Most content-driven businesses are built on a fragile foundation: one primary account...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How a Localized Influencer Strategy Drove 24% Follower Growth...
For destination-based hospitality brands, reach alone rarely translates into revenue...
How a Structured Influencer Funnel Transformed Supplement Sales...
The US supplement market is crowded, noisy, and built on aggressive claims. For new...
Sprout Social Alternatives: Social and Influencer Platforms for...
Sprout Social has long been positioned as a centralized platform for managing social...
Twirl Alternatives: Comparing Creator Marketing Platforms for...
Twirl has become a familiar name for brands looking to source and manage creator-led...
UGC Factory Alternatives: Best Options for High-Performing UGC
As brands scale paid social and short-form video, many turn to UGC Factory for ad-ready...
More Articles
How To Identify High-Roi Influencers With The 80/20 Pareto...
If you are in the influencer marketing business, you’ve probably already noticed a...
Beyond Sponsored Posts: TikTok One and Instagram Chatbots in...
When people say “influencer marketing”, most of us picture the classic stack:...
How Influencer Agencies Are Using AI for Creator Performance...
Influencer marketing agencies are under increasing pressure to deliver clearer...
Refersion Launches AI-Powered Affiliate Suggestions for New...
A new feature curates relevant creators and publishers based on product category and...
The Benefits of UGC Marketing in 2026
UGC has become a rising star in the creator economy. While it first originated as a...
What Brands Should Look For in an Influencer Marketing Agency in...
Influencer marketing has reached a point where simply hiring an agency is no longer...
TikTok Affiliate Marketing Programs: Guide + Top Programs to Join
TikTok has rewritten the rules of affiliate marketing, turning short-form video into one...
Proven Case Studies Showing AI in Advertising Moves the Needle
AI is no longer a futuristic add-on in marketing. It has become the engine behind some of...
Beyond the Follower Count: The New Rules of Influencer Vetting...
If you are still vetting influencers based on their follower count in 2025, you aren't...