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How Grüns Built an Influencer Marketing Strategy Around Daily...
Grüns launched its superfood gummies back in August 2023. Less than three years later...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
How Quince Turns Creator Product Reviews Into a Scalable...
A $50 cashmere sweater is an easy product to notice. It is also an easy product to...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
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How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...
How Happy V Uses Creators to Make Vaginal Health Easier to...
Happy V’s second factory tour gave its influencer community an unusually practical...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87...
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with...
I Built a Beautiful Brand That (Initially) Failed. Here’s...
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for...
Unilever Reveals the Creator Marketing Growth Mistake Brands...
Creator marketing has entered a new phase. The conversation is no longer about whether...
How Global Consumer Brands Should Structure Influencer Marketing...
Influencer marketing has become established infrastructure for global consumer...
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
Best DTC Marketing Agencies for Paid Social Growth
Customer acquisition has become one of the biggest challenges facing DTC brands. Paid...