growing calisthenics brand that's looking for ambassadors to join their growing team. Their mission is to create a brand that brings a unique perspective to the fitness industry through equipment and exercise programs that deliver results and inspire feelings of being part of a unique, supportive group. You'll be asked to post pics and videos on your Instagram account featuring Quantum MVMT equipment at least once weekly.

What You Get:

  • 20% discount code to share
  • 10% commission on monthly sales using your discount code
  • Shoutouts on the Quantum MVMT Instagram page
  • Exclusive access to pre-launch products
  • A feature on the Quantum MVMT website

8. PROnatal Fitness

Are you a fitness trainer focused on keeping pregnant people fit and healthy? If so, PROnatal Fitness might be the brand ambassador program you've been looking for. You have to be enrolled or have graduated from their Pre/Postnatal Performance Training Specialist Course to become an ambassador.

What You Get:

  • 10% commission on referrals
  • Commissions on Professional Courses and Self-Guided Training Programs through the app
  • 15% discount on PROnatal products
  • 15% off all PROnatal courses and programs
  • Social promotion and visibility
  • Development resources

9. Rokfit Fitness Apparel

Rokfit is a fitness apparel brand for everyone. They seek out brand ambassadors who can drive traffic, increase Instagram followers and engagement, and work towards building healthy relationships with both the brand and the local community.

What You Get:

  • 30% off apparel
  • 10% discount code for friends
  • 15% commissions on purchase using your discount code

10. Strong Kitchen

The Strong Kitchen is a meal prep service that offers customized, chef-made meals from scratch. They seek out fitness trainers, nutritionists, influencers, local bloggers, health and wellness coaches, and just about anyone "who can appreciate delicious prepared meals."

What You Get:

  • 5% commission on all of your sales
  • $20 meal credit for the first order and every fourth order after
  • $20 of referred clients who order $50 or more (first orders only)
  • Support and social media partnership

11. The Yoga Direction

The Yoga Direction offers fitness apparel, wellness coaching, and spiritual retreats. Their ideal fitness trainer brand ambassadors are anyone from fitness instructors to mom or dad. As long as you believe in their mission, they want to hear from you.

What You Get:

  • 20% promo code

12. Just Strong

Just Strong is a lifestyle brand for strong women, from experienced lifters to those whose strength comes from overcoming obstacles and adversity in life. Ambassadors for Just Strong are required to share at least one high-quality piece of content each month featuring Just Strong clothing. They should also be passionate and motivate role models that encourage and support their followers and other ambassadors.

What You Get:

  • Lifetime 20% discount on personal clothing purchases
  • 10% commission on orders you generate
  • Access to a private Facebook support group
  • Early access to new products
  • A dashboard to let you easily track your sales
  • The chance to become a sponsored athlete

Earn More With a Fitness Trainer Brand Ambassador Program

Becoming a fitness trainer brand ambassador takes time and effort. If you're interested in expanding your business, adding an additional revenue stream, and building a larger, stronger audience, it's a great step to take.

Frequently Asked Questions

What is a brand ambassador?

A brand ambassador is someone who promotes your brand by speaking about your business and recommending your products on social media, websites, YouTube, and other platforms.

What are the benefits of becoming a brand ambassador?

Benefits vary from program to program but sometimes include:

Discounts on personal purchases
Commissions on referrals
Discount codes for your followers
Development tools
Social media support and promotion
Early access to new products and services
Free products and services

What are the requirements for becoming an ambassador?

Requirements vary from program to program but brand ambassadors are typically required to promote the brand on various platforms, buy and use the brand’s promotes, and make an effort to grow their reach (and, in effect, the brand’s reach).

About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content