Customer acquisition has become one of the biggest challenges facing DTC brands. Paid...
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Acceleration Partners Names Suzannah Tarkington VP of Influencer...
Influencer and affiliate marketing have traditionally occupied different corners of the...
What Conversion Data From 10,000+ Creator Storefronts Reveals...
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214%...
Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six...
Meta Wants Every Reel to Become a Storefront
"The era of link in bio is finally over." That was how Nicola Mendelsohn, Meta's Head...
How AI Is Changing Consumer Decision-Making Across Generations
Market behavior is changing. But here's what most brands are missing: AI isn't just...
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Best Social Media Data Platforms for Analytics, Listening, and...
Social media generates an enormous amount of data every day. Marketers can track...
TikTok Shop’s European Expansion Signals the Next Phase of...
TikTok Shop officially launched in Austria, Belgium, the Netherlands, and Poland on June...
Amazon CPCs Are Rising. Most Sellers Are Solving the Wrong...
Amazon CPC inflation is no longer just an advertising friction point; it has matured into...
Why Your Affiliate Program Has a Retention Problem (And What to...
Most affiliate managers measure their program by the number of people in it. That...
Creator Marketing Earned the Budget, Now It Has to Justify It at...
Why the creator programs that proved the channel works are the same ones now struggling...
Influencer marketing isn’t broken. Your measurement model...
Ask any marketer how they evaluate an influencer campaign and you'll likely hear the same...
AdParlor Relaunches as Trevant, a Creator Marketing Agency Built...
The evolution of one of Meta's earliest Business Partners brings performance-grade...
How Creators Turn Social Followers Into Email Subscribers
Social media platforms have made it easier than ever for creators to build large...
