10 Best Real Estate SEO Services for Lead Generation

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Real estate businesses face the challenge of standing out in an increasingly online marketplace. SEO services tailored for real estate enhance visibility and connect properties with the right audience. This expert-curated guide offers a deep dive into the world of real estate SEO, revealing how specialized agencies can elevate your online presence, avoid common digital pitfalls, and keep pace with evolving market trends.


Top Real Estate SEO Services

Top
real estate seo services
2024

1. Sociallyin

Sociallyin

Pricing: $5,000+

Location: Atlanta, Georgia

Services: 

  • Website Optimization: Enhance the visibility of your real estate website in search engine results through effective search engine optimization techniques. 
  • SEO Audits and Analysis: Conduct thorough assessments and analysis of your real estate website’s SEO performance to identify areas for improvement. 
  • Mobile SEO Optimization: Optimize your real estate website for mobile devices, ensuring a seamless and user-friendly experience for mobile users.

Specializing in real estate marketing, SociallyIn delves deep into competitor research and gap analysis, ensuring your real estate listings dominate search engine results. Their comprehensive approach to real estate SEO services includes meticulous content marketing and effective link building. Their ongoing adjustments and monitoring align perfectly with your evolving objectives, making them a dynamic partner in business growth and visibility.

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company
Channels
Services
Company

50+

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.


2. Disruptive Advertising

Disruptive Advertising

Pricing: $5,000+

Location: Pleasant Grove, Utah

Services: 

  • eCommerce SEO: Implement specialized SEO strategies tailored to eCommerce websites, enhancing their online visibility and search engine rankings. 
  • Content Optimization and Strategy: Develop and execute content optimization strategies to improve the relevance and quality of real estate content, attracting a broader audience. 
  • Technical SEO Audits: Conduct comprehensive technical SEO audits to evaluate the backend aspects of your real estate website, identifying opportunities for optimization and enhanced performance.

Disruptive Advertising stands out in real estate SEO with a data-driven approach. They excel in crafting SEO strategies that are not just about rankings but also about connecting you with your ideal customers. Their services are designed to help you conquer search engine result pages (SERPs) by analyzing competitors and defining specific tasks. Their notable clients include Oak Cliff Dental Center and MyHealthTeams, Inc., showcasing their ability to deliver results across diverse sectors.

Disruptive Advertising Logo

Disruptive Advertising

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.

Company
Channels
Services
Company

50+

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.


3. SmartSites

SmartSites

Pricing: $1,000+

Location: Paramus, New Jersey

Services: 

  • eCommerce SEO: Implement specialized SEO strategies tailored to eCommerce websites in the real estate sector, optimizing product listings and enhancing online visibility. 
  • SEO Consulting: Provide expert consultation on real estate SEO strategies, offering customized guidance and insights to improve website rankings and performance. 
  • Mobile SEO: Optimize the real estate website for mobile devices, ensuring that it delivers a seamless and user-friendly experience to mobile users, which can positively impact search rankings.

SmartSites offers a unique blend of creativity and technical expertise with their real estate SEO services. Their personalized SEO strategies use white hat techniques, ensuring long-term success and high SERP rankings for your real estate business. Alongside SEO, they offer PPC management, maximizing revenue through competitive keyword strategies. This dual approach ensures your real estate listings attract and engage potential clients effectively.

Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites...

Company
Channels
Services
Company

50+

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitter
YouTube Advertising
Services
Website Design & Development
PPC Management
Paid Search (Google Ads, Microsoft Ads)
Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
Organic SEO
Email Marketing
Social Media Management
Minimum Campaign Size: $1.000+
Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites...


4. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Pricing: $1,000+

Location: Arlington, Texas

Services: 

  • Local SEO
  • SEO copywriting
  • Technical SEO

Thrive Agency is dedicated to fostering sustainable growth for your real estate business through expert SEO. They offer a comprehensive suite of real estate SEO services, including keyword research, link building, and on-page optimization. This multifaceted approach ensures every aspect of your online presence is optimized for maximum visibility and engagement. Thrive Agency’s data-driven methodology is particularly effective in the competitive real estate market, helping a real estate firm achieve a 71% lower cost per lead (CPL) than the industry benchmark within just 22 days.

Thrive-Logo

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.

Company
Channels
Services
Company

50+

Arlington, Texas; Los Angeles, California

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Twitter
YouTube
YouTube Advertising
Services
Web Design
Organic SEO
Social Media Management
PPC
Franchise Marketing
Link Building
Minimum Campaign Size: $1.000+
Thrive-Logo

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.


5. NinjaPromo

NinjaPromo

Pricing: $5,000+

Location: London, UK

Services: 

  • In-Depth SEO Analysis: Conduct thorough and comprehensive SEO analyses for real estate websites, identifying opportunities for optimization and improved search engine performance. 
  • Technical Audits: Perform detailed technical audits on real estate websites to assess their SEO health, pinpointing areas that require attention and enhancement. 
  • Backlink Building: Develop a strategic approach to building high-quality backlinks for real estate websites, boosting their authority and search engine rankings.

NinjaPromo, known for their innovative approach to Search Engine Optimization, offers a range of services tailored to the unique needs of the real estate sector.  NinjaPromo’s focus on understanding both the business and customer needs allows them to craft SEO strategies that are both effective and sustainable. Their case studies showcase impressive results, such as a client witnessing a 210% increase in online sales and another experiencing a 300% boost in website traffic, demonstrating their proficiency in driving significant business growth through tailored SEO strategies.

ninja_promo (1)

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

Company
Channels
Services
Company

50+

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5.000+
Channels
AppLovin
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Medium
Pinterest
Podcast
Quora
Reddit
Snapchat
Telegram
TikTok
Twitter
WhatsApp
YouTube
YouTube Advertising
Services
Content Creation
Influencer Marketing
Social Media Strategy
Profile Optimization
Platform Selection
Community Management
Reputation Management
Minimum Campaign Size: $5.000+
ninja_promo (1)

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.


6. Luxury Presence

Luxury Presence

Pricing: Available upon request

Location: Santa Monica, California

Services: 

  • Technical Optimization: Implement advanced technical optimization techniques for real estate websites, ensuring their smooth functionality and improved search engine performance. 
  • Google My Business Setup: Establish and optimize Google My Business profiles for real estate businesses, enhancing their online presence in local search results. 
  • On-Page Optimization: Optimize on-page elements of real estate websites, including content, metadata, and structure, to improve their search engine rankings and visibility.

Luxury Presence stands as a beacon in the real estate SEO landscape, known for their work with over 20 of the WSJ Top 100 realtors. Their service is not just about visibility; it’s about understanding and catering to what the real estate audience wants. A testament to their efficacy is their case study, where a real estate agent experienced a record-breaking year, with clients frequently finding them through their website and another client who doubled their monthly users to over 10,000.


7. Stellar SEO

Stellar SEO

Pricing: $10,000+

Location: Nashville, Tennessee

Service: 

  • Link Building: Strategically acquire high-quality backlinks for real estate websites, bolstering their authority and visibility in search engine results. 
  • On-Page SEO: Optimize the on-page elements of real estate websites, including content, keywords, and metadata, to improve their search engine rankings and user experience. 
  • Blogger Outreach: Engage in outreach activities with influential bloggers and real estate-related websites to build valuable partnerships and enhance online visibility.

Stellar SEO takes a content-driven approach to real estate SEO, focusing on increasing organic traffic and attracting more qualified leads. Their three-pillar strategy encompasses technical SEO, SEO copywriting, and local SEO. This approach not only improves your search engine rankings but also enhances the overall user experience of your real estate website. Their case study highlights a client who experienced a 500% growth in traffic, showcasing Stellar SEO’s ability to significantly boost online visibility and engagement for your real estate business.


8. Direction Inc

Direction Inc

Pricing: $1,000+

Location: Austin, Texas

Services: 

  • Local SEO: Implement specialized local SEO strategies for real estate businesses, focusing on improving their visibility in local search results and attracting nearby clients. 
  • Technical Optimization: Perform advanced technical optimization on real estate websites, ensuring their seamless functionality and enhanced search engine performance. 
  • Content Optimization: Optimize the content on real estate websites, including property descriptions and blog posts, to improve their relevance and visibility in search engine results.

Direction Inc specializes in real estate SEO, offering a range of services to enhance your online presence and generate quality leads. They combine SEO workflows with digital marketing strategies, tailoring their approach to meet the specific needs of real estate businesses. Their comprehensive service offering is designed to boost your visibility, surpass local competition, and attract more qualified leads, ultimately driving increased revenue for your real estate business.


9. Markitors

Markitors

Pricing: $1,000+

Location: Scottsdale, Arizona

Services: 

  • SEO Content Creation: Generate high-quality and optimized content for real estate websites, incorporating relevant keywords and SEO best practices to improve search engine rankings. 
  • Local SEO: Implement specialized local SEO strategies for real estate businesses, focusing on enhancing their visibility in local search results and attracting nearby clients. 
  • Keyword Research: Conduct thorough keyword research specific to the real estate industry, identifying the most effective keywords to target for improved search engine performance.

Markitors focuses on optimizing websites to enhance brand awareness and sell more properties. Their strategy is tailored to real estate agencies, aiming to increase visibility for industry keywords. Their case study about increasing brand awareness for a commercial real estate firm through SEO content creation focused on core differentiators highlights their ability to deliver targeted and effective results.


10. SEO Reseller

SEO Reseller

Pricing: $10,000+

Location: Makati, Manila

Services: 

  • Local SEO: Implement specialized local SEO strategies for real estate businesses, enhancing their visibility in local search results and attracting nearby clients. 
  • On-Page Optimization: Optimize the on-page elements of real estate websites, including content, metadata, and structure, to improve their search engine rankings and user experience. 
  • Keyword Research: Conduct in-depth keyword research specific to the real estate industry, identifying strategic keywords to target for improved search engine performance.

SEO Reseller stands as a pivotal force in real estate SEO, offering a suite of solutions tailored to elevate your real estate business in the digital space. They specialize in crafting bespoke SEO strategies that resonate with the unique demands of the real estate market. Moreover, SEO Reseller’s expertise extends to technical SEO, ensuring your website’s backend is as robust and search-engine friendly as its front end.



Local SEO Effectiveness in the Real Estate Industry

In the real estate sector, Local SEO is not just a strategy; it's a necessity. With 98% of consumers turning to the internet to find local businesses and over 800 million monthly searches containing "near me" phrases, the importance of Local SEO for real estate professionals cannot be overstated. Here's why it's indispensable:

Targeting the Local Market: Your potential clients are often searching for properties within specific localities. Local SEO ensures your listings and services appear prominently when local homebuyers and sellers search. This targeted visibility is crucial in connecting with the right audience.

Gaining a Competitive Edge: While many in the industry still rely on traditional methods, optimizing for local search gives you a distinct advantage. This is especially true in local search results and maps, where 42% of searches result in clicks on the Google Map Pack.

Boosting Website Traffic: Local SEO strategies attract more targeted traffic to your website. These visitors are genuinely interested in your local real estate offerings. Considering that local and organic searches make up 69% of overall digital traffic, the impact on your website's visitor quality and quantity is significant.


Key Strategies for Local SEO Success

Mastering local SEO is essential for real estate professionals looking to stand out in their community and attract more local customers. We'll explore practical and effective techniques tailored to boost your local online presence, ensuring your business appears in local searches.

  • Optimize for Local Keywords: Incorporate location-specific keywords throughout your website content. For example, use "homes for sale in [Your City]" instead of just "homes for sale."
  • Google My Business Optimization: Keep your Google My Business profile accurate and updated. This includes essential details like your business name, address, phone number, and operation hours, along with high-quality photos.
  • Encourage Client Reviews: Positive reviews significantly enhance your visibility in local search results. A business with a complete and active Google Business Profile is 2.7 times more likely to be considered reputable.
  • Local Content Creation: Develop content that resonates with your local market, such as blog posts about local market trends, neighborhood guides, or updates on local real estate events.

Key Considerations for Choosing a Real Estate SEO Agency for Your Brand

Factors to Choosind SEO Agency for Real Estate Brand

Selecting the right real estate SEO agency is a crucial decision for your brand's online success. A strategic choice can elevate your brand's visibility and drive significant traffic to your website. Here are essential considerations to guide your choice:

  • Industry Experience

Prioritize an agency with a robust portfolio in real estate SEO. They should not only understand the unique challenges and opportunities in the industry but also demonstrate adaptability to its evolving trends. Look for a track record of successful campaigns that have boosted other real estate brands.

  • Local SEO Expertise

In real estate, local SEO is not just important—it's essential. The agency should excel in optimizing your online presence for local search results, which includes understanding the nuances of your specific market area. They should employ innovative local SEO strategies that make you stand out in your community.

  • Comprehensive Services

The ideal agency should offer a full spectrum of SEO services. This should range from in-depth keyword research and engaging content creation to robust link-building strategies and effective Google My Business optimization. A comprehensive approach ensures that all vital elements of SEO are addressed to boost your online presence.

  • Customized Strategies

Avoid generic solutions. The agency should be committed to crafting a strategy that is tailored to your unique brand, goals, and target demographic. This personalization is key to differentiating your brand in a competitive market.

  • Transparency and Reporting

Opt for an agency that prioritizes transparency in their operations. Regular, in-depth reports on your campaign's performance are crucial, along with openness about their methods and tactics. This transparency will help build trust and ensure you are constantly informed about your SEO journey.

  • Client Testimonials and Case Studies

Investigate the agency's previous projects, client feedback, and detailed case studies. These resources offer tangible evidence of their capabilities and the kind of results they have delivered for other clients in the real estate sector.

  • Ongoing Support and Communication

SEO is a dynamic, ongoing process. It's vital that your chosen agency provides continuous support and maintains active communication channels. Your agency should be a partner who is responsive to both your evolving needs and changes in the SEO landscape.

By carefully considering these factors, you can choose a real estate SEO agency that not only comprehends your business objectives but is also equipped with the expertise and innovative approaches to drive impactful results.


Methodology

In crafting our definitive guide to the best real estate SEO services, our approach was meticulous and data-driven. We analyzed over 14,000 agencies, drawing on our team's extensive six-year experience in the real estate SEO sector. Our evaluation encompassed a broad spectrum of criteria, including the effectiveness of SEO strategies, client feedback, innovation in adapting to search engine algorithms, and the ability to drive tangible traffic and lead generation results. We also considered the agencies' expertise in local SEO, which is crucial for real estate. Our methodology involved a detailed assessment of each agency's portfolio, client testimonials, and their ability to stay ahead of digital trends. This comprehensive expert analysis ensures that our recommendations are based on theoretical knowledge and proven success in the real estate SEO landscape. Our rigorous selection process is backed by our team's extensive experience, reviewing over 14,000 agencies and authoring more than 3,000 articles in the real estate SEO space. This depth of expertise ensures that our guide reflects the most effective and innovative practices in real estate SEO today.


Conclusion

Selecting a proficient real estate SEO agency is more than a marketing decision; it's a strategic move towards digital excellence. In this expert guide, we've navigated through the intricacies of SEO in the real estate sector, highlighting its undeniable benefits and emerging trends. Armed with this knowledge, real estate professionals can confidently choose an agency that understands their unique market demands and possesses the expertise to propel their online presence to new heights.

Frequently Asked Questions

What makes SEO for real estate unique compared to other industries?

Real estate SEO is unique due to its local focus, the importance of visual content, and the need to target specific property-related keywords. It requires a deep understanding of local markets and how potential buyers search for properties online.

Can real estate SEO help in selling properties faster?

Effective SEO increases the visibility of property listings, reaching a wider, more targeted audience. This can lead to faster sales as more potential buyers are aware of the listings.

Is local SEO important for real estate agents?

Absolutely. Local SEO is crucial for real estate agents as it helps them appear in search results for specific locations, which is vital for attracting potential buyers and sellers in their area.

How does content marketing fit into real estate SEO?

Content marketing is a key component of real estate SEO. High-quality, informative content like market analyses, buying guides, and neighborhood profiles can attract and engage potential clients, boosting SEO efforts.

About the Author and Expert Reviewer
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.
Djanan Kasumovic
Expert Reviewer