YouTube has become a content phenomenon. Back in 2005 when the first YouTube video Me At The Zoo was uploaded, nobody would have imagined just how important this video sharing medium was going to be. Google clearly saw the potential of YouTube, however, and only 18 months after YouTube’s co-founder shared his zoo visit with the world, Google announced it was paying $1.65 billion for the service.
Since then the power and influence of YouTube have grown at breath-taking speed. It can even claim to be the world’s second-largest search engine - after Google itself. Some of YouTube statistics are quite staggering:
- There are over 2.7 billion monthly active users on YouTube
- Every day, people watch over 1 billion hours of content on YouTube
- Every minute, over 500 hours of content are uploaded to YouTube
- About 75% of adults watch YouTube videos on their mobile devices while at home
A survey commissioned by SproutSocial aimed to investigate the latest viewing trends on YouTube. Here are some of the findings:
- The 25-34 age group represents the largest segment of YouTube users, making up 21% of the total user base on the platform
- On average, YouTube users spend 48.7 minutes on the platform every day
- YouTube viewers watch over a billion hours of videos on their TVs daily
In another survey, Pew Research looked at the demographics of YouTube users. Here are some key findings:
- 92% of Americans aged between 30 and 49 use YouTube. The percentage is higher at 93% for those aged between 18 and 29
- Of Americans with a college education, 89% use YouTube
- Of Americans who have an annual income of $30,000-$69,999, 83% use YouTube
So, with so much time spent watching YouTube, on a wide variety of devices, what types of content are people watching? It turns out that people watch a wide variety of things actually, which is probably reflective of the fact that YouTube viewers now span the whole spectrum of ages and types of people.
Of course, to many people, YouTube has one purpose only – it’s an easy way to watch music videos. And music videos can’t be ignored - there are so many of them! According to the Wikipedia List of Most Viewed YouTube Videos, "Baby Shark Dance” by Pinkfong has had an incredible 13.4 billion views, and has recently overtaken the long-time King of YouTube, "Despacito" to be the leader.
But there is much more to YouTube than simply music videos. From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion. In this dynamic landscape, Influencer Marketing Platforms play a crucial role, connecting brands with influencers across a variety of video genres, and providing marketers with diverse opportunities for effective promotion.
There are many other types of videos giving better opportunities for marketers, however.
For Video Title Ideas try out our Youtube Video Title Generator that's now in Beta, click below:
- 1. Video Game Walkthroughs
- 2. How To Guides and Tutorials
- 3. Product Reviews
- 4. Vlogs
- 5. Comedy / Sketch Videos
- 6. Unboxing Videos
- 7. Educational Videos
- 8. Video Testimonials
- 9. Q&A Videos
- 10. Challenge Videos
- 11. Meet the Team Videos
- 12. Company Culture Videos
- 13. Webinars
- 14. Live Streams
- 15. Interview Videos
- 16. Animated Videos
- 17. Video Podcasts
- 18. Event Coverage
- 19. Promotional Videos
- 20. Ask Me Anything (AMA) Videos
- 21. Behind-the-Scenes (BTS) Videos
- 22. VR/360° Videos
- 23. Video Listicles
- 24. Documentaries/True Crime Videos
- 25. Recipe Videos
- Amp Up Your YouTube Channel's Engagement
- Frequently Asked Questions
1. Video Game Walkthroughs
We may have deliberately excluded the ubiquitous music video from this roundup, but we couldn’t exclude this category of video, despite it being where the number 1 influencer, MrBeast rules the roost.
Young males (the most common type of gamer) were the first type of people to embrace YouTube, so it should be no surprise that there are thousands of channels related to video gaming. Minecraft alone is popular enough to have a website devoted to a listing of top Minecraft YouTube channels.
A common type of gaming video is a walkthrough, where somebody plays a game, commentating as they progress through the game. One of the reasons for Minecraft’s popularity (despite its old-time graphics) is that the game is easily moddable, and the filmmakers make use of this feature in their videos, where they often play as modded characters.
There can be huge engagement between gaming video makers and their supporters and there can even be live play sessions.
Video game walkthroughs engage a massive audience, particularly among young male gamers, with live play sessions and modded gameplay.
2. How To Guides and Tutorials
There are three types of learning styles: visual (by seeing), auditory (by hearing), and kinesthetic (by doing). Everybody learns using a combination of these styles, but most people find one of the methods easier than the others. Good teachers try to use a mixture of all three methods in their classrooms.
While it will always be hard to teach kinesthetically in a video, it is the perfect medium for those who love both visual and auditory learning experiences. A well-structured video, that encourages you to work alongside the presentation, can even be useful to the more kinesthetically inclined.
Depending on your target audience, there are a lot of tutorials and how-to guides that you can create. Some of the popular tutorials on the platform are makeup tutorials, cooking tutorials, DIY (do-it-yourself) tutorials, and tech tutorials. Similarly, gardening, hairstyling, woodworking, and fitness tutorials are also in demand.
How To guides and tutorials are timeless and versatile, providing valuable visual and auditory learning experiences.
3. Product Reviews
There is a clear trend, nowadays, for people to turn to the internet when they are considering making a purchase. They want to discover what other people think about products that interest them.
YouTube is no different from other social media channels in this sense. People flock to the channels of those they trust to see what they think about various products they have reviewed.
Polls have regularly shown that consumers are more likely to make a purchase if they see a positive review online.
It obviously depends on the product, but YouTube is the perfect medium for many products. People find it so much easier to relate to a review if they can physically see the product being used, whether it is makeup being applied, a car being test-driven, or the latest kitchen gadget being put to use.
Product reviews significantly influence consumer purchasing decisions by offering credible, visual demonstrations of products.
4. Vlogs
A blog, actually short for weblog but most people have forgotten that nowadays, started off as a web-based log of what a person did each day - a form of Internet-based diary. Of course, blogs have diversified since then, but you will still find bright and breezy people happily writing about their daily breakfast and what they managed to achieve the day before.
Vlogs are video blogs, and the idea is, to some extent, the same as what the original blog was. They are effectively a video equivalent of your old diary.
Of course, being on YouTube they are somewhat more public than a diary hidden under the bed, so the content is usually more engaging.
Like a diary, vlogs use unscripted dialog and generally come across as an authentic look into the video maker’s mind. They often focus on a specific topic.
Vlogs are often the YouTube equivalent of reality television. You get a chance to see into the life (or at least as much as they are prepared to share) of the vlogger. Just as reality television can generate some scarily high viewing numbers, quite a few vlogs channels have a considerable number of followers.
Vlogs offer an authentic, unscripted glimpse into creators' lives, resembling reality TV in their personal and engaging content.
5. Comedy / Sketch Videos
Quite a few people make comedy and sketch videos to keep their audiences amused. Of course, your sense of humor is quite personal, but there are so many comedy videos online that you are sure to find somebody who matches your style.
These comedy videos are among some of the most shared, often finding their way onto Facebook and other social media. This is one of the most likely types to go viral.
Some of the YouTube comedy channels generate audiences greater than many network comedy television shows.
Comedy and sketch videos are highly shareable and have strong potential for viral success due to their diverse humor styles.
6. Unboxing Videos
Unboxing videos are very much a 21st Century phenomenon. A surprisingly large number of people like to watch somebody else take a new product out of a box!
These are extensions of both shopping spree/haul videos and product review videos - in reality, they fit somewhere in between the process of purchasing a product and the act of using and reviewing the product.
In some ways the love for these videos can be paralleled by a child’s love of Christmas morning - half the fun is unwrapping the presents and seeing what is inside. It is the same for unboxing videos, as the viewer is given the opportunity to join in with the anticipation of seeing for the first time the contents of the package.
As with both haul videos and reviews, unboxing videos can have a huge impact on consumer buying decisions and can be very lucrative for brands. This is another area with huge potential for influencer marketing.
Unboxing videos captivate audiences with the excitement of revealing new products, significantly impacting buying decisions.
7. Educational Videos
We’ve separated out educational videos from How To’s here, although How-to guides obviously educate as well. The two categories are big enough to stand apart.
There are a few large channels, like TED and National Geographic, that belong to large official organizations and share these organizations’ material. Indeed, there are many other businesses, large and small, that share educational videos on their sites.
A second type of educational video channel focuses on providing educational videos for young children and school students.
They try to provide thought-provoking and interesting videos for their young target audiences.
This is another category that can be considered evergreen, in that many of these videos get new audiences year after year and often receive repeat visits. They only “die” if their educational value goes out-of-date.
Educational videos provide valuable, evergreen content for all ages, often revisited for their informative value.
8. Video Testimonials
Video testimonial videos on YouTube are a popular format among business channels. If you take away anything from our social proof statistics article, it's that people trust you more if they know others already do. So, why not get your satisfied customers on camera and let them tell the world about it?
The right way to go about a testimonial video is to keep it simple. Give your customers a few key points to talk about, but let them speak freely to make the video more genuine.
One way to do this is to create a short testimonial video for each customer. Alternatively, you can create a video featuring multiple customers. That's what Chewy does. They also include animations and how-to sequences to back up what the customers are saying.
Video testimonial videos act as social proof and can build credibility for a business among their potential customers.
9. Q&A Videos
Q&A videos work so well because they answer the questions that your customers or audience might have. For YouTube influencers, this is a way to connect with their viewers. Take Moriah Elizabeth as an example. She does an annual Q&A video in which she answers questions about her personal life and YouTube channel.
Other YouTubers can also do the same, especially if they have had a recent increase in subscribers or want to celebrate a milestone, such as their wedding or a new product release.
Businesses can also use Q&A videos to inform their audience about their products or services. For example, a skincare company can do a Q&A video with their dermatologist to answer common questions about skin concerns and how their products can help.
Q&A videos are also great for addressing any negative feedback or concerns from customers. You can collect questions through consumer surveys or by posting a question tag on your Instagram Story. Then, answer these questions in a YouTube video.
Q&A videos are a great way for YouTubers and brands to let their audiences learn more about them and build strong connections.
10. Challenge Videos
Back in the day, challenge videos were a bit of a hit on YouTube. People were making all sorts of challenge videos, from the "The Mannequin Challenge" challenge to the "The Cha-Cha Slide Challenge." These videos are still popular and can be a fun way to engage your audience.
Now that TikTok has become the origin of most social media trends, there's always a trend bandwagon to jump on. You can take inspiration from TikTok and create your own challenge video on YouTube.
The simplest way would be to do the challenge yourself. Or, you can bring together a few friends to do the challenge with you and make it more entertaining. That's what Ben Azelart has done in this video. He created his own waterpark challenge and did it with his friends, with the winners getting up to $100,000.
Besides long-form videos, you can also make YouTube Shorts in which you do certain challenges. For example, people do spicy food and spooky makeup challenges on Shorts.
Challenge videos are fun and interactive, which makes them suitable for garnering a lot of views and increasing your chances of going viral on YouTube.
11. Meet the Team Videos
After you create a YouTube business account, it's important to populate it with videos that tell the viewers basic information about your company, such as the people who work there, your mission, the products or services you offer, and customer testimonials.
Meet the Team videos are one of these introductory videos you must make. In these videos, you can introduce your team members and show the viewers their personalities.
Let's say you're a small business selling handmade jewelry. Create a meet-the-team video in which you introduce your team of workers, such as the designers and craftsmen. Your social media manager can also be featured.
These videos help humanize your brand. It can also help build trust with potential customers as they can see the faces behind the company and get to know them on a personal level. Meet the team videos are also a great way to show diversity and inclusivity in your workplace. For instance, in this meet-the-team video by Amazon, the company shows that their People Technology team is a blend of different races and genders, indicating a vast pool of talents and perspectives.
You can make these videos more engaging by incorporating some fun elements in them. For example, you can play a game or have your team members answer some interesting questions about themselves.
Meet the team videos personalize your brand and help your audience connect with the people behind the business they trust. They also foster transparency and build trust.
12. Company Culture Videos
Just like customer testimonials and meet-the-team videos, company culture videos make your business more relatable to potential customers. These videos give your customers or clients an insider's view into how your workplace operates. Plus, company culture videos show potential employees what it's like to work for your company, making them more likely to apply for job openings.
In these videos, you can show your company's values and overall atmosphere. For example, if your business is known for its fun and laid-back environment, show that through a video. Duolingo is an excellent example. If you look at their social media accounts, you'd know that their company culture is centered around having fun while working hard. That's what they exhibit in their YouTube video about company culture, too.
While it's good to have a script and setting beforehand, the video shouldn't come off as too staged or scripted. Instead, let your employees show their personalities and their everyday work life. That's what people want to see.
Company culture videos highlight your values or work environment, attracting talent that aligns with your company’s vision. Plus, they strengthen brand identity by showing a strong workplace culture.
13. Webinars
For many companies, webinars are their most-viewed YouTube videos because they're filled with insights and valuable information. A webinar is like a virtual seminar or workshop that your audience can tune into from the comfort of their homes.
Webinars have a two-tier impact on your YouTube strategy. First, they show your audience that you're inept in your industry and you have knowledge to share. Second, they bring a lot of traffic to your channel because people are always searching for information on specific topics.
Take Stanford's webinars as an example. The university hosts webinars on various topics, from psychology to design thinking. These webinars not only show the expertise of their faculty members but also attract a diverse audience interested in different topics.
Even better, many of their viewers are potential students who may enroll in their university's programs or courses if the webinar impresses them.
Webinars provide in-depth expert insights and knowledge to establish your authority in your niche. They also engage your audiences and boost engagement.
14. Live Streams
According to Statista, 33% of US viewers watch live streams several times a week. So, there's definitely a demand for live content.
Frequency of watching live streams
The kind of live streams you create will depend on your target audience. For example, if you're a gaming channel, the most obvious approach is to live stream your gameplay and interact with your audience. A beauty channel can live stream a makeup tutorial.
However, YouTube is also popular for non-niche livestreams. Some accounts post studying or work live streams, where ambient music plays with an animation playing on a loop, and viewers can join in on the studying session. These live streams get millions of views because people play them on their TVs in the background as they go about their everyday chores or cleaning routines.
Our guide on how to stream on YouTube provides information on getting started with these videos.
Live streams create real-time interactions and foster a sense of immediacy and connection with your audience. Both YouTubers and businesses can use them to increase reach and engagement.
15. Interview Videos
If you've ever watched clips from The Tonight Show starring Jimmy Fallon or The Late Late Show with James Corden on YouTube, you'll notice that their celebrity interview videos do numbers. Why? People love getting to know their favorite celebrities in a more casual setting, and interview videos do just that.
You can also create similar videos with important people in your niche. These could be influencers or industry experts.
To make your interview videos more interesting, add a challenge or a quirk. For example, the Hot Ones series by First We Feast features celebrities answering interview questions while eating extremely spicy chicken wings. People stay not just for the answers but also for the fun element.
Interview views allow you to engage with your community through compelling storytelling. You can also bring your audience’s favorite figures on board to make them interested in your content.
16. Animated Videos
Both individual YouTubers and businesses can use animated videos due to their higher shareability and creative potential. Animated videos are usually shorter in length but tend to have a message or a story.
If you're a YouTuber in the creative niche, you can create short animated story-based videos or films. Philippe Arthur has followed this format for his video about Fugu, a fish. The video has over 236 million views.
A few years ago, Draw My Life videos were also popular on YouTube. In these videos, content creators shared their life stories through illustrated animations. You can create something similar to tell a personal story or share experiences related to your niche.
Businesses can use animated videos as explainers for their products or services. For example, Microsoft used an animated YouTube video to introduce Microsoft Loop, a new app for improving your workstream in the company's ecosystem.
Animated videos simplify complex ideas with visuals to make information more accessible. They also capture attention with dynamic graphics and increase viewer retention.
17. Video Podcasts
To date, over 178 million podcast episodes have been released worldwide, making the podcasting industry a $4-billion venture. While many of the podcasters prefer audio formats, video podcasts are becoming increasingly popular.
These podcasts have a similar format to traditional podcasts but with a visual element added to them. You can invite guests to your studio and record the podcast with multiple cameras, making it engaging for the viewers. Alternatively, you can use screen recording software to record a virtual podcast conversation.
Avery Woods posts her podcast episodes as YouTube videos. In some videos, she goes over to her guests' homes to record the podcast, and in others, she invites them to her studio.
Video podcasts combine audio content with visual elements to broaden the audience appeal while encouraging longer watch times.
Check out our top 20 Social Media Podcasts to get a sense of how podcasts work on YouTube.
18. Event Coverage
The way the YouTube algorithm works is that it promotes videos and channels that are gaining traction. So, if you post a video covering an event that is trending or highly anticipated, your video has a higher chance of being discovered on the platform.
You can cover events related to your niche, such as conferences, holiday festivities, movie screenings, product launches, or even community gatherings. Individual YouTubers have a lot of scope in this regard. They can cover a wide range of events.
On the flip side, businesses should cover in-company events or niche-related ones. For example, a tech company can cover tech conferences or product launches. A fashion brand's event video can show behind-the-scenes footage of their runway shows.
For example, here's a video Complete Concepts has created covering the Consumer Electronics Show (CES), in which they do booth tours. The video has 534k views, which shows that people enjoy such content.
Event coverage videos show your involvement in industry events. They also provide exclusive insights to keep your audience engaged.
19. Promotional Videos
YouTube influencers create promotional videos for brands in the form of product reviews, sponsored content, product unboxings, or brand collaborations. These videos help their followers learn more about a product or service and decide whether to purchase it.
Businesses can also run video-based YouTube ads. Promotional videos for YouTube play before, during, or after a video. These ads may also be displayed on the search results page or the home page. For example, this promotional video from Envato was on the YouTube results page.
Learn more in our guide: How Much Do YouTube Ads Cost
Promotional videos drive sales and conversions by showing your products in a positive light. Plus, they capture audience's attention with targeted messaging.
20. Ask Me Anything (AMA) Videos
Ask Me Anything (AMA) videos are sort of like Q&A videos, except that they're live and unscripted. YouTubers do a live video and encourage their audience to ask them anything they'd like.
Influencers can use these videos to interact with their followers in a more personal way or to simply promote a product. For example, if you launch your merchandise line, you can host an AMA livestream to answer questions people have about your products. If you don't want to host a live stream, collect questions from the comment sections on your social media channels, and answer them in a pre-recorded video.
Some YouTube channels also post AMA videos featuring interesting people like mortuary workers or professional hackers. Since most people are already quite intrigued about such topics, these videos do well. For example, this sociopath AMA video by Jubilee has over 6.4 million views.
AMA videos create a sense of interactivity between you and your viewers, helping you build a strong community on YouTube.
21. Behind-the-Scenes (BTS) Videos
Behind-the-scenes videos are also quite popular on visual platforms like TikTok and YouTube. These can be related to any event or occasion. As a YouTuber, you can make a BTS video for a performance you did or a video you made. Some YouTubers also create bloopers videos to show BTS of their podcasts or regular videos.
Businesses can use BTS videos to show the inside happenings at their events. Runway and move shooting BTS videos are a mega hit with audiences. For example, Netflix posts BTS videos of popular scenes from their shows, giving viewers a glimpse into the making of their favorite scenes.
Influencers can also collaborate with brands to create BTS videos for product launches and events. Suppose a makeup brand is organizing a pop-up store to launch its new collection. They can partner with makeup influencers to create a BTS video showing the setup and behind-the-scenes preparations. Both the brand and influencers can then post these videos.
BTS videos are a great way to give your audience an inside look into your work or events. They create a sense of intimacy and exclusivity, making viewers feel more connected to you or your brand.
22. VR/360° Videos
The key to creating a successful YouTube channel is to give the platform's new features a try. Virtual reality and 360° videos are one of these features.
These videos give viewers a fully immersive experience, allowing them to feel like they are part of the video. In a 360° video, viewers can use their cursor or move their device to explore different angles of the video. There are many ways to make these videos.
Let's say you run a water park or a theme park. You can create a VR/360° video that takes viewers on a virtual tour of your park, giving them an idea of what they can expect when they visit.
Similarly, if you are a travel influencer, create 360° videos to show different destinations around the world. With this level of immersion, you can expect to get a lot of views. A good example is this SLIDE video by NitroVR360 that has over 5.4 million views.
VR/360° videos provide an interactive experience, allowing your audience to explore content in a new and unique way.
23. Video Listicles
Video listicles videos involve listing out and discussing a certain number of items or ideas related to a specific topic. They are usually fast-paced, visually appealing, and informative. The most common videos of this type cover the top movies, the best shows, must-visit places, or the latest gadgets.
When creating these videos, make sure you choose a number. While 10 seems to be a popular number, you can increase or decrease the number of items based on the topic.
For example, a tech channel can create a video covering the top 5 smartphones of the year, while an entertainment channel can cover the 25 must-watch shows on Netflix. Allocate anywhere from 1 to 3 minutes to each listing, explaining the main pointers and why they made it to the list.
Video listicles present information in an easy-to-digest way to keep viewers engaged. They help boost retention by showing bite-sized content to audiences.
24. Documentaries/True Crime Videos
Some of the most popular YouTubers create documentaries or true crime videos. These are non-fictional storytelling videos that explore real-life events. They often involve extensive research and interviews with relevant people.
Documentaries can cover a wide range of topics, such as unsolved mysteries or historical events. You can also create documentaries about important people, such as famous artists or influential leaders.
As for true crime videos, there are many ways to make them engaging. Some people do their makeup while telling a true crime story, while others create animated videos or use dramatic reenactments. If you’re going this route, plan your content properly so that you do not come off as insensitive.
However, when you're creating these videos, do proper research. Take your information from authoritative sources rather than going with hearsay. Even if you do include alleged theories, mention that they are not proven facts.
Documentaries and true crime videos captivate the viewers with in-depth storytelling. Since people are interested in real-life stories, these videos have a high engagement.
25. Recipe Videos
Food-related words and phrases make up some of the most popular hashtags on social media platforms, which means people search for food-related content extensively. That's why recipe videos are so popular on YouTube. For example, Food Fusion's chicken pasta recipe has over 800k views.
You can create one video per recipe and cover the dish's making in detail. Or you can cover multiple recipes in one video, such as ''3 easy dinner ideas for busy weeknights''. You can also add a twist to your recipe videos by doing challenges, such as cooking with limited ingredients or using unconventional methods.
For example, Life in Wetland creates vlog-style recipe videos. In this video, they show how to make spicy eggs and butter-mixed fried veggies in the backdrop of a rainy day. The 2.7 million views on this video are a testament to the format's appeal.
Recipe videos don’t only attract cooking enthusiasts but also regular people who want to whip together a meal for themselves. These videos can be made more interesting by adding fun elements like a cooking challenge.
Amp Up Your YouTube Channel's Engagement
Now that you have a ton of ideas for YouTube videos, you can try different types of content to find the one that gets your audience most engaged. If you're just getting started, check out our guide on How To Become a YouTuber.
If you've been on the platform for some time, our YouTube Money Calculator can help you determine how much you can earn based on your engagement. As we've discussed above, some videos do better than others. YouTubers who dabble in high-engagement content can expect to make bank, especially with brand partnerships and merch sales.
One pro tip to maximize your videos' engagement is to post at the right time. We have a guide on the best times to publish YouTube videos for your help. Other tips include optimizing your video titles, engaging with your viewers, creating a community through comments and live streams, and experimenting with different video types.
Frequently Asked Questions
What are some popular types of content to post on YouTube?
Popular types of YouTube content include:
- Funny animal videos
- Video game walkthroughs
- How-to guides and tutorials
- Product reviews
- Celebrity gossip videos
- Vlogs
- Comedy/sketch videos
- Shopping sprees/hauls
- Unboxing videos
- Educational videos
- Parodies
- Pranks
Why are funny animal videos popular on YouTube?
Funny animal videos are popular because people enjoy watching cute animals doing amusing or unusual things. These videos are highly shareable and often go viral, making them a staple on social media platforms.
How can product reviews help grow a YouTube channel?
Product reviews help grow a YouTube channel by providing valuable information to viewers who are researching products before making a purchase. Positive reviews can build trust and credibility with the audience, leading to increased engagement and subscriptions.
What makes educational videos a good choice for YouTube content?
Educational videos are a good choice for YouTube content because they provide value by teaching viewers new skills or knowledge. These videos often have a long lifespan, as viewers return to them repeatedly for information, which can lead to sustained viewership and growth over time.
Why should a YouTube channel consider creating how-to guides and tutorials?
How-to guides and tutorials are beneficial because they cater to visual and auditory learners who prefer to watch and listen rather than read instructions. These videos can attract a broad audience looking to learn new skills or solve problems, thereby increasing the channel's reach and subscriber base.
Which YouTube video category is best?
The YouTube Creators Academy reports that the following video categories are some of the best on the platform:
- Entertainment
- Music
- Sports
- Travel
- Food
- Gaming
- Beauty and Fashion
Which topic is most searched on YouTube?
In 2024, the term ''PewDiePie'' was the most searched on YouTube in the US, garnering 4,570,000 searches. Globally, ''BTS'' was the most searched term. Other popular topics are ''music'' and ''ASMR.''
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