Game-Changing Influencer Campaigns in the Tech Space

Influencer marketing in tech is like that secret sauce everyone’s been searching for—it’s finally been discovered, and now it’s making everything better. With influencer marketing spending hitting a record-breaking $35 billion in the U.S. alone in 2024, the tech industry is riding this wave of growth. And it’s not slowing down anytime soon.

In fact, the global influencer marketing platform market is expected to soar to a jaw-dropping $25.44 billion by the end of 2025, growing at a clip of 23.3% year-over-year. Talk about an industry boom.

What’s driving this? A shift toward performance-based partnerships that focus on real, measurable results, not just likes and shares. Brands are leaning into strategic, data-driven collaborations that actually move the needle. Enter Cake’s brilliant language-learning app campaign with NeoReach—an example of how tech brands are combining education, entertainment, and influencer authenticity to drive big results.

Ready to see how Cake pulled it off and explore other campaigns that are shaping the future of tech marketing? Keep reading to dive into the playbook that’s turning influencer marketing into a must-have strategy for tech brands.

1. Cake's Sweet Success: How Influencer Magic Transformed Language Learning

Cake, the vibrant language-learning app, proved that with the right strategy, even something as challenging as mastering a new language can become an exciting adventure. Teaming up with NeoReach, Cake embarked on an influencer-driven campaign that not only reached impressive heights but also delivered exceptional results. Here’s how they did it.

Phase 1: Mixing Fun with Function

The first phase of Cake’s campaign was all about creating engaging, relatable content. Cake, a Korean-based app, wanted to increase its visibility in Portuguese-speaking regions—specifically Brazil—by leveraging the power of YouTube influencers. NeoReach helped identify five influencers who were able to promote Cake’s fun and educational features to their audiences. Names included Erick Mafea, Luana Carolina, Carina Fragozo, Kike Rodríguez, and Somos Paisonos.

These influencers came from various backgrounds, from lifestyle vloggers to educators, ensuring a diverse mix of content that would resonate with Cake’s potential users.

What set this campaign apart was the balance of educational and entertaining content. The influencers didn't just review the app—they created immersive experiences. Imagine learning English while also enjoying a hilarious YouTube reaction video or a relatable lifestyle vlog. It’s like your high school English teacher suddenly got a YouTube channel—and started cracking jokes.

Phase 2: A Blend of Education and Engagement

Phase two saw the campaign reach new heights. Through NeoReach’s influencer targeting software, Cake was able to fine-tune its reach, focusing on influencers who had the right audience: predominantly young, Portuguese-speaking users. In just two weeks, these five influencers turned YouTube into a powerhouse for driving app downloads.

By combining creative video plots with educational tips for learning English, the influencers achieved an impressive 1.2 million impressions. The content didn’t just entertain—it delivered real value, with viewers being motivated to download the app and start their own language learning journey. Over 14,000 downloads were recorded, proving that when you combine education with an engaging experience, the results can be extraordinary.

Strategic Execution: Targeting, Content, and Engagement

• Targeting the Right Audience: The campaign was laser-focused on Portuguese-speaking users, particularly in Brazil, with 41% of the campaign's reach in São Paulo.

• Unique Creator Content: The influencers tailored their content to showcase Cake’s features in a way that felt natural, keeping viewers entertained while educating them.

• Influencer-to-Audience Engagement: The personalized approach, with unique download links for each influencer, drove traffic and resulted in meaningful interactions.

Phase 3: The Sweet Results

With an outstanding ROI of 4:1, Cake's campaign was a shining example of influencer marketing done right. The content creators’ ability to blend fun with educational value didn’t just generate buzz—it led to tangible success. With 67% of the audience speaking Portuguese and 54% aged 17-24, Cake tapped into an engaged, motivated demographic.

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2. Adobe's Creative Influence: How a Pop-Up and Influencers Took Over Oxford Street

When it comes to pushing the boundaries of tech marketing, Adobe is one brand that knows how to play its cards right. In collaboration with Digital Voices, Adobe took a bold step into the world of influencer marketing with a campaign that mixed cutting-edge technology with real-world engagement, and the results speak for themselves.

Phase 1: A Pop-Up with Purpose

For this campaign, Adobe leveraged one of its flagship tools, Adobe Express, to offer small businesses a chance to showcase their products in one of the busiest shopping locations in the world—Oxford Street, London.

Partnering with Enterprise Nation, Adobe created an exclusive pop-up shop designed to highlight the app’s potential to empower small businesses. But Adobe didn’t just stop at a physical storefront. They brought in eight influencers who were either small business owners themselves or creators known for their engaging “come with me” content. These influencers used Instagram and TikTok to share their experiences, creating excitement and awareness around the pop-up.

@maybetamsin AD the @Adobe ♬ Chopin Nocturne No. 2 Piano Mono - moshimo sound design

This approach was genius. By working with influencers who were genuinely aligned with the product’s mission, Adobe ensured that the content didn’t just look like another sponsored post. It felt authentic, relatable, and real. The influencers weren’t just showcasing a product—they were showcasing a lifestyle that resonated with their audience.

Phase 2: Strategic Execution That Packed a Punch

• Creative Content: The influencers created one main video piece and supplemented it with Instagram Stories. This mix of content types kept things fresh and engaging across platforms.

• Targeted Platforms: Instagram and TikTok were the perfect choice, tapping into communities where small business owners and aspiring creators are most active.

• Engagement and Sentiment: The results speak for themselves. With 514,651 impressions and over 6,500 engagements, the campaign didn’t just capture attention—it sparked genuine interaction, with 100% positive brand sentiment.

Results: More Than Just Numbers

This was more than a typical influencer marketing campaign—it was a masterclass in connecting with a specific audience. The campaign created a buzz that resonated not just with small business owners but with anyone interested in the creative and entrepreneurial process. Adobe didn’t just promote a product—they tapped into the heart of a community.

Ready to See the Best Influencer Marketing Campaigns for SaaS Brands?

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3. Schell Games Levels Up with Influencer-Driven Marketing for I Expect You to Die 2

Schell Games, a Pittsburgh-based game design company, has cracked the code on influencer marketing. When they needed to create buzz and drive sales for their latest title, I Expect You to Die 2, they knew they needed more than just traditional ads—they needed to tap into the power of creators who speak the language of their audience. Spoiler alert: It worked.

The Challenge: Building Buzz for a Blockbuster Release

With a $50,000 budget in hand, Schell Games set out to meet some ambitious KPIs for their I Expect You to Die 2 campaign: under $1.00 CPE (Cost Per Engagement), 1 million impressions, 1 million creator video views, and at least 30 creator partnerships. If they could hit those numbers, they’d know they had something special. But how would they make sure their message resonated with gamers?

The Solution: Creative Freedom Meets Authenticity

Enter influencers. Schell Games didn’t just give their creators a script to follow—they gave them creative freedom. By letting the influencers craft content in their own voices, the brand tapped into that elusive authenticity that makes influencer marketing so effective.

No stiff, corporate-sounding pitches here. Just genuine creators talking about the game in a way that felt organic to their audiences. And let’s face it—gamers can spot a fake a mile away. This approach paid off, as influencers had the freedom to create ads that didn’t just promote the game—they became part of the game’s narrative.

Strategic Execution: Empowering Influencers, Measuring Success

• Creator Search: GRIN’s platform made it a breeze for Schell Games to find top-tier influencers within the AR/VR gaming niche. They were able to select creators who had the right audience and engagement levels to make an impact.

• Influencer Analysis: Schell Games used GRIN’s metrics to ensure their creators weren’t just popular but also authentic—something crucial in the gaming space.

• Outreach & Follow-Up: Thanks to email integration, Schell Games could tailor outreach and follow-up sequences, building meaningful relationships with creators.

• Reporting Dashboard: GRIN’s reporting tools gave Schell Games a clear view of their campaign’s ROI, making it easy to see what worked and where they could double down.

The Results: A Win for Both the Game and the Creators

In just six months, Schell Games saw remarkable results:

• 48 creator partnerships

• 1.4 million impressions

• 1 million video views

Not only did they meet their KPIs, but they also created lasting relationships with influencers who were eager to partner again in the future. By putting the creators in control, Schell Games didn’t just sell a game—they built a community.

Ready to See the Best Influencer Marketing Campaigns in Gaming & Esports?

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4. Resident Evil 4 VR: A Heart-Stopping Launch for Meta Quest 2

Meta Quest knew it needed more than just a game to launch Resident Evil 4 VR—it needed an experience. In a partnership with Viral Nation, they pulled off one of the most memorable VR game launches of the year. This campaign wasn’t just about pushing a product—it was about immersing an audience and getting them to feel the thrill of virtual reality before they even put on the headset.

Phase 1: Re-Igniting the Hype

Resident Evil 4 is one of the most iconic survival horror games ever, so when it made its jump into VR, the gaming community was already buzzing. But here’s the catch—many fans hadn’t experienced VR before. Meta Quest’s task was to raise awareness, build excitement, and make sure the launch of Resident Evil 4 VR was as terrifyingly immersive as the game itself. The strategy?

Go big and get influencers involved.

Meta Quest teamed up with major creators and publishers across Twitch, YouTube, Instagram, TikTok, and Twitter. Armed with early access to the game and full creative control, influencers were able to dive deep into Resident Evil’s characters, storylines, and iconic moments.

But it wasn’t just about gameplay footage; creators unleashed an arsenal of fresh content formats—from live streams and TikTok challenges to cosplay and hilarious real-life challenges. One TikTok video alone hit over 2.6 million views, proving that when the right creators get involved, the hype practically does its own marketing.

@raineemery I was so excited to suit up in my own #leonkennedy look when Oculus sent me the Quest 2 to try out Resident Evil 4 on VR!#OculusPartner @Resident Evil ♬ original sound - Raine Emery

Strategic Execution: Influencers as the Immersive Experience

• Creator Selection: Meta Quest tapped 73 creators across various platforms and verticals, including two of the top 1% Twitch streamers. This gave them a diverse range of content, from nail-biting gameplay compilations to analysis and challenges.

• Amplified Reach: A strategic gifting campaign helped push awareness even further, with 25 influencers, celebrities, and fans receiving Meta Quest 2 headsets and exclusive early access to the game. This created an exclusive buzz, making those lucky enough to receive the game feel like part of the action.

• Engagement: Meta Quest didn’t just let the influencers do their thing—they actively engaged with the campaign, resharing and commenting on content to boost visibility and keep the excitement rolling.

Results: Going Viral and Delivering

The campaign didn’t just meet expectations—it obliterated them. With 61.2 million impressions, 15.8 million video views, and 1.3 million engagements, Meta Quest achieved massive reach and generated an unmatched level of excitement around the game’s release. By leveraging the power of influencers, Meta Quest turned Resident Evil 4 VR into one of the most anticipated titles of the year. It wasn’t just a launch; it was an event.

Ready to Explore the Best VR & AR Influencer Campaigns?

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5. How Invoice Fly Leveraged TikTok to Score 2K Paying Subscribers and 8M Impressions

In the world of fintech, standing out can feel like trying to get noticed at a crowded cocktail party. But Invoice Fly wasn’t just trying to blend in—they were aiming for the spotlight. With the help of House of Marketers, Invoice Fly took a bold approach to raise brand awareness and drive conversions without breaking the bank.

The result? A TikTok marketing campaign that exceeded campaign expectations.

The Challenge: Cutting Through the Noise

In the crowded fintech landscape, gaining visibility is no small feat. Invoice Fly, a streamlined invoicing solution for freelancers and small businesses, needed to grab attention, but with a budget that didn’t allow for the kind of celebrity endorsements often seen in big-budget campaigns. The challenge was clear: raise awareness, generate leads, and prove that a clever marketing strategy could deliver results without the hefty price tag.

The Solution: Micro-Influencers with Macro Impact

Rather than splurging on big-name influencers, House of Marketers turned to the rising star of digital marketing—micro-influencers. These creators may not have millions of followers, but their highly engaged, niche audiences made them the perfect fit for Invoice Fly’s mission.

The strategy was simple: create a TikTok campaign that resonated with the daily lives of freelancers and small business owners. House of Marketers worked with influencers who genuinely used Invoice Fly, tapping into their authentic stories of how the app transformed their business operations. This allowed the campaign to feel less like an ad and more like an honest recommendation from someone they trusted.

@wewrench Create and send professional invoices on the Go! and get paid Faster! With InvoiceFLY! #invoicefly #invoiceflyapp #getpaidfaster @invoicefly ♬ original sound - WeWrench

Strategic Execution: Personal Stories + Community Engagement

• Tailored Content Calendar: House of Marketers dove deep into the behaviors of Invoice Fly’s core audience to align the content with when they were most active on TikTok.

• Real-Life Testimonials: Influencers didn’t just promote the app—they shared their personal experiences, from the frustrations of manual invoicing to the ease of using Invoice Fly, making the content relatable and trustworthy.

• Interactive Engagement: By responding to comments, joining hashtag challenges, and even creating their own, influencers helped foster a sense of community around Invoice Fly, turning viewers into engaged participants.

The Results: Proof That Smaller Can Be Bigger

The results? Well, they speak for themselves. With over 8 million impressions, 2000+ paying subscribers, and a cost per install of just $3.50, Invoice Fly achieved massive visibility in a competitive market. But it wasn’t just about the numbers—the campaign built a loyal community of users who weren’t just downloading the app; they were becoming long-term advocates.

Ready to See the Best FinTech Influencer Campaigns?

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The Future of Influencer Marketing in Tech: Innovate, Engage, Succeed

Across the five campaigns analyzed, the key to success lies in authenticity, micro-influencer power, and creative freedom. Leveraging user-generated content and community engagement fosters long-term loyalty, while embracing new technologies like VR and TikTok ensures relevance.

Brands should focus on building genuine relationships with creators, adapting to shifting trends, and continuing to experiment with creative formats. Innovation is key, so keep evolving your approach to stay ahead of the curve!

About the Author

Kalin Anastasov

Writer

Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.