In 1976, Jeff Pink created the French manicure to solve a problem on Hollywood sets...
Branding
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7 Halloween Influencer Marketing Campaigns Brands Can Learn From
At Home, NYX Professional Makeup, Lyle’s Golden Syrup, Chipotle, Fanta, OREO, and...
How Cozy Earth Turned Product Recommendations Into a Luxury Brand
A bedding company that started with one founder selling sheets at trade shows now has...
Picking Influencers and Creators That Help Your SEO and Fit Your...
Pick creators the way you hire people, not the way you buy ad space. An ad disappears the...
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
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Podcast Sponsorship: How It Works, Pricing, and Strategies for...
Podcast sponsorship has evolved far beyond simple audio advertising. Brands now treat...
How to Find and Contact Influencers Directly in 2026 (Without...
By the end of 2026 the influencer marketing industry is set to exceed $40 billion. But a...
Top Influencer Marketing Agencies in Saudi Arabia for 2026
Saudi Arabia has quickly become one of the most important influencer marketing markets in...
6 UGC Examples Brands Can Learn From: Breaking Down High-Impact...
User-generated content is no longer a novelty in influencer marketing. For many brands...
Brand Deals Explained: How Influencers Work With Brands and...
Brand deals have become one of the most common ways creators turn social media content...
X Turns Dormant Usernames Into Digital Real Estate
A new marketplace lets paying users claim inactive handles—at a price that could rival...
TikTok’s Album Hub Turns Taylor Swift’s Release Into a Fan...
Search-triggered Easter eggs and unlockable rewards drive participation far beyond...
Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
Sephora’s Biggest Launch Yet: Rhode Hits $15M in a Day
Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...