Top 10 Music Marketing Agencies to Promote Your Tune in 2025

1. SmartSites

SmartSites has established itself as a dynamic digital marketing agency with a growing reputation in music marketing. Founded in 2011 by brothers Alex and Michael Melen, the agency combines creativity, data-driven strategies, and client-focused services to help musicians and music-related brands achieve greater visibility and success in a competitive industry. 

As a Premier Google Partner, Microsoft Advertising Select Partner, and Meta Business Partner, SmartSites leverages its extensive expertise in digital advertising and SEO to amplify artists’ reach and engagement. With a track record of over $100 million in client revenue generated, the agency excels at crafting campaigns that resonate with audiences and deliver measurable results.

SmartSites is a top choice for independent artists, record labels, and music businesses aiming to increase Spotify streams, build brand awareness, or sell tickets and merchandise online. Its tailored strategies and results-driven approach make it especially effective for musicians looking to grow their fan base and maximize their ROI.

Key Features

• Music-Focused Marketing Expertise: Strategies designed to promote music on platforms like Spotify, Apple Music, and YouTube.
• Search Engine Optimization (SEO): Helps artists rank higher for relevant keywords, increasing organic visibility.
• Pay-Per-Click Advertising (PPC): Drives traffic to album launches, concerts, and merchandise sales through Google and social media ads.
• Social Media Campaigns: Builds fan engagement with creative, branded content tailored to platforms like Instagram, TikTok, and Facebook.
• Web Design for Artists: Creates sleek, responsive websites to showcase music, sell merchandise, and connect with fans.

Case Study: Consonance Music Ensemble’s Custom Website Design

Consonance Music Ensemble, a distinguished performing group based in New York, sought to elevate their online presence, draw audiences to their performances, and generate leads through a sleek and user-friendly website.

Strategic Approach

To meet the objectives of Consonance Music Ensemble, SmartSites developed a custom WordPress website tailored to their specific needs. The approach focused on creating an elegant, responsive design that captured the ensemble’s sophistication and versatility, ensuring a memorable impression on visitors. 

Consonance Music Ensemble

Lead generation was prioritized through integrated functionalities like appointment scheduling and strategically optimized call-to-action elements, effectively converting online visitors into concert attendees and clients. 

By utilizing WordPress CMS, the website provided an intuitive, easily manageable solution that delivered a seamless user experience for both the ensemble and their audience. Additionally, the site was optimized for local audiences in New York and New Jersey, highlighting the ensemble’s appeal to regional exhibition centers and event organizers.

Results

The project delivered outstanding outcomes:

• Enhanced Online Presence: The elegant website solidified Consonance Music Ensemble’s reputation as a leading performing group in New York.
• Increased Audience Engagement: The modern design and user-friendly interface captivated online readers, converting them into loyal fans and customers.
• Improved Lead Generation: The optimized website, paired with a well-planned marketing campaign, generated a substantial increase in leads and concert attendees.

By partnering with SmartSites, Consonance Music Ensemble achieved a harmonious blend of aesthetics and functionality, amplifying their reach and connecting with their audience like never before. This success underscores the power of professional website design for small businesses in creative industries.

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...

Company

Channels

Services

Company

50+

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+

Channels

Amazon

Facebook

Google

Google Ads

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Twitter (X)

YouTube Advertising

Services

Website Design & Development

PPC Management

Paid Search (Google Ads, Microsoft Ads)

Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)

Organic SEO

Email Marketing

Social Media Management

Minimum Campaign Size: $1.000+

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...

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2. Socially Powerful

Established in 2017, Socially Powerful has become a trailblazer in the music marketing space, leveraging its expertise in social-first strategies and influencer marketing to help artists and brands achieve unparalleled success. With a presence across the UK, USA, Europe, China, and Dubai, the agency offers global reach combined with a localized understanding of diverse markets. 

Socially Powerful’s proprietary platform, Aria, revolutionizes music marketing by providing cutting-edge influencer discovery and performance analytics, making it accessible to all brands for free. Their mission is clear: amplify music campaigns, connect artists with global audiences, and drive impactful results across all major platforms like TikTok, Instagram, YouTube, and more.

Socially Powerful is the go-to agency for artists, record labels, and music brands seeking to break through the noise in an oversaturated industry. Whether it’s launching a new track, promoting a music festival, or boosting Spotify streams, the agency excels in delivering tailored campaigns that resonate with audiences worldwide.

Key Services: 

• Music-Focused Influencer Marketing: Expertise in pairing artists with influencers who authentically connect with music audiences.
• Platform-Specific Strategies: Mastery across TikTok, YouTube, and other key music discovery platforms to boost visibility and engagement.
• Aria Platform: A revolutionary, AI-powered tool for seamless influencer management, analytics, and campaign execution, tailored for music marketing.
• Global Reach: Campaigns that tap into music-loving communities across continents, ensuring wide exposure and cultural relevance.
• Guaranteed Results: Data-driven campaigns with measurable KPIs to ensure maximum ROI for music marketing initiatives.

Case Study: Xiaomi’s World-First Social-First Live Music Campaign

Xiaomi aimed to connect with Gen-Z during COVID-19 by leveraging an innovative marketing strategy that combined music, influencer engagement, and social media to create a unique and impactful campaign.

Strategic Approach

During the lockdown, Gen-Z was deprived of live events and festivals, creating a unique opportunity to capture their attention. Xiaomi launched a groundbreaking two-phased social campaign that blended creativity and community:

1. #MyHomeMovie Campaign
   Xiaomi collaborated with filmmaking experts to demonstrate how the Mi 10 Pro could create cinematic-quality videos. Gen-Z was encouraged to produce their own smartphone films for a chance to win the Mi 10 Pro, with submissions showcased on a custom-built microsite.
2. #MyHouseParty Campaign
   The highlight of the campaign was an online music festival headlined by global DJ Carl Cox. The event was livestreamed across Xiaomi’s social accounts and amplified through a partnership with DJ Mag, lending credibility and expanding reach.

Results

The campaign achieved exceptional results, establishing Xiaomi as a Gen-Z cultural icon:

• 20M Views across social media platforms.
• 250K Clicks driving engagement and traffic.
• Multi-million-dollar earned media value, with coverage from leading outlets like Rolling Stone and Drum.

Socially Powerful’s innovative use of livestreaming and community-driven content not only resonated with Gen-Z but also positioned Xiaomi as a leader in tech and creativity during a challenging time.

Socially Powerful

We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...

Company

Channels

Services

Company

50+

London, New York, Beijing

Best for:

Medium and Large Brands

Minimum Campaign Size: $50.000+

Channels

Amazon

Discord

Facebook

Google

Google Ads

Instagram

LinkedIn

Pinterest

Podcast

Reddit

Snapchat

Spotify

TikTok

Twitch

Twitter (X)

Weibo

WhatsApp

YouTube

YouTube Advertising

Services

Influencer Marketing

Social Media Management

Paid Media

Video Production

Talent Management

Social Strategy

Creative

Social Commerce

Minimum Campaign Size: $50.000+

Socially Powerful

We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...

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3. AUSTERE Agency

AUSTERE Agency is a trailblazer in the music marketing industry, combining avant-garde creativity with a data-driven approach to elevate independent artists and established brands. Founded in Dallas, Texas, with a global presence, AUSTERE specializes in crafting visually stunning and results-driven campaigns. 

With over 14 years in the industry, the agency has partnered with over 300 clients, generating 40 million followers and $20 million in digital sales. Notable collaborations include work with Hey Violet, Saban Music Group, and Blue Note NYC. AUSTERE’s ability to translate trends into meaningful engagement sets it apart, making it a go-to agency for music brands seeking innovative strategies.

AUSTERE is ideal for independent musicians, record labels, and lifestyle brands looking to build their digital presence, grow their audience, and achieve measurable success. Their expertise spans social media, branding, advertising, and creative content tailored to resonate with diverse audiences.

Key Services

• Social Media Strategy and Marketing: Expertise across TikTok, Instagram, Facebook, YouTube, and more, leveraging platforms to maximize audience engagement.
• Visual Identity Development: Comprehensive branding, graphic design, video editing, and AI-powered visuals to create unique, impactful campaigns.
• Advertising and Media Buying: Precision-targeted campaigns on Spotify, YouTube, and other platforms to boost streams and brand visibility.
• Web Design and Optimization: Tailored websites and conversion rate optimization to enhance user experience and drive sales.
• Influencer Campaigns: Partnering with influencers to amplify music promotion and connect with niche audiences.

Case Study: Hey Violet’s Transition to Independent Success

Hey Violet, an alt-pop band, faced the challenge of transitioning from a major record label to independent releases while aiming to enhance their social media presence, boost streaming numbers, and redefine their brand identity. Navigating the competitive independent music scene required a strategic and creative approach to maintain and grow their audience.

Strategic Approach

AUSTERE partnered with Hey Violet over a six-month period to revamp their social media, marketing, and advertising strategies. The agency developed a refreshed visual identity for the band, creating engaging and shareable social content tailored to their audience. 

Growth-driven advertising campaigns were launched, combining organic engagement techniques with minimal ad spend to maximize reach. By leveraging innovative approaches, AUSTERE successfully helped Hey Violet adapt to the independent music landscape and build their brand presence.

AUSTERE testimonial

Results

The collaboration delivered remarkable results:

• 64,000+ new Instagram followers gained over six months, significantly boosting their social media presence.
• 450% increase in social media engagement, demonstrating improved fan interaction and content resonance.
• 3.4 million streams across two EPs, achieved with limited ad spend, highlighting the efficiency of the strategy.

850,000+ music video views, driven primarily by organic growth and audience loyalty.

4. The Syndicate

The Syndicate is a premier music marketing agency with over 25 years of experience in the music, comedy, and pop culture industries. Renowned for its authentic and innovative approach, the agency has built long-standing relationships with clients like Spoon, HBO, and Guns N’ Roses. Based in Weehawken, NJ, The Syndicate specializes in creating unforgettable experiences, driving publicity, and amplifying fan engagement. 

Their expertise spans publicity, social media strategy, influencer marketing, and grassroots campaigns, making them a trusted partner for artists and brands alike. The Syndicate is ideal for musicians, entertainment brands, and cultural projects looking to build meaningful connections with audiences, drive engagement, and achieve measurable growth.

Key Features

• Publicity Services: Comprehensive media exposure across traditional and digital platforms to tell compelling stories.
• Social Media Marketing: Creative strategies to grow and engage audiences on platforms like Instagram, TikTok, and Twitter.
• Radio Promotion: Expertise in connecting artists with programmers to boost radio presence.
• Experiential Marketing: Creating immersive and memorable fan experiences.
• Influencer Marketing: Leveraging influencer networks to expand reach and build credibility.
• Product Launch Strategy: End-to-end campaigns for impactful album or product releases.

Case Study: The Cure’s College Radio Campaign for Songs of a Lost World

The Cure aimed to promote their album Songs of a Lost World and drive engagement on college radio platforms. The challenge was to create a buzz among new and existing fans while securing top-chart positions on influential college radio channels.

Strategic Approach

To achieve these goals, The Syndicate collaborated with Capitol Records and Fiction Records to execute a multi-faceted radio campaign. This involved targeted outreach to college radio stations, ensuring high rotation of singles that quickly gained traction. 

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A post shared by The Syndicate (@thesyndotcom)

The campaign was amplified with social media promotions and grassroots buzz-building strategies, creating widespread excitement. By integrating these efforts, the album received strong exposure on college platforms, cementing its presence within weeks of release.

Results

The campaign delivered outstanding outcomes:

• #1 College Radio Album: Dominated the NACC Top 200 chart for three consecutive weeks.
• Extensive Fan Engagement: Energized new and existing fans, leading to significant streaming and sales growth.
• Top Chart Performance: Achieved the #1 spot on the singles chart during the release week.

5. Gupta Media

Gupta Media, founded over 20 years ago, has solidified its reputation as a performance marketing powerhouse in the music and entertainment industries. The agency specializes in delivering innovative campaigns that blend media, creative, and strategy into cohesive solutions for clients ranging from record labels to global brands like Red Bull, Disney Music Group, and the Cleveland Cavaliers. 

Known for its data-driven approach, Gupta Media boasts proprietary tools that deliver cutting-edge solutions. Report(SE) provides real-time analytics by integrating data from major platforms to track ad interactions and optimize media investments, while Tally simplifies music festival analytics with real-time insights, predictive modeling, and sales trend forecasting.

These tools exemplify Gupta Media’s commitment to innovation, as seen in its iconic campaigns for The Weeknd, Governors Ball Music Festival, and Fender, which demonstrate the agency’s ability to redefine success in a competitive market.

This service is ideal for independent artists and major record labels focused on performance-driven marketing, as well as brands and organizations in music, live events, and entertainment seeking to boost visibility and maximize ROI. It also caters to festivals and venues looking for effective ticketing solutions and strategies to enhance audience engagement.

Key Services

• Performance Marketing Expertise: Proven strategies to maximize ROI and drive tangible growth.
• Proprietary Tools: Report(SE) for real-time campaign tracking and Tally for festival ticketing insights.
• Data-Driven Creativity: Campaigns backed by actionable intelligence for superior results.
• Integrated Media and Creative: Holistic campaigns designed for seamless execution.
• Multi-Platform Mastery: Expertise across platforms like Spotify, TikTok, and Pinterest.

Case Study: The Weeknd’s Beauty Behind the Madness Campaign

Gupta Media partnered with The Weeknd to drive the album Beauty Behind the Madness to record-breaking chart success while increasing global brand recognition. The goal was to position The Weeknd as a dominant force in the music industry, achieving unprecedented milestones across multiple Billboard charts.

Strategic Approach

Gupta Media executed a multi-phased campaign, leveraging data-driven audience segmentation and cross-platform marketing strategies. The team combined digital advertising, social media engagement, and creative storytelling to amplify the album’s reach and appeal. 

A key component of the strategy was the use of proprietary tools like smartURL, which provided a seamless user experience by directing fans to the appropriate platforms for streaming and purchasing. The campaign integrated targeted ads and content that resonated with diverse audience segments, ensuring widespread impact and engagement.

Results

The campaign delivered exceptional results:

• 1.2 million people reached through precision-targeted campaigns.
• 21+ weeks on the Billboard Hot 200, solidifying Beauty Behind the Madness as a chart-dominating release.
• Unprecedented chart performance, positioning The Weeknd as the first artist to simultaneously top the Hot 100, Billboard 200, and Artist 100 charts.

6. View Maniac

View Maniac (VM Agency) has established itself as a leading music marketing agency, leveraging over two decades of experience to empower artists in the highly competitive music industry. With a mission to bring record label-level services to independent musicians at accessible rates, VM Agency offers a comprehensive suite of marketing solutions, including Apple Music and Billboard charting, organic YouTube promotion, Spotify playlisting, and influencer-driven campaigns. 

Trusted by major record labels and artists alike, the agency has played a key role in launching 15+ viral music videos and contributing to over 10 platinum projects. Artists like Jack Harlow, Jason Derulo, and Gwen Stefani have benefited from VM’s cutting-edge strategies and unparalleled network.

View Maniac is ideal for independent artists, emerging talents, and major labels looking to boost visibility, chart success, and fan engagement. Whether you’re aiming to increase Spotify streams, or build a viral campaign, VM specializes in delivering measurable results tailored to your goals.

Key Services 

• Apple Music and Billboard Charting Services: Real sales-driven campaigns that help artists chart, making them eligible for RIAA-certified plaques.
• Organic Spotify Playlisting: Vetted playlists to ensure authentic growth and increased monthly listeners.
• YouTube Promotion: SEO-optimized, organic campaigns to enhance video engagement and visibility.
• Influencer Marketing: Customized campaigns on TikTok, Instagram, and YouTube, leveraging the largest network of creators.
• 100% Transparency: Real-time updates and clear communication throughout the campaign process.
• Comprehensive Services: From music PR to lyric video production and EPK creation, VM covers all aspects of music marketing.

7. Bauer Entertainment Marketing

Bauer Entertainment Marketing (BEM) is a Nashville-based, full-service marketing agency specializing in sports, music, and live entertainment. With a track record of delivering as much as 59X return on investment (ROI), BEM combines data-driven strategies with creative execution to connect artists and events with their audiences. The agency has partnered with over 500 clients, ranging from emerging artists to major festivals.

Best for emerging artists seeking to establish a strong presence in competitive markets, event promoters aiming to maximize festival and concert attendance and engagement, talent managers and labels leveraging data-driven campaigns to boost visibility and revenue, and sports and entertainment venues focused on growing attendance and building brand loyalty.

Key Services

• Dark Ads Expertise: Artist-driven ads that create a personal connection with fans and boost conversions.
• Integrated Campaigns: Social media, SEO, influencer marketing, and public relations to ensure comprehensive coverage.
• Audience Insights: Proprietary tools and deep data analysis to target and engage core audiences.
• Tailored Strategies: Campaigns designed to maximize ROI, whether for a debut single or a national tour.

Case Study: From Zero to Millions — Alaura Lynne’s Success Story

Alaura Lynne, a rising country music artist, aimed to establish brand awareness, grow her audience, and drive streams for her debut singles in an increasingly competitive market.

Strategic Approach

To address the challenge of launching Alaura Lynne’s music career with no prior audience or data, BEM implemented a multi-platform strategy tailored to build her presence and engage listeners. 

The campaign began with teaser ads on TikTok, Instagram, Facebook, Spotify, and YouTube, using authentic content like music video clips and personalized fan interactions. These efforts targeted country music fans and tapped into trending cultural interests to refine and grow her audience.

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A post shared by Alaura Lynne (@alauralynne)

The strategy incorporated key tactics:

• Fan Engagement Campaigns: Personalized messaging on Facebook and Instagram fostered direct communication with fans, giving them exclusive access to Alaura’s music and creating a sense of connection.
• Viral TikTok Strategies: Fans were encouraged to create and share videos featuring Alaura’s debut single, sparking viral engagement and widespread reach.
• Data-Driven Budget Reallocation: Real-time performance analysis allowed BEM to focus on high-performing platforms and content, maximizing the campaign’s impact.

Results

The campaign delivered exceptional results:

• 20.3 Million Impressions, reaching 7.8 million people.
• Over 3 Million Streams across Spotify and Apple Music.
• 75,000 TikTok Videos created featuring Alaura’s viral debut single, “I Ain’t a Bitch.”
• 24,868 New TikTok Followers, with 31,763 profile visits within six months.
• Placement on Spotify Editorial Playlists, including New Music Friday Country.

BEM’s innovative and data-driven approach transformed Alaura Lynne from an unknown artist into a rising star, demonstrating how strategic, multi-platform campaigns can achieve significant success in today’s competitive music industry.

8. DCR L.L.C.

DCR L.L.C. is a Washington, D.C.-based label services and music marketing company dedicated to helping artists navigate the complexities of the modern music industry. Founded in 2019, DCR has supported over 300 artists with a full suite of services, including artist development, social media management, marketing, and release rollouts. 

Best for independent artists seeking professional guidance to build sustainable music careers, emerging talent aiming to grow their audience and achieve streaming milestones, and labels and managers looking for a comprehensive partner for marketing, rollout, and artist development.

Key Services

• Comprehensive Artist Services: Includes artist management, Spotify playlist placements, sync licensing, and video editing.
• Customized Rollout Packages: Tailored campaigns for singles, EPs, and albums, lasting from two to four months.
• Social Media Expertise: Professional management across platforms such as TikTok, Instagram, and YouTube Shorts.
• Digital Marketing Excellence: Targeted advertising through Spotify Ad Studio, Google Ads, and other digital platforms.

9. Independent Music Promotions

Founded in 2011, Independent Music Promotions (I.M.P.) is a Vancouver-based music marketing and PR agency specializing in promoting “music with depth.” Established by Stephen James Moore, author of the critically acclaimed Your Band Is a Virus book series, I.M.P. has carved a niche in the industry by focusing on results-oriented campaigns for independent musicians worldwide. 

The agency has earned accolades such as being named one of the 10 Best Indie Music Promotion Services by Two Story Melody and a top PR agency in Vancouver by Prowly. I.M.P. is also an official partner of the prestigious International Songwriting Competition, further solidifying its credibility.

The agency is a top solution for independent artists focused on meaningful, high-quality music promotion, emerging talent seeking lasting media coverage, playlist placements, and audience growth, and serious creatives aiming for long-term career development over quick, temporary gains.

Key Features

• Results-Guaranteed Campaigns: I.M.P. offers a unique assurance of permanent press, playlist placements, and social media visibility.
• SEO-Focused Strategy: Campaigns are designed to enhance long-term online authority and discoverability.
• Personalized Media Outreach: Custom pitches tailored to subgenres, themes, and artist branding.
• Extensive Industry Network: Long-standing relationships with major publications, indie blogs, and music podcasts.

Case Study: Viral Success for Jane in Space

Jane in Space, an industrial electro-rock duo, aimed to build media coverage and establish online authority to support the release of their debut album.

Strategic Approach

Independent Music Promotions crafted a targeted strategy to enhance Jane in Space’s visibility through media coverage, playlist placements, and digital advertising. The approach began with the development of a custom electronic press kit (EPK) tailored to the duo’s industrial electro-rock style, which was distributed to influential music media outlets. 

Social proof was established through permanent write-ups in prominent music blogs and publications, creating a lasting digital footprint. The campaign also incorporated SEO-driven promotion to boost the band’s online authority and ensure long-term visibility.

Results

The campaign successfully positioned Jane in Space as a notable name in their genre:

• Increased Media Coverage: Over 20 press placements in top music blogs and niche outlets.
• Playlist Success: Secured spots on multiple Spotify playlists curated for industrial and electronic rock audiences.
• Boosted Engagement: A significant increase in Spotify streams and YouTube views, driving fan engagement and expanding their audience base.

10. Music Gateway

Founded to empower artists globally, Music Gateway offers a one-stop solution for music promotion, distribution, and licensing. With a focus on helping independent artists and emerging talent thrive, the agency provides comprehensive services ranging from Spotify playlist promotion and sync licensing to artist development and digital marketing.

Trusted by global brands like Netflix, Disney, and Universal, Music Gateway has established itself as a leading player in the industry. Its tailored campaigns and commitment to artist growth have earned accolades such as being a Spotify Official Partner.

Ideal for independent artists looking for comprehensive music promotion and career growth, content creators aiming to land sync licensing deals with leading media companies like Netflix and BBC, and emerging talent focused on increasing streaming visibility and securing radio airplay.

Key Services

• Spotify Promotion: Organic playlist placements and network engagement to drive streams and fan growth.
• Sync Licensing: Representation for TV, film, games, and advertisements with no upfront cost.
• Comprehensive Artist Development: Access to world-class managers and marketing teams.
• Music Distribution: Seamless release to 150+ DSPs, including Spotify, Apple Music, and Amazon Music.
• YouTube Campaigns: Data-driven strategies to amplify visibility and engagement.

Case Study: RIDI’s Breakthrough YouTube Campaign

RIDI, an emerging South Asian Gen Z artist, aimed to enhance her visibility, increase playlist placements, and engage a diverse audience on YouTube.

Strategic Approach

To elevate RIDI’s singles Make It All Make Sense and I Could Be Your Daddy, Music Gateway implemented a highly targeted YouTube playlisting and marketing strategy. 

• Targeted Playlist Outreach: The team identified genre-specific playlists and collaborated directly with curators to secure impactful placements.
• Data-Driven Audience Targeting: YouTube analytics were leveraged to pinpoint RIDI’s strongest markets, including South Asia, Europe, and the U.S., refining the campaign’s focus for maximum effectiveness.
• Engagement Amplification: Visual storytelling in her music videos was emphasized, encouraging organic shares, comments, and playlist adds to foster community-driven buzz.

Results

The campaign delivered significant milestones:

• Make It All Make Sense: Over 225,000 views and 450+ playlist adds.
• I Could Be Your Daddy: Achieved 200,000 views and 600+ playlist adds.
• Brand Growth: RIDI was positioned as a rising artist with cross-cultural appeal, laying a strong foundation for sustained fan growth and visibility.