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Top Micro-Influencer Agencies Every Brand Should Know About [UPDATED]
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and Ubiquitous undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and Ubiquitous:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
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A common misconception some people have of influencer marketing is that you must work with big-name influencers like Kim Kardashian. Perpetuated by mainstream media, this notion costs businesses a huge fortune. Even worse, this belief couldn’t be further from the truth. The fact is most businesses today prefer working with small influencers with relatively few followers because they tend to have far higher engagement rates.
Called micro-influencers, these individuals do not have millions of followers. Instead, micro-influencers have followers between 10,000 and 100,000. Thus, they are often considered niche thought leaders. However, finding those with solid clout can be difficult for those outside their dedicated fan base. This is where micro-influencer agencies step in. Let’s see what the best micro-influencer agencies are.
Top Micro-Influencer Agencies
Micro-influencer agencies simplify the process of identifying and vetting individuals whose influence runs deep within their niche. To improve campaign outcomes, consider working with one of the top agencies that have a proven track record and an impeccable reputation in the industry. These reputable agencies have a wealth of experience in identifying the most effective micro-influencers for your specific goals and ensuring that your campaign aligns seamlessly with your target audience.
Top
micro influencer marketing agencies
2024
1. Viral Nation
Overview: Viral Nation is a digital marketing agency with a global presence in over 30 countries. Its team of experts optimizes brand ROI through holistic marketing integration, brand safety analysis, and trend-focused strategies.
Location: Toronto, New York, San Franciso, UK, Copenhagen
Channels: Instagram, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitter
Viral Nation is a global leader in the digital and social media space, dedicated to driving growth and creating meaningful connections between brands and their audiences. Their mission is clear: to close the gap between brands and consumers by using real-time data, first-hand insights, and collaborations with creators who deeply understand their audiences.
Viral Nation leverages cutting-edge technology and award-winning strategies to deliver exceptional value and measurable results for brands worldwide.
Creator-Led Campaigns with Measurable Impact
At the core of Viral Nation’s approach is their focus on influencer marketing, which is driven by a deep understanding of the creator ecosystem. With over 900 represented creators spanning 35+ talent verticals, they excel in curating the perfect creators for your brand.
Their end-to-end micro-influencer marketing solutions cover everything from strategy and talent procurement to campaign execution and performance measurement. By utilizing historical data, trend analysis, and proprietary AI solutions, Viral Nation ensures optimal talent selection and campaign effectiveness, boasting an average 7x return on ad spend (ROAS) and a 42% reduction in customer acquisition cost (CAC).
Viral Nation’s campaigns are not just about pairing brands with creators; they are about crafting authentic, platform-endemic content that resonates with target audiences. Their holistic marketing approach integrates influencer campaigns with scalable marketing services, enhancing reach and impact through strategic paid media integration and boosting.
Advanced Technology and Data-Driven Insights
Viral Nation’s technology prowess is evident in their comprehensive suite of tools designed to protect and enhance brand safety while delivering actionable insights. Their centralized data and measurement platform powers business intelligence and attribution, offering real-time micro-influencer review, verification, and approval. This all-in-one platform provides live visibility into campaign performance, allowing brands, creators, and management teams to stay informed and agile.
A standout feature of Viral Nation is their AI-powered brand safety technology. This system conducts multichannel historical audits, ongoing screenings, and multimedia analyses to preemptively identify and mitigate potential issues.
Viral Nation Case Study
Viral Nation collaborated with Energizer to expand the brand’s recognition beyond its well-known batteries and bunny mascot, focusing on two new portable lighting products – the Energizer Headlamps and TAC 700 Flashlights. Energizer approached Viral Nation to enhance the visibility and market share of these products during the critical holiday shopping season.
Strategic Approach:
Viral Nation developed a multi-platform micro-influencer marketing campaign to captivate holiday shoppers. The campaign featured six micro-influencers across YouTube, Facebook, and Instagram, who created engaging content like unboxings and POV reviews, including appearances by the Energizer Bunny. The influencers promoted the products directly through Energizer’s Amazon pages, highlighting their suitability as holiday gifts and stocking stuffers.
The campaign successfully positioned Energizer’s lighting products as essential holiday items, achieving 832K interactions, 806K views, and 4.6K clicks. This strategic content creation and engagement significantly boosted Energizer’s visibility and sales during the holiday season.
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Company
Channels
Services
Company
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Social-First Transformation
Influencer Marketing
Social Experiential Marketing
Social Content Studio
Community Management
Performance Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Growth Marketing
Strategic Paid Media
Data-driven Optimization
Creator Representation
Measurement and Data Analytics
AI Powered Brand Safety Analysis
Minimum Campaign Size:
$50.000+
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
2. NeoReach
Overview: NeoReach has been managing influencer marketing campaigns for global brands since 2013. Its proprietary marketing software equips businesses to run different forms of marketing campaigns at scale and in multiple channels.
Location: San Francisco, California
Channels: Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok, Twitch, Blog, Pinterest
NeoReach stands out as a pioneering force in the influencer marketing industry, dedicated to bringing the creator economy mainstream. Their mission is to empower creators to turn their passion into a profession, contributing to a market estimated at over $100 billion. NeoReach’s comprehensive approach and robust tools make it a go-to choice for brands looking to maximize their impact through influencer marketing, and especially, micro-influencer marketing.
Advanced Tools for Data-Driven Campaigns
NeoReach offers a cloud-based software platform tailored for Fortune 1000 brands and their agencies, providing a seamless and automated solution for influencer marketing. With access to over 3 million influencer profiles, the platform allows you to analyze audience demographics, manage large-scale campaigns, and measure ROI effectively.
NeoReach’s platform is designed to automate the tedious manual processes many brands still rely on, such as email and spreadsheets. This automation not only saves time but also enhances the accuracy and efficiency of your campaigns. Brands like Wal-Mart, The New York Times, and FanDuel trust NeoReach to streamline their influencer marketing efforts and achieve better results.
Full-Service Micro-Influencer Marketing
NeoReach excels in offering full-service micro-influencer marketing, handling everything from influencer sourcing to performance reporting. Their team integrates seamlessly with yours to ensure proactive, real-time communication, creating authentic, data-driven campaigns that resonate with your brand story.
By leveraging a data-backed strategy, NeoReach helps you develop a launch plan derived from competitor audits, audience demographic matching, and channel-specific opportunities across all major social platforms.
The agency’s experts are adept at sourcing top-performing niche creators, whether your campaign requires micro or nano influencers in industries ranging from fashion to fishing. NeoReach’s deep relationships and industry connections ensure you get the perfect match for your campaign needs.
Additionally, the agency team manages the entire campaign process, including influencer introductions, contract negotiations, deployment, shipping, payments, and maintaining ongoing relationships for future activations.
NeoReach also specializes in paid media amplification, strategically syndicating influencer content to enhance user acquisition and ROI. Their experienced team defines ad auctions, budget allocations, offers, copy, and creative across all major ad channels, ensuring your content reaches the right audience.
Their expertise was evident in their collaboration with Laifen. Facing the need to increase their brand awareness and engagement at the 2024 CES Conference, NeoReach was tasked with finding micro-influencer experts to promote their latest product, the Swift Hair Dryer.
Strategic Approach:
NeoReach’s strategy involved engaging eight influencers across tech, unboxing, dental health, and CES content. These creators produced diverse and impactful content on Instagram, TikTok, and YouTube, both at CES and in the 30 days following the event.
The content was designed to highlight Laifen’s products and capture genuine interactions and experiences at the convention, ensuring high engagement from relevant audiences. Here’s one example from TikTok micro-influencers, Alisha and Natasha, also known as the Nanji Twins on TikTok.
@nanjitwins Had so much fun at CES this past week with Laifen Tech! Be sure to enter the giveaway for your chance to win their newest product ?✨ #laifenatCES #laifen @Laifen Store . . . #dentist #dental #dentalstudent #dentalschool #predental #predent #reels #predentalstudent #predentaltips #dentalschoollife #prehealth #dentaltwins #twinsisters #twinsofinstagram #sisters #twinning #twin #twinstagram #twinlife #studyaesthetic #premedmotivation #studytips #studymotivation #studentlife #explorepageready ♬ original sound – alisha & natasha
The campaign achieved 14.6 million total impressions and 12 million views from 43 social posts by the eight influencers. This personality-driven and tech-focused content significantly boosted Laifen’s brand exposure and audience engagement at CES 2024.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
Company
Channels
Services
Company
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
Minimum Campaign Size:
$50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
Telegram
TikTok
Twitch
Twitter (X)
YouTube
Services
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
Product Shipping & Logistics
Influencer Payments
Detailed Reporting & Insights
Fraud Detection
Paid Social Amplification
Experiential Activation
Social Account Management
Crypto & NFT Marketing
Talent Management
API Integrations
Minimum Campaign Size:
$50.000+
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
3. Ubiquitous
Overview: Ubiquitous is a leading influencer marketing agency with a focus on TikTok, Instagram, and YouTube. Their team of marketing experts and industry specialists collaborates to make influencer marketing mutually beneficial for brands and creators.
Location: Chattanooga, Tennessee
Channels: TikTok, Instagram, YouTube
Ubiquitous is a trailblazer in the influencer marketing world, unlocking unparalleled opportunities for brands with a heavy focus on TikTok. With a robust data infrastructure, predictive analytics, and machine learning, Ubiquitous delivers top-tier influencer marketing strategies. Their full-service approach is designed to enhance brand awareness, boost social presence through organic content, and develop direct growth strategies.
Expertise in Micro-Influencer Marketing on TikTok
Ubiquitous excels in leveraging the power of micro-influencers on TikTok, a platform known for its rapid growth and high engagement rates. With access to over 10,000 creators boasting 27 billion followers, they specialize in connecting brands with influencers who can bring campaigns to life.
Their process involves building a comprehensive testing roadmap, selecting the best-fit creators, and executing campaigns from start to finish. Ubiquitous ensures creative consistency by providing custom creative briefs for each influencer, eliminating confusion and maintaining high-quality content.
The company’s unique approach focuses on median views and historical performance rather than average metrics, fostering better relationships with influencers and delivering superior CPM for brand partners. By setting trends instead of following them, Ubiquitous leverages current TikTok trends to create engaging and effective content that drives results.
Comprehensive Micro-Influencer Campaigns on Instagram and YouTube
Beyond TikTok, Ubiquitous offers exceptional micro-influencer marketing services on Instagram and YouTube. Their Instagram strategy is built on a deep understanding of the platform, with a team that has walked the influencer path themselves.
They focus on creating loyal fans, not just followers, by finding influencers whose audiences will genuinely support your brand. Ubiquitous provides influencers with creative freedom within set parameters, allowing for authentic and impactful content creation.
For YouTube, Ubiquitous taps into the platform’s vast potential with a network of over 2,000 creators and a reach of 4 billion followers. Their full-service team handles everything from campaign strategy and planning to content production and delivery.
They excel in creating content that both entertains and solves problems, driving significant engagement and brand growth.
Ubiquitous Case Study
Ubiquitous collaborated with NightCap, a brand that creates a unique drink-cover scrunchie, to amplify its reach and engagement on social media. NightCap, initially relying on traditional online ads, turned to Ubiquitous for a more effective strategy to connect with a broader audience.
Strategic Approach
Ubiquitous leveraged its extensive Creator Network to select micro-influencers who resonated with NightCap’s mission of promoting safety and self-defense. The campaign focused on short, engaging TikTok and Instagram posts showcasing NightCap’s products. Ubiquitous handled all logistical aspects, allowing NightCap to focus on its core message and product features.
The first campaign with Ubiquitous achieved over 93 million views across TikTok and Instagram, resulting in a 51% increase in traffic on NightCap’s website and Amazon store. The high engagement and viral reach significantly boosted brand recognition and sustained sales momentum.
Speaking with Ubiquitous, here’s what Michael Benarde, Co-Founder & President of Nightcap. had to say:
Working with UBQ has been wonderful. We launched our most successful campaign to date, and we’re excited to have worked out a long-term affordable partnership that was beneficial to everyone involved. UBQ consistently does a great job working with us to ensure that our content requests are met, all videos meet quality standards, and that they fit our brand’s messaging.
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
Company
Channels
Services
Company
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Minimum Campaign Size:
$20.000+
Channels
Instagram
TikTok
YouTube
Services
Influencer marketing for TikTok, Youtube, and Instagram
Full-service campaign design
Content creation for Tiktok, Youtube and Instagram
Minimum Campaign Size:
$20.000+
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
4. The Influencer Marketing Factory
Overview: Influencer Marketing Factory is a global influencer marketing agency that helps brands increase engagement with younger consumers. Their straightforward and effective process enables you to connect with Gen Zs and Millennials.
Location: Miami and New York
Channels: Instagram, YouTube, TikTok, Twitter, Twitch
The Influencer Marketing Factory leverages micro-influencers to achieve remarkable results for brands. This agency is dedicated to delivering on your brand’s key performance indicators (KPIs), ensuring you reach your target audience and achieve a solid return on investment (ROI). Known for pioneering TikTok influencer marketing, The Influencer Marketing Factory has a proven track record with prestigious clients like Google, Sony Music, and Warner Music Group.
Precision in Influencer Selection and Campaign Execution
One of the key strengths of The Influencer Marketing Factory lies in their meticulous process of selecting the most relevant influencers. They start by defining your goals, needs, and KPIs in detail, working closely with you to create a comprehensive timeline for all activities. The agency then identifies the target audience based on factors such as country, interests, gender, and age. This ensures that the selected micro-influencers genuinely resonate with your target demographic.
The agency’s expertise in storytelling and campaign creation is another standout feature. They craft engaging campaigns designed to go viral, utilizing vetted influencers who can maximize conversions. Whether your goal is to generate brand awareness, drive traffic to your eCommerce site, or boost app downloads, The Influencer Marketing Factory’s tailored approach ensures that every campaign is a success.
Robust Tracking and In-Depth Reporting
The Influencer Marketing Factory is also committed to transparency and accountability. They track all key metrics, including reach, impressions, likes, comments, swipe-ups, and link clicks. By providing detailed reports, they enable you to understand the impact of your campaigns and calculate the ROI effectively. This data-driven approach ensures that you can see the tangible benefits of your investment in micro-influencer marketing.
Utilizing a suite of 14 technology products and services, including Google Analytics, and actively using 32 technologies for its website, The Influencer Marketing Factory is well-equipped to handle the complexities of influencer marketing in today’s digital landscape. Their expertise across TikTok, Instagram, and YouTube ensures that your brand’s message is delivered through the most effective channels.
The Influencer Marketing Factory Case Study
The Influencer Marketing Factory partnered with Fever to promote the Bubble Planet Experience, an immersive global event featuring VR technology and themed environments. Fever aimed to boost awareness and engagement for their exhibit in London by leveraging the Influencer Marketing Factory’s extensive network of influencers and VIPs.
Strategic Approach:
The agency invited 198 influencers from Family, Lifestyle, Fashion, and Beauty categories to experience and share the Bubble Planet exhibit. Influencers were given the flexibility to choose their visit dates and bring guests, ensuring a comfortable and personalized experience. The campaign particularly targeted Instagram, where visually rich content could thrive, and encouraged influencers to create organic, authentic posts about their visits.
Here’s one of the videos produced by micro-influencer TheFoodBaddie on TikTok.
@thefoodbaddie The coolest experience in London at the moment ?? Bubble Planet ? This place is great for kids and adults alike! Highly recommend visiting for a fun-filled day! ?️ From £13.90 for children and £17.90 for adults ?22 Fulton Rd, Wembley HA9 0TF, UK ? Monday to Thursday from 10 am to 8:00 pm (last session at 7:00 pm) Tuesday closed Friday from 10 am to 9:00 pm (last session at 8:00 pm) Saturday from 9 am to 9:00 pm (last session at 8:00 pm) Sunday from 10 am to 8:00 pm (last session at 7:00 pm) ⚡️ Fully Interactive ⛈️ 11 Thematic Environments ? Virtual Reality #thingstodo #wholesomeactivities #bubbleplanetexperience #immersiveexperience #londonexperiences #thingstodoinlondon #londonkidsspace #londonfunactivities ♬ last xmas – kpopvrycs⁷
The campaign resulted in participation from both micro and large influencers with a combined following of over 50 million. This led to more than 3.7 million views and 210.4K engagements, achieving a 5.6% engagement rate. The high volume of organic content created by influencers significantly amplified the exhibit’s visibility and success, particularly within the Family community and Instagram audience.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Company
Channels
Services
Company
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$20.000+
Channels
Blog
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
5. MOMENTiQ
Overview: From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns – Specializing in TikTok & YouTube.
Location: Los Angeles, California
Channels: TikTok, YouTube
MomentIQ offers a different approach to influencer marketing. Namely, they specialize in social eCommerce, offering a comprehensive suite of services designed to transform TikTok Shop into a profitable channel for major brands.
Founded by a team with an impressive track record in influencer marketing, MomentIQ was named the #1 influencer marketing agency in 2024 by us at Influencer Marketing Hub.
Expertise in TikTok Shop Campaigns
MomentIQ excels in running end-to-end micro-influencer marketing campaigns for TikTok Shop. Their services include paid creator shop posts, organic affiliate outreach, and live selling with leading creators.
By activating a variety of top-selling TikTok Shop creators and influencers, MomentIQ ensures your products are showcased to a broad and engaged audience. Their strategists work tirelessly to identify and collaborate with smaller creators who can really drive home your brand’s visibility.
One of MomentIQ’s standout offerings is their organic affiliate outreach. They conduct mass creator outreach to over 1,000 creators per day, managing all communications from start to finish.
This approach not only broadens your reach but also ensures that your brand connects with the right audience organically. Additionally, their live-selling placements, managed by creators with a collective 95 million followers, provide an interactive and engaging way to drive sales and build brand loyalty.
Boosting Performance with Paid Ad Campaigns and UGC
MomentIQ’s expertise extends to paid shop ad campaigns and user-generated content (UGC). Their team of paid ad specialists amplifies shoppable content to ensure maximum performance and reach. By boosting posts with strategic paid campaigns, MomentIQ helps your brand achieve higher visibility and engagement, translating into increased sales and brand growth.
Moreover, MomentIQ’s strategists collaborate with top-selling shop creators to generate high-quality content for your brand’s TikTok account. This user-generated content can be utilized in both organic and paid campaigns, creating a cohesive and authentic brand presence on TikTok.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
Company
Channels
Services
Company
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
Minimum Campaign Size:
$50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size:
$50.000+
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
6. Moburst
Overview: Moburst is a digital marketing agency dedicated to providing exceptional mobile experiences and driving mobile growth. Among its offerings are influence marketing services that connect brands with influencers who are aligned with their core values.
Location: New York, San Francisco, Kefar Sava, London
Channels: Instagram, TikTok, LinkedIn, YouTube
Moburst is a full-service digital agency offering a wide range of services in creative and content, marketing strategy, media buying, organic awareness, and product and development. One of their many services is influencer marketing. They will help you leverage influencers effectively, creating a well-oiled performance marketing machine.
Their influencer marketing experts handle everything from building briefs for the influencers, inspiring them with key messages about the brand, so the client stands out, and reporting. They also use the influencer’s content, repurposing it to create multiple other assets such as ads – streamlining the creative process, making it more affordable for the client, and driving results.
Pros:
- Holistic marketing strategy
- Access to the latest technologies
- Highly collaborative approach
Cons:
- Some issues in the communication process and response times
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Company
Channels
Services
Company
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Minimum Campaign Size:
$20.000+
Channels
Blog
Facebook
Google
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
User Generated Content
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Full Service Production
Minimum Campaign Size:
$20.000+
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
7. The Shelf
Overview: The Shelf is a full-service influencer marketing agency that focuses on amplifying performance and ROI through creative concepts. Its platform is stocked with powerful technologies that deliver data-driven marketing solutions.
Location: Atlanta, Georgia
Channels: TikTok, Instagram, Facebook, Pinterest, YouTube
The Shelf is a full-service influencer marketing agency with a proprietary SaaS platform to plan, execute, manage, and optimize creative, strategic influencer campaigns. They use data to find the best Instagram, TikTok, Facebook, Pinterest, and YouTube creators who can help brands reach their goals. Then, they custom-build influencer campaigns that match the right tactics with the right storytellers for your audience to achieve and deliver the highest ROI.
Their team dreams up custom influencer marketing strategies to target different segments of your audience. Their influencer campaigns guide your customers through each stage of the decision-making process and move them along the path to purchase. In addition, they tie their campaigns in with your marketing goals.
Pros:
- Advanced targeting capabilities
- Strong influencer relationships
- Impressive workflow and easy-to-use dashboard
Cons:
- Opportunities for further improvement in whitelisting strategy and data sharing
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
Company
Channels
Services
Company
1 - 10
New York
Best for:
Medium and Small Size Brands
Minimum Campaign Size:
$100.000+
Channels
Blog
Discord
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Minimum Campaign Size:
$100.000+
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
8. ARCH.
Overview: Arch has been managing influencer campaigns since 2019, specializing in UGC for gaming brands and apps.
Location: Zagreb, Croatia
Channels: Facebook, Instagram, Telegram, TikTok, X, Twitch, YouTube
Arch stands out as a leading micro-influencer agency, specializing in influencer marketing with over 4,000 influencers, many of them micro-influencers, across multiple regions, including Europe, the Americas, MENA, and Australia.
What makes Arch unique is their ability to deliver performance-based campaigns through micro-influencers who align closely with your brand and audience. Their detailed scouting and negotiation process ensures that each influencer not only fits your campaign’s requirements but also shares your brand’s tone and vibe.
Arch excels at matching influencers who bring authenticity to their content, leading to better engagement and more impactful results.
Their track record speaks for itself. For example, they activated 1,500 influencers across 30 countries for Wargaming, resulting in measurable success. Similarly, the Match Masters campaign saw Arch mobilize 1,500 influencers, earning them the top spot in 15 countries.
Here’s what Ivan Smit, Co-Founder and Director at Arch, had to say about this campaign.
The agency’s hands-on approach means they’re involved from briefing to post-campaign debriefing, where they analyze performance data to fine-tune future campaigns. Their commitment to collaboration ensures your campaign remains adaptable, effective, and optimized for continuous improvement.
If you’re looking for a micro-influencer agency that delivers results through strategic influencer partnerships, Arch is a top choice.
ARCH.
ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients.
Company
Channels
Services
Company
10 - 50
Zagreb, Croatia
Best for:
Minimum Campaign Size:
$10.000+
Channels
Facebook
Instagram
Telegram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
UGC production
Minimum Campaign Size:
$10.000+
ARCH.
ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients.
9. House of Marketers
Overview: House of Marketers is an influencer marketing agency founded by early-stage TikTok employees and agency partners. Understanding the intricacies of the platform, it is able to create influencer campaigns that drive results.
Location: London, United Kingdom
Channels: TikTok
House of Marketers is the UK’s specialist TikTok influencer marketing agency. They work with a network of 50k+ TikTok influencers, including many micro-influencers. Founded by early-stage TikTok employees and agency partners, House of Marketers has rapidly become a world-leading influencer marketing agency.
The agency’s dynamic team of TikTok experts leverages data, technology, and extensive industry expertise to deliver goal-oriented influencer marketing services. They build influencer marketing campaign strategies from the ground up, always catering to your brand, audience, and objectives. Their influencer strategy service forms the foundation of their clients’ influencer campaigns.
The first step of a House of Marketers campaign always involves analyzing your brand’s personality, values, objectives, and recent trends among your target demographic before establishing the most effective strategy for your unique requirements. Next, they set a clear schedule for various influencer marketing activities, including defining and projecting realistic goals that can be tracked and executed effectively. The agency then conducts comprehensive research on your brand, audience, influencers, niche, and competition to establish clear benchmarks. Finally, House of Marketer’s specialist team gets to work, brainstorming and developing creative ideas that resonate with your defined audience before matching you with carefully selected influencers for maximum impact.
Pros:
- In-house brand asset creation
- Brand-fit TikTok influencers
- Data-rich reports and insights
Cons:
- Focused on one platform only
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We...
Company
Channels
Services
Company
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
Minimum Campaign Size:
$20.000+
Channels
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing Campaigns
Influencer Marketing Strategy
Paid Media Advertising (incl. TikTok Ads)
TikTok Ad Content
TikTok Business Profile Content Creation
TikTok Business Community Growth and Engagement
Minimum Campaign Size:
$20.000+
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We...
10. HireInfluence
Overview: HireInfluence is an influencer marketing agency that specializes in developing intent-driven campaigns. They identify individuals with respected voices and global audiences, then handpick influencers for each campaign to ensure an organic fit.
Location: New York, Los Angeles, and Houston
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
HireInfluence is an award-winning agency that has been elevating influencer marketing strategies for the most prominent brands since 2011. The agency’s stellar results are driven by a white-glove approach, as well as distinctive strategy blueprinting and incomparable talent curation processes.
Its expertise lies in developing influencer marketing campaigns that are purposefully intent-driven and can unite the needs of brands, influencers, and audiences. For each campaign, HireInfluence meticulously selects the kind of influencers who can help provide organic content that feels downright authentic.
The agency’s excellent services are very much evident in its partnership with Oreo and McDonald’s in launching the influencer marketing campaign showcasing the exclusive OREO Shamrock McFlurry. With the help of notable lifestyle and food influencers, the campaign produced an amazing 1.7 million impressions and 298k engagements.
Pros:
- Highly skilled and knowledgeable team
- User-friendly platform
- Top-notch capabilities
Cons:
- Pricing is not very competitive
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 201...
Company
Channels
Services
Company
1 - 10
Houston, Los Angeles, New York
Best for:
Large Companies
Minimum Campaign Size:
$50.000+
Channels
Blog
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
UGC Marketing
Advertising
Social Media Marketing
Social Experiential Marketing
Performance Marketing
Social Media Management
Digital Marketing
Full Service Production
Event Marketing
Multi-channel Marketing
Audio Strategies
WebAR Strategies
Measurement and Data Analytics
Brand Safety Analysis
Minimum Campaign Size:
$50.000+
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 201...
11. Audiencly
Overview: Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
Locations: Düsseldorf, Hamburg, London, and Budapest
Channels: Instagram, TikTok, Twitter, YouTube, Facebook
Audiencly’s mission is to connect companies of all types and sizes with influencers and content creators worldwide. In addition, they offer comprehensive management for influencers and support companies in developing efficient and sustainable marketing strategies.
Their experienced team will guide you and your brand through the process of influencer marketing, beginning with following some predefined steps that help define your KPIs and your audience. Once they set your target audience, they determine influencers you can work with to achieve your objectives.
Audiencly supports you in identifying the most profitable social media platforms to advertise your product, whether that be Instagram, YouTube, TikTok, Twitter, or Facebook.
The agency’s influencers and content creators are predominantly in gaming and lifestyle. They now work with more than 5,000 influencers worldwide (many of whom are micro-influencers), from the latest newcomers to long-established trendsetters.
Pros:
- Pool of influencers with global reach
- Comprehensive influencer marketing services
- Effective ROI optimization
Cons:
- Limited niche and platforms
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
Company
Channels
Services
Company
10 - 50
Düsseldorf, Hamburg, London
Best for:
Businesses of all sizes
Minimum Campaign Size:
$5.000+
Channels
Facebook
Instagram
TikTok
Twitter (X)
YouTube
Services
Content Creation
Influencer Marketing
Social Media Marketing
Social Ads
Paid Ads
Minimum Campaign Size:
$5.000+
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
12. ApexDrop
Overview: ApexDrop connects brands with micro-influencers who can create user-generated content at scale. With a focus on building influential communities and delivering measurable results, it enables brands to harness the power of micro-influencer marketing.
Location: Pennsylvania
Channels: Instagram, TikTok
ApexDrop provides influencer marketing and lifestyle content for brands and agencies. You can order bulk content on demand.
They focus on Instagram, arguably the most visual of social networks, and with ApexPhotography have an army of “everyday creators” to shoot license-free lifestyle photography for your brand.
ApexDrop aims to build the most influential communities for consumer brands in North America. It develops and offers cutting-edge marketing services proven to produce quality long-term results for its partner brands. As a result, ApexDrop’s partner brands enjoy brand promotions measured by reach, impressions, and engagement, as well as social content that improves their reputation, search engine ranking, and ultimately revenue.
Pros:
- Stringent vetting and verification process
- Multi-channel use of user-generated content
- Expertise in micro-influencer marketing
Cons:
- Slightly long gap between campaigns
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. ...
Company
Channels
Services
Company
10 - 50
Erie, Pennsylvania-based with a fully remote workforce
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$20.000+
Channels
Instagram
TikTok
Services
Micro influencer marketing
Lifestyle photography
User generated content
Minimum Campaign Size:
$20.000+
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. ...
13. inBeat Agency
Overview: inBeat Agency is an agency that combines paid media and micro-influencer marketing to create measurable campaigns that have a business impact. Focused on Instagram and TikTok, they match brands with the top creators on these leading platforms.
Locations: New York, Los Angeles, Montreal, Toronto, Singapore, Paris, Miami, and London
Channels: Instagram, TikTok
Trusted and loved by hundreds of global brands that include names like Nordstrom, New Balance, and Nissan, inBeat describes itself as a performance-driven, micro-influencer agency. They combine micro-influencer marketing with paid media to create measurable marketing campaigns.
To date, they’ve worked with more than 16,000 micro-influencers on Instagram, TikTok, and YouTube. However, you can rest assured that you’ll get the chance to reject potential creators if you don’t think that they’re a good fit for the core target audience of your brand.
In addition to connecting you with micro-creators, they also offer a team of in-house conversion experts who can help you create user-generated content (UGC) that you can use to take your marketing campaigns to the next level. From LinkedIn to Pinterest to Twitch, the content that they’ve created have been used on various other channels in addition to Instagram and TikTok. Basically, they can create any type of content that you need within only two weeks.
Pros:
- Impressive reach and engagement
- Tailored influencer selection
- Expertise in niche markets
Cons:
- Extended timelines on some projects
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
Company
Channels
Services
Company
10 - 50
Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$50.000+
Channels
AppLovin
Facebook
Google Ads
Instagram
Snapchat
TikTok
YouTube
YouTube Advertising
Services
Influencer Marketing
User-Generated Content
TikTok Advertising
TikTok Marketing
Facebook Advertising
Snapchat Advertising
Minimum Campaign Size:
$50.000+
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
14. August United
Overview: August United is a full-service social and influencer marketing agency with expertise in audience-first influencer programs and social media strategies. They work with content creator influencers to create buzz around a brand.
Location: Arizona
Channels: Facebook, Instagram, YouTube, Pinterest, Twitter, Blog
August United unites brand ideas with impressive people who ignite growth for your business. They are an integrated influencer marketing agency. At their core, they believe everyone is an influencer – an influencer of persuasion, commerce, and above all, action.
August United doesn’t focus on any one industry. Instead, they focus on what they can do for YOUR industry.
As a full-service influencer marketing agency, August United can help you with your influencer strategy, network development, content creation, experiential marketing, and even “awesomization.” Their brand managers closely monitor the performance of your campaign and are ready when necessary to lift, optimize, and strike when the iron is hot.
Pros:
- High-performing brand content
- Outcome-based campaign programs
- Effective campaign optimization
Cons:
- No published reviews to assess its track record
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
Company
Channels
Services
Company
1 - 10
Tempe, AZ
Best for:
Enterprise
Minimum Campaign Size:
$50.000+
Channels
Blog
Facebook
Instagram
Pinterest
Snapchat
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Minimum Campaign Size:
$50.000+
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
15. inCast
Overview: inCast is a global influencer and experiential marketing agency, specializing in developing unique and cost-effective strategies tailored to each client’s budget and objectives. It is committed to creating branded marketing experiences that captivate audiences.
Locations: Los Angeles and São Paulo, Brazil
Channels: Pinterest, Instagram, YouTube, Facebook
inCast is an influencer marketing agency whose online platform aims to improve micro-influencers’ visibility and work opportunities through its direct booking feature. This feature gives inCast members a fighting chance to capture the interest of big brands.
When inCast began in 2015, the Los Angeles-based firm promoted itself as a go-to platform for brands searching for Brazil-based influencers. Today, its network of more than 7,500 influencer partners includes personalities from the U.S., Spain, France, the U.K., and Australia
The marketing agency’s website is available in English, Portuguese, and Chinese. inCast expanded its language options amid new clients, particularly AliExpress
Recognizing the power of micro-influencers, inCast provides them with opportunities for brand collaborations. Micro-influencers can broaden their reach by signing up and letting the agency generate a profile for them. This profile appears on inCast’s Direct Booking page, which also features the influencer’s number of followers, average likes or views, and engagement rate, depending on the two social media channels that they enter when they register on the site as influencer partners.
This page also contains a form where clients can book influencers after the inCast team endorses them to these brands. The team recommends influencers based on the prospect’s ad campaign and marketing goals. Brands can choose from three packages: one feed post, three stories, and one feed post plus three stories. Companies also supply their contact information and ad campaign ideas to help facilitate collaboration with the chosen influencer. The agency collects a commission from each transaction. Interested influencers can get more information by contacting inCast.
Influencers also get a link to their Direct Booking page, which they can share on their social media accounts to attract more leads. Creator members can also tag @inCast.me when they upload content to allow inCast to repost them on their social platforms. Doing so will extend the influencer’s exposure to the agency’s followers.
inCast is an official partner of TikTok’s Creative Learning Fund. Influencers who sign up for inCast membership can tap into this initiative and receive the necessary guidance throughout the TikTok partnership. The firm has also worked with Amazon, Visa, BMW, Heineken, Samsung, PepsiCo, Ubisoft, and Vigo Video.
Pros:
- Real-time influencer reporting
- Exclusive influencers and agencies
- Dedicated experts
Cons:
- Inconsistent communication
inCast
Digital Influencer Marketing
Company
Channels
Services
Company
1 - 10
Los Angeles, Sao Paulo, Rio de Janeiro
Best for:
Enterprises, Large and Small brands
Minimum Campaign Size:
$5.000+
Channels
Facebook
Instagram
Pinterest
Snapchat
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Minimum Campaign Size:
$5.000+
inCast
Digital Influencer Marketing
16. Zorka.Agency
Overview: Zorka.Agency is a marketing agency with a strong focus on delivering ROI-forecasted strategies and risk assessment to help businesses achieve scalable growth. It employs a client-centric approach to addressing the needs of its clients worldwide.
Location: Europe
Channels: Facebook, Instagram, TikTok, YouTube, Telegram, Twitch, Snapchat
Zorka.Agency is an international digital marketing agency focused on creating ROI-forecasted strategies with a risk assessment that helps businesses scale up. They offer an original mix of technologies, traffic channels, creative formats, and unconventional methods to reach their clients’ target audiences. One of their services is influencer marketing.
Zorka.Agency works with 500k+ influencers across six social platforms, using their in-house analytics platform. Their media plans forecast campaign results, including CPI and CPAs, before they go live.
Pros:
- High level of competence
- Ability to deliver measurable outcomes
- Responsiveness and professionalism
Cons:
- Some delays on set schedules
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
Company
Channels
Services
Company
50+
Limasol (Cyprus)
Best for:
Enterprises, Large and Small brands
Minimum Campaign Size:
$5.000+
Channels
Facebook
Instagram
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
User Acquisition
Full Service Production
Minimum Campaign Size:
$5.000+
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
17. MoreInfluence
Overview: MoreInfluence, a pioneer in influencer marketing, has been helping numerous businesses harness the potential of influencers. Instead of the one-size-fits-all marketing mold, it provides data-backed solutions and real-time campaign tracking.
Location: New Jersey, Los Angeles, Boston
Channels: Blog, Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitch, Twitter, YouTube
MoreInfluence’s founding principle is that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. Instead, they need proof and market validation and want to hear from their friends, peers, and trusted sources who have already tested and validated the product or service. Therefore, MoreInfluence’s mission is to help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand to connect with their target audience.
The agency recognizes that the first and most important step is understanding your goals and objectives to identify the best strategy. If you accept MoreInfluence’s proposal, they will identify those influencers among their expansive network who most closely align with your niche market and brand strategy. Upon the influencer’s approval and subsequent brand content approval, your brand posts will go live on the influencer’s page, immediately reaching a built-in audience of potential customers.
Pros:
- End-to-end data analytics
- Extensive and comprehensive performance reporting
- Custom dashboards
Cons:
- Limited capabilities for large enterprises
MoreInfluence
At MoreInfluence, our mission is to help brands close more sales, attract more customers, and generate more influence within their market. At the hear...
Company
Channels
Services
Company
1 - 10
Los Angeles, CA. Boston, MA. Eatontown, NJ.
Best for:
Medium Size Brands
Minimum Campaign Size:
$0 - $5.000
Channels
Blog
Facebook
Instagram
LinkedIn
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer strategy
Influencer match
Influencer relations and contracting
Content guidelines
Performance metrics and analytics
Retargeting/paid social
Minimum Campaign Size:
$0 - $5.000
MoreInfluence
At MoreInfluence, our mission is to help brands close more sales, attract more customers, and generate more influence within their market. At the hear...
18. Influence Hunter
Overview: Influence Hunter is a team of growth marketers focused on helping small to medium-sized businesses achieve their marketing goals. They go beyond traditional advertising platforms to deliver impressive results without the hefty costs.
Location: Los Angeles
Channels: Instagram, TikTok, YouTube
Influence Hunter runs world-class, customizable influencer campaigns to create social proof at scale. Their team works hard to understand your goals and provide you with the most customized, authentic, and data-driven campaigns to elevate your brand to new heights.
They specialize in reaching out to influencers in large quantities on your behalf to get your product in the hands of many influencers quickly. In addition, the agency works with a network of influencers to boost social media coverage of the products they are gifted. From 10 – 500+ influencers (often micro-influencers) may post about your product each month, positioning your brand in front of the masses.
Pros:
- Customized campaigns
- Granular reporting
- Dedicated account coordinator
Cons:
- May not be suitable for large enterprises
Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up wi...
Company
Channels
Services
Company
10 - 50
Los Angeles, Toronto, Vancouver, Berlin
Best for:
Medium Size Brands
Minimum Campaign Size:
$20.000+
Channels
Facebook
Instagram
TikTok
YouTube
Services
Influencer Marketing
Social Media Marketing
Minimum Campaign Size:
$20.000+
Influence Hunter
Influence Hunter creates world-class influencer marketing campaigns for companies of all sizes. Their team uses a data-oriented approach to come up wi...
Characteristics of Micro-Influencers
Micro-influencers have the following characteristics:
- Engagement: Micro-influencers often achieve higher engagement rates compared to their macro counterparts. For instance, our Monthly Influencer Marketing Report found that micro-influencers achieve an average engagement rate of 20.32% in 2024. Their smaller follower counts enable them to interact more personally with their audience, leading to stronger relationships and increased trust. This engagement can result in conversion rates that are significantly higher than those of larger influencers.
- Authenticity: They are perceived as more relatable and genuine, as they typically share personal experiences and insights within their niche. This authenticity makes their endorsements feel less like advertisements and more like personal recommendations, which can be more persuasive for potential customers.
- Cost-Effectiveness: Collaborating with micro-influencers is often more budget-friendly for brands. Sponsored posts from micro-influencers can range from $250 to $1,250 per post, making them accessible for smaller businesses or those with limited marketing budgets. This lower cost can yield a better return on investment (ROI) compared to campaigns with high-profile influencers. For comparison, mega influencers can easily charge upwards of $25,000 per post. The very best charge in the hundreds of thousands per post.
- Niche Expertise: Micro-influencers are often seen as experts within their specific niches, whether it be beauty, fitness, travel, or technology. This specialized knowledge allows brands to target specific demographics effectively, tapping into communities that are passionate about particular topics.
Benefits of Working with Micro-influencers
We previously wrote about Why Micro-Influencers Are So Effective at Spreading the Word. As we saw, the return on investment can be substantially better for a firm working with a series of micro-influencers than a single expensive mega-influencer. Why are micro-influencers so successful for most businesses? Some of the main reasons include:
1. Higher Engagement Rates
Micro-influencers are known for their remarkable engagement rates. Their followers, often sharing a deep affinity for their niche, are highly engaged with the content they produce. In fact, when we analyzed influencer profiles on Instagram with the Instagram Revenue Calculator, we found out that the average engagement rate decreased as the follower count increased. The higher engagement micro-influencers get translates into more meaningful interactions with your brand and content. This, in turn, fosters a stronger connection with your target audience.
2. Lower Costs
One of the compelling aspects of micro-influencers is their affordability. Collaborating with celebrities or mega-influencers can often demand a substantial portion of your marketing budget. In contrast, micro-influencers offer a cost-effective alternative.
Statistics from Influencer Marketing Hub indicate that micro-influencers are approximately 95% cheaper than mega-influencers across all leading social media platforms. On Instagram, for instance, micro-influencers earn about $250 to $1,250 per post. Just a mere fraction of the $10,000+ per post mega-influencers get. This cost-efficiency allows brands to work with multiple micro-influencers for the price of a single macro-influencer or celebrity, resulting in a broader campaign reach and a more diversified audience.
3. Stronger Partnerships
Micro-influencers often have a more intimate and authentic connection with their followers. This authenticity paves the way for stronger partnerships between micro-influencers and brands. A recent social media marketing report also reveals that 44% of marketers who work with small influencers do so because it is easier to establish long-term partnerships with them.
Perhaps this is because most micro-influencers express a genuine passion for the brands they collaborate with. Their passion and authenticity resonate with their audience, and this leads to more credible endorsements and long-lasting brand partnerships.
4. Enhanced Conversion Rates
The power of micro-influencers to drive conversions is a pivotal reason for their effectiveness. A report on micro-influencers shows that the conversion rate of micro-influencers is 20% higher than macro-influencers. Their high engagement and perceived authenticity play a factor in this. The heightened engagement often translates into compelling calls to action and, ultimately, higher conversion rates. For brands, this equates to more efficient campaigns that result in a tangible return on investment.
5. Extensive Pool of Micro-Influencers
The sheer number of micro-influencers presents a valuable advantage to brands looking to widen their market reach. Recent numbers show that there are over 60 million influencers with less than 100K followers. These nano and micro-influencers account for about 99% of the entire influencer pool.
Each micro-influencer, though part of a vast pool, offers a unique niche and dedicated followers. This diversity allows for tailored collaborations that precisely align with your brand's identity and target audience.
By harnessing these benefits, brands can unlock the full potential of micro-influencers. They can ensure that their marketing campaigns resonate more deeply with their audience and deliver a more favorable return on investment. Don't forget to check out our guide about the Pros and Cons of Working With Micro-Influencers.
Boost Outcomes with a Micro-Influencer Marketing Agency
Businesses can maximize their impact by collaborating with a variety of influencers. They ought to have a diverse mix of influencers across different levels, from nano and micro to mega and celebrity. While each influencer category has its unique strengths, micro-influencers offer plenty of untapped potential and tend to be more cost-effective, especially for small businesses. Focusing a significant portion of your campaigns on micro-influencers can yield exceptional results. Their high engagement rates, affordability, niche expertise, and conversion capabilities make them a valuable asset for brand growth.
To harness the full power of micro-influencers and identify those who resonate most with your brand, consider partnering with a micro-influencer marketing agency. These experts simplify the intricate process of pinpointing the most influential micro-influencers in your niche to ensure that your campaigns align perfectly with your target audience. In this dynamic influencer marketing landscape, working with a specialized agency can be the key to achieving remarkable success and amplifying your brand's reach.
Frequently Asked Questions
Comparing Influencer Marketing Agencies
These influencer marketing agencies specialize in a wide range of industries, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, and Entertainment, among others. Explore the sections below for an overview of Influencer Marketing Agencies categorized by:
- 30 Best Influencer Marketing Agencies in the USA
- Top Influencer Marketing Agencies in 2024
- Top 15 NYC Influencer Marketing Agencies
- Top Social Media Marketing Agencies for 2024
- Top 16 Influencer Marketing Agencies Shining in LA
- Top 18 YouTube Influencer Marketing Agencies
- Top 10 Creator Agency Powerhouses
- Top Content Creation Agencies For 2024
What is a Micro-Influencer Agency?
A micro-influencer agency specializes in connecting brands with influencers who have smaller, highly engaged followings (typically 10,000 to 100,000 followers). These agencies handle everything from finding the right influencers to managing campaigns and measuring results.
How Much Should You Pay a Micro-Influencer?
Micro-influencer rates vary, typically ranging from $250 to $1,250 per post, depending on their follower count, engagement rate, and platform. Agencies can help negotiate rates and ensure you get the best value.
How to Find Micro-Influencers?
You can find micro-influencers through influencer marketing platforms, social media searches, or by working with a micro-influencer agency that already has an established network of influencers in your niche.
