YouTube is the most popular video streaming platform in the world with over 2.7 billion monthly viewers. There is no scarcity of good content on the platform, no matter what your interest area is.
If you are looking for some of the best and most popular creators, then this is the post for you. Here we have curated a list of some of the most popular YouTubers that you can follow.
From beauty tutorials, and fitness sessions, to gaming streaming, and endless hours of cartoons - everybody can find something to watch on YouTube. The platform is loved by all types of creators, and it has managed to stay relevant by offering various types of content to view and enjoy.
Popular content is not immune to the world's turbulences, so it's ever-evolving. Even the Number 1 position for most popular YouTuber has changed, with PewDiePie losing his top spot. Of course, popularity and earnings do not always go hand in hand, so we have curated a list of the top-earning YouTubers in 2024 as well.
Subscriber numbers have significantly risen overall. Last time the 20th spot had 21.3 million subscribers. Now Mark Rober, in position #20, has more than double that at 54.3 million subscribers. One of the main reasons for the change has been immense growth in overseas-based channels. YouTube is now particularly popular in India.
20 Most Popular YouTubers:
- 20 Most Popular YouTubers:
- 1. Jimmy Donaldson (MrBeast)
- 2. T-Series
- 3. Cocomelon - Nursery Rhymes
- 4. SET India
- 5. Vlad and Niki
- 6. Like Nastya
- 7. Felix Arvid Ulf Kjellberg (PewDiePie)
- 8. Zee Music Company
- 9. WWE
- 10. BLACKPINK
- 11. 5-Minute Crafts
- 12. HYPE LABELS
- 13. Justin Bieber
- 14. Shemaroo Filmi Gaane
- 15. Konrad Cunha Danta (Canal KondZilla)
- 16. Movieclips
- 17. Dude Perfect
- 18. Ed Sheeran
- 19. Ariana Grande
- 20. Mark Rober
- The 20 Most Popular YouTubers in 2024 (Updated)
- Frequently Asked Questions
1. Jimmy Donaldson (MrBeast)
Subscribers – 303M
Jimmy Donaldson, aka MrBeast, is an American YouTuber, entrepreneur, and philanthropist. Indeed, if you look at the About tab on his channel, you see that he has raised $20,000,000 to plant 20,000,000 trees, given millions to charity, donated over 100 cars, and even gave away a private island. He is credited with pioneering the genre of videos showing expensive stunts. His videos include expensive challenge videos that reward thousands of dollars.
He has won the following Awards:
- YouTuber of the Year in the 12th Annual Shorty Awards in 2020
- Creator of the Year Streamy Awards 2020, 2021, 2022, 2023
- Favorite Male Creator at the Nickelodeon Kids' Choice Awards 2022, 2023, 2024
2. T-Series
Subscribers – 269M
There was a heated battle for a couple of years between T-Series and PewDiePie for the Number 1 position on YouTube as measured by subscriber numbers. PewDiePie had been kingpin for some time. However, T-Series' popularity in India, combined with releasing far more content than any other channel, has now propelled them to a clear top position.
T-Series is India's largest music record label and also a film production company. The company actually runs 29 YouTube channels, but this is their premier one. It primarily shows music videos as well as film trailers. Much of its content is in the Hindu language.
3. Cocomelon - Nursery Rhymes
Subscribers – 178M
Cocomelon is a creator who specializes in 3D animation videos of both traditional nursery rhymes and original children's songs. Although third overall, they are now the most-viewed YouTube channel in the United States. They are the most subscribed children's channel.
Their videos predominantly feature children, adults, and animals interacting in daily life. They display the lyrics at the bottom of the screen. The videos they share on YouTube are a mix of standalone music videos, compilations, and livestreams.
4. SET India
Subscribers – 175M
To demonstrate how important the Indian market is to YouTube, SET India joins T-Series as one of the most subscribed channels. SET stands for Sony Entertainment Television, and Sony Pictures owns this channel. SET is one of India's most popular television channels, and this support has now flowed through to their YouTube channel.
In practice, the YouTube channel operates as a 24-hour Hindi General Entertainment Channel that provides complete family entertainment. It offers a full spectrum of genres from thrillers to dramas, events to comedies, game shows to dance shows, and much more. The videos appear to be a mix of recaps from their television show, along with some complete episodes.
5. Vlad and Niki
Subscribers – 121M
Vlad and Niki continue the popularity of kids' YouTube channels. The channel stars the imaginative personalities and antics of brothers Vlad and Niki, showcased in non-stop fun and crazy adventures. They are clearly talented young creators. They launched their first channel in 2018 and have subsequently opened a range of additional channels, including Vlad and Niki Arabic, Vlad and Niki ARA, Vlad and Niki IDN, and Sweet Songs – Nursery Rhymes. Each episode is produced with a creative mix of live-action, animation, and music to create comedic videos for a preschool audience.
6. Like Nastya
Subscribers – 117M
Like Nastya is another one of those kids' YouTube channels that have become popular in recent years. Young Anastasia Radzinskaya, also known as Nastya, Like Nastya, and Stacy, is a Russian American YouTuber. She will turn ten on January 14, 2024. Anastasia runs her channel with her parents. Although she is Russian (and started her channel there), Anastasia has moved to Florida in the United States.
Initially, the channel was a toy unboxing channel but later transformed into a channel showcasing visits to amusement parks in different countries.
7. Felix Arvid Ulf Kjellberg (PewDiePie)
Subscribers - 111M
Felix long reigned as the most popular YouTuber worldwide and creator of many original videos. Indeed, he has just celebrated his channel's 13-year anniversary.
He is a gamer and uses his channel to stream live videos of himself playing different games. He also has a meme review series and also does some vlogging. He often collaborates with other famous YouTubers to get more views on his videos.
Here’s a video of him playing Minecraft that got a whopping 55 million views.
8. Zee Music Company
Subscribers – 108M
This is yet another Indian company, showing the impact that large numbers of Indian viewers can have on YouTube. The company has captured a significant chunk of market share in Bollywood Music in a short time. It sees its main competition as being T-Series, both on YouTube and in the Indian music market as a whole. The company has an extensive library housing over 222,000 hours of television content and 3,818 movie titles.
It predominantly shares official Indian music videos on its YouTube channel.
9. WWE
Subscribers – 97.7M
WWE (World Wrestling Entertainment) has run televised professional wrestling bouts for many years. Like most such wrestling, WWE bouts are entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches.
Its very popular YouTube channel features videos from favorite WWE Superstars, backstage fallout from live shows including Raw, SmackDown, NXT, and original shows such as Top 10, List This, WWE's The Bump, and much more.
10. BLACKPINK
Subscribers – 94.3M
Blackpink is a South Korean girl group. Its members are Jisoo, Jennie, Rosé, and Lisa. The group holds the record for being the highest-charting female Korean act on the Billboard Hot 100, peaking at number 13 with "Ice Cream" (2020). The Album (2020) was the first-ever album by a Korean girl group to sell more than one million copies.
The music video for their hit single "Ddu-Du Ddu-Du" (2018) is currently the most-viewed by a Korean group on YouTube. Their music videos for "Kill This Love" (2019) and "How You Like That" (2020) each set records for the most-viewed music video within the first 24 hours of release. Throughout their existence, BLACKPINK has been nominated for 341 music awards, winning 106. Those more notable ones include:
- VMAs Best Song of Summer (2020) for "How You Like That"
- Billboard Top Social Artist (2019)
- Billboard Top Selling Song (2021) for "Ice Cream" with Selena Gomez
- Golden Disc Award for Best Song of the Year for 2019, 2020, 2021
- People's Choice Awards for Best Group 2019, 2020
- People's Choice Award for Best Music Video for "Kill This Love"
11. 5-Minute Crafts
Subscribers – 80.7M
The 5-Minute Crafts channel shows just how diverse YouTube channels can be. It features life hacks and crazy home science tricks and teaches people how to do them themselves. It promotes itself as a place where people can learn to "experience the joy of doing it yourself."
Of course, not every life hack is particularly useful in your everyday life. One of the videos that went viral demonstrates how to leave an egg in white vinegar for a day, then soak it in maple syrup and blue dye – all to get a bigger, bluer egg.
12. HYPE LABELS
Subscribers – 75.3M
This is the official YouTube channel of HYPE LABELS, the content hub for Big Hit Entertainment, Source Music, Belift, and Plus Global Audition. Big Hit Entertainment is a South Korean entertainment company that manages several well-known Korean soloists and groups. They share music videos of their signings via this YouTube channel.
13. Justin Bieber
Subscribers - 73.2M
Justin Bieber is a popular singer and pop sensation, known globally. He actually rose to fame after being discovered on YouTube. That is probably why has one of the highest numbers of subscribers, even more than other singers who are otherwise more popular.
He usually posts music videos, interviews, promo material, and behind-the-scenes footage from his video shoots.
He’s won the following awards:
- Grammy Award for Best Dance Recording for "Where Are Ü Now" (2016)
- Grammy Award for Best Country Duo/Group Performance for "10,000 Hours" (2021)
- American Music Awards (AMAs) for Artist of the Year (2010, 2012)
- American Music Awards (AMAs) for Favorite Pop/Rock Album for "Purpose" (2016)
- American Music Awards (AMAs) for Favorite Pop/Rock Male Artist (2010, 2012, 2016, 2020)
- American Music Awards (AMAs) for Collaboration of the Year for "Despacito" (2017)
- American Music Awards (AMAs) for Favorite Pop/Rock Song for "Sorry" (2016)
- Numerous Billboard Music Awards
- Numerous MTV Awards
- Numerous People’s Choice Awards
Here’s a recent music video posted by him on his channel.
14. Shemaroo Filmi Gaane
Subscribers – 68.9M
The inclusion of Shemaroo Filmi Gaane on this list once again shows how popular YouTube has become in India. It is the YouTube channel for Shemaroo Entertainment Ltd who distributes music and Bollywood content for satellite channels, physical formats, and emerging digital technologies like mobile, internet, broadband, IPTV, and DTH. Most of the videos they share on YouTube appear to be clips from their shows, interspersed with entire programs.
15. Konrad Cunha Danta (Canal KondZilla)
Subscribers - 66.7M
This is a music channel by Konrad and he is a music video producer and owns KondZilla Records. He posts music produced by his record label on his channel, which usually consists of music videos and some behind the scenes footage.
Music channels are some of the most popular ones on YouTube and this one is right among the top ones. And, because this is managed by an individual, it puts him on our list of most popular YouTubers.
Here is a recent music video posted by Konrad on his channel.
16. Movieclips
Subscribers – 61.7M
The Fandango Movieclips channel is a massive collection of licensed movie clips. They claim to be huge movie fans who have gone through hundreds of movies to pick out the best moments, scenes, and famous lines.
They have negotiated rights with all the major movie companies, including Universal Pictures, DreamWorks Animation, The Walt Disney Studios, 20th Century Studios, Metro-Goldwyn-Mayer, Paramount Pictures, Warner Bros, Sony Pictures, and all their subsidiaries.
17. Dude Perfect
Subscribers - 60.3M
This is a channel not run by an individual but by five different guys from the US. This is essentially a sports channel where these guys post their own videos. They initially started by posting trickshot videos of themselves playing basketball, which became quite popular.
You can also find content on drones, lasers, and a bunch of other things on their channel.
18. Ed Sheeran
Subscribers - 54.9M
Ed Sheeran is another popular pop star who is loved globally for his numerous hit singles. He is from England and is very well-known in the music industry.
As with any other music channel on this list, this one also has music videos and behind the scenes footage from video shoots. Apart from that, he also posts his own random videos and sometimes also live streams.
Ed Sheeran has been the recipient of the following awards:
- Grammy Award for Song of the Year for "Thinking Out Loud" (2016)
- Grammy Award for Best Pop Solo Performance for "Thinking Out Loud" (2016)
- Grammy Award for Best Pop Vocal Album for "÷" (2018)
- Brit Award for British Male Solo Artist (2015)
- Brit Award for British Album of the Year for "÷" (2018)
- Brit Award for British Single of the Year for "Shape of You" (2018)
- American Music Award for Favorite Pop/Rock Male Artist (2017)
- American Music Award for Favorite Pop/Rock Album for "÷" (2017)
- MTV Video Music Award for Artist of the Year (2017)
- MTV Europe Music Award for Best Live Act (2015)
- MTV Europe Music Award for Best Live Act (2017)
- iHeartRadio Music Award for Song of the Year for "Shape of You" (2018)
He might not have the highest number of subscribers on this list, but he sure gets a lot more views on his videos than most others. Here is one such video with 48 million views.
19. Ariana Grande
Subscribers - 54.4M
Ariana is one of the most popular pop singers in the world and that is reflected on her YouTube account as well. She has released numerous hit singles in recent years which led to her rise.
She posts music videos, media appearances, behind-the-scenes footage, and sometimes makeup tutorials on her channel. The pop superstar has won the following awards:
- Grammy Award for Best Pop Vocal Album for "Sweetener" (2019)
- Grammy Award for Best Pop Duo/Group Performance for "Rain on Me" (2021)
- American Music Award for New Artist of the Year (2013)
- American Music Award for Artist of the Year (2016)
- American Music Award for Favorite Pop/Rock Female Artist (2015, 2016)
- MTV Video Music Award for Best Pop Video for "Problem" (2014)
- MTV Video Music Award for Best Pop Video for "No Tears Left to Cry" (2018)
- MTV Europe Music Award for Best Song for "Problem" (2014)
- MTV Europe Music Award for Best Female (2014, 2015, 2016)
- iHeartRadio Music Award for Female Artist of the Year (2019)
- iHeartRadio Music Award for Best Collaboration for "Bang Bang" (2015)
- Brit Award for International Female Solo Artist (2019)
Here’s a video of one of her songs that she posted on her channel.
20. Mark Rober
Subscribers – 54.3M
Mark Rober is a former NASA engineer who has become one of the most beloved science and DIY YouTubers. His channel features a variety of entertaining and educational content, including viral videos such as his "Glitter Bomb Trap" series, which has garnered over 100 million views. Mark's engaging experiments and creative projects often aim to solve everyday problems in innovative ways. He also shares behind-the-scenes looks at his engineering process, making complex scientific concepts accessible and fun for all ages.
Here's one of Mark's most popular videos.
The 20 Most Popular YouTubers in 2024 (Updated)
Our updated list of the 20 most popular YouTubers in 2024.
Rank | YouTuber | No Of Subscribers | Content |
#1 | MrBeast | 303 million | American YouTuber Jimmy Donaldson's channel featuring stunts, tricks, and giveaways. |
#2 | T-Series | 269 million | Indian music label showcasing Bollywood music videos and film content. |
#3 | Cocomelon - Nursery Rhymes | 178 million | Animated nursery rhymes and educational songs for children. |
#4 | SET India | 175 million | Official channel for Sony Entertainment Television India, offering TV shows and serials. |
#5 | Vlad and Niki | 121 million | Family-friendly channel featuring adventures and playtime of young brothers Vlad and Niki. |
#6 | Like Nastya | 117 million | Child YouTuber Nastya's channel with playful and educational content for kids. |
#7 | PewDiePie | 111 million | Swedish YouTuber Felix Kjellberg's channel with gaming commentary, vlogs, and memes. |
#8 | Zee Music Company | 108 million | Indian music label featuring Bollywood songs, music videos, and soundtracks. |
#9 | WWE | 103 million | Official channel of World Wrestling Entertainment, featuring wrestling matches and highlights. |
#10 | BLACKPINK | 94.3 million | Official YouTube channel for the K-pop girl group BLACKPINK, featuring music videos and performances. |
#11 | 5-Minute Crafts | 80.7 million | DIY channel offering quick and easy crafting, life hacks, and tips. |
#12 | HYPE LABELS | 75.3 million | Channel featuring music videos and performances from the K-pop label HYPE. |
#13 | Justin Bieber | 73.2 million | Official YouTube channel of pop singer Justin Bieber, featuring music videos and behind-the-scenes content. |
#14 | Shemaroo Filmi Gaane | 68.9 million | Indian music channel featuring classic Bollywood songs and music videos. |
#15 | Canal KondZilla | 67.2 million | Brazilian channel showcasing funk and music videos from KondZilla Records. |
#16 | Movieclips | 61.7 million | Channel featuring official movie clips, trailers, and behind-the-scenes content. |
#17 | Dude Perfect | 60.3 million | American sports and comedy group performing trick shots, stunts, and challenges. |
#18 | Ed Sheeran | 54.9 million | Official channel of singer-songwriter Ed Sheeran, featuring music videos and live performances. |
#19 | Ariana Grande | 54.4 million | Official YouTube channel of pop singer Ariana Grande, featuring music videos and performances. |
#20 | Mark Rober | 54.3 million | Former NASA engineer Mark Rober's channel showcasing science experiments and engineering projects. |
Conclusion
These are some of the most popular YouTubers in the world who make fun and entertaining content for their audience. So, what are you waiting for? Check out their channels and find the ones you like.
Frequently Asked Questions
Who is the 6 most popular Youtuber?
These are the most popular YouTubers:
- MrBeast
- Vlad and Niki
- Like Nastya
- PewDiePie
- 5-Minute Crafts
- Movieclips
Who is the most popular Youtuber by views?
T-Series has surpassed more than 259 billion lifetime video views on their channel according to the latest Socialblade data, making it the most-viewed YouTube channel owner of all time. Popular children’s rhymes and song channel Cocomelon closely follow T-Series with 184 billion lifetime views.
Who is the most subscribed YouTuber in 2024?
Jimmy Donaldson, also known as MrBeast, with 303 million subscribers.
What is PewDiePie famous for?
PewDiePie, or Felix Arvid Ulf Kjellberg, is known for his gaming streams, meme reviews, and vlogs.
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